Search Engine Optimization (SEO) - Linkedin Avaliações de competências

Prévia do material em texto

Search Engine Optimization (SEO)
Q1. When developing a backlink strategy, what approach would be most beneficial?
Guest post the article to as many sites as possible
Create an infographics and share it with relevant bloggers
Create diverse and unnatural links
Distribute links in comment sections of websites
Q2. What is a key reason the URL  domain.com/apparel/jackets  is preferable to the
URL  domain.com/p=141 ?
It is longer
It is not preferable
It uses structured markup
It is readable to a human
Q3. Which HTTP response status code would indicate a page has been moved permanently?
410
302
200
301
Q4. You notice a website is serving HTML to a Search Engine than to a human user. What is this
an example of?
Spam injection
Cloaking
Sneaky Redirect
Splicing
Q5. What would significantly improve Google's ability to a non-YouTube video in its Search
Results?
Provide a 150 x 80 pixel thumbnail image
Add Schema.org VideoObject
Convert .mp4 videos to .mov
Embed video objects with JavaScript conditionals
Q6. Google primarily determines indexing and ranking by crawling which version of a page?
Responsive version
Submitted version
Mobile version
Desktop version
Q7. You want to identify which US state has the most search interest for a particular keyword.
What tool would help you determine this?
Google Analytics
Google Keyword Planner
Google Search Console
Google Trends
Q8. You want to block crawlers from accessing your entire website. What robots.txt entry would
you use?
:
 User-agent: Allbots 
 Disallow: \* 
:
 User-agent: / 
 Disallow: \* 
:
 User-agent: / 
 Disallow: 
:
 User-agent: \* 
 Disallow: / 
Q9. Which result is most likely if you use an interstitial pop-up that requires a user to take action
before you load the content of the page?
Both the pop-up and the content of the page will be indexed
The pop-up will be indexed instead of the desired body content
An interstitial pop-up is treated the same as a soft 404
The pop-up will be ignored, and the content of the page will be indexed correctly
Q10. You notice a particular product in an e-commerce storefront is no longer indexed, despite
no technical issues. What is a likely reason for this?
No title or meta description tags were provided
The Keywords is too competitive
Robots.txt is configured to allow access
The product is out of stock
Q11. All byline dates for articles are suddenly no longer visible on a  website's  listing
within Google Search. Assuming no changes have been made to the site programming or
content, what is the most likely cause?
The site has been delisted from Google Search
A Google News sitemap was not provided within 30 days of setting up a publisher center
account
The site kept updating the dates to make the content appear fres, without changing
The articles have aged more than 365 days without any significant updates to the content or
the site
Q12. Which approach is not advisable to Geo-targeting your website?
Using a gTLD with subdomain
using URL parameters
Using a ccTLD
Using a gTLD with a subdirectory
Q13. You have been asked to help a big e-commerce brand optimize their website for search
engines. They currently have thousands of products listed on their website. What is your most
appropriate first step?
Recommend that they add more products
Work on compressing image files
302 redirect all product pages to URL that contains target keywords
Register the business with a Google My Business account.
Q14. What Does The Term "Sandbox" Mean In SEO?
The Box With Paid Ads That Appear When You Perform A Search.
This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings
For A Particular Keyword
A Special Category Of Sites That Are Listed In Kid-safe Searches
The First 10 Search Results For A Particular Keyword.
Q15. What Is Anchor Text?
It Is The Main Body Of Text On A Particular Web Page
It Is The Text Within The Left Or Top Panel Of A Web Page
It Is The Visible Text That Is Hyper Linked To Another Page
It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To
The Page
Q16. Which Google search query should be used to return only PDF documents that reference
Microsoft?
Microsoft + .pdf
“Microsoft” + “pdf”
Microsoft AND “pdf”
Microsoft filetype:pdf
Q17. Which link is not crawlable?
<a href="http://domain.com">
<a onclick="newwin('domain.com')">
<a href="http://domain.com" class="blue">
<a href="../category-2/page">
Q18. Which choice represents the best header structure?
:
 H1: How to Bak Bagels 
 H2: Ingredients 
 H3: Dry Ingredients 
 H4: Wet Ingredients 
 H2: Instructions 
 H6: Reviews 
:
 H1: How to Bak Bagels 
 H1: Ingredients 
 H1: Dry Ingredients 
 H1: Wet Ingredients 
 H1: Instructions 
 H2: Reviews 
:
 H1: How to Bak Bagels 
 H2: Ingredients 
 H3: Dry Ingredients 
 H3: Wet Ingredients 
 H2: Instructions 
 H2: Reviews 
:
 H1: How to Bak Bagels 
 H2: Ingredients 
 H4: Dry Ingredients 
 H5: Wet Ingredients 
 H6: Instructions 
 H1: Reviews 
Q19. All byline dates articles are suddenly no longer visible on a website’s listing within Google
Search. Assuming no changes have been made to the site programming or content, what is the
most likely cause?
The site has been delisted from Google Search
The site kept updating the date to make the content appear fresh, without changing the
content.
The articles have aged more than 365 days without any significant updates to the content or
the site.
A Google New sitemap was not provided within 30 days of setting up a Publisher Center
account
Q20. What is an example of a Google search result that can be found in position zero?
Google Ads result
featured snippet
related searches
autocomplete
Q21. When creating accessible video content, what should you consider including?
transcript
thumbnail
Flash Player
event tracking
Q22. You are optimizing a website that sells supplies for banking donuts. Which approach is
most appropriate to drive more organic traffic?
Buy donutbakingsupplies.com and 301 redirect to your website
Add the keyword “donut supplies” to every page.
Create a new blog with high-quality donut recipes
Join a link farm to rapidly build inbounnd links.
Q23. Why is it important to be mindful of outbound follow links?
There is a limit to how many links you can create.
all of these answers
Any follow links reduce your PageRank by 1.
Your site’s reputation is tied to the sites you link to.
Q24. Which statement is true about JSON-LD?
It has no relation to JSON.
It is the only structured data format available.
It is considered the most complicated approach to adding structured data.
It is Google’s preferred structured data format.
Q25. What is a key reason why duplicate content might cause an issue with ranking?
It creates an inability to use canonical URLs, which dramatically reduces crawl effectiveness,
It requires using a 302 redirect, which dilutes PageRank.
It triggers an immediate manual action penalty, which delists an entire domain until the
duplicate content is removed.
It makes it difficult for a search engine to determine the original and authoritative content
source.
Q26. What attribute would you use to describe the content of an image?
tabindex
longdesc
src
alt
Q27. You are researching keywords for a client and creating list for an optimization plan. Which
is not a recommended method of creating keyword lists?
synonyms and related words
queries about benefits, features, problems
how-to and question-based queries
focusing on only high-volume, high-popularity words
Q28. You want to get a rough idea of how many searches per month a particular search term
gets. Which tool do you use?
Google Keyword Planner
Google Tag Manager
Google Search Console
Google Suggest
Q29. Changing the title tag and/or meta description will have a measurable impact on your _.
RSS
CTR
PPC
LSI
Q30. How do keywords change as people progress through thebuying cycle?
They move from simple to more complex as searchers gather more information and then
refine their choices.
The stay simple, as searchers try to use as few words as possible.
The keywords do not change much at all.
They move from complex to simple, as searchers find answers to their questions.
Q31. Which technique is an example of black hat SEO?
cloaking
keyword research
useful content
on-page optimization
Q32. A local accountant wants to start attracting more business directly from Google organic
search. What is the best piece of advice to give to her?
Use the pharse “local accountant” as a keyword to focus her website on.
Focus on short-tail keywords.
Register her business with a Google My Business account.
Leave a link to her website in the blog comments of popular accounting websites.
Q33. What is the anchor text in this code sample?
<a href="catalog/gloves.html">Blue Gloves</a>
Blue Gloves
href
catalog/
gloves.html
Q34. _ analysis allows you to review requests made to your web server to identify insights such
as how ofter a crawler arrives, what pages have 404 errors, and most crawled pages
Log file
HTTP/2
Cron job
Resource packet
Q35. Which page title references content that is evergreen
Mega List of Teams Going to the Olympics
Complete Coverage of Microsoft’s Latest Announcement
The Future of SEO in 2020
How to Reheat Pizza
Q36. You load a page and start reading an article, and suddenly the content on the page moves.
What metric is used to quantify this impact on user experience?
First Meaningful Paint (FMP)
Recalculated Style Timing (RST)
Latent Loading Signal (LLS)
Cumulative Layout Shift (CLS)
Q37. What is this code is an example of?
<script type="application/ld+json"> { "@context": "https://schema.org", "@type":
"Organization", "url": "http://www.domain.com", "name": "Bradley Corp.", "contactPoint": {
"@type": "ContactPoint", "telephone": "+1-555-555-5555", "contactType": "Customer service" }
} </script>
meta tag
HTTP response
XML sitemap
structured data
Q38. Which search query would be most difficult to determine search intent?
XBox live coupon
Microsoft Office 365
LinkedIn login
LAX airport directions
Q39. When you conduct a search, what are the bolded words within the search listing
description?
suggested search terms
related search queries
keywords that match the search query
words with a  <b>  tag assigned in their meta description
Q40. Which acronym is used to describe the page a user sees after submitting a search?
SERP (Search Engine Results Page)
INDX
PARS
SEM
Q41. Which statement is true regarding the use of social signals, such as LinkedIn shares, by
Google in its ranking algorithm?
Google does not use social signals to determine rank
Social signals are identical to backlinks
Social signals are used to determine topic authority
Social signals provide a benefit only if they have structured data markup
Q42. A user clicks an internal link resulting in this redirect chain:  http://domain.com ->
https://domain.com -> https://domain.com/ . In this example, what is being consumed
unnecessarily?
redirect allotment
crawl budget
velocity scale
domain authority
Q43. You are planning for the development of an e-commerce website. Which approach will be
more beneficial for rankings?
Optimize the front page of your website to drive traffic from all category search terms.
Optimize product category pages to drive traffic from individual category search terms.
Optimize all pages on the site for all category search terms.
Optimize product pages to drive traffic from individual category search terms.
Q44. What is the relationship of click depth to PageRank?
The deeper the click depth, the lower the PageRank
PageRank and click depth have no relation
The deeper the click depth, the higher the PageRank
Click depth and PageRank are equal
Q45. What is a popular technique for writing content with the goal of having it appear in a
features snippet?
Write the question in a headline tag, and then answer it below in a format that matches the
snippet type.
Use the features snippet schema and apply an object that matches the correct snippet type.
Google manually generates featured snippets, so there is no special technique.
Submit the content through Google Search Console, and tag it with the correct snippet type.
Q46. What is a common best practice for handling search result pages on a blog’s built-in site
search?
Set site research results to no-index.
Do not use site search.
Set site search to 404.
Add a canonical from the search result page to the home page.
Q47. What might help a search engine understand the difference between an article on a dog
bark versus tree bark?
tertiary analysis
ranked choice trees
semantic analysis
knowledge graphs
Q48. A webpage has this tag:  <title>Brad's Bagels: How to Bake a Bagel</title> .
However, the Google search result for this page displays this title: _Brad’s Bagels: Baking Bagels
in the Oven_. What is a likely explanation?
The title tag was placed within the <HEAD> section of the webpage, but not before the meta
content tags, so Google cannot identify the actual title.
The page is using structured data to define an alternative title object, which allows the search
engine to pick a preferable version.
A breadcrumb navigation is in use, which overrides the title tag supplied in the HTML.
Google generated a new title using text on the page that more closely matched the search
query.
Q49. What alt attribute should be assigned to an image of a decorative line being used to
separate content
alt=””
alt=”Thin black line being used to seperate two blocks of content”
alt=”dec”
alt=”thin-line”
Q50. Your site serves identical content when you visit domain.com/page or domain.com/page?
ref=123. What should you implement?
parameter stripping
URL cloaking
a 302 redirect
a rel=canonical link
Q51. What data vocabulary is most commonly used when marking up content on a page?
vocabulary.org
RDFa.org
schema.org
data-vocabulary.org
Q52. According to Google, what type of content includes topics such as news, legal issues,
financial advice, and medical information?
RSS
KYC
YMYL
BDB
Explanation:  Google describes YMYL (Your Money or Your Life) sites/pages as ones that could
potentially impact a person’s happiness, health, financial stability, or safety.
Q53. When would it be necessary to 301 redirect every page on a site?
when parameters are used in URLs
when migrating from HTTP to HTTPS
when launching a new redesign
when creating a new subdomain
Explanation: From article: 301 Redirects for SEO (2020)
Q54. What would contribute to a low bounce rate?
Content does not match search intent.
Page returns 404 error.
Content reflects search intent.
URL uses parameters.
Q55. What should be as consistent as possible across the web when developing a local SEO
strategy?
backlinks
NAP
LRP
inbound links
1. reference
2. reference #2
Q56. A user enters a search _ to retrieve results from a search engine?
query
parser
bar
link
Q57. The search query “How to make donuts without yeast” is an example of what?
fresh keyword
operative keyword
short-tail keyword
long-tail keyword
Q58. What tool enables companies to display extra information within the natural search results
without the need of any structured data?
Google Input Tools
https://ahrefs.com/blog/301-redirects/
https://support.google.com/business/answer/7091
https://www.smartinsights.com/search-engine-optimisation-seo/how-to-adjust-your-nap-profile-for-local-seo/
structured data testing tool
Google Tag Manager
Google My Business
Q59. Your client is ready to start a blog. but has read that they should put the blog on a
subdomain instead of subdirectory in order to create more external links to their website. How
would you advise your client about this strategy?
Not only should the blog be on a subdomain, but each of the major navigation areas should
be on separate subdomains in order to increase the number and value of the links into the
primary domain.
Itis best to have the blog on a subdirectory and build links to primary domain.
It is an advisable choice as it will enable interlinking between the domains and increase the
number of links.
The blog should be on a separate URL to avouud building too many links between the same
domain or IP.
Q60. Blog author pages, each with only one sentence about the author, are at risk of being
flagged as _ content.
non-indexable
irrelevant
biased
thin
Q61. What is a common benefit to long-tail keywords?
They are less competitive, and may have higher conversion rates.
Long-tail keywords are no longer relevant in today’s SEO landscape.
They are less grandular, so you capture broader searches.
They are more competitive, but drive significantly more traffic.
Q62. You have been asked to help a big e-commerce brand optimize their website for search
engines. They currently have thousands of products listed on their website. What is your most
appropriate first step?
Set campaign goals.
Conduct a technical audit.
Conduct a backlink audit.
Determine keyword strategy.
Q63. You are optimizing a large e-commerce website. Which strategy will likely yield the most
organic traffic?
Launch a Smart Shopping Campaign in Google Ads.
Optimize the home page of your website.
Optimize each product page with a unique product-specific keyword.
Optimize your product category pages.
Q64. Google’s Search Quality Evaluator Guidelines describe that experts should write content,
especially YMYL content. This is one of the principles seen in the commonly used acronym__
A.C.E
L-E-A-F
T.R.U.S.T.E.D
E-A-T
Reference
Q65. Why might using a subdirectory in place of a subdomain be beneficial?
Using a subdirectory is never preferable to using a subdomain.
The subdirectory will allow for keyword dilution.
The subdirectory will benefit from the backlinks the domain has acquired.
The subdirectory is better for the end user experience.
Q66. What is the best way to provide a search engine with crawl instructions?
Use the tag.
Use the search engine’s Remove URL tool.
Use a robots.txt file.
Use structured data
Q67. You are optimizing a site that receives a lot of user-submitted comments, many of which
contain a promotional links. According to SEO best practices, how should you treat the
comments?
Be sure links are using keywork-rich anchor tags
Disallow each link submitted
Set links in comments to be Nofollow
Bold important keywords in comments
Q68. What is not a primary component of a SERP snippet?
Description
Title
Cache
URL
Q69. A landing page with no internal or external links is an example of what?
Dynamic hierarchy
Doorway content
Orphaned content
https://moz.com/blog/google-e-a-t
Flat Hierarchy
Q70. Informational, navigational, commercial, transactional are four categories of what?
keyword search intent
crawling
indexing
HTTP responses
Q71. How many H1 tags are typically found on a single page?
up to five
one
as many as necessary
two
Q72. What is a meta description used for?
to summarize the content of a webpage
to bundle meta tags
to describe images
to assign schema markup
Q73. Which tool would be best to use to research how many searches per month a term gets?
Google Search Console
Google Suggest
Google Keyword Planner
Google Tag Manager
Q74. What is an example of a top-level domain (TLD)?
.net
domain.ai
www
301
Reference
Q75. What does the 301 server response code signify?
Not Modified
Moved Permanently
Payment is required
Syntax error in the request
Explanation: The HyperText Transfer Protocol (HTTP) 301 Moved Permanently redirect status
response code indicates that the requested resource has been definitively moved to the URL
https://www.techopedia.com/definition/1348/top-level-domain-tld
given by the Location headers. A browser redirects to the new URL and search engines update
their links to the resource.
Q75. What tag should you use to signal the main topic heading of a page?
<h1>
<h0>
<strong>
<em>
Reference
Q76. What term is typically used to explain the shuffling of positions in search engine results in
between significant updates?
Flux
Waves
Swaying
Shuffling
Q77. Which of the following declarations about FFA web pages are true?
They are paid listings.
They are also called link farms.
They are significantly beneficial to search engine optimization.
They contain various inbound links.
Q78. What is the generally approved distinction in between SEO and also SEM?
SEO refers to organic/natural listings while sem covers pay per click, or paid search.
Search engine optimization focuses on organic/natural search positions, sem encompasses
all facets of search marketing.
No difference, they’re synonymous.
SEO has a tendency to be a west shore term, sem is much more eastern shore.
Q79. Which of the following link building techniques do online search engine tacitly
recommend?
Reciprocal link exchange programs.
Viral content creation & promotion.
Renting out pages from trustworthy domains and also positioning web links on them.
Purchasing web links from web link brokers & networks.
Q80. What is the full form of SEO?
Search Engine Optimum.
Search Engine Optimization.
Search Electronic Optimization.
https://blog.hubspot.com/marketing/header-tags
None of the above.
Q81. Which of the following is the process of fetching all the web pages connected to a web
site?
Indexing
Crawling
Processing
All of the Above
Q82. What does the 302 server response code signify?
It symbolizes dispute, way too many individuals desired the exact same documents at the
same time.
The web page has actually been permanently removed.
The technique you are making use of to access the file is not allowed.
The web page has actually temporarily moved.
What you requested is just also large to process.
Q83. Which of the following declarations about RSS are proper?
It is a form of XML.
It stands for Realtime streamlined syndication.
It is an excellent way of presenting static information.
It is a microsoft technology.
Q84. Which of the following search engines or directories supplies the major search results for
AOL?
Lycos
DMOZ
Google
Yahoo
Q85. Google gives priority to themed in-bound links.
True
False
Q86. Which of the following methods can help you get around the Google Sandbox?
Buying an old Website as well as getting it ranked.
Buying a Google Adwords PPC campaign.
Placing the website on a sub domain of a ranked site and afterwards 301 re-directing the site
after it has actually been indexed.
Getting a DMOZ listing.
Q87. Google looks down upon paid links for enhancing page ranking. If a web site sells web
links, what action/s does Google suggest to avoid being penalized?
The text of the paid links should state words “paid text link” for Google to recognize it as a
paid web link.
Only Paid text web links to non profit websites should be accepted.
Paid links need to be divulged via the “rel= nofollow” attribute in the hyperlink.
Paid links ought to be disclosed through the “index= nofollow” attribute in the hyperlink.
Q88. What will take place if you type the word ‘Certification-Python’ in the Google search box?
Google will certainly locate the web pages about “certification” and additionally consisting of
the word “python”.
Google will certainly locate ALL the web pages having the word “Certification” and “Python”.
Google will locate ALL the web pages in which the words “Certification” and “Python” appear
together.
Google will find the web pages about Certification that do not consist of the word Python.
Q89. What is keyword density?
The number of times the keyword is utilized/ (separated by) the total word count on page--
(minus) the complete words in HTML on the page.
The variety of times the keyword is used x (multiply by) the total word count on web page.
The number of times the keyword is utilized in the page description.
The number of times the search phrase is used in the web page title.
The number of times the keyword is used/ the total word count on the web page.
Q90. Which of the followingstatement about FFA web pages hold true?
They are significantly beneficial to SEO.
They are additionally called Link Farms.
They are Paid Listings.
They contain various incoming links.
Q91. What elements of a hyperlink are not important for SEO?
The exposure of the link text.
The anchor text, particularly the keywords in it.
The area from which the web link stems.
The location to which the link leads.
Q92. Which of the technique is NOT an “ideal practice” for developing excellent quality title
tags?
Make sure the title is unique for every page
Include an exhaustive list of keywords
Limit the tag to 65 characters, including spaces
Write compelling copy that encourages users to “click” your listing
Q93. Which HTTP web server reaction code suggests a file that no more exists? (File Not
Found).
40A
30A
500
404
Q94. What is Page Rank?
The Alexa modern technology for ranking web pages.
The means Yahoo! actions just how popular an offered web page is based on the number as
well as quality of websites that connect to it.
The search significance of a web page contrasted to the other web pages in the online
search engine.
The method Google measures exactly how popular a provided page is based upon the
number and also quality of sites that connect to it.