Differences between Scorecards,Dashboards,KPI's,& Indecators

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What is the difference between a dashboard and a 
scorecard? 
Many people use the terms "dashboard" and "scorecard" interchangeably, but there 
is a significant difference between them. A scorecard is a type of report that 
displays a collection of key performance indicators (KPIs) together with 
performance targets for each KPI. A dashboard, on the other hand, is a container 
for a related group of scorecard and report views that are organized together in a 
SharePoint site. In other words, a dashboard contains a collection of other items 
such as scorecards, reports, and filters. 
What are reports? 
A report is the presentation of data transformed into formatted and organized 
information according to specific business requirements. Examples of the types of 
reports you can expect to see on a dashboard include analytic charts and grids, 
Excel Services reports, Web Page reports, and ProClarity Analytics reports. 
Reports can be simple static images or highly interactive displays of data. You can 
sort, filter, and drill up, down, or through data in some types of reports. 
What is a scorecard? 
A scorecard measures performance against goals. Typically, a scorecard displays 
graphic indicators that visually convey the overall success or failure of an 
organization in its efforts to achieve a particular goal. The scorecard is based on a 
collection of key performance indicators (KPIs), each of which represents an 
aspect of organizational performance. Taken together, these KPIs provide a 
snapshot of organization performance at a particular point in time. The following 
screenshot shows a typical scorecard. 
 
What are KPIs? 
A KPI is a metric that is tied to a target. The KPI usually represents how far away a 
metric is from its pre-determined target. The KPI score and its indicator are 
designed to let a business user know at a glance if results are on target or off target. 
For example, one commonly-used measure of retail success is same-store sales. If 
sales in a particular store increase each year, management views it as a solid 
performer. If the store performs less well than it did in previous years, management 
is likely to be concerned. A reasonable goal might be a 10% increase in sales each 
year for each store, and the KPI would be set accordingly. 
What are indicators? 
Indicators, sometimes called icons, are graphical elements that give visual cues 
about performance. Traffic light symbols are used—red to indicate a problem, 
yellow to indicate a potential concern, and green to show that performance is 
meeting or exceeding its goal. However, other types of indicators, such as check 
marks or smiley faces, are available, depending on the program that is used to 
create the scorecard. 
What is a dashboard? 
A dashboard is a container for various types of reports, including scorecards. It 
might consist of one or more pages, and it might have more than one module on 
each page. The modules are called Web Parts. A typical dashboard might contain a 
scorecard, an analytic report, and an analytic chart, but many variations are 
possible. Some dashboards provide users with a high level of interactivity, and 
others display static images. The degree and kind of interactivity depend on the 
program that is used to create the dashboard. 
Each Web Part maintains a connection to its data source. The Web Parts can 
function independently of one another, or they can be linked together, so that what 
you click in one determines what you can see in the others. Together, the reports 
provide a clear picture of current organization performance.