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O planejamento estratégico pode ser avaliado de acordo com um conjunto de critérios como, por exemplo, objetivos empresariais, ambiente da
empresa, recursos empresariais. Sendo assim explique as características do planejamento estratégico
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O planejamento estratégico da empresa apresenta três características principais: é projetado no longo prazo, está voltado para as relações
entre a empresa e o seu ambiente de tarefa, e envolve a empresa como uma totalidade. Portanto, é genérico, direcionado para o longo prazo, e
macro‐orientado exigindo a participação integrada dos demais níveis da empresa: do nível intermediário, por meio dos planos táticos, e do nível
operacional, por meio dos planos operacionais.
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