SEMI TRH2 Processos Gerenciais 04

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P r o c e s s o s G e r e n c i a i s
A u t o r i a : R e i m y S o l a n g e C h a g a s | 2
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Te m a 0 4
P l a n e j a m e n t o E s t r a t é g i c o , P l a n e j a m e n t o Tá t i c o e P l a n e j a m e n t o 
O p e r a c i o n a l n a s O r g a n i z a ç õ e s : C o n c e i t u a ç õ e s e C a r a c t e r í s t i c a s
T e m a 0 4
P l a n e j a m e n t o E s t r a t é g i c o , P l a n e j a m e n t o Tá t i c o e P l a n e j a m e n t o O p e r a c i o n a l n a s O r g a n i z a ç õ e s : C o n c e i t u a ç õ e s e C a r a c t e r í s t i c a s
A u t o r i a : R e i m y S o l a n g e C h a g a s
C o m o c i t a r e s s e d o c u m e n t o :
C H A G A S , R e i m y S o l a n g e . P r o c e s s o s G e r e n c i a i s : P l a n e j a m e n t o E s t r a t é g i c o , P l a n e j a m e n t o T á t i c o e P l a n e j a m e n t o O p e r a c i o n a l n a s O r g a n i z a ç õ e s : 
C o n c e i t u a ç õ e s e C a r a c t e r í s t i c a s . C a d e r n o d e A t i v i d a d e s . A n h a n g u e r a P u b l i c a ç õ e s : V a l i n h o s , 2 0 1 4 .
Í n d i c e
‹ � � � � � � $ Q K D Q J X H U D � ( G X F D F L R Q D O � � 3 U R L E L G D � D � U H S U R G X o m R � ¿ Q D O � R X � S D U F L D O � S R U � T X D O T X H U � P H L R � G H � L P S U H V V m R � � H P � I R U P D � L G r Q W L F D � � U H V X P L G D � R X � P R G L ¿ F D G D � H P � O t Q J X D �
S R U W X J X H V D � R X � T X D O T X H U � R X W U R � L G L R P D �
P á g . 1 5
P á g . 1 5 P á g . 1 6
P á g . 1 5
P á g . 1 1P á g . 9
A C O M PA N H E N A W E B
P á g . 3
C O N V I T E À L E I T U R A
P á g . 4
P O R D E N T R O D O T E M A
3
E s t e C a d e r n o d e A t i v i d a d e s f o i e l a b o r a d o c o m b a s e n o l i v r o A d m i n i s t r a ç ã o : t e o r i a , p r o c e s s o e p r á t i c a , d o a u t o r 
I d a l b e r t o C h i a v e n a t o , E d i t o r a E l s e v i e r , 2 0 1 1 . L i v r o - T e x t o .
C o n t e ú d o 
N e s t a a u l a , v o c ê e s t u d a r á :
‡ � C o n c e i t u a ç õ e s t e ó r i c a s s o b r e o s d i f e r e n t e s t i p o s d e p l a n e j a m e n t o o r g a n i z a c i o n a l .
‡ � A s p r i n c i p a i s c a r a c t e r í s t i c a s , a p l i c a ç õ e s e i m p l i c a ç õ e s d o s p l a n e j a m e n t o s e s t r a t é g i c o , t á t i c o e o p e r a c i o n a l .
‡ � A s c a r a c t e r í s t i c a s d o s m o d e l o s s h a r e h o l d e r s e s t a k e h o l d e r s n a s e m p r e s a s .
‡ � A i m p o r t â n c i a d o p r o c e s s o d e c i s ó r i o n a i m p l a n t a ç ã o d o s p l a n e j a m e n t o s e s t r a t é g i c o s , t á t i c o s e o p e r a c i o n a i s .
H a b i l i d a d e s 
$ R � ¿ Q D O � � Y R F r � G H Y H U i � V H U � F D S D ] � G H � U H V S R Q G H U � D V � V H J X L Q W H V � T X H V W } H V �
‡ � 1 R � T X H � F R Q V L V W H P � R V � S O D Q H M D P H Q W R V � H V W U D W p J L F R � � W i W L F R � H � R S H U D F L R Q D O "
‡ � 4 X D L V � D V � U D ] } H V � S H O D V � T X D L V � D � H V W U D W p J L D � H P S U H V D U L D O � H � R � S O D Q H M D P H Q W R � H V W U D W p J L F R � V m R � W m R � F R Q I X Q G L G R V "
‡ � 4 X D L V � V m R � R V � Q t Y H L V � K L H U i U T X L F R V � T X H � D E U D Q J H P � F D G D � W L S R � G H � S O D Q H M D P H Q W R � R U J D Q L ] D F L R Q D O � � G H � D F R U G R � F R P � V X D V �
F D U D F W H U t V W L F D V "
‡ � 4 X D L V � D V � S U L Q F L S D L V � T X H V W } H V � T X H � V m R � O H Y D Q W D G D V � H � G L V F X W L G D V � Q R V � P R G H O R V � s h a r e h o l d e r s e s t a k e h o l d e r s n a s 
H P S U H V D V "
‡ � 3 R U � T X H � D � D Q i O L V H � 6 : 2 7 � p � W m R � L P S R U W D Q W H � T X D Q W R � R � S U R F H V V R � G H F L V y U L R � H � D � G L P H Q V m R � S R O t W L F D � Q D � L P S O D Q W D o m R � G R �
S O D Q H M D P H Q W R � Q X P D � R U J D Q L ] D o m R " �
C O N V I T E À L E I T U R A
4
P O R D E N T R O D O T E M A
P l a n e j a m e n t o E s t r a t é g i c o , P l a n e j a m e n t o T á t i c o e P l a n e j a m e n t o O p e r a c i o n a l n a s O r g a n i -
z a ç õ e s : C o n c e i t u a ç õ e s e C a r a c t e r í s t i c a s
1 D � D W X D O L G D G H � ± � F R Q ¿ J X U D G D � S H O D � J U D Q G H � F R Q F R U U r Q F L D � H P S U H V D U L D O � H � F R P S H W L W L Y L G D G H � H Q W U H � D V � S H V V R D V � Q R � P H U F D G R �
d e t r a b a l h o – o a m a d o r i s m o e a i m p r o v i s a ç ã o n a a d m i n i s t r a ç ã o d e e m p r e s a s o u n a g e s t ã o d a c a r r e i r a p o d e m s e r f a t a i s .
E m a m b o s o s c a s o s o p l a n e j a m e n t o � p � I X Q G D P H Q W D O � � S R L V � H O H � H V W i � U H O D F L R Q D G R � D R � I X W X U R � H � j V � H V F R O K D V � T X H � V m R � Q H F H V V i U L D V �
p a r a o a l c a n c e d e o b j e t i v o s . E l e t e m d e s e r c a p a z d e e v i t a r a t i t u d e s r e a t i v a s – n a s o r g a n i z a ç õ e s e n a s p e s s o a s – d i a n t e 
G D V � V L W X D o } H V � H � V X E V W L W X t � O D V � S R U � D W L W X G H V � S U y � D W L Y D V � H � D Q W H F L S D W y U L D V � T X H � H Q Y R O Y H P � P H O K R U H V � F X V W R V � H � H V I R U o R V �
2 � W H U P R � S O D Q H M D P H Q W R � � G H � P R G R � J H U D O � � F R Q V L V W H � Q X P D � “ t é c n i c a p a r a a b s o r v e r a i n c e r t e z a s o b r e o f u t u r o e p e r m i t i r m a i o r 
c o n s i s t ê n c i a n o d e s e m p e n h o d a s o r g a n i z a ç õ e s ” , a l e g a C h i a v e n a t o ( 2 0 1 1 , p . 1 3 8 ) . N e s s e s e n t i d o , a p o n d e r a ç ã o p o r 
S D U W H � G R � D G P L Q L V W U D G R � G H Y H � H V W D U � V H P S U H � S U H V H Q W H � � K D M D � Y L V W D � T X H � R � S O D Q H M D P H Q W R � H Q Y R O Y H � D � T X H V W m R � G D � P X G D Q o D � H � G D V �
D W L W X G H V � Q D � W R P D G D � G H � G H F L V } H V � � ( V V D V � Q m R � G H Y H P � V H U � H [ W U H P D G D V � Q X P D � G H W H U P L Q D G D � V L W X D o m R � � Q D � T X D O � R U D � S R V V D P � V H U �
a d i a d a s e / o u i g n o r a d a s ( p a r a l i s i a p e l a a n á l i s e ) , o r a p o s s a m s e r e x c l u s i v a m e n t e i m e d i a t i s t a s , c o m p r o m e t e n d o a s s i m o 
f u t u r o d a o r g a n i z a ç ã o ( e x t i n ç ã o p e l o i n s t i n t o ) . 
$ V � R U J D Q L ] D o } H V � S R V V X H P � Q t Y H L V � G L I H U H Q F L D G R V � H P � V X D � H V W U X W X U D � � R � T X H � W U D Q V I R U P D � D V � F D U D F W H U t V W L F D V � H � D E U D Q J r Q F L D V � G H �
u m p l a n e j a m e n t o : e s t e p o d e s e r e s t r a t é g i c o , t á t i c o o u o p e r a c i o n a l .
2 � p l a n e j a m e n t o e s t r a t é g i c o � G L ] � U H V S H L W R � j T X H O H � U H D O L ] D G R � Q R � Q t Y H O � L Q V W L W X F L R Q D O � G H � X P D � H P S U H V D � � H Q Y R O Y H Q G R �
e s p e c i a l m e n t e o s d i r i g e n t e s c o m v i s t a s a o r e l a c i o n a m e n t o e n t r e o n e g ó c i o , o m e r c a d o e o c o n t e x t o a m b i e n t a l . N e s s a 
p e r s p e c t i v a , s e g u n d o C h i a v e n a t o ( 2 0 1 1 , p . 1 3 9 ) p l a n e j a m e n t o e s t r a t é g i c o é “ o p l a n e j a m e n t o m a i s a m p l o e e n v o l v e n t e e 
a b r a n g e t o d a a o r g a n i z a ç ã o c o m o u m s i s t e m a ú n i c o e a b e r t o ” .
$ E U D Q J H � G H F L V } H V � V R E U H � H P S U HH Q G L P H Q W R V � R U J D Q L ] D F L R Q D L V � T X H � V m R � F D S D ] H V � G H � D I H W i � O D V � � S R U � L V V R � D � W R P D G D � G H � G H F L V } H V �
F R Q V W L W X L � X P � S U R F H V V R � F R Q W t Q X R � H � H V W U D W p J L F R � � Q R � V H Q W L G R � G H � T X H � Q m R � V H U m R � U H I H L W D V � Q X P � F X U W R � H V S D o R � G H � W H P S R � � ( V V D V �
d e c i s õ e s i m p l i c a m e f e i t o s h o l í s t i c o s ( e n v o l v e n d o a t o t a l i d a d e ) e s i n e r g í s t i c o s ( c o o p e r a ç ã o e i n t e g r a ç ã o e n t r e t o d a s a s 
p a r t e s ) s o b r e a o r g a n i z a ç ã o .
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P O R D E N T R O D O T E M A
A n o ç ã o d e p l a n e j a m e n t o e s t r a t é g i c o é m u i t o c o n f u n d i d a c o m a n o ç ã o d e e s t r a t é g i a e m p r e s a r i a l . A p e s a r d e e s t a r e m 
F R U U H O D F L R Q D G D V � � K i � G L I H U H Q o D V � H Q W U H � H O D V � � H V S H F L D O P H Q W H � Q R � T X H � G L ] � U H V S H L W R � D R � R E M H W L Y R � G H � F D G D � X P D � � D � H V W U D W p J L D �
H P S U H V D U L D O � Y L V D � L G H Q W L ¿ F D U � T X D L V � D o } H V � D � H P S U H V D � G H Y H � D G R W D U � S D U D � D O F D Q o D U � R E M H W L Y R V � � 2 � S O D Q H M D P H Q W R � H V W U D W p J L F R � � S R U �
V X D � Y H ] � � Y L V D � H V S H F L ¿ F D U � G H � T X H � P R G R � D � H P S U H V D � G H Y H � S U R F H G H U � S D U D � D O F D Q o D U � V H X V � R E M H W L Y R V �
2 � S O D Q H M D P H Q W R � H V W U D W p J L F R � G H S H Q G H � G H � X P D � E R D � D Q i O L V H � 6 : 2 7 � � R X � V H M D � � G D V � I R U o D V � � I U D T X H ] D V � � R S R U W X Q L G D G H V � H � D P H D o D V �
G R � F R Q W H [ W R � D P E L H Q W D O � S D U D � V H X � V X F H V V R � � 6 X D V � S U L Q F L S D L V � F D U D F W H U t V W L F D V � H V W m R � U H O D F L R Q D G D V � j V � S U R M H o } H V � D � O R Q J R � S U D ] R � �
D R � H Q Y R O Y L P H Q W R � G R � W R G R � R U J D Q L ] D F L R Q D O � � j V � G H ¿ Q L o } H V � G D � F ~ S X O D � R U J D Q L ] D F L R Q D O � H � D R � G L U H F L R Q D P H Q W R � S D U D � D � H ¿ F i F L D �
$ � S U R M H o m R � D � O R Q J R � S U D ] R � � F R P R � R � S U y S U L R � W H U P R � H [ S U L P H � � H Q Y R O Y H � D � U H O D o m R � F D X V D � H I H L W R � G R V � L Q Y H V W L P H Q W R V � T X H � V m R �
I H L W R V � H � D V � I X W X U D V � F R Q V H T X r Q F L D V � G L V W R � � Q X P � S U D ] R � T X H � S R G H � Y D U L D U � H Q W U H � � � H � � � � D Q R V �
2 � H Q Y R O Y L P H Q W R � G D � W R W D O L G D G H � G D � H P S U H V D � V H � U H I H U H � D R � H Q I R T X H � V L V W r P L F R � H � K R O t V W L F R � G D � R U J D Q L ] D o m R � � F R P � Y L V W D V � j �
a b r a n g ê n c i a d e t o d a s a s á r e a s e t o d o s o s r e c u r s o s p a r a o a l c a n c e d e o b j e t i v o s t a m b é m g l o b a i s . I n t e g r a ç ã o e a g l u t i n a ç ã o 
s ã o p a l a v r a s - c h a v e .
$ V � G H ¿ Q L o } H V � G D � F ~ S X O D � R U J D Q L ] D F L R Q D O � G L ] H P � U H V S H L W R � j � S U y S U L D � H V W U D W p J L D � H P S U H V D U L D O � T X H � H V W i � U H O D F L R Q D G D � D R �
S O D Q H M D P H Q W R � H V W U D W p J L F R � � $ � F ~ S X O D � p � F R Q V W L W X t G D � G H � F D U J R V � H V W U D W p J L F R V � T X H � � S R U � V X D � Y H ] � � V H � V L W X D P � Q R V � Q t Y H L V � P D L V �
H O H Y D G R V � G D � K L H U D U T X L D � � H V W D E H O H F H Q G R � D V V L P � U H O D o } H V � G H � V X E R U G L Q D o m R � H � G H � S R G H U �
6 H U � H V W D U � Y R O W D G D � S D U D � H ¿ F i F L D � V L J Q L ¿ F D � D � D S U H V H Q W D o m R � G H � U H V X O W D G R V � T X H � G H L [ D � H [ S O t F L W R � T X H � R � R E M H W L Y R � J O R E D O � W U D o D G R �
f o i a l c a n ç a d o . É a c o n c r e t i z a ç ã o d a e x c e l ê n c i a .
( P � R X W U R V � W H U P R V � � D � J H U D o m R � G H � U L T X H ] D � H P � I R U P D � G H � O X F U R V � H � R � F X P S U L P H Q W R � G R V � F R P S U R P L V V R V � ¿ Q D Q F H L U R V � V m R � � D R �
P H V P R � W H P S R � � D � R E U L J D o m R � H � R � R E M H W L Y R � G H � X P D � H P S U H V D � � S R L V � R � V L V W H P D � F D S L W D O L V W D � p � R � F R Q W H [ W R � D P E L H Q W D O � H P � T X H � H O D V �
E X V F D P � V R E U H Y L Y H U � � $ � T X H V W m R � G D � O X F U D W L Y L G D G H � H Q Y R O Y H � X P D � G L V F X V V m R � P D L R U � D F H U F D � G D � U H V S R Q V D E L O L G D G H � V R F L D O � G D V �
H P S U H V D V � � Q R � T X H � V H � U H I H U H � D R � V H X � V X F H V V R � � R X � V H M D � � T X H P � G H Y H U L D � U H F H E H U � H � T X H P � G H Y H U L D � X V X I U X L U � G D � U L T X H ] D � J H U D G D "
S h a r e h o l d e r s e s t a k e h o l d e r s � V m R � R V � P R G H O R V � U H I H U H Q F L D L V � Q D � D E R U G D J H P � G H V W D � T X H V W m R � � S U R S R Q G R � G X D V � S H U V S H F W L Y D V �
G L I H U H Q F L D G D V � � 2 � P R G H O R � s h a r e h o l d e r � W H P � F R P R � S U H P L V V D � T X H � D � G L V W U L E X L o m R � G D � U L T X H ] D � G H Y H � R F R U U H U � V R P H Q W H � H Q W U H � R V �
S U R S U L H W i U L R V � H � R X � D F L R Q L V W D V � � e � X P � P R G H O R � G H � U H V S R Q V D E L O L G D G H � H F R Q { P L F D � � Q R � T X D O � R � S U L Q F L S D O � L Q G L F D G R U � G H � V X F H V V R �
e m p r e s a r i a l é o l u c r o , e o d o c u m e n t o c o n s i d e r a d o m a i s i m p o r t a n t e p a r a t r a d u z i r a s i t u a ç ã o d e u m a e m p r e s a é o b a l a n ç o 
c o n t á b i l .
6
2 � P R G H O R � s t a k e h o l d e r � S U H V V X S } H � T X H � D � G L V W U L E X L o m R � G D � U L T X H ] D � G H Y H � R F R U U H U � S U R S R U F L R Q D O P H Q W H � H Q W U H � W R G R V � D T X H O H V �
H Q Y R O Y L G R V � Q R � S U R F H V V R � G D � V X D � J H U D o m R � � G H � I R U P D � G L U H W D � R X � L Q G L U H W D � � e � X P � P R G H O R � G H � U H V S R Q V D E L O L G D G H � V R F L D O � � Q R � T X D O �
R � S U L Q F L S D O � L Q G L F D G R U � G H � V X F H V V R � p � R � E D O D Q o R � V R F L D O � G D � H P S U H V D � � T X H � G H P R Q V W U D � R � L P S D F W R � G R � V X F H V V R � R U J D Q L ] D F L R Q D O �
s o b r e o c o n t e x t o a m b i e n t a l .
2 � p l a n e j a m e n t o t á t i c o e s t á i n t e g r a d o a o p l a n e j a m e n t o e s t r a t é g i c o , p o r é m o p e r a , n u m n í v e l i n t e r m e d i á r i o d a o r g a n i z a ç ã o , 
F R P � D O W D � D U W L F X O D o m R � L Q W H U Q D � � T X H � E X V F D � W U D G X ] L U � Q R � Q t Y H O � G H S D U W D P H Q W D O � D V � G H F L V } H V � H V W U D W p J L F D V � G R � S O D Q H M D P H Q W R �
H V W U D W p J L F R � T X H � H V W i � Q R � Q t Y H O � D F L P D � � L Q V W L W X F L R Q D O � �
N o p l a n e j a m e n t o t á t i c o h á a i m p l e m e n t a ç ã o d a s d e c i s õ e s a o s n í v e i s m a i s o p e r a c i o n a i s d a o r g a n i z a ç ã o , a t r a v é s d a 
t r a d u ç ã o d a l i n g u a g e m e d a p o s t u r a , p o i s n o n í v e l i n s t i t u c i o n a l a a t u a ç ã o e s t á p a u t a d a e f u n c i o n a n d o b a s e a d a n a s 
L Q F H U W H ] D V � G R � F R Q W H [ W R � D P E L H Q W D O � � 1 R V � Q t Y H L V � P D L V � R S H U D F L R Q D L V � � S D U D � T X H � K D M D � V X F H V V R � Q D � U H D O L ] D o m R � G D V � W D U H I D V � � D �
a t u a ç ã o d e v e s e r p a u t a d a n a c e r t e z a e n a p r og r a m a ç ã o d a s a t i v i d a d e s .
N e s s e s e n t i d o , o p l a n e j a m e n t o t á t i c o d e m o n s t r a o d e s d o b r a m e n t o d o p l a n e j a m e n t o e s t r a t é g i c o p a r a o n í v e l d e p a r t a m e n t a l . 
D e a c o r d o c o m C h i a v e n a t o ( 2 0 1 1 p . 1 3 9 ) , e l e c o n s i s t e n o “ p l a n e j a m e n t o e l a b o r a d o e m c a d a d e p a r t a m e n t o n o n í v e l 
i n t e r m e d i á r i o d a o r g a n i z a ç ã o ” � � 1 H V V H � V H Q W L G R � � p � S R V V t Y H O � H � U H F R P H Q G D G R � T X H � F D G D � G H S D U W D P H Q W R � H O D E R U H � X P � S O D Q H M D P H Q W R �
T X H � G H Y H � H V W D U � � Q H F H V V D U L D P H Q W H � � D O L Q K D G R � D R � S O D Q H M D P H Q W R � H V W U D W p J L F R � G D � R U J D Q L ] D o m R �
6 X D V � S U L Q F L S D L V � F D U D F W H U t V W L F D V � H Q Y R O Y H P � D V � S U R M H o } H V � D � P p G L R � S U D ] R � H � R � H Q Y R O Y L P H Q W R � G R V � G H S D U W D P H Q W R V � G D � R U J D Q L ] D o m R � �
A s p r o j e ç õ e s a m é d i o p r a z o c o r r e s p o n d e m a o p e r í o d o d e a t é 1 2 m e s e s d e f o r m a c o n t í n u a , v o l t a d a p a r a o f u t u r o d e 
m o d o o b j e t i v o e r a c i o n a l .
2 � H Q Y R O Y L P H Q W R � G R V � G H S D U W D P H Q W R V � G D � R U J D Q L ] D o m R � H V W i � U H O D F L R Q D G R � j � D E R U G D J H P � T X H � G H Y H � V H U � V L V W r P L F D � � L Q W H J U D G D � �
F R P � R W L P L ] D o m R � G H � U H F X U V R V � Q D � L P S O D Q W D o m R � � ¬ � P H G L G D � T X H � L V W R � R F R U U H � � p � Y L D E L O L ] D G D � D � F R O H W D � G H � G D G R V � T X H � S H U P L W H P � D �
a v a l i a ç ã o d o p l a n e j a m e n t o .
1 R � S O D Q H M D P H Q W R � W i W L F R � � R � S U R F H V V R � G H F L V y U L R � p � I X Q G D P H Q W D O � H � F R Q V L G H U D G R � P D L V � U H O H Y D Q W H � T X H � D V � D o } H V � � S R L V � H V W D V �
s ã o f r u t o s d e u m a d e c i s ã o a n t e r i o r . C a s o e s t a n ã o t e n h a s i d o u m a e s c o l h a f u n d a m e n t a d a e m t e r m o s d e o b j e t i v o s , 
V L V W H P D � G H � Y D O R U H V � � F U L W p U L R V � H V W D E H O H F L G R V � � � F X U V R V � V H T X r Q F L D � G H � D o m R � � D Q i O L V H � G R � F R Q W H [ W R � H � G D V � F R Q V H T X r Q F L D V � � H V W H �
S O D Q H M D P H Q W R � ¿ F D � V H U L D P H Q W H � F R P S U R P H W L G R �
2 � D O L Q K D P H Q W R � H � D � L Q W H J U D o m R � H Q W U H � R � S U R F H V V R � G H F L V y U L R � H � R � S O D Q H M D P H Q W R � H V W U D W p J L F R � V m R � F R P S O H [ R V � � S R L V � � D O p P � G D V �
v a r i á v e i s c i t a d a s a n t e r i o r m e n t e , a d i m e n s ã o p o l í t i c a d e v e s e r c u i d a d o s a m e n t e c o n s i d e r a d a u m g u i a p a r a a a ç ã o . 
P O R D E N T R O D O T E M A
7
A p o l í t i c a c o n s i s t e e m “ X P D � G H ¿ Q L o m R � G H � S U R S y V L W R V � F R P X Q V � G H � X P D � H P S U H V D � H � H V W D E H O H F H � O L Q K D V � G H � R U L H Q W D o m R � H � O L P L W H V �
p a r a a a ç ã o d a s p e s s o a s r e s p o n s á v e i s p e l a i m p l e m e n t a ç ã o d o s p l a n o s ” , a l e g a C h i a v e n a t o ( 2 0 1 1 , p . 1 7 3 ) . E l a é c a p a z 
G H � G H O L P L W D U � D � D o m R � Q X P D � R U J D Q L ] D o m R � � K D M D � Y L V W D � T X H � S R G H � D V V X P L U � D V S H F W R V � H [ S O t F L W R V � R X � L P S O t F L W R V � Q R V � Q t Y H L V � J O R E D L V �
d a e m p r e s a ( e x t e r n o ) , n o a d m i n i s t r a t i v o ( i n t e r n o ) e n o s o p e r a c i o n a i s .
2 � p l a n e j a m e n t o o p e r a c i o n a l , p o r s u a v e z , a t u a n u m n í v e l o p e r a c i o n a l p r o p r i a m e n t e d i t o , c o m o u m d e s d o b r a m e n t o 
d o p l a n e j a m e n t o t á t i c o , c o m a l t o g r a u d e c e r t e z a e r e g u l a r i d a d e n a e x e c u ç ã o d a s t a r e f a s . E s t á i n s e r i d o n u m a l ó g i c a d e 
s i s t e m a f e c h a d o , c o m p o u c a a u t o n o m i a , v i s a n d o e x c l u s i v a m e n t e à o t i m i z a ç ã o e à m a x i m i z a ç ã o d e r e s u l t a d o s .
2 � S O D Q H M D P H Q W R � R S H U D F L R Q D O � S R G H � V H U � F R P S R V W R � G H � X P D � G L Y H U V L G D G H � G H � D o } H V � T X H � � G H � P R G R � J H U D O � � H V W m R � O L J D G D V � D � P p W R G R V �
� S U R F H G L P H Q W R V � � � W H P S R � � G H W H U P L Q D G R V � S U R J U D P D V � � H � G L Q K H L U R � � R U o D P H Q W R V � � S U H G H W H U P L Q D G R V � � T X H � V m R � W U D Q V I R U P D G R V �
H P � U R W L Q D V � H � Y L V X D O L ] D G R V � Q R V � À X [ R J U D P D V � � V H T X r Q F L D � G R � S U R F H V V R � G H � W U D E D O K R � �
6 H J X Q G R � & K L D Y H Q D W R � � � � � � � � S � � � � � � � R � S O D Q H M D P H Q W R � R S H U D F L R Q D O � F R Q V L V W H � Q R � “ S O D Q H M D P H Q W R � T X H � V H � U H I H U H � D � F D G D � W D U H I D � R X �
a t i v i d a d e e m p a r t i c u l a r ” � � 3 R U � H V V D � U D ] m R � � H V V H V � S O D Q H M D P H Q W R V � V m R � K H W H U R J r Q H R V � H � G L Y H U V L ¿ F D G R V � � V H P S U H � D V V H J X U D Q G R � �
H Q W U H W D Q W R � � D � H [ H F X o m R � G D V � W D U H I D V � G H � P R G R � H ¿ F L H Q W H � � 6 X D V � S U L Q F L S D L V � F D U D F W H U t V W L F D V � H V W m R � U H O D F L R Q D G D V � �
‡ � À s p r o j e ç õ e s d e c u r t o p r a z o , e m r a z ã o d a r o t i n a e s t a b e l e c i d a . 
‡ � $ R � H Q Y R O Y L P H Q W R � G H � F D G D � W D U H I D � R X � D W L Y L G D G H � L V R O D G D P H Q W H � � R X � V H M D � � j � E X V F D � S H O R � D O F D Q F H � G H � P H W D V � H V S H F t ¿ F D V �
‡ � $ R � I R F R � Q D � H ¿ F L r Q F L D � � R X � V H M D � � G L I H U H Q W H P H Q W H � G D � H ¿ F i F L D � � T X H � V H � D S U H V H Q W D � D W U D Y p V � G H � U H V X O W D G R V � � ¿ P � � � D � H ¿ F L r Q F L D �
d i z r e s p e i t o a o s m e i o s , à e x c e l ê n c i a , à e x e c u ç ã o p r i m o r o s a d a s t a r e f a s o u a t i v i d a d e s .
6 H Q G R � D V V L P � � Q R � S O D Q H M D P H Q W R � R S H U D F L R Q D O � D V � W D U H I D V � H � D W L Y L G D G H V � V m R � D Y D O L D G D V � H � W U D Q V I R U P D G D V � H P � L Q G L F D G R U H V � T X H �
S R G H P � G H P R Q V W U D U � D � H ¿ F L r Q F L D � T X D Q W L W D W L Y D P H Q W H � � 5 H J U D V � H � U H J X O D P H Q W R V � W D P E p P � F R U U H V S R Q G H P � D � X P � G H � V H X V � S U L Q F L S D L V �
H O H P H Q W R V � � K D M D � Y L V W D � T X H � L Q À X H Q F L D P � R � F R P S R U W D P H Q W R � G D V � S H V V R D V � O L P L W D Q G R � V H X � S U R F H V V R � G H F L V y U L R � L Q G L Y L G X D O � H � V X D �
l i b e r d a d e .
1 R � H Q W D Q W R � � R � S O D Q H M D P H Q W R � R S H U D F L R Q D O � p � W m R � U H O H Y D Q W H � T X D Q W R � W R G R V � R V � R X W U R V � W L S R V � G H � S O D Q H M D P H Q W R � � S R L V � V m R �
F R P S O H P H Q W D U H V � � U H F t S U R F R V � H � L Q W H J U D G R V � � L P S R V V t Y H O � G H � H [ L V W L U H P � V H P � D V � S H F X O L D U L G D G H V � G H � F D G D � X P � � $ ¿ Q D O � X P D �
o r g a n i z a ç ã o é u m s i s t e m a .
P O R D E N T R O D O T E M A
8
F o n t e : h t t p : / / Z Z Z � I U H H L P D J H V � F R P � E U R Z V H � S K W P O " I G R Z Q O R D G 	 L G � � � � � . A c e s s o e m : 1 0 m ai o 2 0 1 3 .
2 � V X F H V V R � R U J D Q L ] D F L R Q D O � V y � p � S R V V t Y H O � D W U D Y p V � G D � V L Q H U J L D � H � G D � L Q W H J U D o m R � H Q W U H � R V � S O D Q H M D P H Q W R V � H V W U D W p J L F R � � W i W L F R � H �
o p e r a c i o n a l .
P O R D E N T R O D O T E M A
9
A r t i g o P o l í t i c a s p a r a s t a k e h o l d e r s : u m o b j e t i v o o u u m a e s t r a t é g i a o r g a n i -
z a c i o n a l ?
‡ � / H L D � R � D U W L J R � 3 R O t W L F D V � S D U D � V W D N H K R O G H U V � � X P � R E M H W L Y R � R X � X P D � H V W U D W p J L D � R U J D Q L ] D F L R Q D O " � � G H �
T a i a n e L . C . C a m p o s . R e v i s t a d e A d m i n i s t r a ç ã o C o n t e m p o r â n e a � � � � � � � � 2 � W H [ W R � H P � T X H V W m R �
S U R S } H � X P D � D Q i O L V H � F U t W L F D � G D � G L P H Q V m R � S R O t W L F D � G R � P R G H O R � V W D N H K R O G H U � H � G D V � P R G L ¿ F D o } H V � Q D V �
U H O D o } H V � H Q W U H � D V � H P S U H V D V � H � D � V R F L H G D G H � G H Y L G R � j V � P X G D Q o D V � T X H � R F R U U H U D P � D R � O R Q J R � G R �
V p F X O R � ; ; � Q R � % U D V L O � H � Q D V � U H O D o } H V � W U D E D O K L V W D V � � $ E R U G D � W D P E p P � D V � T X H V W } H V � p W L F D V � H Q Y R O Y L G D V �
Q D V � S U i W L F D V � � R � T X H � I D U i � F R P � T X H � Y R F r � U H À L W D � F R P � P D L R U � S U R I X Q G L G D G H � V R E U H � R V � F R Q W H ~ G R V �
d e s e n v o l v i d o s n e s t a a u l a .
D i s p o n í v e l e m : < h t t p : / / Z Z Z � V F L H O R � E U � V F L H O R � S K S " S L G 6 � � � � � � � � � � � � � � � � � � � � � � 	 V F U L S W V F L B D U W W H [ W 	 W O Q J S W > . 
$ F H V V R � H P � � � � � P D L R � � � � � �
A r t i g o I m p l a n t a ç ã o d e u m m o d e l o d e p l a n e j a m e n t o o p e r a c i o n a l d a p r o d u ç ã o 
H P � X P D � H P S U H V D � G H � H G L ¿ F D o } H V � � X P � H V W X G R � G H � F D V R
‡ � L e i a o a r t i g o I m p l a n t a ç ã o d e u m m o d e l o d e p l a n e j a m e n t o o p e r a c i o n a l d a p r o d u ç ã o e m u m a 
H P S U H V D � G H � H G L ¿ F D o } H V � � X P � H V W X G R � G H � F D V R � � G H � $ Q G U p � 3 � � 5 H L F K P D Q � � / X L ] � ) � � 0 � � 2 O L Y H L U D � � 0 D X U t F L R �
0 � � ) � � % H U Q D U G H V � � & D U O R V � 7 � � ) R U P R V R � � ' H S W R � � G H � ( Q J H Q K D U L D � G H � & R Q V W U X o m R � & L Y L O � � 8 6 3 � � � � � � � � 2 �
D U W L J R � D S U H V H Q W D � D � U H O D o m R � H Q W U H � S O D Q H M D P H Q W R � R S H U D F L R Q D O � H � F R Q V W U X o m R � F L Y L O � Q R � T X H � W D Q J H � j �
e x e c u ç ã o d a s t a r e f a s , a o a l c a n c e d e m e t a s e a o c u m p r i m e n t o d e p r a z o s n o s e t o r d e c o n s t r u ç ã o . 
$ E R U G D � W D P E p P � D � T X H V W m R � G R � G H V S H U G t F L R � G H � P D W H U L D L V � Y L V D Q G R � D V V L P � F R Q V W U X L U � X P � P R G H O R � G H �
S O D Q H M D P H Q W R � H � F R Q W U R O H � Q R � Q t Y H O � R S H U D F L R Q D O � T X H � P L Q L P L ] H � D � U H F R U U r Q F L D � G H V W H V � S U R E O H P D V � Q D V �
e m p r e s a s d e e n g e n h a r i a c i v i l .
D i s p o n í v e l e m : < h t t p : / / F R Q J U B W J S H � S F F � X V S � E U � D Q D L V � 3 J � � � D � � � � S G I > � � $ F H V V R � H P � � � � � P D L R � G H � � � � � �
A r t i g o P o l í t i c a s p a r a s t a k e h o l d e r s : u m o b j e t i v o o u u m a e s t r a t é g i a o r g a n i
A C O M PA N H E N A W E B
1 0
A r t i g o o p l a n e j a m e n t o e s t r a t é g i c o d e n t r o d o c o n c e i t o d e a d m i n i s t r a ç ã o e s -
t r a t é g i c a
‡ � L e i a o a r t i g o O p l a n e j a m e n t o e s t r a t é g i c o d e n t r o d o c o n c e i t o d e a d m i n i s t r a ç ã o e s t r a t é g i c a , 
G H � + H U Q D Q � ( � � & � � $ O G D \ � � $ O P H L G D � � 5 H Y L V W D � ) $ ( � � � � � � � � 2 � D U W L J R � D S U H V H Q W D � X P D � G L V F X V V m R � V R E U H �
S O D Q H M D P H Q W R � H V W U D W p J L F R � G H � P D Q H L U D � I R F D O L ] D G D � H � F R Q F H L W X D O � � Y L V D Q G R � G H V W D F D U � R � P R G R � H P � T X H �
e l e é c o n s i d e r a n d o e a s p o s s í v e i s m u d a n ç a s n a s u a c o n c e p ç ã o e m t e r m o s d e f u t u r o .
D i s p o n í v e l e m : < h t t p : / / Z Z Z � I D H � H G X � S X E O L F D F R H V � S G I � U H Y L V W D B G D B I D H � I D H B Y � B Q � � R B S O D Q H M D P H Q W R B H V W U D W H J L F R �
p d f > � � � $ F H V V R � H P � � � � � P D L R � � � � � �
A c e s s e o s i t e d o M i n i s t é r i o d o P l a n e j a m e n t o
‡ � P e l o s l i n k s � ³ 3 O D Q H M D P H Q W R � H � S H V T X L V D ´ � H � ³ * H V W m R � S ~ E O L F D ´ � p � S R V V t Y H O � Y L V X D O L ] D U � D V V X Q W R V �
i n t e r e s s a n t e s s o b r e o t e m a d e s t a a u l a , c o m u m a v i s ã o d e p l a n e j a m e n t o d i f e r e n c i a d a d a m a i s 
F R P X P � � U H O D F L R Q D G R � j � H V I H U D � S ~ E O L F D � � Q D � I R U P D � G H � S R O t W L F D V � S ~ E O L F D V � T X H � V H � G H V G R E U D P � H P �
p r o g r a m a s n o s E s t a d o s e m u n i c í p i o s . B a s t a c l i c a r n o s l i n k s � S D U D � T X H � V H M D P � G L V S R Q L E L O L ] D G R V �
c o n t e ú d o s e i n d i c a d o r e s d i v e r s o s e p e r t i n e n t e s a o t e m a d e s t a a u l a .
D i s p o n í v e l e m : < h t t p : / / w w w . p l a n e j a m e n t o . g o v . b r / > � � $ F H V V R � H P � � � � � P D L R � � � � � �
A s s i s t a a o v í d e o c h a m a d o “ T i p o s d e p l a n e j a m e n t o ”
‡ � 2 � Y t G H R � I D ] � S D U W H � G H � X P � P y G X O R � G R � F X U V R � W H P i W L F R � G D � i U H D � G H � Q H J y F L R V � � F X M R V � F R Q W H ~ G R V � �
a b o r d a d o s n a f o r m a d e e n t r e v i s t a e r e p r e s e n t a ç ã o t e l e v i s i v a , a b o r d a m o s t i p o s d e p l a n e j a m e n t o 
e a s a p l i c a ç õ e s e m s i t u a ç õ e s d i f e r e n c i a d a s , c o m o u m p l a n e j a m e n t o d e u m a c a r r e i r a e o 
S O D Q H M D P H Q W R � G H � X P � Q H J y F L R � � 2 V � W L S R V � G H � S O D Q H M D P H Q W R � H � V X D V � I R U P D V � G H � H [ H F X o m R � H � G H � F R P R �
O L G D U � F R P � D � F R Q F R U U r Q F L D � H � D � F R P S H W L W L Y L G D G H � V m R � F R Q F H L W R V � G L V F X W L G R V � � T X H � Y m R � D R � H Q F R Q W U R � G D V �
d i s c u s s õ e s t e ó r i c a s d e s e n v o l v i d a s a o l o n g o d o t e x t o d e s t a a u l a .
D i s p o n í v e l e m : < h t t p : / / Z Z Z � \ R X W X E H � F R P � Z D W F K " Y 9 � : � & / � F O : N > � � $ F H V V R � H P � � � � � P D L R � � � � � �
A C O M PA N H E N A W E BA C O M PA N H E N A W E B
1 1
I n s t r u ç õ e s :
$ J R U D � � F K H J R X � D � V X D � Y H ] � G H � H [ H U F L W D U � V H X � D S U H Q G L ] D G R � � $ � V H J X L U � � Y R F r � H Q F R Q W U D U i � D O J X P D V � T X H V W } H V � G H � P ~ O W L S O D �
H V F R O K D � H � G L V V H U W D W L Y D V � � / H L D � F X L G D G R V D P H Q W H � R V � H Q X Q F L D G R V � H � D W H Q W H � V H � S D U D � R � T X H � H V W i � V H Q G R � S H G L G R �
A G O R A É A S U A V E Z
Q u e s t ã o 1
$ � D T X L V L o m R � G H � E H Q V � P D W H U L D L V � p � I U X W R � G D � U H D O L ] D o m R � G H � X P � V R Q K R � G H � F R Q V X P R � � F R P X P � Q D V � V R F L H G D G H V� F D S L W D O L V W D V � � ( V V D V � D T X L -
V L o } H V � V m R � F D S D ] H V � G H � D X P H Q W D U � R � J U D X � G H � V D W L V I D o m R � G H � D O J X p P � S H U D Q W H � D � Y L G D � � W D Q W R � S H V V R D O P H Q W H � T X D Q W R � V R F L D O P H Q W H � � I D -
z e n d o - a s e x p e r i m e n t a r s e n t i m e n t o s p o s i t i v o s p o r c o n t a d i s t o . C o m p r a r u m i m ó v e l , u m c a r r o , u m e l e t r o d o m é s t i c o , t e r f o r m a ç ã o e 
L Q V H U o m R � S U R ¿ V V L R Q D O � V m R � H O H P H Q W R V � T X H � H [ L J H P � F H U W R � W H P S R � S D U D � D T X L V L o m R � � D V V L P � F R P R � G L V F L S O L Q D � � F D V R � F R Q W U i U L R � � H O H V � S R G H P �
p e r m a n e c e r s o m e n t e n o n í v e l d o d e s e j o d a c o n t e m p l a ç ã o .
7 D U H I D � � & R P � E D V H � Q R � S D U i J U D I R � D Q W H U L R U � � G H V F U H Y D � F R P R � p � S R V V t Y H O � D O F D Q o D U � R � V X F H V V R � Q D � D T X L V L o m R � G H � E H Q V � P D W H U L D L V � H � L P D W H -
U L D L V � � H [ S O L F D Q G R � H P � V X D � U H V S R V W D � T X D L V � V H U L D P � D V � P D Q H L U D V � S U i W L F D V � � U H D O L V W D V � H � Y L i Y H L V � S D U D � D � U H D O L ] D o m R � G H � S U R M H W R V � S H V V R D L V � H �
S U R ¿ V V L R Q D L V � � G H Q W U R � G H � X P � F R Q W H [ W R � V R F L R H F R Q { P L F R � F D S L W D O L V W D �
Q u e s t ã o 2
2 � S O D Q H M D P H Q W R � p � X P D � D o m R � Q H F H V V i U L D � Q D � Y L G D � H � Q D � F D U U H L U D � G D V � S H V V R D V � � S R L V � H V W i � U H O D F L R Q D G R � j V � H V F R O K D V � H � D R � V X F H V V R � H P �
G H W H U P L Q D G D � i U H D � H P S U H H Q G L G D � � 2 � S O D Q H M D P H Q W R � W D P E p P � p � F D S D ] � G H � L Q À X H Q F L D U � G H � T X H � P R G R � D � Y L G D � G D V � S H V V R D V "
0 D U T X H � D � V H J X L U � D � D O W H U Q D W L Y D � F R P � D � U H V S R V W D � F R U U H W D � �
a ) E v i t a n d o a t i t u d e s p r ó - a t i v a s e s u b s t i t u i n d o - a s p o r a t i t u d e s r e a t i v a s .
b ) E v i t a n d o o a m a d o r i s m o e a i m p r o v i s a ç ã o n a v i d a d a s p e s s o a s .
c ) E s t i m u l a n d o a s e s c o l h a s n a v i d a d a s p e s s o a s .
d ) E v i t a n d o a t i t u d e s r e a t i v a s e s u b s t i t u i n d o - a s p o r a t i t u d e s p r ó - a t i v a s .
e ) ( V W L P X O D Q G R � V L W X D o } H V � D Q W H F L S D W y U L D V � T X H � H Q Y R O Y H P � P H O K R U H V � F X V W R V � H � H V I R U o R V �
1 2
A G O R A É A S U A V E Z
Q u e s t ã o 3
3 O D Q H M D P H Q W R � H V W i � G L U H W D P H Q W H � U H O D F L R Q D G R � F R P � D � K D E L O L G D G H � G H � P D Q H M R � G D V � L Q F H U W H ] D V � � 1 D V � R U J D Q L ] D o } H V � L V V R � ¿ F D � Y L V t Y H O � Q D V �
V L W X D o } H V � G H � W R P D G D � G H � G H F L V } H V � T X H � P X L W D V � Y H ] H V � V m R � D G L D G D V � H � D W p � L J Q R U D G D V � � ( V W H � I H Q { P H Q R � S R G H � V H U � L G H Q W L ¿ F D G R � W H R U L F D -
P H Q W H � S H O R � X V R � G H � T X D O � H [ S U H V V m R � G D V � L Q G L F D G D V � D � V H J X L U "
a ) T é c n i c a d e a b s o r ç ã o d a i n c e r t e z a .
b ) E x t i n ç ã o p e l o i n s t i n t o .
c ) 0 D S H D P H Q W R � D P E L H Q W D O �
d ) P o n d e r a ç ã o .
e ) P a r a l i s i a d e a n á l i s e .
Q u e s t ã o 4
A s o r g a n i z a ç õ e s s ã o s i s t e m a s a b e r t o s , n u m a r e l a ç ã o c o n s t a n t e d e r e c i p r o c i d a d e c o m o c o n t e x t o . N o c a s o d a s e m p r e s a s , a l u -
c r a t i v i d a d e é u m d o s p r i n c i p a i s o b j e t i v o s e u m i n d i c a d o r d e s u c e s s o . P a r a i s s o h á d i f e r e n t e s t i p o s d e p l a n e j a m e n t o – e s t r a t é g i c o , 
W i W L F R � H � R S H U D F L R Q D O � ± � T X H � E X V F D P � D M X G D U � X P D � H P S U H V D � Q H V V H � S U R F H V V R � � � ( V F R O K D � D � V H J X L U � D � D O W H U Q D W L Y D � T X H � L Q G L T X H � R V � S U L Q F L S D L V �
H O H P H Q W R V � T X H � W R U Q D P � H V V H V � W L S R V � G H � S O D Q H M D P H Q W R V � G L I H U H Q W H V � H Q W U H � V L � �
a ) 2 V � Q t Y H L V � G L I H U H Q F L D G R V � G D � H V W U X W X U D � R U J D Q L ] D F L R Q D O �
b ) 2 � P H U F D G R � H � R � F R Q W H [ W R � H P � T X H � D � H P S U H V D � H V W i � L Q V H U L G D �
c ) 2 V � I D W R U H V � V R F L R H F R Q { P L F R V �
d ) 2 V � S U R ¿ V V L R Q D L V � H Q Y R O Y L G R V � Q D � H [ H F X o m R � G D � W D U H I D �
e ) $ V � W H R U L D V � T X H � R V � I X Q G D P H Q W D P �
1 3
Q u e s t ã o 5
N o p l a n e j a m e n t o e s t r a t é g i c o , o p r o c e s s o d e t o m a d a d e d e c i s õ e s é u m f a t o r f u n d a m e n t a l , c u j o s e f e i t o s s o b r e a e m p r e s a e n g l o b a m 
D � W R W D O L G D G H � � 6 H Q G R � D V V L P � � S O D Q H M D P H Q W R � H V W U D W p J L F R � H � H V W U D W p J L D � H P S U H V D U L D O � H V W m R � L Q W L P D P H Q W H � U H O D F L R Q D G R V � � $ � G L I H U H Q o D � H Q W U H �
D P E R V � G L ] � U H V S H L W R � D � T X D L V � H O H P H Q W R V "
a ) A o s e f e i t o s h o l í s t i c o s .
b ) A o s o b j e t i v o s .
c ) A o s e f e i t o s s i n e r g í s t i c o s .
d ) A o s p r o c e d i m e n t o s .
e ) A s a ç õ e s a d o t a d a s .
Q u e s t ã o 6
2 � G L U H F L R Q D P H Q W R � S D U D � D � H ¿ F i F L D � F R P � D � D S U H V H Q W D o m R � G H � U H V X O W D G R V � p � X P � L Q G L F D G R U � G H � H [ F H O r Q F L D � H P S U H V D U L D O � H � F R Q V W L W X L � � M X Q W R �
G D � D Q i O L V H � 6 : 2 7 � � Q R o } H V � V R E U H � R � S O D Q H M D P H Q W R � H V W U D W p J L F R � � 6 H Q G R � D V V L P � � L G H Q W L ¿ T X H � T X D L V � F D U D F W H U t V W L F D V � S U L Q F L S D L V � D M X G D P � D �
F R P S R U � D V � S H F X O L D U L G D G H V � G R � T X H � p � X P � S O D Q H M D P H Q W R � H V W U D W p J L F R � � G H ¿ Q L Q G R � D V � V X F L Q W D P H Q W H �
Q u e s t ã o 7
$ � J H U D o m R � G H � U L T X H ] D � G H � X P D � H P S U H V D � D S U H V H Q W D G D � S H O R V � V H X V � t Q G L F H V � G H � O X F U D W L Y L G D G H � p � X P � D V V X Q W R � F R Q W U R Y H U W L G R � Q D � D G P L Q L V W U D -
o m R � G H � H P S U H V D V � H � H P � V H X V � S O D Q H M D P H Q W R V � H V W U D W p J L F R V � T X H � Y L V D P � j � H ¿ F i F L D � � $ � T X H V W m R � G R � U H F H E L P H Q W R � H � G R � X V X I U X W R � p � D E R U G D G D �
t e o r i c a m e n t e n o s m o d e l o s s h a r e h o l d e r e s t a k e h o l d e r � � ( [ S O L T X H � R V � S U H V V X S R V W R V � G H V W H V � P R G H O R V � � G H V W D F D Q G R � H P � V X D � U H V S R V W D � D �
P D Q H L U D � S H O D � T X D O � D � Q R o m R � G H � U H V S R Q V D E L O L G D G H � p � H Y L G H Q F L D G D � H P � F D G D � X P � G H O H V �
A G O R A É A S U A V E Z
1 4
Q u e s t ã o 8
4 X D Q G R � R F R U U H � R � G H V G R E U D P H Q W R � G R � S O D Q H M D P H Q W R � H V W U D W p J L F R � � H V W H � D G T X L U H � D � I R U P D � G H � S O D Q H M D P H Q W R � W i W L F R � � F X M D � D W X D o m R � V H � G i �
Q R � Q t Y H O � L Q W H U P H G L i U L R � G D � H V W U X W X U D � R U J D Q L ] D F L R Q D O � � 6 X D V � F D U D F W H U t V W L F D V � P X G D P � H � R � S U R F H V V R � G H F L V y U L R � S D V V D � D R � F H Q W U R � G D V �D W H Q -
o } H V � � ( [ S O L T X H � S R U � T X D L V � U D ] } H V � L V V R � D F R Q W H F H � � G H ¿ Q L Q G R � W H R U L F D P H Q W H � H P � V X D � U H V S R V W D � T X D L V � D V � F D U D F W H U t V W L F D V � G H V V H � S O D Q H M D -
P H Q W R � H � R � T X H � R F R U U H � Q R � S U R F H V V R � G H F L V y U L R �
Q u e s t ã o 9
3 H O R � I D W R � G H � R � S O D Q H M D P H Q W R � W i W L F R � R S H U D U � Q R � Q t Y H O � G D � H V W U X W X U D � R U J D Q L ] D F L R Q D O � T X H � H V W i � V X E R U G L Q D G D � D R � W R S R � G D � K L H U D U T X L D � � H O H �
d e v e e s t a r a l i n h a d o e i n t e g r a d o a o p l a n e j a m e n t o e s t r a t é g i c o , a s s i m c o m o d e v e b u s c a r l e v a r a o s d e p a r t a m e n t o s a s d e c i s õ e s d o 
S O D Q H M D P H Q W R � H V W U D W p J L F R � � , V V R � Q m R � R F R U U H � V H P � D � F R Q V L G H U D o m R � G D � G L P H Q V m R � S R O t W L F D � � S U H V H Q W H � Q D V � R U J D Q L ] D o } H V � � ( [ S O L T X H � R � T X H �
V H � H Q W H Q G H � W H R U L F D P H Q W H � S R U � S R O t W L F D � � G H V W D F D Q G R � H P � V X D � U H V S R V W D � G H � T X H � P D Q H L U D � V H X V � H I H L W R V � V H � D S U H V H Q W D P � Q D � H P S U H V D �
Q u e s t ã o 1 0
Q u a n d o o c o r r e o d e s d o b r a m e n t o d o p l a n e j a m e n t o t á t i c o n a o r g a n i z a ç ã o , e s t e a s s u m e a f o r m a d e p l a n e j a m e n t o o p e r a c i o n a l , 
H [ H F X W D G R � H P � Q t Y H O � K L H U i U T X L F R � V X E R U G L Q D G R � D R V � G H S D U W D P H Q W R V � � 1 R � T X H � G L ] � U H V S H L W R � j � O y J L F D � G H � I X Q F L R Q D P H Q W R � H � F R P S U H H Q V m R � �
R � S O D Q H M D P H Q W R � R S H U D F L R Q D O � Q H F H V V L W D � � S D U D � V H X � E R P � I X Q F L R Q D P H Q W R � � G H � F D U D F W H U t V W L F D V � D P E L H Q W D L V � T X D V H � R S R V W D V � j V � G R � S O D Q H M D -
P H Q W R � H V W U D W p J L F R � � ( [ S O L T X H � T X D O � p � D � O y J L F D � S U H V H Q W H � Q R � S O D Q H M D P H Q W R � R S H U D F L R Q D O � H � D V � F D U D F W H U t V W L F D V � T X H � R � I D ] H P � V H U � R S R V W R � D R �
p l a n e j a m e n t o e s t r a t é g i c o .
A G O R A É A S U A V E Z
1 5
& R P � E D V H � Q D � O H L W X U D � G R � W H [ W R � � Y R F r � S { G H � S H U F H E H U � T X H � S O D Q H M D P H Q W R � p � X P � F R Q F H L W R � E H P � D E U D Q J H Q W H � H � H V W i � S U H V H Q W H �
H P � V X D � Y L G D � D � W R G R � P R P H Q W R � � H V S H F L D O P H Q W H � Q D T X H O H V � H P � T X H � Y R F r � S U H F L V D � W R P D U � X P D � G H F L V m R � H � D O F D Q o D U � X P � R E M H W L Y R �
a c u r t o , m é d i o o u l o n g o p r a z o . D o p l a n e j a m e n t o d e v i d a , p a s s a n d o p e l a c a r r e i r a a t é o p l a n e j a m e n t o o r g a n i z a c i o n a l 
K i � S U R F H V V R V � V H P H O K D Q W H V � � / L G D U � F R P � D � F R P S H W L W L Y L G D G H � Q R � W U D E D O K R � p � W m R � U H O H Y D Q W H � T X D Q W R � O L G D U � F R P � D � F R Q F R U U r Q F L D �
Q X P � Q H J y F L R � � 1 H V V H � V H Q W L G R � R V � S O D Q H M D P H Q W R V � H V W U D W p J L F R V � � W i W L F R V � H � R S H U D F L R Q D L V � D X [ L O L D P � R � S U R ¿ V V L R Q D O � H P � V X D V �
S U i W L F D V � � T X H � � Q D V � R U J D Q L ] D o } H V � � H V W m R � R U L H Q W D G D V � R U D � S D U D � H ¿ F L r Q F L D � � R U D � S D U D � D � H ¿ F i F L D � � 6 H Q G R � D V V L P � � R V � F R Q W H ~ G R V �
d e s e n v o l v i d o s a o l o n g o d o t e x t o o a u x i l i a r a m a r e c o n h e c e r a s c a r a c t e r í s t i c a s e v a r i a ç õ e s d e s s e s t i p o s d e p l a n e j a m e n t o , 
D � ¿ P � G H � T X H � W R G R V � R V � H Q Y R O Y L G R V � V H M D P � E H P � V X F H G L G R V � H P � V H X V � S U R S y V L W R V � � $ � V R F L H G D G H � D J U D G H F H �
F I N A L I Z A N D O
R E F E R Ê N C I A S
& + , $ 9 ( 1 $ 7 2 � � , � � A d m i n i s t r a ç ã o � � W H R U L D � � S U R F H V V R � H � S U i W L F D � � 5 L R � G H � - D Q H L U R � � ( O V H Y L H U � � � � � � �
G L O S S Á R I O
P l a n e j a m e n t o : é u m a t é c n i c a p a r a a b s o r v e r a i n c e r t e z a s o b r e o f u t u r o e p e r m i t i r m a i o r c o n s i s t ê n c i a n o d e s e m p e n h o 
d a s o r g a n i z a ç õ e s .
P l a n e j a m e n t o e s t r a t é g i c o : c o n s i s t e n o p l a n e j a m e n t o m a i s a m p l o e e n v o l v e n t e e a b r a n g e t o d a a o r g a n i z a ç ã o c o m o u m 
s i s t e m a ú n i c o e a b e r t o .
1 6
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Q u e s t ã o 1
R e s p o s t a : 9 R F r � S R G H � L Q G L F D U � � S R U � H [ H P S O R � � D � I D O W D � G H � S O D Q H M D P H Q W R � G D V � S H V V R D V � U H O D F L R Q D G R � j V � ¿ Q D Q o D V � � 3 R G H U L D �
D L Q G D � F L W D U � R V � D O W R V � t Q G L F H V � G H � H Q G L Y L G D P H Q W R � G D V � I D P t O L D V � � T X H � L P S H G H � R � F R Q V X P R � � D � I D O W D � G H � H G X F D o m R � ¿ Q D Q F H L U D � � D �
G L ¿ F X O G D G H � G H � Y L V X D O L ] D U � R V � J D V W R V � � R � G H V F R Q K H F L P H Q W R � G H � F R P R � I D ] H U � X P � S O D Q H M D P H Q W R � � G H � Y L G D � H � G H � F D U U H L U D � � $ O p P �
G L V V R � � D � L P S X O V L Y L G D G H � H � R � L P H G L D W L V P R � Q R � F R Q V X P R � � D � Q H F H V V L G D G H � G H � F R Q V X P L U � V X S p U À X R V � F R P R � F R P S H Q V D o m R � S D U D �
S U R E O H P D V � H P R F L R Q D L V � � D � I D F L O L G D G H � G H � D F H V V R � D R � F U p G L W R � H � D � P t G L D � T X H � L Q F H Q W L Y D � R � F R Q V X P R � D V V R F L D Q G R � G L U H W D P H Q W H �
b e n s m a t e r i a i s c o m v a l o r p e s s o a l .
Q u e s t ã o 2
R e s p o s t a : A l t e r n a t i v a D .
Q u e s t ã o 3
R e s p o s t a : A l t e r n a t i v a E . 
Q u e s t ã o 4
R e s p o s t a : A l t e r n a t i v a A .
P l a n e j a m e n t o o p e r a c i o n a l : F R Q V L V W H � Q R � S O D Q H M D P H Q W R � T X H � V H � U H I H U H � D � F D G D � W D U H I D � R X � D W L Y L G D G H � H P � S D U W L F X O D U �
P l a n e j a m e n t o t á t i c o : c o n s i s t e n o p l a n e j a m e n t o e l a b o r a d o e m c a d a d e p a r t a m e n t o n o n í v e l i n t e r m e d i á r i o d a o r g a n i z a ç ã o .
P o l í t i c a : � p � D � G H ¿ Q L o m R � G H � S U R S y V L W R V � F R P X Q V � G H � X P D � H P S U H V D � H � H V W D E H O H F H � O L Q K D V � G H � R U L H Q W D o m R � H � O L P L W H V � S D U D � D � D o m R �
d a s p e s s o a s r e s p o n s á v e i s p e l a i m p l e m e n t a ç ã o d o s p l a n o s .
G L O S S Á R I O
1 7
Q u e s t ã o 5
R e s p o s t a : A l t e r n a t i v a B . 
Q u e s t ã o 6
R e s p o s t a : 6 H J X Q G R � & K L D Y H Q D W R � � � � � � � � � D V � S U L Q F L S D L V � F D U D F W H U t V W L F D V � G R � S O D Q H M D P H Q W R � H V W U D W p J L F R � H V W m R � U H O D F L R Q D G D V �
j V � S U R M H o } H V � D � O R Q J R � S U D ] R � � D R � H Q Y R O Y L P H Q W R � G R � W R G R � R U J D Q L ] D F L R Q D O � � j V � G H ¿ Q L o } H V � G D � F ~ S X O D � R U J D Q L ] D F L R Q D O � H � D R �
G L U H F L R Q D P H Q W R � S D U D � D � H ¿ F i F L D � � $ � S U R M H o m R � D � O R Q J R � S U D ] R � H Q Y R O Y H � D � U H O D o m R � F D X V D � H I H L W R � G R V � L Q Y H V W L P H Q W R V � � R � H Q Y R O Y L P H Q W R �
G D � W R W D OL G D G H � G D � H P S U H V D � V H � U H I H U H � D R � H Q I R T X H � V L V W r P L F R � H � K R O t V W L F R � G D � R U J D Q L ] D o m R � � V H Q G R � L Q W H J U D o m R � H � D J O X W L Q D o m R �
V X D V � S D O D Y U D V � F K D Y H � � D V � G H ¿ Q L o } H V � G D � F ~ S X O D � R U J D Q L ] D F L R Q D O � V H � U H I H U H P � D R V � F D U J R V � H V W U D W p J L F R V � T X H � V H � V L W X D P � Q R V �
Q t Y H L V � P D L V � H O H Y D G R V � G D � K L H U D U T X L D � � H V W D E H O H F H Q G R � D V V L P � U H O D o } H V � G H � V X E R U G L Q D o m R � H � G H � S R G H U �
Q u e s t ã o 7
R e s p o s t a : S h a r e h o l d e r s e s t a k e h o l d e r s � V m R � R V � P R G H O R V � U H I H U H Q F L D L V � Q D � D E R U G D J H P � G H V W D � T X H V W m R � � 2 � P R G H O R V � s h a r e h o l d e r 
W H P � F R P R � S U H P L V V D � T X H � D � G L V W U L E X L o m R � G D � U L T X H ] D � G H Y H � R F R U U H U � V R P H Q W H � H Q W U H � R V � S U R S U L H W i U L R V � H � R X � D F L R Q L V W D V � � e � X P �
P R G H O R � G H � U H V S R Q V D E L O L G D G H � H F R Q { P L F D � � 2 � P R G H O R � V W D N H K R O G H U � S U H V V X S } H � T X H � D � G L V W U L E X L o m R � G D � U L T X H ] D � G H Y H � R F R U U H U �
S U R S R U F L R Q D O P H Q W H � H Q W U H � W R G R V � D T X H O H V � H Q Y R O Y L G R V � Q R � S U R F H V V R � G D � V X D � J H U D o m R � � G H � I R U P D � G L U H W D � R X � L Q G L U H W D � � e � X P � P R G H O R �
G H � U H V S R Q V D E L O L G D G H � V R F L D O � � & + , $ 9 ( 1 $ 7 2 � � � � � � � �
Q u e s t ã o 8
R e s p o s t a : D e a c o r d o c o m C h i a v e n a t o ( 2 0 1 1 ) , a s p r i n c i p a i s c a r a c t e r í s t i c a s d o p l a n e j a m e n t o t á t i c o e n v o l v e m a s p r o j e ç õ e s 
D � P p G L R � S U D ] R � H � R � H Q Y R O Y L P H Q W R � G R V � G H S D U W D P H Q W R V � G D � R U J D Q L ] D o m R � � + i � F R O H W D � G H � G D G R V � T X H � S H U P L W H P � D � D Y D O L D o m R � G R �
S O D Q H M D P H Q W R � � $ V V L P � � R � S U R F H V V R � G H F L V y U L R � p � I X Q G D P H Q W D O � H � F R Q V L G H U D G R � P D L V � U H O H Y D Q W H � T X H � D V � D o } H V � � S R L V � H V W D V � V m R �
f r u t o s d e u m a d e c i s ã o a n t e r i o r . C a s o e s t a s e s c o l h a s n ã o t e n h a m s i d o f u n d a m e n t a d a s e m t e r m o s d e o b j e t i v o s , s i s t e m a 
G H � Y D O R U H V � � F U L W p U L R V � H V W D E H O H F L G R V � � � F X U V R V � V H T X r Q F L D � G H � D o m R � � D Q i O L V H � G R � F R Q W H [ W R � H � G D V � F R Q V H T X r Q F L D V � � R � S O D Q H M D P H Q W R �
H P � T X H V W m R � ¿ F D � V H U L D P H Q W H � F R P S U R P H W L G R �
1 8
Q u e s t ã o 9
R e s p o s t a : 6 H J X Q G R � & K L D Y H Q D W R � � � � � � � � � D � S R O t W L F D � G H Y H � V H U � F X L G D G R V D P H Q W H � F R Q V L G H U D G D � X P � J X L D � S D U D � D � D o m R � � & R Q V L V W H �
H P � X P D � G H ¿ Q L o m R � G H � S U R S y V L W R V � F R P X Q V � G H � X P D � H P S U H V D � T X H � H V W D E H O H F H � O L Q K D V � G H � R U L H Q W D o m R � H � O L P L W H V � S D U D � D � D o m R �
d a s p e s s o a s r e s p o n s á v e i s p e l a i m p l e m e n t a ç ã o d o s p l a n o s . P o r i s s o e l a é c a p a z d e d e l i m i t a r a a ç ã o n u m a o r g a n i z a ç ã o , 
a s s u m i n d o a s p e c t o s e x p l í c i t o s o u i m p l í c i t o s n o s n í v e i s g l o b a i s d a e m p r e s a ( e x t e r n o ) , n o a d m i n i s t r a t i v o ( i n t e r n o ) e n o s 
o p e r a c i o n a i s .
Q u e s t ã o 1 0
R e s p o s t a : 2 � S O D Q H M D P H Q W R � R S H U D F L R Q D O � D W X D � Q X P � Q t Y H O � R S H U D F L R Q D O � � F R P � D O W R � J U D X � G H � F H U W H ] D � H � U H J X O D U L G D G H � Q D � H [ H F X o m R �
d a s t a r e f a s . E s t á i n s e r i d o n u m a l ó g i c a d e s i s t e m a f e c h a d o , c o m p o u c a a u t o n o m i a , v i s a n d o e x c l u s i v a m e n t e à o t i m i z a ç ã o 
e à m a x i m i z a ç ã o d e r e s u l t a d o s . P o d e s e r c o m p o s t o d e u m a d i v e r s i d a d e d e a ç õ e s , l i g a d a s a m é t o d o s ( p r o c e d i m e n t o s ) , 
W H P S R � � G H W H U P L Q D G R V � S U R J U D P D V � � H � G L Q K H L U R � � R U o D P H Q W R V � � S U H G H W H U P L Q D G R V � � T X H � V m R � W U D Q V I R U P D G R V � H P � U R W L Q D V � H �
Y L V X D O L ] D G R V � Q R V � À X [ R J U D P D V � � V H T X r Q F L D � G R � S U R F H V V R � G H � W U D E D O K R � � � & + , $ 9 ( 1 $ 7 2 � � � � � � � �
1 9