<div id="pf1" class="pf w0 h0" data-page-no="1"><div class="pc pc1 w0 h0"><img class="bi x0 y0 w0 h1" alt="" src="https://files.passeidireto.com/2d23bdaf-e1ef-40fc-b13b-164a252a8565/bg1.png"><div class="t m0 x1 h2 y1 ff1 fs0 fc0 sc0 ls0 ws0">O G<span class="_0 blank"></span>U<span class="_0 blank"></span>I<span class="_0 blank"></span>A </div><div class="t m0 x1 h2 y2 ff1 fs0 fc0 sc0 ls1 ws0">C<span class="_1 blank"></span>OMPLET<span class="_2 blank"></span>O<span class="_3 blank"></span> <span class="_1 blank"></span></div><div class="t m0 x1 h2 y3 ff1 fs0 fc0 sc0 ls1 ws0">DO<span class="_3 blank"></span> </div><div class="t m0 x1 h2 y4 ff1 fs0 fc0 sc0 ls1 ws0">RED<span class="_4 blank"></span>A<span class="_5 blank"></span>T<span class="_2 blank"></span>OR<span class="_3 blank"></span> </div><div class="t m0 x1 h2 y5 ff1 fs0 fc0 sc0 ls1">WEB</div><div class="t m0 x2 h3 y6 ff2 fs1 fc0 sc0 ls2 ws0">Aprenda os segredos para transformar seu conteúdo em sua mais </div><div class="t m0 x3 h3 y7 ff2 fs1 fc0 sc0 ls2 ws0">poderosa arma do planejamento de marketing</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf2" class="pf w0 h0" data-page-no="2"><div class="pc pc2 w0 h0"><img class="bi x0 y8 w0 h0" alt="" src="https://files.passeidireto.com/2d23bdaf-e1ef-40fc-b13b-164a252a8565/bg2.png"><div class="t m0 x4 h3 y9 ff2 fs1 fc0 sc0 ls2 ws0">A<span class="_1 blank"></span> Rock Content é a empresa líder em marketing de conteúdo no </div><div class="t m0 x4 h3 ya ff2 fs1 fc0 sc0 ls2 ws0">mercado brasileiro. Nós ajudamos marcas a se conectarem com </div><div class="t m0 x4 h3 yb ff2 fs1 fc0 sc0 ls2 ws0">seus clientes através de conteúdo fantástico e blogs corporativos </div><div class="t m0 x4 h3 yc ff2 fs1 fc0 sc0 ls2 ws0">sem monotonia.</div><div class="t m0 x4 h3 yd ff2 fs1 fc0 sc0 ls2 ws0">Ajudamos nossos clientes a pensarem estratégias campeãs de </div><div class="t m0 x4 h3 ye ff2 fs1 fc0 sc0 ls2 ws0">marketing de conteúdo e fornecemos conteúdo de alta qualidade </div><div class="t m0 x4 h3 yf ff2 fs1 fc0 sc0 ls2 ws0">para que essa estratégia se torne um sucesso.</div><div class="t m0 x5 h3 y10 ff2 fs1 fc0 sc0 ls2 ws0">V<span class="_3 blank"></span>itor Peçanha é co-fundador da Rock </div><div class="t m0 x5 h3 y11 ff3 fs1 fc0 sc0 ls2">\ue026\ue052\ue051\ue057\ue048\ue051\ue057\ue00f\ue003\ue053\ue055\ue052\ue0bf\ue056\ue056\ue04c\ue052\ue051\ue044\ue04f\ue003\ue046\ue044\ue04f\ue048\ue04d\ue044\ue047\ue052\ue003\ue047\ue048\ue003\ue050\ue044\ue055\ue04e\ue048\ue057\ue04c\ue051\ue04a\ue003</div><div class="t m0 x5 h3 y12 ff2 fs1 fc0 sc0 ls2 ws0">digital com experiência como gerente </div><div class="t m0 x5 h3 y13 ff2 fs1 fc0 sc0 ls2 ws0">de produto e consultor de negócios em </div><div class="t m0 x5 h3 y14 ff2 fs1 fc0 sc0 ls2 ws0">StartUps. <span class="_3 blank"></span>T<span class="_6 blank"></span>ambém é atleta generalista </div><div class="t m0 x5 h3 y15 ff2 fs1 fc0 sc0 ls2 ws0">amador quando não está trabalhando (o </div><div class="t m0 x5 h3 y16 ff2 fs1 fc0 sc0 ls2 ws0">que não ocorre muito).</div><div class="t m0 x5 h4 y17 ff4 fs1 fc0 sc0 ls2 ws0">Sobre o <span class="_3 blank"></span>Autor</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf3" class="pf w0 h0" data-page-no="3"><div class="pc pc3 w0 h0"><div class="t m0 x4 h5 y18 ff5 fs2 fc1 sc0 ls2 ws0">O GUIA COMPLETO DO REDATOR WEB</div><div class="t m0 x6 h3 y19 ff2 fs1 fc1 sc0 ls2">3</div><div class="t m0 x7 h6 y1a ff6 fs3 fc1 sc0 ls2">WWW.ROCKCONTENT.COM</div><div class="t m0 x4 h7 y1b ff7 fs4 fc2 sc0 ls2">!"#$%&</div><div class="t m0 x4 h3 y1c ff2 fs1 fc1 sc0 ls2 ws0">INTRODUÇÃO <span class="_7 blank"> </span>4</div><div class="t m0 x8 h8 y1d ff2 fs5 fc1 sc0 ls2 ws0">O novo jeito de se escrever para a W<span class="_3 blank"></span>eb<span class="ff7 fc2 ls3">'</span>6</div><div class="t m0 x4 h3 y1e ff2 fs1 fc1 sc0 ls2 ws0">ANTES DE MAIS NADA, O CONTEÚDO É REI <span class="_8 blank"> </span>8</div><div class="t m0 x8 h9 y1f ff2 fs5 fc1 sc0 ls2 ws0">Conhecendo seus leitores <span class="_9 blank"> </span>9</div><div class="t m0 x8 h9 y20 ff2 fs5 fc1 sc0 ls2 ws0">E agora, o que escrever? <span class="_a blank"> </span>10</div><div class="t m0 x8 h9 y21 ff2 fs5 fc1 sc0 ls2 ws0">Incentive o diálogo <span class="_b blank"> </span>12</div><div class="t m0 x4 h3 y22 ff2 fs1 fc1 sc0 ls2 ws0">ORGANIZE SUAS IDEIAS: <span class="_1 blank"></span>A<span class="_c blank"></span> PIRÂMIDE INVER<span class="_3 blank"></span>TIDA<span class="_c blank"></span> <span class="_d blank"> </span>14</div><div class="t m0 x8 h9 y23 ff2 fs5 fc1 sc0 ls2 ws0">Quando não usar a pirâmide invertida <span class="_e blank"> </span>18</div><div class="t m0 x4 h3 y24 ff2 fs1 fc1 sc0 ls2 ws0">TÍTULOS: <span class="_1 blank"></span>A<span class="_c blank"></span> <span class="_1 blank"></span>ARMA<span class="_c blank"></span> SECRET<span class="_4 blank"></span>A<span class="_c blank"></span> DA<span class="_1 blank"></span> ESCRIT<span class="_1 blank"></span>A<span class="_c blank"></span> P<span class="_4 blank"></span>ARA<span class="_c blank"></span> <span class="_1 blank"></span>A<span class="_c blank"></span> INTERNET<span class="_3 blank"></span> 20</div><div class="t m0 x8 h9 y25 ff2 fs5 fc1 sc0 ls2 ws0">O uso de palavras-chave <span class="_f blank"> </span>22</div><div class="t m0 x8 h9 y26 ff2 fs5 fc1 sc0 ls2 ws0">Meu título deve ser curto? <span class="_10 blank"> </span>24</div><div class="t m0 x8 h9 y27 ff2 fs5 fc1 sc0 ls2 ws0">Técnicas para despertar o interesse do leitor <span class="_11 blank"> </span>25</div><div class="t m0 x8 h9 y28 ff3 fs5 fc1 sc0 ls2 ws1">\ue024\ue04f\ue04a\ue058\ue050\ue044\ue056\ue003\ue0b3\ue055\ue048\ue046\ue048\ue04c\ue057\ue044\ue056\ue003\ue047\ue048\ue003\ue045\ue052\ue04f\ue052\ue0b4\ue003\ue047\ue048\ue003\ue057\ue074\ue057\ue058\ue04f\ue052\ue056\ue003\ue048\ue0bf\ue046\ue044\ue05d\ue048\ue056\ue003 \ue015\ue01b</div><div class="t m0 x4 h3 y29 ff2 fs1 fc1 sc0 ls2 ws0">A<span class="_1 blank"></span> IMPORTÂNCIA<span class="_1 blank"></span> DA<span class="_c blank"></span> FORMA<span class="_4 blank"></span>T<span class="_4 blank"></span>AÇÃO DO TEXT<span class="_3 blank"></span>O <span class="_12 blank"> </span>30</div><div class="t m0 x8 h9 y2a ff2 fs5 fc1 sc0 ls2 ws0">Então, como tornar meu conteúdo escaneável? <span class="_13 blank"> </span>32</div><div class="t m0 x4 h3 y2b ff2 fs1 fc1 sc0 ls2 ws0">DICAS DE SEO E VIRALIDADE P<span class="_4 blank"></span>ARA<span class="_c blank"></span> ESCRIT<span class="_3 blank"></span>ORES <span class="_14 blank"> </span>36</div><div class="t m0 x8 h9 y2c ff2 fs5 fc1 sc0 ls2 ws0">Pense em quem você está tentando alcançar <span class="_15 blank"> </span>37</div><div class="t m0 x8 h9 y2d ff2 fs5 fc1 sc0 ls2 ws0">Pesquise palavras-chave e entenda sua audiência <span class="_16 blank"> </span>38</div><div class="t m0 x8 h9 y2e ff2 fs5 fc1 sc0 ls2 ws0">Invista em Guest Posting e escreva com esse objetivo <span class="_17 blank"> </span>41</div><div class="t m0 x8 h9 y2f ff2 fs5 fc1 sc0 ls2 ws0">Bounce rate - um fator de SEO importantíssimo <span class="_18 blank"> </span>42</div><div class="t m0 x8 h9 y30 ff2 fs5 fc1 sc0 ls2 ws0">Mark up é importante. Conheça as tags HTML<span class="_c blank"></span> <span class="_19 blank"> </span>44</div><div class="t m0 x8 h9 y31 ff3 fs5 fc1 sc0 ls2 ws2">\ue02c\ue050\ue044\ue04a\ue048\ue051\ue056\ue004\ue003<span class="_c blank"></span>\ue024\ue053\ue048\ue051\ue044\ue056\ue003\ue053\ue044\ue04f\ue044\ue059\ue055\ue044\ue056\ue003\ue051\ue06d\ue052\ue003\ue056\ue06d\ue052\ue003\ue050\ue044\ue04c\ue056\ue003\ue056\ue058\ue0bf\ue046\ue04c\ue048\ue051\ue057\ue048\ue056\ue003 \ue017\ue01a</div><div class="t m0 x8 h9 y32 ff2 fs5 fc1 sc0 ls2 ws0">Use links para fontes e outros artigos úteis em seu blog <span class="_1a blank"> </span>48</div><div class="t m0 x8 h9 y33 ff3 fs5 fc1 sc0 ls2 ws3">\ue035\ue048\ue059\ue04c\ue056\ue048\ue003\ue056\ue048\ue058\ue003\ue044\ue055\ue057\ue04c\ue04a\ue052\ue003\ue044\ue051\ue057\ue048\ue056\ue003\ue047\ue048\ue003\ue053\ue058\ue045\ue04f\ue04c\ue046\ue044\ue055\ue003\ue048\ue003\ue052\ue057\ue04c\ue050\ue04c\ue05d\ue048\ue003\ue051\ue052\ue059\ue044\ue050\ue048\ue051\ue057\ue048\ue003 \ue017\ue01b</div><div class="t m0 x4 h3 y34 ff2 fs1 fc1 sc0 ls2 ws0">CONCLUSÃO <span class="_1b blank"> </span>50</div><div class="t m0 x4 h3 y35 ff2 fs1 fc1 sc0 ls2 ws0">REFERÊNCIAS <span class="_1c blank"> </span>52</div><a class="l" data-dest-detail='[4,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:36.000000px;bottom:655.372000px;width:540.000000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[6,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:630.643000px;width:520.157500px;height:24.987000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[8,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:36.000000px;bottom:607.372000px;width:540.000000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[9,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:584.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[10,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:560.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[12,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:535.372000px;width:520.157500px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[14,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:36.000000px;bottom:511.372000px;width:14.001000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[14,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:459.773000px;bottom:511.372000px;width:116.227000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[18,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:487.372000px;width:520.157500px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[20,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:545.818000px;bottom:463.372000px;width:30.182000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[22,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:440.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[24,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:416.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[25,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:392.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[28,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:367.372000px;width:520.157500px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[30,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:430.400000px;bottom:343.372000px;width:145.600000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[32,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:319.372000px;width:520.157500px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[36,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:466.453000px;bottom:295.372000px;width:109.547000px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[37,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:272.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[38,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:248.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[41,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:224.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[42,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:200.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[44,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:176.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[47,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:152.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[48,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:128.022000px;width:520.157500px;height:21.828000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[48,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:55.842500px;bottom:103.372000px;width:520.157500px;height:24.557000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[50,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:150.021000px;bottom:79.372100px;width:425.979000px;height:24.556900px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l" data-dest-detail='[52,"Fit"]'><div class="d m1" style="border-style:none;position:absolute;left:164.021000px;bottom:52.372100px;width:411.979000px;height:24.556700px;background-color:rgba(255,255,255,0.000001);"></div></a></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf4" class="pf w0 h0" data-page-no="4"><div class="pc pc4 w0 h0"><img fetchpriority="low" loading="lazy" class="bi x0 y8 w0 h0" alt="" src="https://files.passeidireto.com/2d23bdaf-e1ef-40fc-b13b-164a252a8565/bg4.png"><div class="t m0 x9 ha y36 ff7 fs0 fc0 sc0 ls2">()*+,-./0,</div><div class="t m0 x4 hb y37 ff7 fs6 fc1 sc0 ls2">1</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf5" class="pf w0 h0" data-page-no="5"><div class="pc pc5 w0 h0"><div class="t m0 x4 h5 y18 ff5 fs2 fc1 sc0 ls2 ws0">O GUIA COMPLETO DO REDATOR WEB</div><div class="t m0 x6 h3 y19 ff2 fs1 fc1 sc0 ls2">5</div><div class="t m0 x7 h6 y1a ff6 fs3 fc1 sc0 ls2">WWW.ROCKCONTENT.COM</div><div class="t m0 x4 h3 y38 ff2 fs1 fc1 sc0 ls2 ws0">Quando a Internet surgiu poucas pessoas imaginariam que ela se </div><div class="t m0 x4 h3 y39 ff2 fs1 fc1 sc0 ls2 ws0">tornaria uma ferramenta tão presente em nossas vidas pessoais e </div><div class="t m0 x4 h3 y3a ff3 fs1 fc1 sc0 ls2">\ue053\ue055\ue052\ue0bf\ue056\ue056\ue04c\ue052\ue051\ue044\ue04c\ue056\ue011\ue003\ue02b\ue052\ue04d\ue048\ue003\ue044\ue056\ue003\ue053\ue048\ue056\ue056\ue052\ue044\ue056\ue003\ue056\ue048\ue003\ue059\ue052\ue04f\ue057\ue044\ue050\ue003\ue06a\ue003\ue02c\ue051\ue057\ue048\ue055\ue051\ue048\ue057\ue003\ue048\ue050\ue003\ue045\ue058\ue056\ue046\ue044\ue003\ue047\ue048\ue003</div><div class="t m0 x4 h3 y3b ff3 fs1 fc1 sc0 ls2">\ue04c\ue051\ue049\ue052\ue055\ue050\ue044\ue06f\ue06d\ue052\ue00f\ue003\ue04c\ue051\ue057\ue048\ue055\ue044\ue06f\ue06d\ue052\ue003\ue048\ue003\ue048\ue051\ue057\ue055\ue048\ue057\ue048\ue051\ue04c\ue050\ue048\ue051\ue057\ue052\ue003\ue048\ue003\ue04c\ue056\ue056\ue052\ue003\ue049\ue044\ue05d\ue003\ue046\ue052\ue050\ue003\ue054\ue058\ue048\ue003\ue04b\ue044\ue04d\ue044\ue003</div><div class="t m0 x4 h3 y3c ff2 fs1 fc1 sc0 ls2 ws0">centenas (milhares!) de oportunidades para geradores de conteúdo </div><div class="t m0 x4 h3 y3d ff2 fs1 fc1 sc0 ls2 ws0">que queiram ser lidos, reconhecidos e até transformá-las em </div><div class="t m0 x4 h3 y3e ff2 fs1 fc1 sc0 ls2">negócio.</div><div class="t m0 x4 h3 y3f ff2 fs1 fc1 sc0 ls2 ws0">Uma pessoa com somente um blog e quase nada de investimento </div><div class="t m0 x4 h3 y40 ff2 fs1 fc1 sc0 ls2 ws0">consegue atingir milhões de leitores, um privilégio que antes </div><div class="t m0 x4 h3 y41 ff2 fs1 fc1 sc0 ls2 ws0">só era reservado a empresas de mídia ou departamentos de </div><div class="t m0 x4 h3 y42 ff2 fs1 fc1 sc0 ls2 ws0">marketing com milhões de dólares investidos em divulgação. Essa </div><div class="t m0 x4 h3 y43 ff3 fs1 fc1 sc0 ls2">\ue047\ue048\ue050\ue052\ue046\ue055\ue044\ue057\ue04c\ue05d\ue044\ue06f\ue06d\ue052\ue003\ue053\ue048\ue055\ue050\ue04c\ue057\ue04c\ue058\ue003\ue054\ue058\ue048\ue003\ue054\ue058\ue044\ue04f\ue054\ue058\ue048\ue055\ue003\ue058\ue050\ue003\ue053\ue058\ue047\ue048\ue056\ue056\ue048\ue003\ue046\ue055\ue04c\ue044\ue055\ue003\ue048\ue003\ue053\ue058\ue045\ue04f\ue04c\ue046\ue044\ue055\ue003</div><div class="t m0 x4 h3 y44 ff3 fs1 fc1 sc0 ls2">\ue056\ue048\ue058\ue003\ue046\ue052\ue051\ue057\ue048\ue07e\ue047\ue052\ue003\ue053\ue044\ue055\ue044\ue003\ue052\ue003\ue050\ue058\ue051\ue047\ue052\ue00f\ue003\ue050\ue044\ue056\ue003\ue046\ue052\ue050\ue052\ue003\ue046\ue052\ue051\ue056\ue048\ue054\ue058\ue072\ue051\ue046\ue04c\ue044\ue00f\ue003\ue049\ue048\ue05d\ue003\ue046\ue052\ue050\ue003</div><div class="t m0 x4 h3 y45 ff2 fs1 fc1 sc0 ls2 ws0">que o volume de conteúdo acessível crescesse assustadoramente, </div><div class="t m0 x4 h3 y46 ff3 fs1 fc1 sc0 ls2">\ue052\ue003\ue054\ue058\ue048\ue003\ue057\ue044\ue050\ue045\ue070\ue050\ue003\ue04a\ue048\ue055\ue052\ue058\ue003\ue058\ue050\ue044\ue003\ue056\ue070\ue055\ue04c\ue048\ue003\ue047\ue048\ue003\ue051\ue052\ue059\ue052\ue056\ue003\ue047\ue048\ue056\ue044\ue0bf\ue052\ue056\ue011</div><div class="t m0 x4 h3 y47 ff3 fs1 fc1 sc0 ls2">\ue032\ue003\ue050\ue044\ue04c\ue052\ue055\ue003\ue047\ue048\ue056\ue044\ue0bf\ue052\ue003\ue047\ue048\ue003\ue057\ue052\ue047\ue052\ue056\ue003\ue070\ue003\ue046\ue052\ue051\ue056\ue048\ue04a\ue058\ue04c\ue055\ue003\ue056\ue048\ue003\ue047\ue048\ue056\ue057\ue044\ue046\ue044\ue055\ue003\ue051\ue048\ue056\ue056\ue048\ue003\ue050\ue044\ue055\ue003</div><div class="t m0 x4 h3 y48 ff3 fs1 fc1 sc0 ls2">\ue059\ue04c\ue055\ue057\ue058\ue044\ue04f\ue050\ue048\ue051\ue057\ue048\ue003\ue04c\ue051\ue0bf\ue051\ue04c\ue057\ue052\ue003\ue047\ue048\ue003\ue046\ue052\ue051\ue057\ue048\ue07e\ue047\ue052\ue003\ue053\ue055\ue048\ue056\ue048\ue051\ue057\ue048\ue003\ue051\ue048\ue056\ue056\ue048\ue003\ue051\ue052\ue059\ue052\ue003\ue056\ue058\ue053\ue052\ue055\ue057\ue048\ue003</div><div class="t m0 x4 h3 y49 ff2 fs1 fc1 sc0 ls2 ws0">virtual da Internet que, para complicar mais ainda, está em </div><div class="t m0 x4 h3 y4a ff2 fs1 fc1 sc0 ls2 ws0">constante mutação. Quem disse que seria fácil, não é? Por </div><div class="t m0 x4 h3 y4b ff3 fs1 fc1 sc0 ls2">\ue048\ue056\ue056\ue044\ue003\ue055\ue044\ue05d\ue06d\ue052\ue003\ue044\ue003\ue050\ue044\ue051\ue048\ue04c\ue055\ue044\ue003\ue047\ue048\ue003\ue056\ue048\ue003\ue048\ue056\ue046\ue055\ue048\ue059\ue048\ue055\ue003\ue053\ue044\ue055\ue044\ue003\ue044\ue003\ue02c\ue051\ue057\ue048\ue055\ue051\ue048\ue057\ue003\ue044\ue046\ue044\ue045\ue052\ue058\ue003\ue056\ue048\ue003</div><div class="t m0 x4 h3 y4c ff3 fs1 fc1 sc0 ls2">\ue044\ue047\ue044\ue053\ue057\ue044\ue051\ue047\ue052\ue003\ue048\ue003\ue057\ue052\ue055\ue051\ue044\ue051\ue047\ue052\ue010\ue056\ue048\ue003\ue07e\ue051\ue04c\ue046\ue044\ue003\ue053\ue044\ue055\ue044\ue003\ue052\ue003\ue044\ue050\ue045\ue04c\ue048\ue051\ue057\ue048\ue003\ue059\ue04c\ue055\ue057\ue058\ue044\ue04f\ue011\ue003\ue030\ue044\ue056\ue003\ue044\ue0bf\ue051\ue044\ue04f\ue00f\ue003</div><div class="t m0 x4 h3 y4d ff2 fs1 fc1 sc0 ls2 ws0">o que devemos saber para conseguir escrever efetivamente para a </div><div class="t m0 x4 h3 y4e ff2 fs1 fc1 sc0 ls2 ws0">W<span class="_3 blank"></span>eb? É exatamente sobre isso que iremos falar nesse e-book.</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf6" class="pf w0 h0" data-page-no="6"><div class="pc pc6 w0 h0"><div class="t m0 xa h5 y4f ff8 fs2 fc1 sc0 ls2 ws0">O GUIA COMPLETO DO REDATOR WEB</div><div class="t m0 xb h3 y19 ff2 fs1 fc1 sc0 ls4">6<span class="ff9 fs3 ls2 v1">WWW.ROCKCONTENT.COM</span></div><div class="t m0 x4 h7 y50 ff7 fs4 fc2 sc0 ls2">,'"232'4&$52'#&'6&'&6%7&3&7'8979'</div><div class="t m0 x4 h7 y51 ff7 fs4 fc2 sc0 ls2">9':&;</div><div class="t m0 x4 h3 y52 ff3 fs1 fc1 sc0 ls2">\ue030\ue044\ue056\ue003\ue051\ue052\ue003\ue0bf\ue051\ue044\ue04f\ue003\ue047\ue044\ue056\ue003\ue046\ue052\ue051\ue057\ue044\ue056\ue00f\ue003\ue052\ue003\ue054\ue058\ue048\ue003\ue070\ue003\ue048\ue056\ue056\ue048\ue003\ue051\ue052\ue059\ue052\ue003\ue04d\ue048\ue04c\ue057\ue052\ue003\ue047\ue048\ue003\ue056\ue048\ue003\ue048\ue056\ue046\ue055\ue048\ue059\ue048\ue055\ue003</div><div class="t m0 x4 h3 y53 ff2 fs1 fc1 sc0 ls2 ws0">para a W<span class="_3 blank"></span>eb? <span class="_c blank"></span>Antes de mais nada, vamos deixar claro que a </div><div class="t m0 x4 h3 y54 ff3 fs1 fc1 sc0 ls2 ws4">\ue02c\ue051\ue057\ue048\ue055\ue051\ue048\ue057\ue003\ue070\ue003\ue04a\ue055\ue044\ue051\ue047\ue048\ue003\ue052\ue003\ue056\ue058\ue0bf\ue046\ue04c\ue048\ue051\ue057\ue048\ue003\ue053\ue044\ue055\ue044\ue003\ue044\ue046\ue052\ue050\ue052\ue047\ue044\ue055<span class="_1 blank"></span>\ue00f\ue003\ue046\ue052\ue050\ue003\ue056\ue058\ue046\ue048\ue056\ue056\ue052\ue00f\ue003\ue059\ue069\ue055\ue04c\ue052\ue056\ue003</div><div class="t m0 x4 h3 y55 ff2 fs1 fc1 sc0 ls2 ws0">tipos de escrita, mas de forma geral existem algumas regras </div><div class="t m0 x4 h3 y56 ff2 fs1 fc1 sc0 ls2 ws0">que servem como \u201creceita de bolo\u201d para o sucesso. E é bom </div><div class="t m0 x4 h3 y24 ff2 fs1 fc1 sc0 ls2 ws0">lembrar que o foco desse e-book é o marketing de conteúdo, ou </div><div class="t m0 x4 h3 y57 ff3 fs1 fc1 sc0 ls2">\ue056\ue048\ue04d\ue044\ue00f\ue003\ue057\ue048\ue05b\ue057\ue052\ue056\ue003\ue054\ue058\ue048\ue003\ue053\ue052\ue056\ue056\ue058\ue044\ue050\ue003\ue058\ue050\ue003\ue052\ue045\ue04d\ue048\ue057\ue04c\ue059\ue052\ue003\ue048\ue056\ue053\ue048\ue046\ue074\ue0bf\ue046\ue052\ue003\ue047\ue048\ue051\ue057\ue055\ue052\ue003\ue047\ue048\ue003\ue058\ue050\ue044\ue003</div><div class="t m0 x4 h3 y58 ff3 fs1 fc1 sc0 ls2">\ue048\ue056\ue057\ue055\ue044\ue057\ue070\ue04a\ue04c\ue044\ue003\ue047\ue048\ue003\ue044\ue04f\ue04a\ue058\ue050\ue044\ue003\ue048\ue050\ue053\ue055\ue048\ue056\ue044\ue003\ue052\ue058\ue003\ue04c\ue051\ue047\ue04c\ue059\ue074\ue047\ue058\ue052\ue011\ue003\ue031\ue06d\ue052\ue003\ue048\ue056\ue057\ue044\ue050\ue052\ue056\ue003\ue047\ue04c\ue05d\ue048\ue051\ue047\ue052\ue003</div><div class="t m0 x4 h3 y59 ff2 fs1 fc1 sc0 ls2 ws0">que um cronista ou um poeta não possuem espaço na Internet, </div><div class="t m0 x4 h3 y5a ff3 fs1 fc1 sc0 ls2">\ue050\ue044\ue056\ue003\ue046\ue052\ue050\ue003\ue046\ue048\ue055\ue057\ue048\ue05d\ue044\ue003\ue048\ue056\ue056\ue048\ue003\ue04f\ue04c\ue059\ue055\ue052\ue003\ue056\ue048\ue055\ue069\ue003\ue058\ue050\ue003\ue053\ue052\ue058\ue046\ue052\ue003\ue050\ue048\ue051\ue052\ue056\ue003\ue07e\ue057\ue04c\ue04f\ue003\ue053\ue044\ue055\ue044\ue003\ue048\ue056\ue056\ue048\ue003</div><div class="t m0 x4 h3 y5b ff2 fs1 fc1 sc0 ls2 ws0">tipo de conteúdo (mas ainda sim útil!).</div><div class="t m0 x4 h3 y5c ff2 fs1 fc1 sc0 ls2 ws0">Escrever para a W<span class="_3 blank"></span>eb é escrever pensando em vários fatores </div><div class="t m0 x4 h3 y2d ff2 fs1 fc1 sc0 ls2 ws0">técnicos, sociais e psicológicos que quando misturados formam </div><div class="t m0 x4 h3 y5d ff2 fs1 fc1 sc0 ls2 ws0">essa plataforma única do mundo on-line. É importante lembrar </div><div class="t m0 x4 h3 y5e ff2 fs1 fc1 sc0 ls2 ws0">que seu texto será lido em dispositivos diversos, de televisões a </div><div class="t m0 x4 h3 y5f ff2 fs1 fc1 sc0 ls2 ws0">smartphones; será compartilhado em centenas de redes sociais, </div><div class="t m0 x4 h3 y60 ff2 fs1 fc1 sc0 ls2 ws0">cada uma com um formato diferente, e será lido em agregadores </div><div class="t m0 x4 h3 y61 ff2 fs1 fc1 sc0 ls2 ws0">de notícias, feeds de RSS e muitas outras plataformas. <span class="_1 blank"></span>Além </div><div class="t m0 x4 h3 y62 ff2 fs1 fc1 sc0 ls2 ws0">disso estará competindo com jogos, janelas de chat e fotos pela </div><div class="t m0 x4 h3 y63 ff2 fs1 fc1 sc0 ls2 ws0">atenção do leitor<span class="_1 blank"></span>, ou seja, você possui menos de um segundo </div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf7" class="pf w0 h0" data-page-no="7"><div class="pc pc7 w0 h0"><div class="t m0 x4 h5 y18 ff5 fs2 fc1 sc0 ls2 ws0">O GUIA COMPLETO DO REDATOR WEB</div><div class="t m0 x6 h3 y19 ff2 fs1 fc1 sc0 ls2">7</div><div class="t m0 x7 h6 y1a ff6 fs3 fc1 sc0 ls2">WWW.ROCKCONTENT.COM</div><div class="t m0 x4 h3 y38 ff2 fs1 fc1 sc0 ls2 ws0">para conseguir prender a atenção do internauta no meio de tanta </div><div class="t m0 x4 h3 y39 ff2 fs1 fc1 sc0 ls2 ws0">informação e distrações.</div><div class="t m0 x4 h3 y3b ff2 fs1 fc1 sc0 ls2 ws0">A<span class="_1 blank"></span> boa notícia é que após ler esse e-book você conhecerá várias </div><div class="t m0 x4 h3 y3c ff2 fs1 fc1 sc0 ls2 ws0">técnicas e boas práticas para aumentar suas chances de se </div><div class="t m0 x4 h3 y3d ff2 fs1 fc1 sc0 ls2 ws0">destacar<span class="_1 blank"></span>. <span class="_c blank"></span>A<span class="_1 blank"></span> má notícia é que não existem soluções mágicas </div><div class="t m0 x4 h3 y3e ff3 fs1 fc1 sc0 ls2">\ue058\ue051\ue04c\ue059\ue048\ue055\ue056\ue044\ue04c\ue056\ue003\ue048\ue003\ue053\ue052\ue055\ue003\ue046\ue044\ue058\ue056\ue044\ue003\ue047\ue04c\ue056\ue056\ue052\ue003\ue059\ue052\ue046\ue072\ue003\ue044\ue04c\ue051\ue047\ue044\ue003\ue057\ue048\ue055\ue069\ue003\ue054\ue058\ue048\ue003\ue049\ue044\ue05d\ue048\ue055\ue003\ue050\ue058\ue04c\ue057\ue052\ue056\ue003</div><div class="t m0 x4 h3 y64 ff3 fs1 fc1 sc0 ls2">\ue057\ue048\ue056\ue057\ue048\ue056\ue003\ue044\ue057\ue070\ue003\ue044\ue046\ue04b\ue044\ue055\ue003\ue052\ue003\ue049\ue052\ue055\ue050\ue044\ue057\ue052\ue003\ue054\ue058\ue048\ue003\ue050\ue048\ue04f\ue04b\ue052\ue055\ue003\ue056\ue048\ue003\ue048\ue051\ue046\ue044\ue04c\ue05b\ue048\ue003\ue06a\ue056\ue003\ue051\ue048\ue046\ue048\ue056\ue056\ue04c\ue047\ue044\ue047\ue048\ue056\ue003</div><div class="t m0 x4 h3 y3f ff2 fs1 fc1 sc0 ls2 ws0">de sua empresa. Na verdade, mentira, existe uma regra que </div><div class="t m0 x4 h3 y40 ff2 fs1 fc1 sc0 ls2 ws0">é universal: o conteúdo é rei, e é exatamente sobre isso que </div><div class="t m0 x4 h3 y41 ff2 fs1 fc1 sc0 ls2 ws0">falaremos no próximo capítulo.</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf8" class="pf w0 h0" data-page-no="8"><div class="pc pc8 w0 h0"><img fetchpriority="low" loading="lazy" class="bi x0 y8 w0 h0" alt="" src="https://files.passeidireto.com/2d23bdaf-e1ef-40fc-b13b-164a252a8565/bg8.png"><div class="t m0 xc ha y65 ff7 fs0 fc0 sc0 ls2"><)*=>'-='</div><div class="t m0 xd ha y36 ff7 fs0 fc0 sc0 ls2">?<(>')<-<@','</div><div class="t m0 xe ha y66 ff7 fs0 fc0 sc0 ls2">A,)*=B-,'C'+=(</div><div class="t m0 x4 hb y37 ff7 fs6 fc1 sc0 ls2">D</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pf9" class="pf w0 h0" data-page-no="9"><div class="pc pc9 w0 h0"><div class="t m0 x4 h5 y18 ff5 fs2 fc1 sc0 ls2 ws0">O GUIA COMPLETO DO REDATOR WEB</div><div class="t m0 x6 h3 y19 ff2 fs1 fc1 sc0 ls2">9</div><div class="t m0 x7 h6 y1a ff6 fs3 fc1 sc0 ls2">WWW.ROCKCONTENT.COM</div><div class="t m0 x4 h3 y38 ff2 fs1 fc1 sc0 ls2 ws0">Ao longo desse livro iremos mostrar várias técnicas e boas práticas </div><div class="t m0 x4 h3 y39 ff2 fs1 fc1 sc0 ls2 ws0">para se escrever bem para a W<span class="_3 blank"></span>eb, mas de nada adianta um site </div><div class="t m0 x4 h3 y3a ff3 fs1 fc1 sc0 ls2">\ue056\ue058\ue053\ue048\ue055\ue003\ue052\ue057\ue04c\ue050\ue04c\ue05d\ue044\ue047\ue052\ue003\ue053\ue044\ue055\ue044\ue003\ue036\ue028\ue032\ue00f\ue003\ue057\ue048\ue05b\ue057\ue052\ue056\ue003\ue046\ue052\ue050\ue003\ue057\ue074\ue057\ue058\ue04f\ue052\ue056\ue003\ue050\ue044\ue057\ue044\ue047\ue052\ue055\ue048\ue056\ue003\ue048\ue003\ue044\ue057\ue070\ue003</div><div class="t m0 x4 h3 y3b ff2 fs1 fc1 sc0 ls2 ws0">mesmo uma boa gramática se <span class="_3 blank"></span>o seu conteúdo não for de qualidade </div><div class="t m0 x4 h3 y3c ff2 fs1 fc1 sc0 ls2 ws0">e relevante para o público que você quer atingir<span class="_c blank"></span>.</div><div class="t m0 x4 h3 y3e ff2 fs1 fc1 sc0 ls2 ws0">O primeiro passo para se escrever com qualidade é conseguir </div><div class="t m0 x4 h3 y64 ff3 fs1 fc1 sc0 ls2">\ue04c\ue047\ue048\ue051\ue057\ue04c\ue0bf\ue046\ue044\ue055\ue003\ue056\ue048\ue058\ue003\ue053\ue07e\ue045\ue04f\ue04c\ue046\ue052\ue010\ue044\ue04f\ue059\ue052\ue003\ue048\ue003\ue048\ue051\ue057\ue048\ue051\ue047\ue048\ue055\ue003\ue052\ue003\ue054\ue058\ue048\ue003\ue048\ue056\ue056\ue048\ue003\ue053\ue07e\ue045\ue04f\ue04c\ue046\ue052\ue003\ue053\ue055\ue052\ue046\ue058\ue055\ue044\ue00f\ue003</div><div class="t m0 x4 h3 y3f ff2 fs1 fc1 sc0 ls2 ws0">qual é seu interesse, o que ele necessita e como pensa. Somente </div><div class="t m0 x4 h3 y40 ff3 fs1 fc1 sc0 ls2">\ue044\ue056\ue056\ue04c\ue050\ue003\ue059\ue052\ue046\ue072\ue003\ue046\ue052\ue051\ue056\ue048\ue04a\ue058\ue04c\ue055\ue069\ue003\ue053\ue055\ue052\ue047\ue058\ue05d\ue04c\ue055\ue003\ue044\ue04f\ue04a\ue052\ue003\ue055\ue048\ue04f\ue048\ue059\ue044\ue051\ue057\ue048\ue003\ue053\ue044\ue055\ue044\ue003\ue048\ue056\ue056\ue048\ue003\ue053\ue07e\ue045\ue04f\ue04c\ue046\ue052\ue00f\ue003</div><div class="t m0 x4 h3 y41 ff3 fs1 fc1 sc0 ls2">\ue048\ue003\ue055\ue048\ue04f\ue048\ue059\ue06b\ue051\ue046\ue04c\ue044\ue003\ue070\ue003\ue052\ue003\ue054\ue058\ue048\ue003\ue047\ue048\ue0bf\ue051\ue048\ue003\ue056\ue048\ue003\ue058\ue050\ue003\ue046\ue052\ue051\ue057\ue048\ue07e\ue047\ue052\ue003\ue070\ue003\ue047\ue048\ue003\ue054\ue058\ue044\ue04f\ue04c\ue047\ue044\ue047\ue048\ue003\ue052\ue058\ue003</div><div class="t m0 x4 h3 y42 ff3 fs1 fc1 sc0 ls2">\ue051\ue06d\ue052\ue011\ue003\ue036\ue048\ue058\ue003\ue04f\ue048\ue04c\ue057\ue052\ue055\ue003\ue04c\ue055\ue069\ue003\ue044\ue057\ue070\ue003\ue053\ue048\ue055\ue047\ue052\ue044\ue055\ue003\ue044\ue04f\ue04a\ue058\ue051\ue056\ue003\ue047\ue048\ue056\ue04f\ue04c\ue05d\ue048\ue056\ue003\ue04a\ue055\ue044\ue050\ue044\ue057\ue04c\ue046\ue044\ue04c\ue056\ue003\ue052\ue058\ue003\ue058\ue050\ue003</div><div class="t m0 x4 h3 y43 ff2 fs1 fc1 sc0 ls2 ws0">design não muito atraente, mas se o conteúdo não for relevante, </div><div class="t m0 x4 h3 y44 ff2 fs1 fc1 sc0 ls2 ws0">ele abandonará a página na hora.</div><div class="t m0 x4 h7 y67 ff7 fs4 fc2 sc0 ls2">A2"E&%&"#2'6&F6'G&$527&6</div><div class="t m0 x4 h3 y68 ff3 fs1 fc1 sc0 ls2">\ue030\ue044\ue056\ue003\ue048\ue051\ue057\ue06d\ue052\ue00f\ue003\ue046\ue052\ue050\ue052\ue003\ue04c\ue047\ue048\ue051\ue057\ue04c\ue0bf\ue046\ue044\ue055\ue003\ue048\ue056\ue056\ue048\ue003\ue053\ue07e\ue045\ue04f\ue04c\ue046\ue052\ue022\ue003\ue032\ue003\ue053\ue055\ue04c\ue050\ue048\ue04c\ue055\ue052\ue003\ue053\ue044\ue056\ue056\ue052\ue003\ue070\ue003</div><div class="t m0 x4 h3 y69 ff2 fs1 fc1 sc0 ls2 ws0">pensar no objetivo de sua estratégia de marketing para saber qual </div><div class="t m0 x4 h3 y6a ff2 fs1 fc1 sc0 ls2 ws0">público-alvo é mais relevante para os objetivos comerciais de sua </div><div class="t m0 x4 h3 y6b ff2 fs1 fc1 sc0 ls2 ws0">empresa. O mais provável é que esse público seja composto pelos </div><div class="t m0 x4 h3 y6c ff2 fs1 fc1 sc0 ls2 ws0">seus possíveis clientes, mas nem sempre esse é o caso, então </div><div class="t m0 x4 h3 y6d ff2 fs1 fc1 sc0 ls2 ws0">pense com calma quem será atingido pelos seus esforços de </div><div class="t m0 x4 h3 y6e ff2 fs1 fc1 sc0 ls2 ws0">geração de conteúdo.</div></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div> <div id="pfa" class="pf w0 h0" data-page-no="a"><div class="pc pca w0 h0"><div class="t m0 xa h5 y4f ff8 fs2 fc1 sc0 ls2 ws0">O GUIA COMPLETO DO REDATOR WEB</div><div class="t m0 xb h3 y19 ff2 fs1 fc1 sc0 ls2 ws5">10 <span class="ff9 fs3 v1">WWW.ROCKCONTENT.COM</span></div><div class="t m0 xf h3 y38 ff3 fs1 fc1 sc0 ls2">\ue035\ue048\ue056\ue053\ue052\ue051\ue047\ue044\ue003\ue06a\ue056\ue003\ue056\ue048\ue04a\ue058\ue04c\ue051\ue057\ue048\ue003\ue053\ue048\ue055\ue04a\ue058\ue051\ue057\ue044\ue056\ue003\ue048\ue003\ue059\ue052\ue046\ue072\ue003\ue04d\ue069\ue003\ue057\ue048\ue055\ue069\ue003\ue058\ue050\ue044\ue003\ue045\ue052\ue044\ue003\ue04c\ue047\ue048\ue04c\ue044\ue003\ue047\ue048\ue003</div><div class="t m0 xf h3 y39 ff2 fs1 fc1 sc0 ls2 ws0">quem serão seus leitores:</div><div class="t m0 xf h3 y3b ff3 fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff2 ws0">Qual a idade deles?</span></div><div class="t m0 xf h3 y3c ff3 fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff2 ws0">Qual é o sexo principal? (se for relevante)</span></div><div class="t m0 xf h3 y3d ff3 fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff2 ws0">Qual o nível de educação?</span></div><div class="t m0 xf h3 y3e ff3 fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff2 ws0">Com o que eles trabalham?</span></div><div class="t m0 xf h3 y64 ff3 fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff2 ws0">Qual o tamanho da empresa? (Em caso de B2B)</span></div><div class="t m0 xf h3 y3f ff3 fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff2 ws0">Qual o mercado de atuação da empresa? (Em caso de B2B)</span></div><div class="t m0 xf h7 y6f ff7 fs4 fc2 sc0 ls2">='9H279@'2'IF&'&6%7&3&7J</div><div class="t m0 xf h3 y70 ff3 fs1 fc1 sc0 ls2">\ue025\ue048\ue050\ue00f\ue003\ue046\ue052\ue050\ue003\ue052\ue003\ue053\ue07e\ue045\ue04f\ue04c\ue046\ue052\ue003\ue04c\ue047\ue048\ue051\ue057\ue04c\ue0bf\ue046\ue044\ue047\ue052\ue003\ue044\ue04a\ue052\ue055\ue044\ue003\ue059\ue048\ue050\ue003\ue044\ue003\ue053\ue044\ue055\ue057\ue048\ue003\ue050\ue044\ue04c\ue056\ue003\ue047\ue04c\ue049\ue074\ue046\ue04c\ue04f\ue00f\ue003</div><div class="t m0 xf h3 y71 ff2 fs1 fc1 sc0 ls2 ws0">entender esse público e saber o que interessa a ele para gerar seu </div><div class="t m0 xf h3 y72 ff2 fs1 fc1 sc0 ls2 ws0">conteúdo.. Existem várias maneiras de se conhecer melhor seu </div><div class="t m0 xf h3 y67 ff2 fs1 fc1 sc0 ls2 ws0">público, aqui vão alguns exemplos e técnicas:</div><div class="t m0 xf h3 y68 ffa fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff4 ws0">Analise o que está sendo procurado na Internet:<span class="ff2"> através de </span></span></div><div class="t m0 x8 h3 y69 ff2 fs1 fc1 sc0 ls2 ws0">ferramentas como o <span class="fc2">Keyword <span class="_3 blank"></span>T<span class="_6 blank"></span>ool<span class="fc1"> (grátis), </span><span class="ws7">SEMRush</span><span class="fc1"> ou </span><span class="ff3 ws4">\ue030\ue052\ue05d</span><span class="fc1"> </span></span></div><div class="t m0 x8 h3 y6a ff2 fs1 fc1 sc0 ls2 ws0">(pagos), é possível ver o que está sendo buscado na Internet e </div><div class="t m0 x8 h3 y6b ff2 fs1 fc1 sc0 ls2 ws0">se ter uma ideia do que interessa seu público. </div><div class="t m0 xf h3 y6c ffa fs1 fc1 sc0 ls2 ws6">\ue087\ue003 <span class="ff4 ws0">Acompanhe as conversações: <span class="ff2">participar de grupos de </span></span></div><div class="t m0 x8 h3 y6d ff2 fs1 fc1 sc0 ls2 ws0">Facebook ou fóruns é uma ótima maneira de saber sobre o que </div><div class="t m0 x8 h3 y6e ff2 fs1 fc1 sc0 ls2 ws0">seu público está conversando e ter várias ideias de textos para </div><a class="l"><div class="d m1" style="border-style:none;position:absolute;left:220.327000px;bottom:201.185000px;width:107.728000px;height:24.556000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l"><div class="d m1" style="border-style:none;position:absolute;left:399.062000px;bottom:201.185000px;width:81.026000px;height:24.556000px;background-color:rgba(255,255,255,0.000001);"></div></a><a class="l"><div class="d m1" style="border-style:none;position:absolute;left:510.111000px;bottom:201.185000px;width:34.005000px;height:24.556000px;background-color:rgba(255,255,255,0.000001);"></div></a></div><div class="pi" data-data='{"ctm":[1.000000,0.000000,0.000000,1.000000,0.000000,0.000000]}'></div></div>
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