Core Course Innovation Session 4 PPT 4a

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RCM Corinne Grenier 1
INNOVATION STRATEGY OF 
COMPETITIVE COMPANIES AND 
ENTREPRENEURSHIP
Track Four : The innovating organization
PPT 4a : general presentation of the track 
Professeur RCM : Corinne Grenier
RCM Corinne Grenier 
“ If you say ‘innovation and creativity are vital to growth’, 
nine out of ten people agree with the statement. 
But when you ask if people know how to practice and 
inspire creativity in their day to day life, 
nine out of ten people say no.”
Kris Murrin, co-founder of ?What If!, September 2001
How to read and learn the PPT
the more important PPT to compulsorily learn 
are the ones which are colored 
RCM Corinne Grenier 
RCM Corinne Grenier 4
Objectives of the track 4
 Understanding the characteristics of organization favoring innovations
 Understanding some specific mechanisms or structuring favoring innovations within 
organization, such as learning-based organization, communities of practices…
Main contents/ideas of the track 4
 Innovating enterprise as learning organization
 Learning enterprise lies on a structural and cultural balance between Exploring and 
Reproducing, 
 Innovative and learning firms must be flexible (mix of already existing and newly created 
knowledge)
 For being innovative, organization has to adopt appropriate mode of structuring and 
appropriate culture.
RCM Corinne Grenier 5
Main concepts of the Track Four : 
 Hybrid Organization 
Ambidextrous Organization
 knowledge and knowledge management
The learning organization
RCM Corinne Grenier 6
The structure of the Track 4
 General overview of the innovating organization (see PPT 4b)
 The learning-based organization (see PPT 4c)