Geraldo (Inglês)

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Case Geraldo
The family had met around the table and everybody was loud talking about what had happened during the day. Gathering with his parents, that had arrived that day from their native city in Minas Gerais, was always a moment of great joy for Geraldo Barros. This particular day, however, he was showing signs of being distracted and tired. He had started to work at 9:00am in a meeting with his boss and the meeting dragged through the day until 8:00pm. Long working hours were becoming routine; but this was not the cause of his distraction. The problem lied in the conversation he had had at noon with a headhunter. Geraldo had been offered a new job.
The meeting kept going on and on in his head while he watched the fragile figure of his father. The family patriarch had retired twenty years ago from his only job at Banco do Brasil (Attachment ?). Geraldo was impressed by how his father still defended and was loyal to the bank. At 41, Geraldo couldn’t remember having felt anything close to that feeling for any of the nine organizations in which he had worked. At that age, he thought, maybe he’d have the same feeling in the multinational company where he had begun to work ten months before as Communications Manager. It was his first experience in a multinational company and he felt that this time he could have the opportunities for growth and acknowledgement he hadn’t had in other local companies.	Comment by Felipe Rodrigues: In this Text, show traditional career based on psychological contract in which an employee entered a firm, worked hard, performed well, was loyal and committed, and thus received ever-greater rewards and job security. In contrast, Geraldo was a Protean career based on continuons learning and identify change.
Changing jobs was never a problem for Geraldo; but he became irritated when he remembered the headhunter: why did he contact him at this moment? These thoughts alternated with memories of his childhood as son of a bank officer of Banco do Brasil.
“Our lives orbited the bank”	Comment by Felipe Rodrigues: This text show the begin of Protean Carreer’s Geraldo, a Career orientation in which the person and guidance on person’s core values, where success is subject (Psycological Successs) 
Few were the memories of Geraldo’s childhood that were not associated to Banco do Brasil. The agency, downtown Ubá, population of 100 thousand was where his father went daily to work (Attachment ?). Founded by King João VI of Portugal in order to finance the Royal Family, Banco do Brasil became synonym of stable careers after the 50’s. The bank generally offered the best jobs in cities where it opened agencies. When Geraldo’s father began to work in the bank in the 60’s, it was the best place someone from the country, like him, could ever dream of working at. The state bank did not only pay the best salaries, but it also offered a lifelong job – employees only had to carry out their duties and not do anything wrong in the city.
Geraldo’s father was the first of three siblings and two brothers-in-law that got a job in the same organization. For 30 years his career evolved like any other at Banco do Brasil: at a steady pace in a period of time. As he would say, there were two “fair” ways to boost ones career: by the time ladder or by achievement. The latter was the quickest to the top. His father chose the first. He went from Administrative Assistant to Bank Teller with regular promotions every three or four years.
Geraldo recalled that his father was offered a shortcut to the achievement ladder: a promotion to management. His father turned down the offer; the bank was understanding and accepted his decision. At that time, the Brazilian political scenario was different. His father understood the country’s situation; but most important, he and his family were protected by Banco do Brasil.
During lunch, twenty years after retiring, Geraldo noticed that his father continued defending the bank. He still walked around with his bank ID and refused to open an account in any bank other than Banco do Brasil.
Geraldo and his youngest brother grew up surrounded by the image and people of Banco do Brasil. During their childhood, leisure time was at AABB (Associação Atlética do Banco do Brasil – the bank’s club) spending time together with the children of other employees. Geraldo would remember playing in the pool, soccer games and partying during his teens at the exclusive club for bank employees:
Our lives were all about Banco do Brasil. It was the workplace of my father, of my friends’ parents and it offered family leisure facilities. While my dad played soccer, my mother would be in the pool with other women and we played with the children of my father’s colleagues. Our lives orbited around the bank. My father would wake up calmly, never in a rush, have some coffee, get in his car and leave for work. Although the city was very small without any traffic and everything was at walking distance, everybody went to work by car. It was a mix of status and bank culture. Banco do Brasil employees in the country were like celebrities and my father and his colleagues were treated like authorities. Just to picture the scenario, my father was Treasurer of the Catholic Humane Society and one of his colleagues was director of a soccer team. They were requested to help manage institutions.
“You are in the wrong place”
When it was time to choose a profession, instead of trying to enter Banco do Brasil, which his father strongly stimulated, he chose engineering. At age 17, Geraldo moved to Campinas, a large city in the interior of São Paulo, 10 hours distant from his hometown to go to prep school. There, he had his first experience living in a dorm.
After so many years, he was still in touch with most of the boys and, whenever they met he became the main attraction by remembering stories of things they had been through. After one year of prep school, he entered the Faculty of Engineering at the University of São Paulo, São Carlos campus.
The change of city brought with it new housing and new friends with whom he kept close for several years. Although life in college in São Carlos, a city with two important universities (USP and the Federal University of São Carlos) was good, the engineering course was too much for Geraldo and some friends.
By the end of the second year, half of the electrical engineering group had dropped out and Geraldo couldn’t think of a better alternative. He didn’t see any sense or integration in the disciplines. He ended up dedicating his time to sociocultural activities at the university. 
During that year of 1989, Brazil had its first direct election for President after a period of dictatorship. This event brought a lot of distraction on campus for him. The university radio station, that was clandestine, was reactivated and Geraldo began to spend his lunch hour there. On the microphone he talked about elections, broadcasted news on strikes and the cultural life on campus and played rock and roll.	Comment by Felipe Rodrigues: This part of the text is about the time during Geraldo’s Protean Career was reinvented by himself. He decided to switch from a career in engineer to a career in journalism. This decision was influenced by his personal extracurricular experience in university when Gerald wrote a text for the student journal 
He also participated in the creation of a student journal, distributed by students of the Electrical Engineering School. He and his friends wrote articles, organized them and got them printed for distribution on campus. The inevitable happened: Geraldo failed in several disciplines. By the end of the second year, a professor alerted him by telling him he was in the wrong course and that he should study journalism. Geraldo remembers her words:
She was right... I loved the social life on campus and, as I advanced in the course I started to see that I enjoyed doing the journal and the radio more than going to classes. I chose journalism because I thoughI could bring together my fondness in telling stories with my desire to change the world. After all, I discovered that the creativity that made me disassemble watches during my childhood did not have anything to do with engineering, but with how things worked.	Comment by Felipe Rodrigues: This part of the text shows a find for psychological success. The ultimate goal of Gerald is psychological success, the feeling of pride and personal accomplishment. When Gerald decided to study journalism, was because his desire to change the word. Geraldo wanted know how the things are make. 
When he returned to Ubá, during his summer vacations in his third year, Geraldo told his parents he had decided to take a gap year. Back to São Carlos, leaving behind the family crisis, he enrolled in a prep course given by university students for young needy students. Now, more than ever, it was time to save money. He took the SAT test for two universities: UFMG (Federal University of Minas Gerais) in Belo Horizonte for Social Communication and at the Viçosa Federal University for Administration. Even though he ranked first place for the administration course, he chose journalism and moved to Belo Horizonte.
From the very beginning of his journalism course, Geraldo worked. He did volunteer work at his first job. He enrolled for a scholarship of half the minimum salary at the faculty’s internal communication agency and ranked second. He was not hired but he offered to volunteer and work for free to learn with the older journalists. By the end of the first year, he applied for a job at the monthly journal of the prorectorate of extension programs. One of his strongest memories of that time was the broadcasting of the UFMG Winter Festival. Geraldo recalled:	Comment by Felipe Rodrigues: Gerald was finding by continuous learning. In the begin of course, Geraldo offered to volunteer and work for free to learn with the older journalist. This contributed for show to Geraldo that his decision was correct, He really should study journalism.
The opportunity of being in the midst of the events, seeing everything, interviewing artists, publishing the news, made me feel sure I was on the right track.
At that time, Cemig (Minas Gerais Light Company) was a reference in corporate communications. Geraldo applied for an internship in the company. There, he was completely involved at work. He felt as if he already worked for a real journal – and this was soon to become true.
In his last year in university and still at Cemig, Geraldo started to work as a freelancer for Folha de São Paulo, the journal he most admired. As soon as he had the opportunity, he inquired on how to get hired. This is how he found out about the trainee program. He was hired for the Brasilia Agency, where he stayed three months before being transferred to São Paulo. As soon as he graduated, he enrolled in the Abril Group
Journalism Course in a tight selection process that guaranteed him a job at Exame, the largest business magazine in the country and that also belonged to the Abril Group. Geraldo soon joined the elite of economics journalism. He wrote cover stories, interviewed CEO’s, travelled around the country and won the Abril Journalism Prize for a special report on education.
After eighteen months, he was invited to work at O Globo journal. The proposal, aside from being highly rewarding, was interesting: journalistic coverage on President Fernando Henrique Cardoso’s Government Privatizations Program. The excitement and the pressure of daily journalism – instead of a biweekly publication – fascinated Geraldo. He investigated and wrote about three articles per day; but one of them was special: the exclusive interview with President Bill Clinton during his visit to São Paulo. Wearing a suit, Geraldo sneaked into the lineup of businessmen to greet the President and was the only Brazilian journalist to get close to the former President. The deed rendered him public acknowledgement from the journal, salary bonus and a picture with the President in his office.
When he referred to those times, Geraldo would say:
What I liked most in journalism is its dynamism. Every day is a new day. It was about being in the midst of the facts, accompanying everything in real time, knowing things before everyone. The adrenalin of daily journalism was addicting to me.	Comment by Felipe Rodrigues: Geraldo persuing the Protean Career with a high level of self-awareness and personal responsibility. He knows what He likes in his job and what are his values.
“I don’t believe in this project anymore”
Geraldo was married to Maria Tereza, who was also a journalist. After two years working with O Globo newspaper, he was told by his wife that she had gotten a one-year scholarship at the University of Michigan at Ann Arbor. He had no doubts. He left to the USA with his wife. He studied economics and administration, improved his English and learned about the life and different culture he was experiencing. Back to Brazil he went back to journalism working for Forbes magazine that was being implemented in Portuguese. He was the editor of the entrepreneurship section and, for the first time, he had a team and a budget to manage. The excitement over the project lasted until his former boss at O Globo invited him to be part of his team at the Globo Agency. When he recalled those times, Geraldo said:	Comment by Felipe Rodrigues: Geraldo learned to valuing the differences of the another people. He learning how to work with different people differently. He Learned about oneself and He learned about one regards as different.	Comment by Felipe Rodrigues: Geraldo had a sequences of job opportunities that go beyond the boundaries of single employment settings. He learned to use his different experiences for get many good job offers. (Boundary less career)	Comment by Felipe Rodrigues: Geraldo know-whom He should work, his relationships, reputation and career support could be found with his old boss at “O Globo”
I felt that I had more job proposals than coworkers – and whenever it interested me, I accepted. Each experience was a new beginning. I thought I had to recover the time lost. After all, I started in journalism older than my coworkers…
Geraldo accepted going back to O GLOBO.
The excitement of daily journalism continued to fascinate me and I loved working with my ex-boss.
But the beginning of the 2000 decade was of economic and political crisis: the internet bubble was bursting all over the world and, in Brazil, the election of President Lula scared the economy. The result could be seen at the agency of O Globo in São Paulo: successive dismissals reduced the number of employees from 50 to 4 journalists. Geraldo met with his boss to prepare every dismissal list. In the last meeting, when they sat down to prepare the last list, he requested to be included, arguing that he had no faith in the project anymore.
His next job would be at ISTOÉ Dinheiro magazine where he became editor in chief of the personal finance section. Hundreds of companies were preparing to become joint-stock companies in the São Paulo Stock Exchange while Brazilians started to invest in the stock market. Geraldo took advantage of the opportunity and decided to get an MBA in finance, communications and investor relations at Fipecafi, an important business school based in São Paulo.
The first invitation to work far away from the newsroom came from Bovespa, to be an adviser to the president.
Just one year after I entered Bovespa, I had written 64 speeches for the opening of joint-stock companies. I felt my experience as a journalist continued to be important and that I was still in the midst of the events.	Comment by Felipe Rodrigues: Geraldo know-how work, He used well his write’s capacities acquire during his career for obtain more acknowledgement prestige.
For the first time in his career, his workday ended before 6:30pm when he had time to go to the gym and on his 10km jogging. His goal was to complete the circuit inless than an hour, lowering the mark reached each time. When he was invited to work at MZ Consulting, the largest investor relations company in the country, he knew his days of tranquility – and training – had come to an end. During the next two-and-a-half years, and two different job positions, Geraldo worked until very late at night but found a positive side in the experience: he found an informal and warm environment very similar to the newsrooms where he had worked. In a short time he made new friends with whom he gathered for frequent happy hours after work.	Comment by Felipe Rodrigues: Gerald founded the importance of relational learning. He learned to his team among connection and interations with other people in his work’s environment.
“Was my father right?”
The invitation to work at a multinational company came through a friend. The selection process lasted seven months and a dozen interviews. In January, 2010 Geraldo took over his third corporate job – and it had only been three years that he had finished his MBA. When questioned, he used to say:
I always wore my team’s colors. I only gave up when the project and the challenge ended. Then I lost interest. If, at this point, I got an interesting proposal, I was always available to negotiate. Journalism taught me there was no loyalty from the company. As long as you delivered, you would have a job.	Comment by Felipe Rodrigues: Geraldo likes work challenges and relationship. Because this, when the challenge ended, he lost interest for job. He wanted to growth and continuons learning. Then, Geraldo decide to switch for a new job. In the same part of the text, Gerald feeling that his employability and his delivery was more important than be loyal to a company. 
All this was on Geraldo’s mind while he had dinner with his parents that night. Ever since he took over the communications area at the multinational company, he literally waved the flag. Whenever he met with his friends, he didn’t shun the transgenics controversy, core segment of the company he worked in. He had all information on the increase in production of food based on genetic research at the tip of his tongue.
He also thought he had found an environment where he was valued and had the opportunity to develop. In less than a year he had done several courses, had had positive feedback from his boss and was participating in decision committees. He felt he had really found a place that valued his talent and where the extra work hours made sense, since he identified himself with the company’s mission: help feed the world. Only one thing bothered him: the formal environment at the multinational company. Lunch with coworkers always had to be scheduled and there never was a happy hour after work. In compensation, he had lunch with his friends from MZ once a week.	Comment by Felipe Rodrigues: Gerald knewn why he was working, knew his motivation, values and identify. 
While he looked at his father, Geraldo remembered his words when he spoke to him about the last change of jobs. His father started the conversation, again, stressing how safe for the family had been his job at the bank and above all, what he had conquered thanks to it. His father made it clear that he did not understand his son’s constant change of jobs. He said to him he was now forty and it was time to settle down. Geraldo had become irritated with his father’s words but now the same words seemed to make sense.
This time he had decided to explain to his father that the world was different now. He talked about the globalization of the economy, technology convergence and of the demands for sustainability. He showed him the newspaper with articles on Brazilian companies that had become multinational companies. He explained that nowadays he would need to take care of his own career since he could be dismissed at any moment.	Comment by Felipe Rodrigues: Geraldo have an intelligent carrer. He know a way for individual to find his learning and navigate his own career. Gerald know that he need to take care of his own career since he could be dismissed at any moment. 
On the other hand, he thought, if he accepted the proposal, it would be the tenth company in less than twenty years and the same headhunter that contacted him had mentioned that so many changes could have a negative impact on his résumé.
After all, what wrong was there in being protected by a company as was his father for three decades? In the next few days Geraldo would have to give the headhunter an answer and, for the first time in his life, he was divided. On one hand, he was thrilled over the new challenge, of embracing a new cause, of wearing the team’s colors. On the other hand, he was really enthusiastic with his current job and with enough autonomy to carry out his work and just like in the newsroom, every day was different.
While he ate with his father he thought of alternatives. What to do with his career?	Comment by Felipe Rodrigues: Geraldo had a Protean Career during his all life and now, He found a job that is compatible with his values. He found a challenge Job that provides continuous learning compatible with his identity. Despite a new offer be a new challenge, he isn’t sure if the company is as compatible as with his values and motivations (know-why) in compare of a current Job. In additional he has too autonomy in his work and know how do and with whom work.