Business description 1

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Business description: 
 
The company is a network of Dental Clinics operating under the same brand. It provides a 
complete range of dental services such as prosthetics, orthodontics, root channel, cavities, 
whitening, etc. 
 
 
The market: 
40 million people in Brazil is missing at least one tooth. Up to 50% of the entire population 
may need some kind of orthodontic correction. The government does not provide the 
necessary public assistance for common dental health issues like cavity. 
 
On the other hand, Brazil has the largest dentist population in the world. It is more than 
270,000 dentists, graduating from almost 200 Universities. 
 
 
The problem: 
Orthodontic treatments are made individually by each dentist. The dentists have a different 
technical backgrounds, different way to consume time during consultation and different 
level of experience. The service became too commoditized. 
 
How can a network of clinics, that uses the same brand, guarantee a standard of quality? 
How to give patients a timeframe that guarantees for how long of their treatments will last? 
Is it possible to give clients a superior costumer experience that could add value to 
company’s brand? 
 
 
Sources: 
Self-ligating brackets 
Esthetic brackets 
Intra-Oral Cameras 
Intra-Oral Scanners 
Protocols 
3D Printers