Baixe o app para aproveitar ainda mais
Prévia do material em texto
1 BOYD, D.; CRAWFORD, K. Critical Questions for Big Data: provocations for a cultural, technological, and scholarly phenomenon. Information, Communication & Society, v. 15, n. 5, p. 662-679, 2012. CHEN, H.; CHIANG, R. H.; STOREY, V. Business Intelligence and Analytics: from Big Data to Big Impact. MIS Quarterly, v. 36, n. 4, p. 1165-1188, 2012. DAVENPORT, T. H.; BARTH, P.; BEAN, R. How ‘Big Data’ is Different. MIT Sloan Management Review, v. 54, n. 1, p. 21-26, 2012. ELMASRI, R., NAVATHE, S. B. FUNDAMENTALS OF DATABASE SYSTEMS. 7ª ed. Essex: Pearson Education Limited, 2017. 1272 p. FOREMAN, J. W. DATA SMART: Using Data Science to Transform Information into Insight. Indianapolis: Wiley, 2013. 432 p. HUBER, P. J. Data analysis: what can be learned from the past 50 years. Hoboken, NJ: John Wiley & Sons, 2011. KOLB, J. The Big Data Revolution. CreateSpace Independent Publishing Platform, 2013. KUGLER, J. L. COMPETÊNCIA ANALÍTICA: Conceitos e Estratégias para a Construção da Empresa Inteligente. São Paulo: Editora Saraiva, 2013. 288 p. LIEBOWITZ, J. Big Data and Business Analytics. Boca Raton, FL: CRC Press, 2013. LINOFF, G. S.; BERRY, M. J. A. Data Mining Techniques: for marketing, sales, and customer relationship management. 3rd ed. Hoboken, NJ: John Wiley & Sons, 2011. LITTLE, J. D. C. Decision Support Systems for Marketing Managers. Journal of Marketing, v. 43, n. 3, p. 9-26, 1979. MARMANIS, H.; BABENKO, D. Algorithms of the intelligent web. Westampton, NJ: Manning Publications, 2009. MAYER-SCHONBERGER, V.; CUKIER, K. Big Data: A Revolution That Will Transform How We Live, Work, and Think. Eamon Dolan/Houghton Mifflin Harcourt, 2014. McKINSEY CHIEF MARKETING & SALES OFFICER FORUM. Big Data, Analytics, and the Future of Marketing & Sales. McKinsey & Company, 2013. PAHARIA, R. Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. Toronto, CA: McGraw-Hill, 2013. PROVOST, F., FACETT, T. DATA SCIENCE FOR BUSINESS: What You Need to Know About Data Mining and Data-Analytic Thinking. England: O´Reilly Media, 2013. 414 p. SCHMARZO, B. Understanding How Big Data Powers Big Business. Hoboken, NJ: John Wiley & Sons, 2013. BIBLIOGRAFIA sobre BIG DATA
Compartilhar