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Cultural Diffusion 15
1. Answer the questions.
a. What examples of food, music, clothing, and lifestyles from other cultures are being introduced into Brazil nowadays?
b. Do you incorporate elements from other countries in your lifestyle? If so, which ones?
2. Read the following online forum posts and mark the correct answers.
Why Do Africans Like To Imitate Western Culture? — Culture — Nairaland
Re: Why Do Africans Like To Imitate Western Culture? by sweetpie23: 3:53pm On Jul 06, 2009 Culture? 
Hello
people I lived outside Africa,  but I love my country and my culture. In the last decade or so, I've noticed that Africans  try so hard to be like the westeners. Why is that? We never dated before, why have guys and girls begun to do that sort of thing?
We used to dress moderately, now girls wear sleeveless shirts and short skirts. why try to imitate the western world? it looks horrible.(    
Don't call me old fashioned, because I'm not. We're Africans, and we live a certain way. We're not supposed to try to be like the people from the west, its insulting to our culture.
Re: Why Do Africans Like To Imitate Western Culture? by sugabelly: 5:42pm On Jul 07, 2009 O
Oh and sweetiepie, who ever LIED to you that Africans used to dress “modestly” and “moderately” is a very wicked person.
It’s hot in Africa, so no need for so many clothes.
I’m sorry, but you’re mistaken.
Re: Why Do Africans Like To Imitate Western Culture? by shotster50: 11:20 pm On Jul 07, 2009
Imitating the West is not just an African thing.
It is universal. Go and check for yourself.
Adapted from: <www.nairaland.com/293110/why-africans-like-imitate-western>. Accessed in October 2012.
a. Where is sweetpie23 from?
( ) A Western country. ( ) A non-Western country.
b. According to sweetpie23, how did African girls use to dress in the last decade?
( ) Inappropriately. ( ) Moderately. 
c. Does sugabelly agree with sweetpie23? 
( ) Yes, she does. ( ) No, she doesn’t. 
d. According to sweetpie23, what do African girls wear today?
( ) Sleeveless shirts and short skirts. ( ) Old-fashioned clothes.
e. Does sweetpie23 have a positive view on the influences of Western culture?
( ) Yes, she does. ( ) No, she doesn’t.
f. According to shotster50, are Africans the only people who imitate Western culture?
( ) Yes, they are. ( ) No, they aren’t.
Before reading
1. What is “cultural diffusion” about? Mark the expressions you believe to be related to it.
( ) The separation of different cultures.
( ) The dissemination of popular culture.
( ) The preservation of local cultural customs.
( ) The transmission of trends from one culture to another.
2. The spread of cultures is accelerated by different technologies. Mark the examples of new
information and communication technologies.
( ) satellite television ( ) digital camera ( ) Internet ( ) cellular telephone ( ) printer
3. Look at the pictures on the next page and read their captions. What is their function in the text? 
( ) To give examples of different cultures getting into contact.
( ) To show differences between cultural habits in the past and in the present.
4. Before reading the entire text, read only the first sentence of each paragraph and try to predict the purpose of each paragraph. Match the columns. 
( ) To describe cultural diffusion in the present
( ) To present a factor that contributes to cultural diffusion nowadays.
( ) To describe cultural diffusion in the past.
a) “In the past, when groups of people lived in relative isolation, cultures varied widely from place to place”
(1st paragraph)
b) Today, as a result of high-speed Malgorzata Kistryn/Shutterstock/Glow Images communication, trade, and travel, cultures all around the world are encountering and adopting new ideas. (2nd paragraph)
c) An important key to the spread, or diffusion, of popular culture is the increasing contact between people and places around the world. (3rd paragraph)
Cultural Diffusion 17
Now read the text to check your predictions.
HUMAN SYSTEM
CULTURAL DIFFUSION
 In the past, when groups of people lived in relative isolation, cultures varied widely from place to place. Customs, styles, and preferences were handed down from one generation to the next. 
 Today, as a result of high-speed communication, trade, and travel, cultures all around the world are encountering and adopting new ideas. New customs, clothing and music trends, food habits, and lifestyles are being introduced into cultures everywhere at almost the same time. Some people are concerned that this trend in popular culture may result in a loss of cultural distinctiveness that makes places unique. For example, fast food chains once found only in A COUPLE IN TRADITIONAL ROBES stroll the United States can now be seen in major cities around through a modern shopping mall in Doha, the world. And denim jeans, once a distinctively American Qatar. Stores and movie theaters bring clothing style, are worn by young people everywhere in Western fashions, technologies, and ideas place of more traditional clothing. into contact with Arab culture and values. 
 An important key to the spread, or diffusion, of popular culture is the increasing contact between people and places around the world. Cellular telephones, satellite television, and cybercafés have opened the world to styles and trends popular in Western countries. And tourists, traveling to places that were once remote and isolated, carry uniquely American. with them new ideas and fashions that become catalysts for bringing about is evident in ethnic communities as cultural change.
NATIONAL Geographic Student Atlas of the World. 3rd edition. Washington: National Geographic Society, 2009. p. 50-51.
Reading for general comprehension
1 - What is correct about the text?
( ) Cultural diffusion is happening just from one generation to the next.
( ) The dissemination of cultures around the world is happening at a rapid pace.
( ) Cultural spread is increasing contact among people, except in non-Western countries.
2. Complete the statements with words and expressions from the text. (deletar o traço e digitar a resposta)
a. In the past, ___________ , _____________, and were passed on , from generation to generation. were popular only
b. Today, cultures worldwide are adopting new ideas as a consequence of __________, __________ and ____________ .
c. _____________ and ____________in the U.S. and now are popular all over the world.

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