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• 3rd Edition
Intermediate 
Bill Mascull 
� •••
••• 
.._ FT PEARSON 
----­
'Longman FINANCIAL 
TIMES 
Pearson Education Limited 
Edinburgh Gate, Harlow, Essex CM20 2JE, England 
and Associated Companies throughout the world. 
www.pearsonlongman.com 
© Pearson Education Limited 2010 
The right of William Mascull to be identified as author of this Work has been asserted 
by him in accordance with the Copyright, Designs and Patents Act 1988. 
All rights reserved; no part of this publication may be reproduced, stored in a 
retrieval system, or transmitted in any form or by any means, electronic, mechanical, 
photocopying, recording, or otherwise without the prior written permission of the 
Publishers or a licence permitting restricted copying in the United Kingdom issues by 
the Copyright Licensing Agency Ltd, 90 Totten ham Court Road, London, W1P 9HE. 
Photocopying: The Publisher grants permission for the photocopying of those pages 
marked 'photocopiable' according to the following conditions. Individual purchasers 
may make copies for their own use or for use by the classes they teach. Institutional 
purchasers may make copies for use by their staff and students, but this permission 
does not extend to additional institutions or branches. Under no circumstances may 
any part of this book be photocopied for resale. 
First published 2000 
Third edition 2010 
ISBN: 978 1 4082 4949 9 
Set in: Meta Plus 9.5/12 
Printed by Graficas Estella, Bilboa, Spain 
We are grateful to the following for permission to reproduce copyright material: 
The Financial nmes 
Extract 1. from "Real chief says own brand is the way ahead", The Financial Times, 
22 December 2008 (Wiesmann, G.), copyright© The Financial Times Ltd; Extract 1. 
from "Chinese shoppers focus more on prices", The Rnancial nmes, 15 September 
2008 (Waldmeir, P.), copyright© The Financial Times Ltd; Extract 2. adapted from 
"Hotel changes the landscape of building", The Rnancial Times, 22 January 2009 
(Cookson, R.), copyright© The Financial Times Ltd; Extract 2. adapted from "IT Going 
Green: Reluctant users hamper take-up of videoconferencing", The Financial Times, 
20 November 2007 (Bradbury, 0.), copyright© The Financial Times Ltd; Extract 3· 
adapted from "An enduring sermon", The Rnancial Times, 21 January 2009 (Witzel, M.), 
copyright© The Financial Times Ltd; Extract 3· adapted from "Structural engineering", 
The Financial Times, 17 October 2008 (Empson, L.), copyright© The Financial Times 
Ltd; Extract 4· from "Looking to Wikipedia for answers", The Rnancial Times, 5 
November 2008 (Malone, T.), copyright© The Financial Times Ltd; Extract 4· adapted 
from "Corporate management: Creating a breadth of development", The Financial 
Times, 14 October 2005 (Overell, S.), copyright© The Financial Times Ltd; Extract 5· 
adapted from "Advertisers try the soft sell as TV drifts online", The Financial Times, 27 
March 2008 (Chaffin, J,), copyright© The Financial Times Ltd; Extract s. from "Pfizer 
uses big screen to fight counterfeit", The Rnancial nmes, 15 January 2009 Oack, A.), 
copyright© The Financial Times Ltd; Extract 6. adapted from "Wal-Mart profits reach 
$13bn", The Financial Times, 18 February 2009 (Birchall,).), copyright© The Financial 
Times Ltd; Extract 6. adapted from "Beware men in white hats", The Financial Times, 
27 September 2008 (Leith, W.), copyright© The Financial Times Ltd; Extract 7. adapted 
from "Tricky feats of cross-cultural communication", The Financial Times, 7 August 
2008 (Barnes, W.), copyright© The Financial Times ltd; Extract 8. adapted from 
"Helping workers manage bad news", The Rnancial Times, 9 November 2008 Oacobs, 
E.), copyright© The Financial Times Ltd; Extract 8. adapted from "The right people 
for the right jobs", The Financial Times, 11 March 2009 (Witzel, M.), copyright© The 
Financial Times Ltd; Extract 9· from "Panasonic enters European white goods market", 
The Financial Times, 24 February 2009 (Harding, R.), copyright© The Financial 
Times Ltd; Extract 10. adapted from "Beware the risky business of resume fraud'', 
The Financial Times, 4 March 2009 (Guthrie, j.), copyright© The Financial Times Ltd; 
Extract 10. adapted from "What would-be whistleblowers should know", The Financial 
Times, 16 February 2009 (Skapinker, M.), copyright© The Financial Times Ltd; Extract 
12. from "Best Buy highlights competitive threat to rivals", The Financial nmes, 8 
May 2008 (Braithwaite, T.), copyright© The Financial Times Ltd; Extract 12. from 
"Competition: Tide slowly begins to turn against private monopolies", The Financial 
Times, 14 November 2008 (ThomsonA.), copyright© The Financial Times Ltd 
In some instances we have been unable to trace the owners of copyright material, and 
we would appreciate any information that would enable us to do so. 
Front cover image: Fotolia: SuzyM 
Project managed by Chris Hartley 
---
'" \.3 
Introduction 
Market Leader Third Edition reflects the fast-changing 
world of business with thoroughly updated material from 
authentic sources such as the Financial Times. The Third 
Edition retains the dynamic and effective approach that 
has made this course so successful in business English 
classes worldwide. In addition to new authentic reading 
texts and listening material, the Third Edition features a 
number of exciting new resources: 
• specially filmed interviews with business
practitioners for each unit
• Case study commentaries on DVD-ROM, with expert
views on each case
• Working across cultures- regular input and tasks to
develop students' intercultural awareness and skills
• four Revision units, one after every three main units
• an interactive i-Giossary on DVD-ROM
• additional photocopiable tasks in this Teacher's
Resource Book
1 Course aims
Market Leader is an extensive business English course 
designed to bring the real world of international 
business into the language-teaching classroom. It has 
been developed in association with the Financial Times, 
one of the world's leading sources of professional 
information, to ensure the maximum range and 
authenticity of international business content. 
The course is intended for use by either students 
preparing for a career in business or those already 
working who want to improve their English 
communication skills. Market Leader combines some 
of the most stimulating recent ideas from the world of 
business with a strongly task-based approach. Role 
plays and case studies are regular features of each unit. 
Throughout the course, students are encouraged to use 
their own experience and opinions in order to maximise 
involvement and learning. 
An essential requirement of business English materials 
is that they cater for the wide range of needs which 
students have, including different areas of interest 
and specialisation, different skills needs and varying 
amounts of time available to study. Market Leader 
offers teachers and course planners a unique range of 
flexible materials to help meet these needs. There are 
suggestions in this book on how to use the unit material 
extensively or intensively and how the material in the 
Practice File integrates with the Course Book. There 
are optional extra components, including a Business 
Grammar and Usage book, a DVD-ROM and a series of 
special subject books to develop vocabulary and reading 
skills. This book contains extensive extra photocopiable 
material in the Text bank and Resource bank sections. 
2 The main course components 
Course Book 
This provides the main part of the teaching material, 
divided into 12 topic-based units. The topics have been 
chosen following research among teachers to establish 
the areas of widest possible interest to the majority 
of their students. The Course Book provides input in 
reading, speaking and listening, with guidance for 
writing tasks too. Every unit contains vocabulary­
development activities and a rapid review of essential 
grammar. There is a regular focus on key business 
functions, and each