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Full version: Certified Marketing Cloud Consultant Exam Dumps Questions
1.Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens
and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate
unnecessary targeting to the user.
What should be recommended?
A. Mobile Studio
B. Advertising Studio
C. Google Analytics 360
D. Einstein Engagement Scoring
Answer: B
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Explanation:
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across
various channels, such as display, social, and search. It can also leverage Marketing Cloud data and
segments to target or suppress audiences based on their engagement behavior.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5
2.Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension,
but the data in this data extension will be regularly updated and the subscribers inside could be
removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation utilizing Triggered Send Emails
C. Scheduled Automation using a Send Activity
D. Single Send Journey
Answer: A
Explanation:
A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to
a set data extension that changes from day-to-day. A journey with this setting can admit contacts into
the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not
be broken when the audience is refreshed daily because the link is based on the Job ID and
Subscriber ID, which are unique for each send.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5
3.Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data
warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to
trigger an automation when a data file is transferred from the data warehouse to the import folder in
their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not
want to update their file transfer script on the data warehouse each time a password changes and
they do not want to compromise security.
Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using
SAML
B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key
Management
C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
D. Upload data files to Marketing Cloud using SFTP instead of FTP
Answer: B
Explanation:
SSH key authentication is a method of authenticating FTP users using SSH keys instead of
passwords. SSH keys are more secure than passwords because they are encrypted and do not
expire or need to be changed periodically. By requesting SSH key authentication to be enabled for
their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing
Cloud using SFTP without having to update their file transfer script on the data warehouse each time
a password changes and without compromising security.
References:
https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_u
sers.htm&type=5
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https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management
.htm&type=5
4.A customer wants to use Sales Cloud as a system of record for email messages sent from
Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact
ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
A. Email Sends will fail if the Contact ID or Lead ID is not included.
B. Tracking Data will not be returned to the Sales Cloud email recipient.
C. The customer will be able to use Reports and Campaigns as audiences.
D. The customer will be unable to use synchronized data extensions.
Answer: A
5.A financial services customer wants to send email to customers who log in for the first on a new IP.
This message should be deployed as fast as possible due to its sensitive content. The message
contain information related to the login IP.
What should a consultant recommend to deploy the email?
A. Inject the subscriber into a Journey.
B. Use the Transactional Messaging API.
C. Execute a Triggered Emails Interaction.
D. Use a User-Initiated Emails Interaction.
Answer: B
Explanation:
The Transactional Messaging API can be used to send email to customers who log in for the first time
on a new IP. The Transactional Messaging API allows for fast and reliable delivery of transactional
messages, such as password resets, order confirmations, or account alerts. The message can
include information related to the login IP by using personalization strings or AMP script variables.
References: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-
messaging-api.html https://developer.salesforce.com/docs/marketing/marketing-
cloud/guide/transactional-messaging-personalization.html
6.Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their
orders are ready for in-store pickup. The notifications can be either SMS or email depending on their
communications preference.
How should the consultant set this up?
A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email
confirmation as a fallback.
B. Journey Builder Transactional Send Journey.
C. Automation with a Send SMS and Send Email activity in separate consecutive steps.
D. Journey Builder multi-step journey with an API entry event and a decision split.
Answer: D
Explanation:
To send notifications to customers when their orders are ready for in-store pickup via SMS or email
depending on their communications preference, Northern Trail Outfitters should use a Journey Builder
multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey
allows marketers to create personalized customer experiences across different channels and
platforms. An API entry event allows marketers to inject contacts into a journey based on real-time
events or data from external systems, such as order status updates. A decision split allows marketers
to route contacts to different paths or activities based on their attributes or behaviors, such as
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communications preference.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=57.A customer wants to limit the number of emails a subscriber receives to a maximum of one email
every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
A. Import the identified subscribers into a list when creating the send.
B. Create an exclusion data extension populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.
Answer: C
Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send
can be used to limit the number of emails a subscriber receives to a maximum of one email every 14
days. The Einstein Engagement Frequency data extension contains information about how often each
subscriber engages with emails and what is their optimal send frequency. By filtering the data
extension based on the optimal send frequency, the send can exclude subscribers who have already
received an email within the last 14 days.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_einstein_engagement
_frequency.htm&type=5
8.Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for
processing.
Which configuration setting should the consultant recommend'
A. Reply Mail Management
B. Private Domains
C. Sender Authentication Package
D. Custom Delivery Profiles
Answer: C
Explanation:
This setting allows the consultant to verify the sender's identity and configure the incoming email
settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a
Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers
to authenticate their email sends with their own domain and branding, instead of using Marketing
Cloud’s default domain and branding. This will improve email deliverability and reputation, as well as
provide more control over email settings and preferences.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
9.Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts
located in the United States. They notice new SMS contacts are not receiving messages, and the
mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
A. Select 'Normalize Phone Number* in Journey settings.
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B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.
Answer: B
Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a
journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the
country code for the United States and [phonenumber] is the 10-digit phone number without any
spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the
mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to
mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers
from Salesforce entry events. Selecting ‘US’ as the sending country in SMS activity only affects how
opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field
in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they
are formatted for Marketing Cloud.
References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_jour
ney_setting.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywor
ds.htm&type=5
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5
10.Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data
into a spreadsheet to import into a extension for sending. The data warehouse can be configured to
place a file daily on an SFTP.
Which three questions are relevant to determining a solution? Choose 3 answers
A. Is the data file a delta or a historical file
B. Does the data extension have a data relationship?
C. Will the file have more than 5,000 rows?
D. Will the data file be placed on the SFTP at the same time daily?
E. Does someone need to be notified if an error happens on import?
Answer: A,D,E
Explanation:
Three questions that are relevant to determining a solution for automating a process of importing data
from a data warehouse into Marketing Cloud are:
? Is the data file a delta or a historical file? This question will help determine how to handle existing
records and avoid duplication or overwrite. A delta file contains only new or updated records, while a
historical file contains all records regardless of changes.
? Will the data file be placed on the SFTP at the same time daily? This question will help determine
how to schedule an automation or trigger an event based on file drop. If the data file is placed on the
SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled
Automation.
? Does someone need to be notified if an error happens on import? This question will help determine
how to handle errors and exceptions during import. If someone needs to be notified, then an email
notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for
importing data, as it is only used for creating relationships between data extensions in Email Studio.
Whether the file has more than 5,000 rows or not is not relevant to determining a solution for
importing data, as it does not affect how data is imported or processed.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&typ
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e=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
11.Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers,
Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its
consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any
marketing campaigns on behalf of the NTO holding company, but NTO employees would like access
to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly
running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
A. One parent BU and two child BUs with their own Sender Authentication Packages.
B. One parent BU with three additional private domains.
C. One parent BU and one child BU
D. One parent BU and three child BUs with their own Sender Authentication Packages.
Answer: D
Explanation:
To recommend a scalable business unit hierarchy for Northern Trail Outfitters and its three
subsidiaries, the consultant should suggest one parent BU and three child BUs with their own Sender
Authentication Packages. This will allow each subsidiary business to have their own branding,
content, and subscribers, as well as access to aggregate reporting and shared subscribers from the
parent BU. Each child BU should have its own Sender Authentication Package to authenticate its
email sends with its own domain and branding.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
12.A customer'sweb developer team is creating a form that will leverage a Marketing Cloud REST
API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this
functionality?
A. Enable the package for all business units in the Marketing Cloud account.
B. Create a separate installed package for each individual web form.
C. Instruct the web team to store the client ID and secret in the client-side code.
D. Ensure the package scope includes Read and Write permissions for data extensions.
Answer: D
Explanation:
Creating an installed package in Marketing Cloud with Read and Write permissions for data
extensions should be used to facilitate the functionality of upserting rows into a data extension using a
REST API endpoint. An installed package is a container for one or more API integrations that
provides authentication credentials and permissions for accessing
Marketing Cloud resources. Read and Write permissions for data extensions allow the API integration
to retrieve and modify data in data extensions.
References:
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create_a_package.html
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/data-extensions.html
13.1.Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in
Salesforce.
Which two reasons could be the cause? Choose 2 answers
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A. Synchronized Data Sources only push data every 15 minutes
B. ContactID was used as Subscriber Key
C. Email Address was used as Subscriber Key
D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Answer: B,D
Explanation:
To track clicks on Contact records in Salesforce, two requirements must be met:
? The subscriber key must match the ContactID field in Salesforce.
? The individual level tracking option must be selected in Marketing Cloud configuration.
If either of these requirements is not met, clicks will not show up on Contact records.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&t
ype=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_clo
ud_connect.htm&type=5
14.Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed
on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly
bais? (Choose 2 answers)
A. %%BASEFILENAME_FROM_TRIGGER%%
B. %%BASEFILENAME_FROM_FILEDROP%%
C. Scheduled Starting Source
D. File Drop Starting Source
Answer: B,C
Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop
Starting Source is an automation activity that allows you to specify the source of the File Drop as
either a Scheduled or Manual event. This allows you to control when the data is imported from the
Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail Outfitters
should use two ways to start their automation:
? File Drop Starting Source. This is a trigger that starts an automation when a file is dropped in an
Enhanced FTP folder or an external SFTP location.
? Scheduled Starting Source. This is a trigger that starts an automation at a specified date and time or
at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and%%BASEFILENAME_FROM_FILEDROP%% are
not starting sources, but variables that can be used in file transfer or import activities to reference file
names.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&typ e=5
15.Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the
migration, they have to go through a security review. Their data privacy team has made it clear that
the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
A. Implement two separate Marketing Cloud instances.
B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
C. Create one or more additional business units for testing.
D. Use Subscriber Filter per business unit to filter production from test data.
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Answer: A
Explanation:
To fulfill the requirement that the data in the sandbox should never be mixed with data in production
during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud
instances. A Marketing Cloud instance is an independent environment that contains its own data,
configuration, and functionality. Having two separate instances for sandbox and production will
ensure data isolation and security during testing cycles.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_overview_marketing_cloud_instances.htm&type=5
16.Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to
view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
A. %%view_as_webpage%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_online%%
Answer: B
Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them
to view the email online even if their email client does not support HTML. For more information on
personalization strings, please see the documentation here:
https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type= 5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers
to view a web page version of an email. It can be included as the href attribute in a ‘view online’ link
in an email template to enable users to view the email in a browser if they have trouble viewing it in
their email client. The %%view_as_webpage%% personalization string is deprecated and should not
be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and
should not be used either. The %%view_online%% personalization string does not exist.
References:
https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string
.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm
&type=5
17.A customer indicates their point-of-sale system can be configured to upload a file every fifteen
minutes. The filename is not consistent for each upload. Their consultant recommends they use a File
Drop Automation.
Which two considerations should be made? Choose 2 answers
A. They may utilize an external FTP site.
B. The directory Is unable to be used by another File Drop Automation.
C. The directory used by the file trigger should be inside the import directory.
D. The directory cannot contain more than five file triggers.
Answer: A,B
Explanation:
Two considerations that should be made when using a File Drop Automation are:
? They may utilize an external FTP site. A File Drop Automation can be configured to use an external
SFTP location as well as an Enhanced FTP location for file triggers.
? The directory is unable to be used by another File Drop Automation. A File Drop Automation can
only use one directory for file triggers, and that directory cannot be used by another File Drop
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Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not
used by another File Drop Automation. The directory can contain more than five file triggers, but only
one file trigger can start an automation at any given time.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
18.Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for
development, UAT, and production. They want to test all automations and Journeys In each
environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey
Builder configurations between each environment?
A. Configuration Manager
B. Change Sets
C. Deployment Manager
D. Ant Migration Tool
Answer: C
Explanation:
The Deployment Manager extension product can be used to speed up the migration of data
extensions and Journey Builder configurations between each environment. The Deployment Manager
allows users to create packages of Marketing Cloud assets and deploy them across different
business units or accounts. The Deployment Manager supports data extensions and journeys as well
as other assets such as emails, templates, automations, and content blocks.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_de_deployment_manager.htm&type=5
19.Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the
journey exists in three separate data extensions (DE).
• The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email
Address value.
• A Customer Reference DE is updated daily and holds subscriber information.
• The third DE is populated by a file sent to the SFTP after five days If the customer has not
purchased the abandoned items.
• The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key
or Email Address.
• If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one >
Query Activity for file two
B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >
Query Activity for file two > Data Extension Entry
C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry >
Query Activity for file two
D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query
Activity for file one > Query Activity for file two
Answer: B
Explanation:
A File Drop Automation with a Verification Activity can be used to fulfill the requirement of sending an
email to all contacts who have signed up for its newsletter, but have not joined its loyalty program. A
File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing
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Cloud FTP. A Verification Activity can be used to check the number of records in the file and stop the
automation if the file is empty.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5
20.Northern Trail Outfitters sends emails for Password Resets from their web store when requested.
An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to
those failed sends
B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then
SMS Password Reset activity
C. Triggered send definition, and use API response to determine and send API call to trigger an SMS
password reset
D. Transactional email send with the event notification service response to determine and trigger an
API call to an SMS message
Answer: D
Explanation:
Transactional email send with the event notification service response can be used to send password
reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can
be triggered to send an SMS message instead.
References:
https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5 https://de
veloper.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-
apis/messageDefinitionSends.htm
21.Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
A. Population in Contact Builder
B. MobileConnect Demographics
C. Data Designer Attribute Group
D. Profile Attributes.
Answer: B
Explanation:
MobileConnect Demographics is a data source that is supported to personalize SMS messages.
MobileConnect Demographics is a system-generated attribute group that contains information about
mobile subscribers, such as phone number, locale, status, keyword, and source. This information can
be used to insert personalization strings or AMPscript variables into SMS messages.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_demographics.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_personalize_an_sms_message.htm&type=5
22.Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
A. Journey Data queried from main data extension
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data using CRM Report Import Activity to Salesforce Data Extension
D. Contact Data using Synchronized Data Sources
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Answer: D
Explanation:
To provide near real-time data in a 30-day welcome journey, Northern Trail Outfitters should use
contact data using synchronized data sources. This will allow them to access the most up-to-date
data from their CRM system in decision splits and other journey activities. Journey data is static and
based on the entry source data extension, which may not reflect recent changes in CRM. Contact
data mapped through profile attributes or imported from CRM reports may not be as timely or
accurate as synchronized data sources.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5
23.Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate
which products they are interested in and to have the ability to opt up and down in send volume. They
would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data
points into account.
Which two options could allow them to meet the requirement? Choose 2 answers
A. Suppression List
B. Publication List
C. Auto-Suppression List
D. Domain Exclusion
Answer: B,C
Explanation:
Publication List and Auto-Suppression List can be used to control what content is available to certain
users and business units based on their preferences and send volume. A Publication List allows
subscribers to opt in or out of different types of communications, while an Auto-Suppression List
automatically excludes subscribers from receiving certain messages based on criteria such as
frequency or content category.
References:
https://help.salesforce.com/articleView?id=sf.mc_es_publication_lists.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
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