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Adsterra vs. 7Search PPC: The Key to
Gambling Ad Profits
Selecting the appropriate platform is crucial for managing successful gambling advertising
campaigns. Adsterra and 7Search PPC are two of the most well-known platforms among the
many choices available. Both have special features and advantages, but the secret to
optimising gambling ad revenue is knowing their advantages and how they complement your
particular campaign objectives.
In this blog post, we'll compare Adsterra and 7Search PPC and look at the factors that are
most important to casino marketers.
The Rise of 7Search PPC
7Search PPC is another promising platform, specifically known for offering affordable
pay-per-click advertising solutions. As a result, it has become an attractive option for
advertisers in the gambling space who want to increase their visibility without burning a hole
in their budget.
What sets 7Search PPC apart is its focused ad network and straightforward ad auction
system, which makes it a valuable tool for advertisers who are seeking targeted traffic but
don’t want to deal with overly complex systems.
In contrast to more mainstream platforms like Google Ads, 7Search PPC offers a more niche
and often less competitive environment. This can be a huge advantage for gambling
advertisers looking to promote their services to highly specific audiences.
https://www.7searchppc.com/gambling-advertising
https://online-ppc-advertising.mobirisesite.com/
The platform offers simple and easy-to-use campaign management tools, which means you
can get up and running quickly, without needing to be a marketing expert.
Understanding Adsterra
Adsterra is a versatile advertising network that has earned a reputation for its wide reach
and ability to deliver high-quality traffic. It's a popular choice for online gambling ads
because it supports multiple ad formats, including display banners, pop-unders, and direct
links, all of which are great for generating engagement in the competitive gambling industry.
With a vast global reach, Adsterra allows advertisers to tap into diverse markets, ensuring
that campaigns can target specific regions where gambling is legal and popular.
One of the key advantages of Adsterra is its powerful targeting capabilities. Advertisers can
tailor their campaigns based on various factors such as demographics, interests, and
geographical locations.
Additionally, Adsterra’s self-serve ad platform gives you full control over your campaigns,
making it easier to adjust your strategy in real-time and optimize your ROI. Whether you are
looking to run a brand awareness campaign or a direct-response ad for gambling services,
Adsterra provides the tools needed to reach the right audience.
Adsterra vs. 7Search PPC: Which is Best for Gambling Ads?
Both Adsterra and 7Search PPC have their merits, but the best choice depends on your
goals and budget. Let’s explore some key factors to consider when choosing between the
two.
Traffic Volume and Quality
Adsterra boasts a larger traffic volume, especially in terms of global reach, which could be
beneficial for advertisers looking to scale quickly and reach a broader audience. The
platform provides a wealth of targeting options, including geo-targeting, device targeting, and
interest targeting, ensuring that your ads reach the most relevant audience for your gambling
offers.
On the other hand, 7Search PPC operates in a more niche space, which can be
advantageous for advertisers who are looking for more focused, targeted gambling traffic.
While its traffic volume may not be as vast as Adsterra’s, 7Search PPC excels at providing a
quality audience who are specifically interested in gambling-related content.
If you're focused on specific regions or are operating in a competitive market, the targeted
nature of 7Search PPC can help you avoid oversaturation while still reaching the right users.
Cost Efficiency and ROI
When it comes to cost, 7Search PPC tends to be more affordable compared to Adsterra,
making it a great option for those with a limited advertising budget. The platform’s
pay-per-click model allows advertisers to control their ad spend and adjust bids to stay within
budget. This can help maximize ROI, especially when running small-scale campaigns for
gambling ads.
However, Adsterra can offer a higher return on investment for advertisers who are willing to
spend a bit more on traffic. With its broader audience and more advanced targeting options,
Adsterra offers a strong opportunity for scaling large campaigns.
For gambling advertisers aiming to hit multiple markets and generate higher revenues, the
investment in Adsterra’s services can pay off significantly in the long run.
Ad Formats and Flexibility
Adsterra shines with its diverse range of ad formats, making it easy to create visually
engaging campaigns tailored to different types of users. Whether you prefer display banners,
push notifications, or pop-under ads, Adsterra’s flexibility allows you to experiment with
different formats to see what resonates best with your audience.
Additionally, Adsterra’s direct linking feature allows you to promote gambling offers with
minimal effort, driving more conversions without needing a landing page.
In contrast, 7Search PPC’s simplicity can be a double-edged sword. While its focus on basic
text ads might limit your creative freedom, it also ensures that your ads are easy to set up
and track.
The platform may not offer as much variety in terms of ad formats, but if you’re focusing on
text-based search ads that lead to well-optimized landing pages, 7Search PPC could be the
perfect fit.
Customer Support and Optimization
Both platforms offer excellent customer support, but Adsterra excels in terms of offering
in-depth campaign analytics and optimization tools. Adsterra’s platform provides detailed
insights into your campaign performance, allowing you to make informed decisions about
which ads are working and where you can improve.
The self-serve nature of the iGaming ad platform gives you the flexibility to experiment with
different strategies, while its optimization tools make it easy to scale successful campaigns.
7Search PPC offers less in terms of advanced analytics, but it does provide enough
reporting tools to help you track the basics of your campaign’s performance.
For advertisers who are just starting out and need a straightforward system, 7Search PPC’s
simplicity might be a blessing. However, if you require deeper insights and more robust
optimization options, Adsterra could be the better option.
Conclusion
In the battle between Adsterra and 7Search PPC, both platforms offer distinct advantages
for gambling advertisers. Adsterra’s larger traffic pool, advanced targeting options, and
versatile ad formats make it a strong choice for those looking to scale large campaigns and
target a global audience.
On the other hand, 7Search PPC’s cost-efficiency, focus on niche audiences, and ease of
use make it an attractive option for advertisers on a smaller budget who are looking for
quality, targeted traffic.
Frequently Asked Questions(FAQs)
Which platform is better for smaller gambling advertisers?
Ans: 7Search PPC is ideal for smaller gambling advertisers due to its cost-effective model
and targeted audience, making it a great starting point.
Can I run multiple types of ads on Adsterra?
Ans: Yes, Adsterra supports various ad formats, including display banners, pop-unders, and
push notifications, giving you flexibility in your campaigns.
Which platform offers better targeting options for gambling ads?
Ans: Adsterra offers more advanced targeting options such as geo-targeting, device
targeting, and interest targeting, allowing for more precision.
How can I optimize my gambling ads for better ROI on these platforms?
Ans: Use detailed analytics to track performance, experiment with different ad formats, and
adjust bids based on what drives the highest conversions.
Which platform offers a higher return on investment for large-scale
campaigns?Ans: Adsterra tends to offer a higher ROI for larger campaigns due to its broader reach,
advanced optimization features, and versatile ad formats.
https://www.7searchppc.com/gambling-advertising