CertsOut Salesforce-Salesforce-Media-Cloud

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Salesforce Media Cloud
Accredited Professional
(AP) Exam
Version: Demo
[ Total Questions: 10]
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Salesforce-Media-Cloud
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Salesforce - Salesforce-Media-CloudCerts Exam
1 of 8Pass with Valid Exam Questions Pool
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Question #:1
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. 
During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights 
button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
Custom Ad Server
Google Ad Manager
Tableau
Marketing Cloud Intelligence
Answer: D
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytical insights integrated into Media Cloud ASM, 
including the View Insights feature in media plan placement. This system offers cross-channel campaign 
performance data, which cannot be achieved through custom ad servers or GAM alone.
References:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overviewhttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_mci_integration.htm&type=5
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Question #:2
Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all 
available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers
API Connectors
Data Raptor
TotalConnect
Marketing Cloud Intelligence Data Lake Stream
Salesforce - Salesforce-Media-CloudCerts Exam
2 of 8Pass with Valid Exam Questions Pool
E. 
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Data Mapping Visualizer
Answer: A C D
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence (MCI) supports multiple integration methods including API Connectors for 
direct data ingestion, TotalConnect for ingesting external datasets, and Data Lake Streams for large-scale 
streaming data ingestion. Data Raptor and Data Mapping Visualizer are primarily Salesforce data 
transformation tools, not ingestion methods for MCI.
References:
Marketing Cloud Intelligence Integration Overview
https://help.salesforce.com/s/articleView?id=sf.mc_mci_data_ingestion.htm&type=5
==============
Question #:3
Which three permission sets should a Consultant add for a newly hired Media Planner user?
Choose 3 answers
OmniStudioUser
MediaCloudPlus Runtime
Rule Engine Runtime
MediaCloud Runtime
Media Cloud Base User
Answer: A B E
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
A Media Planner requires permission sets for OmniStudioUser to work with OmniStudio tools, 
MediaCloudPlus Runtime for ASM features, and Media Cloud Base User to access basic Media Cloud data 
and features. Rule Engine Runtime and MediaCloud Runtime are more specialized and not strictly required 
for planners.
References:
Salesforce - Salesforce-Media-CloudCerts Exam
3 of 8Pass with Valid Exam Questions Pool
A. 
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Media Cloud User Setup Guide
Salesforce Permission Sets for ASMhttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_user_permissions.htm&type=5
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Question #:4
A company is planning to do an audit and needs a report to determine all the price list changes that have been 
configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?
Product, Pricing Variable, Pricing Variable Binding
Product, Pricing Plan, Pricing Plan Step, Price List
Product, Price Book, Price Book Entry, Price List
Product, Price List Entry, Pricing Element
Answer: B
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
Pricing Plan, Pricing Plan Step, and Price List objects are part of the managed pricing framework in Media 
Cloud used to define and track pricing changes. These objects collectively reflect the price list changes over 
streaming packages. Product and Price Book objects are standard Salesforce objects but do not capture the 
pricing plan step details critical for auditing price changes.
References:
Media Cloud Pricing Management Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_pricing_management.htm&type=5
Question #:5
Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans 
for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?
Choose 2 answers
Ad Quote Line
Quotes
Salesforce - Salesforce-Media-CloudCerts Exam
4 of 8Pass with Valid Exam Questions Pool
C. 
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Order
Media Content Title
Answer: A B
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
To create digital media plans via ASM OmniScript, users require write access to Quote and Ad Quote Line 
objects because these store the media plan and its line items. Order and Media Content Title are not directly 
involved in the creation step.
References:
Media Cloud ASM OmniScript Setuphttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_asm_omniplan_access.htm&type=5
==============
Question #:6
A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to 
understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud 
data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers
IDX Workbench
IDX Build Tool
Schema Builder
Setup / Object Manager
Answer: A B
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
IDX Workbench and IDX Build Tool are Salesforce-provided tools for managing Media Cloud metadata and 
data migration, allowing mapping from legacy systems to the Media Cloud data model. Schema Builder and 
Setup/Object Manager are Salesforce tools for standard metadata but not specialized for Media Cloud data 
mapping.
References:
Salesforce - Salesforce-Media-CloudCerts Exam
5 of 8Pass with Valid Exam Questions Pool
A. 
B. 
C. 
D. 
Media Cloud Data Migration and Mapping Tools
IDX Workbench and Build Tool Documentationhttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_idx_tools.htm&type=5
==============
Question #:7
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital 
delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to 
be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, 
and then set up an embedded Tableau dashboard on the account page.
Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
Clone one of the flex cards included in ASM and customize the parameters to display a Marketing 
Cloud Intelligence dashboard.
Use integration proceduresto build a custom connection to the ad server to bring delivery data into the 
Ad Delivery object and set up a report chart on the account page.
Answer: B
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery 
metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This 
approach leverages native Salesforce Analytics, enabling customization and tight integration with account 
data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
References:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practiceshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_asm_analytics.htm&type=5
==============
Question #:8
A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system 
using an integration procedure.
Salesforce - Salesforce-Media-CloudCerts Exam
6 of 8Pass with Valid Exam Questions Pool
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What is the most secure way for a Consultant to implement the authentication and credentialing requirements 
for the integration, while also minimizing customization?
Modification on integration procedure is not needed since this is through middleware and the existing 
named credential is not utilized.
Implement a custom OAuth to authenticate with middleware, storing credentials in the integration 
procedure.
Create a new authentication provider with custom metadata and use it within a named credential.
Create a remote action in the integration procedure that calls a custom Apex Class.
Answer: C
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
Using a Named Credential with a custom Authentication Provider that stores client credentials in custom 
metadata ensures secure storage and easy maintenance. This reduces the need for custom OAuth flows in the 
integration procedure or Apex code, which increases complexity and maintenance.
References:
Salesforce Named Credentials and Auth Providers
Media Cloud GAM Integration Best Practiceshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_named_credential_auth.htm&type=5
==============
Question #:9
A CTO of a B2B advertising publishing company asked an Administrator who worked on making the Media 
Cloud application live, for their help in monitoring the real-time information on system performance and 
security.
Where can the Administrator find this information?
trust.salesforce.com
system.salesforce.com
media.salesforce.com
monitor.salesforce.com
Answer: A
Salesforce - Salesforce-Media-CloudCerts Exam
7 of 8Pass with Valid Exam Questions Pool
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Explanation
Comprehensive and Detailed Explanation From Exact Extract:
trust.salesforce.com is the official Salesforce Trust site that provides real-time information on system status, 
performance, security incidents, and maintenance notifications. Administrators use this site to monitor org 
health and planned outages. Other options either do not exist or are not official Salesforce system status 
portals.
References:
Salesforce Trust Site
https://trust.salesforce.com/en/
==============
Question #:10
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital 
Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling 
these products?
Create the required characteristics of the products in the Product object and configure the required 
products using the Product page layout.
Configure a product using Product Designer and associate the product to an Ad Space Specification.
Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in 
sales processes.
Create a new Salesforce object for the Digital Ad Products specifications, link that object to the 
Product2 object, and configure the required products using the Product page layout.
Answer: B
Explanation
Comprehensive and Detailed Explanation From Exact Extract:
Product Designer in Media Cloud allows modeling complex advertising products efficiently by associating 
them with Ad Space Specifications, ensuring correct mapping to ad inventory. This approach streamlines 
product configuration for sales users. Creating custom objects or relying solely on Product page layouts is less 
efficient and lacks native support for media-specific attributes.
References:
Media Cloud Product Designer Guide
Salesforce - Salesforce-Media-CloudCerts Exam
8 of 8Pass with Valid Exam Questions Pool
Advertising Product Modeling Best Practiceshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_product_designer.htm&type=5
==============
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