Name: "Hooked" by Nir Eyal - BOOK SUMMARY
Uploaded: 2020-08-24T21:34:09.956Z
Duration: 4 min 42 s
Description: Years of studying successful startups led to insights about influencing consumer behavior. And then, these insights were codified in the Hook model: a cycle of events, engineered to keep users coming back. The Hook cycle consists of 4 stages: trigger, action, variable reward, and investment.

Humanas / Sociais

Brasil

Design - Desenho Industrial

Years of studying successful startups led to insights about influencing consumer behavior. And then, these insights were codified in the Hook model: a cycle of events, engineered to keep users coming back. The Hook cycle consists of 4 stages: trigger, action, variable reward, and investment.

pt-br

Product Management

Product Management is a discipline that focuses on the planning, development, and marketing of a product or a set of products. It involves identifying customer needs, defining product features, and creating a roadmap for the product's development. Product Managers work closely with cross-functional teams, including engineering, design, and marketing, to ensure that the product meets the needs of the target market and is delivered on time and within budget. The discipline is essential for companies that want to create successful products and stay competitive in the market.

"Hooked" by Nir Eyal - BOOK SUMMARY

Product Management

PUC-RIO