Name: Como o Duolingo alcançou 170 milhões de usuários de graça - Gina Gotthilf, Duolingo
Uploaded: 2020-10-13T22:07:08.786Z
Duration: 16 min 35 s

Humanas / Sociais

Brasil

Traction Conf Vancouver 2017: http://tractionconf.io presented by Launch Academy, Boast.AI, and Victory Square Ventures. Duolingo, the popular language learning app, is the most downloaded education app in the world, with 170 million users. What's most surprising is that this was achieved without any paid acquisition. Having joined the company in its early days, Gina will talk through the strategies and tactics used to acquire users for free across the globe and keep them around. She will also share tips and examples of successful product a/b tests that may be applicable to other apps.

pt-br

Product Management

Product Management is a discipline that focuses on the planning, development, and marketing of a product or a set of products. It involves identifying customer needs, defining product features, and creating a roadmap for the product's development. Product Managers work closely with cross-functional teams, including engineering, design, and marketing, to ensure that the product meets the needs of the target market and is delivered on time and within budget. The discipline is essential for companies that want to create successful products and stay competitive in the market.