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A Can you have a campaign without a problem you want to change? B Is it important to think about the future you want in order to organize a campaign? C Based on the text, stakeholders are: I people the campaign wants to reach out to and people who might be allies to the campaign. II people who want to join the campaign and people who are enthusiastic about the campaign. D Are communication features such as posters with campaign slogan, hashtags or other advertisement necessary? Why (not)? 4 Look at the following campaign posters and answer the questions about them. I No, you can’t. Yes, it is. X Yes, they are. Because this is how the campaign will reach its target audience. R e p ro d u ç ã o /w w w .b e h a n c e .n e t R e p ro d u ç ã o / s to m p o u tb u lly in g .o rg KEY Elements of an Effective Campaign Strategy. UN Women. Available at: https://www.endvawnow.org/en/ articles/1197-key-elements-of-an-effective-campaign-strategy.html. Accessed on: Sept. 5, 2020. • Who are the stakeholders? The strategy must defi ne: • The target audiences, i.e. the persons or institutions the campaign needs to infl uence to attain its goal, and how these audiences will be reached. (See also Stakeholder Analysis). • Prospective allies and participating groups likely to join the campaign, and their potential roles in the campaign. • What strategic elements of the campaign are needed to reach its goal? An effective campaign strategy requires sub-strategies for specifi c aspects of campaign implementation: • The communications strategy, which outlines key messages, and the channels and tools by which the campaign will communicate with the target audiences. • The resource mobilization strategy, which maps available and required resources (fi nancial, institutional, networks etc.), and outlines the campaign fundraising plan. (See Resource Mapping and Financing and Fundraising Strategies). • A scaling-up strategy, if it is intended to bring the campaign to a larger scale. • An exit strategy, which determines when and how the campaign will be ended. In longer-term campaigns, it may be useful to include different scenarios for the future. 1 out of every 4 students will be bullied this year, Bullying situations will stop when a peer intervenes. Stand up for those who can’t. R e p ro d u ç ã o / 185 VU_INGLES_Julia_g21At_184a187_SOCIAL2_LA.indd 185VU_INGLES_Julia_g21At_184a187_SOCIAL2_LA.indd 185 9/27/20 6:05 PM9/27/20 6:05 PM A Which poster presents information about the consequences of bullying? Mention two of them. B Which poster presents a call to action and what is it? C Do the posters identify the campaign they are part of? What are the names of the campaigns? D Which poster do you prefer? Why? 5 Is bullying a problem in your school? How can you tell? Planning the Campaign You learned the importance of language in society and the impact it can have on people. So, this year we are going to organize a campaign at school. Let’s plan it together! 1 Get together in groups and discuss the following questions. Then share your thoughts with the whole group so you can choose the best subject for a campaign together. A What problem do you want to address with your campaign and why is it relevant in your school? B What do you want to see different? How do you imagine the future after the campaign? C Who is the target audience of the campaign? Who are potential allies for your campaign? D What actions will you plan for the campaign? How will these actions solve the problem? E What resources do you need to make your campaign happen? Where can you fi nd them? F What is your communication strategy? Will you promote your campaign with posters, fl yers, hashtags, social media, instant messages? G When will your campaign end? Poster I. “Stand up for those who can’t.” Yes, they do. Stomp Out Bullying and Bullies Out. Personal answers. Personal answers. Personal answers. Poster II. Possible answer: Lack of con� dence, low self-esteem, depression, stress, self-harm, truancy, II academic issues, social problems, loneliness, mood swings. © 2 0 2 0 B u lli e s O u t/ h tt p s :/ /b u lli e s o u t. c o m Lack of Confidence Low Self-Esteem Depression Stress Truancy Self-Harm Academic Issues Social Problems Loneliness Mood Swings 186 VU_INGLES_Julia_g21At_184a187_SOCIAL2_LA.indd 186VU_INGLES_Julia_g21At_184a187_SOCIAL2_LA.indd 186 9/27/20 6:05 PM9/27/20 6:05 PM
