CertsOut Salesforce-Marketing-Cloud-Administrator

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Salesforce Certified
Marketing Cloud
Administrator (WI25)
Version: Demo
[ Total Questions: 10]
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Salesforce
Marketing-Cloud-
Administrator
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Salesforce - Marketing-Cloud-AdministratorCerts Exam
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Question #:1
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from 
info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
Upon receiving an email, all tracked links start with click.email.nto.com
The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
Cloudpages personalized URLs are served from cloud.email.nto.com
Users receive Marketing Cloud password reset emails from help@email nto.com
Answer: A C
Explanation
To verify if a Sender Authentication Package (SAP) has been set up, check:
Tracked Links Prefix: If all links in emails sent start with , it indicates that a SAP is click.email.nto.com
configured for link rewriting to include the company’s domain.
CloudPages URL: Personalized URLs for CloudPages that use the domain also cloud.email.nto.com
suggest that SAP is set up, ensuring that all customer-facing URLs reflect the organization’s branding.
Question #:2
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering 
the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
Keyword is used within another business unit
Keyword is a reserved word
Keyword has too many characters
Keyword fails to meet content standards
Answer: A
Explanation
When encountering an issue with the availability of a desired SMS keyword such as "CELEBRATION":
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Keyword Unavailability: The keyword may already be in use within another business unit within the 
organization, making it unavailable for use in the current context.
Solution: Check the keyword usage across all business units and, if possible, coordinate to see if the 
keyword can be shared or if an alternative keyword would be suitable.
Question #:3
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in 
their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 
mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
Synchronized contacts are only counted after sending
Only active email subscriber is counted.
Mobile subscribers are not counted as contacts.
There are overlapping contacts in each of the channel
Answer: D
Explanation
The reason why the total contact count of 500,000 is less than the summed total of email subscribers, 
synchronized contacts, and mobile subscribers is D. There are overlapping contacts in each of the channels. 
This overlap occurs when the same contact is counted across different channels (e.g., a contact might be both 
an email subscriber and a mobile subscriber), thus leading to a lower total contact count when duplicates are 
not counted more than once.
Question #:4
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
Query Studio
Journey Builder
Cloud Pages
Synchronized Data Sources.
Answer: D
Explanation
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 To use Sales Cloud data in their queries, the admin should use Synchronized Data Sources. This feature 
allows Marketing Cloud to automatically import and update data from Sales Cloud objects and fields. The 
data is stored in data extensions that can be queried using SQL.
Question #:5
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their 
brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
NTO requires SSL certificate configurations for Content Builder and Portfolio images
Brand-specific private domains need to be leveraged when wrapping images and links in email 
campaigns
Multiple brand logos must be accommodated in an email header
A new sender profile needs to be leveraged for sending transactional emails
Answer: B
Explanation
Creating separate business units for each brand is necessary when:
Brand-specific Domains: Separate business units allow for the configuration of brand-specific private 
domains, which are crucial for maintaining brand identity and trust in email campaigns by customizing 
link and image paths.
Use Case: If different brands under NTO need to leverage their unique domains for sending emails and 
hosting content, setting up distinct business units allows each brand to manage its sender profiles, 
content, and subscriber interactions independently.
Question #:6
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
List Hygiene
Authentication
Content
Engagement
Answer: A
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Explanation
The issue of reduced deliverability tied to hitting spam traps during large email sends is directly related to List 
Hygiene. Spam traps are often email addresses that are specifically set up by blacklist providers or others to 
catch spam, and hitting them can severely impact a sender’s reputation. Effective list hygiene practices, such 
as regularly cleaning the email list of inactive or invalid addresses and confirming the opt-in status of 
subscribers, help avoid these traps and maintain good deliverability.
Question #:7
Northern Trail Outfitters was given a set of requirements from their governance team to protect against 
misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data 
without approval from the governance team, however, users should still be able to view data within the 
system.
Which feature would allow compliance with this requirement?
Export Email Allowlist
IP Allowlist
Identity Verification
Audit Trail
Answer: A
Explanation
The Export Email Allowlist feature allows the admin to specify a list of email addresses that are authorized to 
receive data exports from Marketing Cloud. This feature can help protect against misuse of customer data by 
preventing unauthorized users from exporting data without approval. The other features do not directly 
address the requirement of restricting data exports.
Question #:8
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle 
marketing programs. This includes personalized interactionswith customers with the goal of increasing 
purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
Products purchased from a competitor.
Number of items per order.
Channel preference of customers.
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Last purchase date
Answer: C D
Explanation
To enhance personalized interactions and increase purchase frequency using Journey Builder:
Channel Preference: Understanding the preferred communication channels of customers allows for 
personalized and effective outreach, potentially increasing engagement and response rates.
Last Purchase Date: Tracking when a customer last made a purchase can help in timing 
communications effectively, triggering reminders or promotions at optimal times to encourage repeat 
purchases.
Question #:9
Which three options determine when a contact could enter a journey?
Choose 3 answers.
Re-entry at any time
Re-entry by attribute
Re-entry by date
No re-entry
Re-entry only after exiting
Answer: A D E
Explanation
The options that determine when a contact can enter a journey in Marketing Cloud's Journey Builder include:
A. Re-entry at any time: Contacts can re-enter the journey immediately after their previous participation 
ends.
D. No re-entry: Contacts are not allowed to re-enter the journey once they have entered it, regardless of 
whether they have completed it or not.
E. Re-entry only after exiting: Contacts can only re-enter the journey after they have fully exited, 
ensuring they complete all activities before re-entering.
Question #:10
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Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming 
quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's 
Business Units:
• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
•Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
Campaign Email Tracking Report
Email Performance Over Time Report
Email Send Report
Account Send Summary Report
Answer: C
Explanation
For NTO's requirement to pull detailed email metrics for each campaign across different Business Units, the 
appropriate report to use is the Email Send Report. This report provides comprehensive details on metrics 
such as number of sends, delivery rate, various bounce rates, open rate, click rate, complaint rate, and 
unsubscribe rate for individual email sends, which aligns well with the specified reporting needs for the 
quarterly meeting.
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