Simulado Julho 2022 - Mtk Cloud Emails Specialist (1)

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Northern Trail Outfitters has a new VP of Customer Engagement. They would like certain emails to come
directly from the new VP's email address.
What is required to send from the new email address?
A.
Ensure the email address has a valid format
B.
Create a Delivery Profile with the validated email address
C.
Ensure the email address is verified for sending
A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images,
content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?
A.
Create folders and move content
B.
Filter based on content type
C.
Add tags to each piece of content
Northern Trail Outfitters sends a monthly email regarding updates to their blog. They have noticed only a
few people are engaging with the content and want to redesign to increase engagement.
What is one method to apply to the redesign?
A.
Use image-based content and skip any text blocks to ensure viewers are enticed to click through
B.
Create content hierarchy and ensure copy is easily digestible so viewers can quickly scan for topics that interest
them
C.
Promote the blog on social media so more viewers can anticipate the email and click-through on the content
A marketer is trying to configure a new file drop automation, but the folder is displayed as "In use" and it
cannot be selected.
How could the marketer update the configuration to fit their process?
A.
Change the File Drop Set Up to Use a Filename Pattern
B.
Change the extension of the file to .csv
C.
Change the name of the file on the SFTP
Once a Measure is created, where could it be leveraged as criteria?
A.
Within a SQL Query Activity
B.
Within a Data Filter
C.
Within a Data Extract
Northern Trail Outfitters wants to improve email open rates to increase subscriber engagement and improve
deliverability.
What action should they take to increase open rates?
A.
Include relevant preheader text in every email.
B.
Use images, not text, to improve email look and branding.
C.
Add a clear, brief, and urgent call-to-action.
Northern Trail Outfitters (NTO) wants to craft subject lines to drive stronger email engagement.
Which tool should NTO use?
A.
Einstein Content Selection
B.
Einstein Email Recommendations
C.
Einstein Copy Insights
A marketer was given a list of subscribers with various HTML or Text email preferences. The marketer
wants to keep the send simple and NOT split the audiences into two separate sends.
What should be selected during the Email Send flow?
A.
Multi-part MIME
B.
Transactional sender profile
C.
Link Tracking
Northern Trail Outfitters (NTO) is building a drip campaign in Journey Builder. NTO wants to send emails at
the best time for each subscriber.
Which activity should be placed before each email activity?
A.
Einstein STO
B.
Einstein Engagement Frequency
C.
Path Optimizer
A marketer would like to understand how well email communications are being distributed across their
subscriber base.
Which dashboard provides a breakdown of email saturation?
A.
Einstein Messaging Insights
B.
Einstein Engagement Frequency
C.
Einstein Engagement Scoring
Northern Trail Outfitters recently sent a re-engagement campaign and were very happy with the results.
● Delivery Rate: 90%
● Open Rate: 8%
● Click Rate: 7.6%
What statistic from the send stands out?
A.
Click-to-Open Rate
B.
Click-Through Rate
C.
Delivery Rate
Northern Trail Outfitters wants to automate data feeds into Marketing Cloud, and are trying to set up data
import activities that kick off automatically once a file is placed on the SFTP, on a recurring nightly basis.
What type of automation could be the driver of this data import setup?
A.
File Drop Automation
B.
Scheduled Automation
C.
API Event Automation
What occurs when a subscriber Universally Unsubscribes?
A.
Subscriber is filtered into an Unsubscribe list
B.
Subscriber status is set to 'Unsubscribe' on the universal list only
C.
Subscriber status is set to 'Unsubscribed' on all lists and the universal list
Northern Trail Outfitters' data model consists of multiple tables, including tables with sendable data, and
tables that relate to subscribers, like purchases, and store location details. The related tables do NOT
contain sendable data.
How should their data be stored in Marketing Cloud?
A.
Data Filters
B.
Data Extensions
C.
Lists
What tool should be used to render personalization strings, AMPscript, and dynamic content in an email
message before sending it to a subscriber?
A.
Preview and Test
B.
List Detective
C.
Personalization Builder
Northern Trail Outfitters has several files used for daily email sends. These files arrive from a data
warehouse and are sent to the Enhanced SFTP site. The files need to be imported into Marketing Cloud as
soon as they arrive to ensure near real-time engagement. The arrival time of the files vary by several hours
from day-to-day.
What tool should be used to import the files?
A.
Automation Studio Scheduled Automation
B.
Contact Builder Import Automation
C.
Automation Studio File Drop Automation
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With
campaign. They will cross-promote this campaign in other emails in a single-column content area. This
content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder
without writing any custom HTML?
A.
Create an HTML content block.
B.
Create an Image content block.
C.
Create a Free Form content block.
An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and
updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?
A.
Use the Import Wizard to add new records into the data extension.
B.
Use the Import Activity to overwrite the records in the data extension.
C.
Use the Import Wizard to overwrite the records in the data extension.
A marketer at Northern Trail Outfitters has been tasked with redesigning the company newsletter with a
goal of driving traffic to its website.
Which best practice should be taken into consideration when designing the call-to-action?
A.
Below the fold performs best
B.
Minimize surrounding white space
C.
Direct and action-focused
Northern Trail Outfitters wants to send out their password reset emails immediately when subscribers
submit the "Forgot Password" form.
Which tool would meet their needs?
A.
Forgot Password Trigger
B.
Journey Builder Quick Send
C.
Triggered Send
Northern Trail Outfitters uses Automation Studio to import their Master Subscriber list. They want to enable
their regional marketers to refresh their subscribers from the Master Subscriber list prior to each send.
Their regional marketers are not technical and prefer to avoid writing code.
Which Automation Studio activity should be recommended?
A.
Data Extract
B.
Filter Activity
C.
SQL Query
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its
emails. This data extension only needs to be updated when store information changes, such as when a new
store opens or a store closes.
How could this be achieved?
A.
Create an automation to begin when information changes on a store object using a workflow rule.
B.
Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
C.
Create a scheduled automation to import the file on a recurring basis with store information.
Northern Trail Outfitters (NTO) is launching a new product and is unsure which features to highlight in the
promotion. The marketing team has created two versions of their promotional email to test amongst NTO's
most engaged customers.
Which Journey Builder feature should allow for the best performing emailto be sent to the larger audience?
A.
Engagement Split
B.
Path Optimizer
C.
Einstein Content Selection
Northern Trail Outfitters (NTO) is launching a new product and is unsure which features to highlight in the
promotion. The marketing team has created two versions of their promotional email to test amongst NTO's
most engaged customers.
Which Journey Builder feature should allow for the best performing email to be sent to the larger audience?
A.
Engagement Split
B.
Path Optimizer
C.
Einstein Content Selection
A marketer is injecting new customers from a data extension into Journey Builder to send an updated
welcome series. They need to test the updated content and logic of the journey before publishing the new
version.
What would the marketer be able to see when using Journey Builder test mode for data extension entry
source journeys?
A.
Inbox delivered email and journey path for up to 10 contacts
B.
Up to five contacts' emails sent to up to 10 test emails in a test data extension
C.
A manually entered test records' flow through the journey and email previews
Northern Trail Outfitters wants an upcoming email to include loyalty points available for the subscriber.
Loyalty points are available in a data extension and relate to the subscriber on SubscriberKey.
How could they achieve this personalization?
A.
Use AMPscript to do a Lookup()
B.
Use a Personalization string from the HTML Editor tab
C.
Use the %%_subscriberkey%% string in the email
A leading B2C fuel producer and supplier has just hired an Email Marketing Manager to launch its email
marketing program.
What tactic should the Email Marketing Manager leverage to improve deliverability when she starts sending
emails?
A.
Send email during a high-volume holiday season.
B.
Send email to the most active and engaged customers.
C.
Send email to ISPs that have been notified of the new sender.
Northern Trail Outfitters uses a Master Subscriber data extension to manage their subscribers. They send a
monthly educational newsletter as well as a weekly promotional campaign.
How should subscriber preferences be managed?
A.
Create filters for each communication type and select the resulting data extensions with the emails during the
send
B.
Create publication lists for each communication type and associate the emails with these publications lists
during the send
C.
Create a suppression list for each communication type and associate the emails with these suppression lists
during the send
Northern Trail Outfitters has three data extensions used for a nightly Abandoned Cart Email. They need to
automate the segmentation of data every night by combining data from these three data extensions.
How could this be accomplished?
A.
Data Filter Activity
B.
Import File Activity
C.
SQL Query Activity
Northern Trail Outfitters uses a Master Subscriber data extension to manage their subscribers. They send a
monthly educational newsletter as well as a weekly promotional campaign.
How should subscriber preferences be managed?
A.
Create filters for each communication type and select the resulting data extensions with the emails during the
send
B.
Create publication lists for each communication type and associate the emails with these publications lists
during the send
C.
Create a suppression list for each communication type and associate the emails with these suppression lists
during the send
Northern Trail Outfitters has three data extensions used for a nightly Abandoned Cart Email. They need to
automate the segmentation of data every night by combining data from these three data extensions.
How could this be accomplished?
A.
Data Filter Activity
B.
Import File Activity
C.
SQL Query Activity
The marketing team wants to ensure each email within a journey is sent when the subscriber is most likely
to engage with the campaign.
What should be configured in the journey so that an email is sent at the best time?
A.
Send throttling window configured in each email
B.
Wait By attribute before each email
C.
STO activity before each email
Northern Trail Outfitters wants a way to quickly view the performance summary of a recent email send
including the send performance, open performance, and inbox activity.
Where could they quickly view an email performance summary?
A.
The Email Performance Over Time report in Reports
B.
The Tracking Overview tab of the recent send in Email Studio
C.
The Subscriber Engagement report in Email Studio
Northern Trail Outfitters wants to compile a report of Email Metrics across all Jobs deployed in the last six
months and correlate those metrics to single subscribers and their corresponding data from data
extensions.
What should be used to pull this data per the requirements?
A.
SQL Query Activity
B.
List Filter
C.
Scheduled Automation
Northern Trail Outfitters is setting up a new business unit. The requirements for the new implementation
have been defined:
● Frequent sends of audiences greater than 500k
● Daily imports of large data sets, requiring greater import speeds
● Triggered send functionality
● API use at a later date are planned
● Multiple subscriber data sets
What subscriber solution should be recommended?
A.
Data Sync
B.
Data Extensions
C.
Subscriber Lists
Northern Trail Outfitters is setting up a new business unit. The requirements for the new implementation
have been defined:
● Frequent sends of audiences greater than 500k
● Daily imports of large data sets, requiring greater import speeds
● Triggered send functionality
● API use at a later date are planned
● Multiple subscriber data sets
What subscriber solution should be recommended?
A.
Data Sync
B.
Data Extensions
C.
Subscriber Lists
Northern Trail Outfitters (NTO) creates branded templates for use among its distributed marketing teams.
NTO wants the template layouts to be customizable while still using Content Builder's drag-and-drop
functionality.
How should NTO create their templates?
A.
Populate the template with Free Form content blocks
B.
Populate the template with HTML content blocks
C.
Populate the template with Dynamic Content blocks
Northern Trail Outfitters wants to automate the exporting of engagement data for all sends into their data
warehouse.
Which tool would they use?
A.
Schedule reports configured within Tracking
B.
SQL query export of _engagement dataview
C.
Tracking Data Extracts within Automation Studio
A marketer developed an email with personalized content based on five geographic regions.
● Northeast—Static image of a lighthouse
● Southeast—Image carousel of beaches
● Central—Has no content to display
● Northwest—Static image of a waterfall
● Southwest—Expiring coupon
How many Dynamic Content Rules need to be created to accomplish this?
A.
5
B.
4
C.
3
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign
with another business unit in their account.
How should the marketer share these assets?
A.
Create and share a new folder for the assets in Content Builder.
B.
Move the content into the Shared Content folder in Content Builder.
C.
Individually share each asset with the other business unit in Content Builder.
Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?
A.
Live Content
B.
AMPscript
C.
Enhanced Dynamic Content
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe
information between both of the systems. To remain compliant, they would like to update Marketing Cloud
subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
A.
Import unsubscribes with the appropriate status into All Subscribers.
B.
Create a suppression workflow for the unsubscribed accounts.
C.
Create an automation triggered on unsubscribes from the other system.
A marketer is unable to select a particular data extension when trying to do a test send.
How should the data extension be configured?A.
Select 'Used for sending' and select 'Used for testing'
B.
Select 'Used for sending' and select 'Used for Preview & Test'
C.
Select 'Used for Preview & Test' only
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce
the product to its customers.
Where in Email Studio could they see the performance summary of the recent email send?
A.
Job Links tab within Tracking
B.
Send Performance tab
C.
Overview tab within Tracking
A marketer has configured a yearly membership renewal journey. This journey is intended to be used for
the foreseeable future.
Which Contact entry mode should be used?
A.
No re-entry
B.
Re-entry at any time
C.
Re-entry only after exiting
Northern Trail Outfitters (NTO) wants to move from a batch process to a real-time process for injecting
Contacts into journeys.
Which Journey Builder Entry Source should NTO use?
A.
Data Extension
B.
API Event
C.
Date Based Event
Northern Trail Outfitters wants to create an email which displays different images based on data stored in a
Sendable Data Extension.
What should they use to meet this objective?
A.
Dynamic Content
B.
Data Filters
C.
Personalization Strings
Northern Trail Outfitters wants to create an email which displays different images based on data stored in a
Sendable Data Extension.
What should they use to meet this objective?
A.
Dynamic Content
B.
Data Filters
C.
Personalization Strings
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as
an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?
A.
List unsubscribe
B.
Suppression lists
C.
Publication lists
As listas de supressão são usadas com envios guiados, envios de e-mail iniciados pelo
usuário e acionados. Entenda as extensões de dados e a API SOAP para trabalhar com
listas de supressão.
Uma lista de supressão é uma lista de assinantes que você não deseja que recebam suas
comunicações. As listas de supressão filtram os endereços de e-mail e impedem que esses
endereços recebam suas mensagens. As listas de supressão servem como uma lista de "não
contatar" para seus envios de e-mail.
As listas de publicação ajudam você a gerenciar as ações de cancelamento ou cancelamento de
assinatura dos assinantes. Ter uma lista de publicação separada para cada tipo de comunicação
permite que você honre uma solicitação de desativação de um tipo de publicação sem cancelar
a assinatura dessa pessoa de todas as publicações anteriormente inscritas. Se você usar apenas
uma lista de publicação para todas as comunicações de um assinante e essa pessoa recusar
uma publicação, esse assinante será automaticamente excluído de todas as publicações
A marketer wants to automate a data import from the Enhanced SFTP site. The data is sent from the data
warehouse and is in a compressed folder.
How should the marketer sequence the activities?
A.
File Transfer Activity > Import Activity
B.
Import Activity > File Transfer Activity
C.
Filter Activity > Import Activity
A company has one million subscribers. The company has a Master data extension that contains
information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and
Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email
campaigns.
How should the data be updated?
A.
A scheduled automation to import a file containing all of their subscribers.
B.
A scheduled automation to import a nightly file of updated or changed records.
C.
A scheduled automation to occur every 15 minutes to ensure the data is current.
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder
emails and opened them each week. The file needs to be encrypted and placed on the bank's external
SFTP.
How should the scheduled automation be configured to achieve this?
A.
Filter Activity > SQL Query Activity > File Transfer Activity
B.
Filter Activity > File Transfer Activity > Data Extract Activity
C.
SQL Query Activity > Data Extract Activity > File Transfer Activity
Northern Trail Outfitters wants to send an automated second email to subscribers who engaged with the
original email.
Which sending method should they use?
A.
Journey Builder with an Engagement Split Activity
B.
User-initiated Send filtering on _engagement dataview
C.
Automation Studio Send with Engagement Split Activity
Northern Trail Outfitters is using a SQL query to segment customers they want to target with a promotional
email send.
What should be used to store the results of the query?
A.
Filtered List
B.
Data Extension
C.
CSV file
Northern Trail Outfitters stores Last Name in a data extension.
How should the text field be defined?
A.
String(100)
B.
Text(100)
C.
Varchar(100)
A marketer needs to share report results with a manager.
Which option in Reports could be used to deliver the report?
A.
Text a link to the report
B.
Save the report to an SFTP folder
C.
Notify the manager with a pop-up
Northern Trail Outfitters is storing customer data in a data extension that contains all of their subscribers
and the most important information about those subscribers. Subscribers are identified by a unique field
called Customer Number.
How should they avoid duplicate customer numbers being created in this data extension?
A.
Set Customer Number as a Primary Key
B.
Allow duplicates and merge subscriber records
C.
Change to a list-based sending model
A marketer needs to update, but not overwrite, a data extension nightly based on data files received on the
SFTP.
What is required for the data to be updated?
A.
Send Relationship
B.
Primary Key
C.
Subscriber Key
A marketer wants to collect new leads at events. They plan to minimize the number of invalid email
addresses added to their subscriber list and validate the quality of the lead.
What method would accomplish this task?
A.
Create a double opt-in campaign requiring subscribers to confirm their email address by clicking an initial email
to confirm consent.
B.
Send a welcome email to subscribers within 24 hours with a link to the website, a link to the terms and
conditions page, and a customer service number.
C.
Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based
on their engagement.
Northern Trail Outfitters wants to ensure its company branding is maintained on several messages triggered
by purchase or direct customer requests.
What should be used to directly validate and update branding in these messages without requiring
developer support?
A.
Transactional Send Journeys
B.
Automation Email Activities
C.
Behavioral Triggers
Many Northern Trail Outfitters' subscribers have purchased from their website and receive transactional
messages for order confirmations, shipping notifications, and more.
What method should they consider to begin sending commercial marketing messages to subscribers?
A.
Begin adding these subscribers to all marketing data extensions and lists
B.
Launch an automation to collect everyone who received a transactional message yesterday and add them to a
welcome series
C.
Add links to subscriber profile centers to opt-in to marketing communications in transactional messages
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong
landing page for a particular campaign.
Which option minimizes the impact of this error?
A.
Send another email to the same subscribers containing the correct link.
B.
Update the link in the stored email content and it will be pulled in automatically.
C.
Locate the job under Tracking and update the URL in the Job Links tab.
Northern Trail Outfitters uses data extensions for sending email messages. They need to ensure when a
subscriber opts out, they opt out at a list-level.
What tool should be used?
A.
Email Lists
B.
Data Lists
C.
Publication Lists
During the holiday season, NorthernTrail Outfitters wants to send out receipt-based emails automatically
as soon as a transaction completes, regardless of subscriber opt-in status.
How could this be accomplished?
A.
Triggered Sends and Transactional Send Classifications
B.
Journey Builder and Marketing Send Classifications
C.
Automation Studio and Transactional Send Classifications
60 of 60.
Northern Trail Outfitters imports subscriber affinity data to drive dynamic content in marketing emails. The
affinity data is delivered every 30 minutes via an SFTP file. They want the most updated affinity data to be
used prior to deploying emails.
What automation flow should be employed to ensure the most relevant email content?
A.
Schedule > Import File > SQL Query
B.
File Drop > Import File > SQL Query
C.
Schedule > File Transfer > Import File > SQL Query
Amanda