Principles of Humanity-Centered Design (Design for a better world with Don Norman)

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5 Principles of 
Humanity-Centered 
Design
The world is a mess. Design brought us to our dire predicament. 
And it is design that can bring us back. UX pioneer Don Norman, 
explains how together, we can design a better world.
Visit the Interaction Design Foundation to learn more.
The actions in one part of the globe can have a 
ripple effect across different regions because of the 
interconnected nature of the world today. We must 
focus on the entire ecosystem of people, all living 
things, and the physical environment.
Everything is part of a complex system. And the 
impact of our actions on society and the ecosystem 
can take years to appear or manifest even decades 
later. Do a long-term systems analysis to find the 
connections, knock-on effects, etc.
This is by far the most important principle in humanity-centered design. Often, people who face the 
problems also have good solutions, but only need support to implement them. Designers should serve 
as facilitators and support community members to meet their concerns. 
Do small, simple interventions to tackle the most 
important problem. See what works and what 
brings you closer to a sustainable solution. Tweak it 
when the results seem promising and keep learning 
from the feedback.
1. Focus on 
the Ecosystem
3. Take a Long-Term 
Systems Approach
5. Work with the Community, 
Not for Them
4. Test and 
Refine Designs
2. Solve the 
Root Issues
The problem that we see at first is often the symp-
tom, not the cause. The problem runs deeper and 
often has very complex links. Dig deep and examine 
cause-and-effect chains carefully. Try the 5 Whys 
approach to uncover root causes. 
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the 
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.
https://www.interaction-design.org/courses/design-for-a-better-world-with-don-norman-course
https://www.interaction-design.org/literature/topics/5-whys
http://interaction-design.org
http://interaction-design.org
https://www.facebook.com/interactiondesign.org
https://www.instagram.com/interaction_design_foundation/
https://twitter.com/interacting
https://www.youtube.com/c/InteractionDesignOrg
https://www.linkedin.com/company/interaction-design-org-foundation/mycompany/
5 Principles of 
Humanity-Centered 
Design
The world is a mess. Design brought us to our dire predicament. 
And it is design that can bring us back. UX pioneer Don Norman, 
explains how together, we can design a better world.
Visit the Interaction Design Foundation to learn more.
The actions in one part of the globe can have a 
ripple effect across different regions because of the 
interconnected nature of the world today. We must 
focus on the entire ecosystem of people, all living 
things, and the physical environment.
Everything is part of a complex system. And the 
impact of our actions on society and the ecosystem 
can take years to appear or manifest even decades 
later. Do a long-term systems analysis to find the 
connections, knock-on effects, etc.
This is by far the most important principle in humanity-centered design. Often, people who face the 
problems also have good solutions, but only need support to implement them. Designers should serve 
as facilitators and support community members to meet their concerns. 
Do small, simple interventions to tackle the most 
important problem. See what works and what 
brings you closer to a sustainable solution. Tweak it 
when the results seem promising and keep learning 
from the feedback.
1. Focus on 
the Ecosystem
3. Take a Long-Term 
Systems Approach
5. Work with the Community, 
Not for Them
4. Test and 
Refine Designs
2. Solve the 
Root Issues
The problem that we see at first is often the symp-
tom, not the cause. The problem runs deeper and 
often has very complex links. Dig deep and examine 
cause-and-effect chains carefully. Try the 5 Whys 
approach to uncover root causes. 
Creative Commons BY-SA license: You are free to edit and redistribute this template, even for commercial use, as long as you give credit to the 
Interaction Design Foundation. Also, if you remix, transform, or build upon this template, you must distribute it under the same CC BY-SA license.
https://www.interaction-design.org/courses/design-for-a-better-world-with-don-norman-course
https://www.interaction-design.org/literature/topics/5-whys
http://interaction-design.org
http://interaction-design.org
https://www.facebook.com/interactiondesign.org
https://www.instagram.com/interaction_design_foundation/
https://twitter.com/interacting
https://www.youtube.com/c/InteractionDesignOrg
https://www.linkedin.com/company/interaction-design-org-foundation/mycompany/
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