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Investigating the emergence of electronically enabled environmental collaboration: an ANT study in multiple contexts Author: Aoun, Chadi Fares Publication Date: 2010 DOI: https://doi.org/10.26190/unsworks/23098 License: https://creativecommons.org/licenses/by-nc-nd/3.0/au/ Link to license to see what you are allowed to do with this resource. Downloaded from http://hdl.handle.net/1959.4/45091 in https:// unsworks.unsw.edu.au on 2023-01-08 http://dx.doi.org/https://doi.org/10.26190/unsworks/23098 https://creativecommons.org/licenses/by-nc-nd/3.0/au/ http://hdl.handle.net/1959.4/45091 https://unsworks.unsw.edu.au https://unsworks.unsw.edu.au Investigating the Emergence of Electronically Enabled Environmental Collaboration: An ANT Study in Multiple Contexts Chadi F. Aoun Thesis submitted in fulfilment of the requirements for the award of the degree of Doctor of Philosophy Information Systems, Technology and Management Australian School of Business The University of New South Wales 2010 __________________________________________________________________________________ ii Originality Statement ‘I hereby declare that this submission is my own work and to the best of my knowledge it contains no materials previously published or written by another person, or substantial proportions of material which have been accepted for the award of any other degree or diploma at UNSW or any other educational institution, except where due acknowledgment is made in the thesis. Any contribution made to the research by others, with whom I have worked at UNSW or elsewhere, is explicitly acknowledged in the thesis. I also declare that the intellectual content of this thesis is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged.’ Signed …………………………………………….......... Date …………………………………………….............. Copyright Statement ‘I hereby grant to the University of New South Wales or its agents the right to archive and to make available my thesis or dissertation in whole or part in the University libraries in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act 1968. I retain all proprietary rights, such as patent rights. I also retain the right to use in future works (such as articles or books) all or part of this thesis or dissertation. I also authorise University Microfilms to use the abstract of my thesis in Dissertations Abstract International (this is applicable to doctoral theses only). I have either used no substantial portions of copyright material in my thesis or I have obtained permission to use copyright material; where permission has not been granted I have applied/will apply for a partial restriction of the digital copy of my thesis or dissertation.’ Signed …………………………………………….......... Date …………………………………………….............. Authenticity Statement ‘I certify that the Library deposit digital copy is a direct equivalent of the final officially approved version of my thesis. No emendation of content has occurred and if there are any minor variations in formatting, they are the result of the conversion to digital format.’ Signed …………………………………………….......... Date …………………………………………….............. __________________________________________________________________________________ iii To Antoinette, Freddy, Scarlett, and Nui And to Uncle Elie __________________________________________________________________________________ iv ACKNOWLEDGEMENTS Working on a PhD has been an enlightening endeavour. In many ways completing this thesis, while being the unlimited objective during my earlier years, has evolved to an important first step on an ongoing journey of learning and discovery – my calling towards ‘an examined life’. I would like to thank my supervisors, Professor Dubravka Cecez-Kecmanovic and Dr. Deborah Bunker, for their support and guidance through the crucial steps of this ongoing journey. I truly and sincerely thank them for their constructive feedback and dedication. I will always value their collegiality, wisdom, and friendship. Special thanks to all the brilliant academics who formally and informally reviewed and constructively commented my research at UNSW. Particularly, I would like to thank Professor Karlheinz Kautz and Associate Professor Fethi Rabhi for their insights and advice. I thank my fellow PhD students at SISTM for their friendship, feedback, and support, and wish them all the very best in their lives and studies. I also thank the participants who chose to take part in my research. I thank my family for their support and many sacrifices, without which I would never have had this opportunity. I particularly thank my mother Antoinette for teaching me the value of education, my brother Freddy for believing in me, and my sister Scarlett for supporting me. I am eternally grateful for my uncle Elie whose influence I feel every day of my life. He has taught me the meanings of generosity, resolve, and determination, and supported me in achieving my dreams. I also thank my late grandfather Farid for inspiring me to live in happiness and contentment, and enjoy the simple things along the way. __________________________________________________________________________________ v Last but not least, I thank my partner Nui, for sharing this immense journey with me. I thank her for her unwavering love and encouragement. This would not have been possible without her tremendous patience and support. The strength of will and character that she demonstrated in her own PhD journey has truly inspired my own. … and I thank God for this. __________________________________________________________________________________ vi ABSTRACT This research explores how diverse and distributed organisations and individuals establish electronic collaboration and how such collaboration affects the creation and achievement of shared goals. This phenomenon is particularly striking in the context of environmental collaboration where Environmental Non-Governmental Organisations (ENGOs), governments, private organisations and community groups and individuals need to act together in order to deal with critical climate change issues. While research on collaborative technologies has been predominantly limited to laboratory settings and intra-organisational situations, this research context allows investigation of the roles and usage of collaborative technologies in complex situations in which numerous stakeholders with diverse interests cooperate to address pressing environmental problems. Furthermore, this research investigates the ways collaborative technologies are adopted by ENGOs and other stakeholders in different settings, thus, enabling better understanding of electronic collaboration and mechanisms of convergence towards joint actions. This thesis adopts a transdisciplinary perspective to study an Information Systems (IS) phenomenon: the adoption and utilisation of collaborative technologies by diverse stakeholders mobilised towards creating and achieving shared goals. This phenomenon is explored through the study of ENGOs – key players in enacting electronic collaboration that involves diverse stakeholders in an environmental problem and bridge the gap between governmental initiatives and local communities. The thesis contextualises the environmental problem situation in three countries, and considers the multifaceted emergences of environmental collaboration from various local ENGO vantage points, through empirically exploring electronic collaborations and their outcomes. __________________________________________________________________________________vii A research approach, based on the Actor-Network Theory (ANT) was adopted in the study of the emergence of environmental electronic collaborations enacted by ENGOs in Australia, Lebanon, and Thailand. Qualitative data were collected, primarily through interviewees with ENGO personnel over the course of one year. By retracing the associations and the complex webs of translations taking place in the emerging actor-networks of diverse stakeholders and collaborative technologies, the thesis reveals how sociomaterial politics shapes (or obstructs) convergence towards shared goals and joint actions. The thesis thereby contributes to knowledge about the power dynamics and sociomaterial tensions inherent in multi-stakeholder adoption and utilisation of collaborative technologies in different contexts, with significant theoretical and practical implications. __________________________________________________________________________________ viii TABLE OF CONTENTS CHAPTER 1 INTRODUCTION ....................................................................... 1 1.1. RESEARCH BACKGROUND .............................................................................. 1 1.2. RESEARCH MOTIVATION ................................................................................ 2 1.3. RESEARCH AIMS AND QUESTIONS .................................................................. 4 1.4. RESEARCH METHODOLOGY AND APPROACH .................................................. 5 1.5. RESEARCH FINDINGS AND SIGNIFICANCE ....................................................... 5 1.6. DISSERTATION OUTLINE ................................................................................ 6 CHAPTER 2 LITERATURE REVIEW ........................................................... 9 2.1 INTRODUCTION................................................................................................... 9 2.2 THE ENVIRONMENTAL CHALLENGE ................................................................. 10 2.3 NGOS & ENVIRONMENTAL COLLABORATION ................................................. 15 2.3.1 Defining NGOs ........................................................................................ 15 2.3.2 Social Focus ............................................................................................ 16 2.3.3 Access to Resources ................................................................................ 18 2.3.4 Approaches .............................................................................................. 19 2.3.5 Collaboration Among NGOs ................................................................... 20 2.3.6 Collaboration with Government and Private Entities ............................ 21 2.3.7 NGO & ICT ............................................................................................. 23 2.3.8 Knowledge Gap in NGO Research ......................................................... 25 2.4 FROM COLLABORATION TO E-COLLABORATION .............................................. 26 2.4.1 Defining Collaboration ........................................................................... 26 2.4.2 E-Collaboration ...................................................................................... 31 2.4.2.1 E-Collaboration Technologies: Categorisation and Diffusion ........... 33 2.4.2.2 Mass Collaboration in a Global Setting ............................................. 36 2.4.2.3 Knowledge Gap in E-Collaboration Research ................................... 38 2.5 ANT AND E-COLLABORATION ......................................................................... 39 2.5.1 Introducing ANT ..................................................................................... 39 2.5.2 ANT, Power, and Translation ................................................................. 42 2.5.3 ANT & Agency ........................................................................................ 44 2.5.4 ANT & the Diffusion of Innovation ......................................................... 45 2.5.5 ANT, Society & Culture........................................................................... 47 2.5.6 ANT and Environmental Collaboration .................................................. 49 2.6 CONCLUSION .................................................................................................... 50 CHAPTER 3 RESEARCH METHODOLOGY ........................................... 52 3.1 INTRODUCTION................................................................................................. 52 3.2 ANT: ONTOLOGY AND EPISTEMOLOGY .......................................................... 52 3.3 RESEARCH APPROACH AND STRATEGY ............................................................ 56 3.4 THE CASE STUDY RESEARCH METHOD ............................................................ 57 3.5 SELECTION OF CASE STUDIES ........................................................................... 58 3.5.1 Similarities Among Countries Selected ................................................... 59 __________________________________________________________________________________ ix 3.5.1.1 All Three Countries are Members of the IPCC ................................... 59 3.5.1.2 Similar Ecological Challenges ............................................................ 59 3.5.1.3 Similar Metropolitan E-Collaboration Enablers ................................ 60 3.5.1.4 Personal Access to All Three Countries.............................................. 60 3.5.2 Differences Among Countries Selected ................................................... 60 3.5.2.1 Different Geographies – Size, Population, & Regions ....................... 60 3.5.2.2 Different Stages of Human Development ............................................ 61 3.5.2.3 Different Economical Challenges ....................................................... 61 3.5.2.4 Different Political Challenges............................................................. 62 3.5.2.5 Different Infrastructure Challenges .................................................... 62 3.5.2.6 Different Social and Cultural Practices .............................................. 63 3.5.3 Concluding Notes on Case Studies Selection .......................................... 64 3.6 DATA COLLECTION .......................................................................................... 64 3.6.1 Sources of Empirical Data ...................................................................... 64 3.6.1.1 Participation Criteria ......................................................................... 64 3.6.1.2 Identifying and Contacting Interviewees ............................................ 65 3.6.1.3 Period and Loci of Data Collection .................................................... 67 3.6.2 Interviews ................................................................................................ 68 3.6.3 Documentation ........................................................................................ 71 3.6.4 Observation ............................................................................................. 72 3.7 DATA ANALYSIS .............................................................................................. 73 3.7.1 Data Coding ............................................................................................ 74 3.8 ETHICAL CONSIDERATIONS .............................................................................. 76 3.9 CONCLUSION .................................................................................................... 77 CHAPTER 4 THE AUSTRALIAN CASE .................................................... 78 4.1 CASE STUDY BACKGROUND ............................................................................. 78 4.1.1 EnvironmentalIssues .............................................................................. 79 4.1.2 National IT Infrastructure ....................................................................... 81 4.1.3 ENGO IT Infrastructure .......................................................................... 82 4.2 ENGO COLLABORATION DYNAMICS: THE EMERGENCE OF THE ACTOR- NETWORK ................................................................................................................ 83 4.2.1 Campaign Initiation ................................................................................ 83 4.2.2 Campaign Implementation ...................................................................... 86 4.3 ROLES OF COLLABORATIVE TECHNOLOGY ACTORS: MANIFESTATION OF COLLABORATION ..................................................................................................... 91 4.3.1 Email as an Actor .................................................................................... 91 4.3.2 Websites as Actors .................................................................................. 97 4.3.3 Teleconferencing as an Actor................................................................ 104 4.4 OPPOSITION AND RESISTANCE ....................................................................... 105 CHAPTER 5 THE LEBANESE CASE ....................................................... 112 5.1 CASE STUDY BACKGROUND ........................................................................... 112 5.1.1. Environmental Issues ............................................................................ 113 5.1.2. National IT Infrastructure ..................................................................... 114 5.1.3. ENGO IT Infrastructure ........................................................................ 116 __________________________________________________________________________________ x 5.2 ENGO COLLABORATION DYNAMICS: THE EMERGENCE OF THE ACTOR- NETWORK .............................................................................................................. 117 5.1.1. Campaign Initiation .............................................................................. 117 5.1.2. Campaign Implementation .................................................................... 120 5.3 ROLES OF COLLABORATIVE TECHNOLOGY ACTORS: MANIFESTATION OF COLLABORATION ................................................................................................... 132 5.3.1 Email as an Actor .................................................................................. 132 5.3.2 Websites as Actors ................................................................................ 136 5.3.3 Teleconferencing as an Actor................................................................ 144 5.4 OPPOSITION AND RESISTANCE ....................................................................... 145 CHAPTER 6 THE THAI CASE .................................................................... 150 6.1 CASE STUDY BACKGROUND ........................................................................... 150 6.1.1 Environmental Issues ............................................................................ 151 6.1.2 National IT Infrastructure ..................................................................... 152 6.1.3 ENGO IT Infrastructure ........................................................................ 154 6.2 ENGO COLLABORATION DYNAMICS: THE EMERGENCE OF THE ACTOR- NETWORK .............................................................................................................. 155 6.2.1 Campaign Initiation .............................................................................. 155 6.2.2 Campaign Implementation .................................................................... 159 6.3 ROLES OF COLLABORATIVE TECHNOLOGY ACTORS: MANIFESTATION OF COLLABORATION ................................................................................................... 167 6.3.1 Email as an Actor .................................................................................. 167 6.3.2 Websites as Actors ................................................................................ 172 6.3.3 Dataconferencing as an Actor ............................................................. 176 6.4 OPPOSITION AND RESISTANCE ....................................................................... 177 CHAPTER 7 ANALYSIS & DISCUSSION ............................................... 180 7.1 INTRODUCTION............................................................................................... 180 7.2 OVERVIEW OF THE CASE STUDIES .................................................................. 181 7.2.1 The Australian Case .............................................................................. 181 7.2.2 The Lebanese Case ................................................................................ 184 7.2.3 The Thai Case ....................................................................................... 186 7.3 COLLABORATIVE AGENCY: THE ENGO MOMENTUM .................................... 188 7.3.1 ENGO E-Collaboration and Emergent Social Norms .......................... 190 7.3.2 ENGO E-Collaboration & Affiliation ................................................... 193 7.3.3 ENGO E-Collaboration & Locality ...................................................... 195 7.3.4 Collaborative Agency as Emergent: The Multiple Characters an Actor Plays ………………………………………………………………………….………196 7.4 COLLABORATIVE NETWORKS: TOWARDS CONVERGENCE .............................. 198 7.4.1 Translation and Displacement .............................................................. 198 7.4.2 Collaborative Technologies and Collaborative Objectives .................. 200 7.4.3 Convergence Towards the International Actor-Network ...................... 202 7.4.4 Network Evolution, Revolution, and Change ........................................ 203 7.5 CONCLUSION .................................................................................................. 207 __________________________________________________________________________________ xi CHAPTER 8 CONCLUSION ......................................................................... 209 8.1 INTRODUCTION............................................................................................... 209 8.2 OVERVIEW OF THE THESIS ............................................................................. 209 8.3 THEORETICAL CONTRIBUTIONS AND IMPLICATIONS ...................................... 211 8.3.1 E-Collaboration Research .................................................................... 211 8.3.2 Diffusion of Innovation Research.......................................................... 212 8.3.3 ANT Research ....................................................................................... 213 8.3.4 NGO Research ...................................................................................... 215 8.3.5 Environmental Research ....................................................................... 215 8.3.6 Green IS Research................................................................................. 216 8.4 PRACTICAL CONTRIBUTIONS AND IMPLICATIONS ........................................... 216 8.4.1 ENGOs .................................................................................................. 216 8.4.2 Policy Makers ....................................................................................... 217 8.4.3 Local Communities ............................................................................... 218 8.4.4 Technology Developers and Innovators ............................................... 219 8.4.5 IS Discipline ..........................................................................................219 8.5 LIMITATIONS .................................................................................................. 220 8.6 FUTURE RESEARCH ........................................................................................ 220 8.7 FINAL NOTE: WHAT ROLES CAN IS PLAY ...................................................... 222 REFERENCES .................................................................................................... 223 __________________________________________________________________________________ xii LIST OF FIGURES Figure 1 Schematic framework representing anthropogenic drivers, impacts of and responses to climate change, and their linkages (IPCC 2007c, p.26) ........................ 12 Figure 2 View of cases and associated interviews in NVivo ....................................... 74 Figure 3 Partial view of selected tree nodes in NVivo ................................................ 75 Figure 4 The identification of environmental issues ................................................... 84 Figure 5 Intra-organisational problematisation ......................................................... 86 Figure 6 Metropolitan and regional interrestment ..................................................... 89 Figure 7 Enrolment of actors ...................................................................................... 90 Figure 8 The identification of environmental issues ................................................. 118 Figure 9 Preliminarily problematisation .................................................................. 120 Figure 10 Jointly emergent problematisation ........................................................... 124 Figure 11 Metropolitan and regional interressment ................................................. 126 Figure 12 Enrolment of actors .................................................................................. 131 Figure 13 Identification of environmental issues and problematisation ................... 159 Figure 14 Metropolitan and regional interressment ................................................. 164 Figure 15 Enrolment of actors .................................................................................. 166 Figure 16 ENGO email communication .................................................................... 169 Figure 17 Means of collaboration enacted by Australian ENGOs ........................... 182 Figure 18 Means of collaboration enacted by Lebanese ENGOs ............................. 185 Figure 19 Means of collaboration enacted by Thai ENGOs ..................................... 187 LIST OF TABLES Table 1 Summary of key ANT concepts ....................................................................... 41 Table 2 Interviewees per country/case study .............................................................. 67 ____________________________________________________________________ 1 CHAPTER 1 INTRODUCTION “The movement to stop global warming is a good example of mass collaboration in action. We’re in the early days of something unprecedented: Thanks to Web 2.0 the entire world is beginning to collaborate around a single idea for the first time ever - changing the weather. Climate change is quickly becoming a nonpartisan issue, and all citizens obviously have a stake in the outcome. So for the first time we have one global, multimedia, affordable, many-to-many communications system, and one issue on which there is growing consensus. Around the world there are hundreds, probably thousands, of collaborations occurring in which everyone from scientists to school children are mobilizing to do something about carbon emissions. The ‘killer application’ for mass collaboration may turn out to be saving the planet, literally.” (Tapscott and Williams 2008, p.X) 1.1. Research Background Environmental collaboration is a complex phenomenon involving a multitude of stakeholders and resources. It is particularly challenging in the context of global warming, where stakeholders are dispersed across geographical, political, cultural, and linguistic boundaries and jurisdictions. Studying the means by which collaboration emerges in local settings may provide a valuable insight into the enactment of collaboration in multiple contexts, and the collaborative technologies deployed towards such an end. While electronically mediated collaboration is gaining much importance in today’s information intensive world, such importance is yet to be adequately reflected in IS research. Current research affirms that electronic collaboration (e-collaboration) has been driven by a common need to generate efficiencies through cooperative work, ____________________________________________________________________ 2 along with the ever increasing ubiquity of electronic communication media (Qureshi and Keen 2005; Kock and Nosek 2005). As social agents become aware of the abilities and objectives of their counterparts across the globe, an appreciation of the collaborative potential is gaining significant traction (Hanson et al. 2006). However, “in spite of nearly 30 years of research, many phenomena related to e-collaboration still remain obscure and in need of clarification through empirical and theoretical research” (Kock and Nosek 2005, p.7). This has been dominated by research on the behaviours of collaborative teams using a single collaborative technology in intra- organisational settings, and often investigated through artificial experimentation on non-stakeholding participants (Bajwa et al. 2005; Lewis et al. 2007; Kock 2008b). To counter this trend, this thesis considers real environmental collaborations enacted by Environmental Non-Governmental Organisations (ENGOs). ENGOs are well recognised for the fundamental role they play in bringing together community wide stakeholders in a voluntary and collaborative manner, in order to achieve environmental objectives (Richards and Heard 2005), as well as their innovative use of IT to overcome their resource limitations (Klemz et al. 2003). Such collaboration is not uni-dimensional, but is rather emergent through interactive and distinct processes and approaches. 1.2. Research Motivation The primary motivation for this study arises from the growing significance of e- collaboration, as well as the emerging interest in environmental issues particularly for societal, organisational, and governmental stakeholders (Hanson et al. 2006). At a fundamental level, information technologies play a key role in shaping our perceptions of the world we live in, and the means by which we act upon it (Serres 1995, 2006). E-collaboration may therefore hold an important potential, given the wide spectrum of global environmental actors and the multidimensionality of decisions and their ramifications. New markets for carbon trading and for ‘green’ ____________________________________________________________________ 3 jobs and products are also rapidly emerging, accelerated in part by the growing scientific consensus on anthropogenic climate change, extreme weather events, and recent hikes in oil prices. This is coupled with a willingness from many governments around the world to tackle these issues while potentially stimulating economic growth and development through new environmental markets and products. Such endeavours necessitate collaboration among a wide spectrum of stakeholders, which may be mediated by the adoption and use of collaborative technologies. Another motivation is the very limited literature on e-collaboration in the environmental sector. Despite the global importance of current environmental issues, the diffusion and utilisation of e-collaboration among ENGOs have not yet been thoroughly explored. Although the need to undertake IS research in the environmentaldomain has been expressed by several IS researchers, particularly, the importance of integrating IS research within the issue of global warming (Desouza et al. 2006, 2007; Hassan et al. 2009), this is yet to attract significant research attention. In defining the significance of IS research, Richard T. Watson (Desousa et al. 2006, p.348) proposes that: “we need to get involved in solving societal problems, and in particular we need to consider the most pressing problem of our times, global warming.” He adds that, for moving the IS discipline ahead, “the most important problem we face is global warming, and we should be involved in some way in addressing this civilization threatening issue before it is too late, if it is not already” (Desousa et al. 2006, p.349). This view is supported by Donald McCubbrey who proposes that the IS community could contribute by identifying ICT-enabled solutions to tackle pressing societal problems like global warming (Desousa et al. 2007). Raghupathi and Friedman (2009) also agree that IS studies that focus on critical social and economical issues, such as global warming, would contribute to IS research by increasing its relevance and transdisciplinarity. These calls are echoed by Hassan et al. (2009, p.6) who propose that “the IS community can take a more positive stance and promote itself as a provider of solutions to environmental problems.” ____________________________________________________________________ 4 Moreover, while much attention has been devoted to macro-level environmental collaborations, encompassing scientific and governmental interactions, and culminating through the actions of the Intergovenmental Panel on Climate Change (IPCC), the World Meteorological Organisation (WMO) and the United Nations Environment Programme (UNEP), little is known about the how environmental collaboration emerges in national and local settings, and the role the collaborative technologies play within such contexts. The meso (e.g. national ENGO context collaboration) and micro (e.g. local e-collaboration mediated by an individual technology) levels are yet to receive adequate research attention. 1.3. Research Aims and Questions Consequently, this research aims to explore how diverse and distributed organisations and individuals establish electronic collaboration and how such collaboration affects the creation and achievement of shared goals. More specifically, it investigates the context of environmental collaboration through an transdisciplinary perspective to study this IS phenomenon. This phenomenon is explored through the study of ENGOs in Australia, Lebanon, and Thailand. Given that collaboration is often manifested through the use of collaborative technologies (Harvey 2001), an investigation of these technologies would also assist in retracing the collaborative relationships that are emergent within the ENGO sphere of operation and influence. This will also provide a detailed insight into the role that e-collaboration plays in environmental collaboration. The research therefore focuses on the following questions: How do ENGOs adopt and use collaborative technologies to establish electronic collaboration with diverse and distributed stakeholders? And, how does such collaboration affect the creation and achievements of shared environmental goals? ____________________________________________________________________ 5 1.4. Research Methodology and Approach To address these questions, I adopted an Actor-Network Theory (ANT) based perspective that ‘follows the actors’ – both human and non-human – as they construct their realities (Latour 1999). ANT proposes its own ontological and epistemological perspective which guide my research strategy. Rather than impose my own views and assumptions, I aimed to learn from the actors and faithfully reassemble their stories. Three national contexts were selected providing interesting contrasts to explore the emergence and convergence of environmental collaboration among multiple stakeholders. Qualitative data were collected, primarily through interviews with ENGO personnel over the course of one year. The data were coded and analysed and three cases presented on environmental collaboration in Australia, Lebanon, and Thailand. 1.5. Research Findings and Significance The findings of this study reveal a distinct collaborative environmental agency emerging in each case-based actor-network, mediated by a unique set of collaborative technologies which are adopted and used towards e-collaboration among diverse and distributed organisations and individuals. By following the moments of translation (Callon 1986), the actor-networks were found to converge towards shared goals through the persistence of assemblages and translations, which distinctly emerged in each of the cases. However, these translations, associations, and assemblages were transient and volatile due to competing programs and opposition from other actors in the environmental actor-networks with their own agendas and objectives. The thesis thereby contributes to knowledge about the power dynamics and sociomaterial tensions inherent in multi-stakeholder adoption and utilisation of collaborative technologies in different contexts. As the first study to broadly investigate the emergence of ENGO e-collaboration, this research contributes to ____________________________________________________________________ 6 exploring a real problem, involving diverse environmental stakeholders, and multiple collaborative technologies. It provides a novel contribution to research on e- collaboration and adoption and utilisation of innovation by considering ‘innovation translation’ (Tatnall and Gilding 1999) as a sociomaterial power dynamic driving the diffusion and utilisation of collaborative technologies. The findings of this study may be of relevance to IS researchers, policy makers, and environmentalist alike, as they shed a new light on how environmental e-collaboration emerges and converges towards joint effect. 1.6. Dissertation Outline This dissertation consists of 8 chapters. The current chapter briefly introduces the research background, motivation, objective, questions, methodology, findings and significance, as well as provide a brief conceptual and structural overview of the remaining 7 chapters. Chapter 2 Chapter 2 provides a review of the literature as it pertains to this study. The chapter is divided into 4 main sections. The first section considers the environmental need for collaboration. It provides an overview of the environmental challenge introduced by global warming, which necessitates collaboration. The second section considers the roles that Non-Governmental Organisations (NGOs) play in such collaboration, and how IS could assist in enabling and enhancing NGO operations. The third section reviews the concepts of collaboration and e-collaboration, and the research challenges they present. The final section introduces ANT, which is adopted as the philosophical foundation for this study. The chapter concludes by presenting a summary of the limitations arising from prior literature, which necessitate further investigation through this study. ____________________________________________________________________ 7 Chapter 3 Chapter 3 introduces the ANT ontology and epistemology guiding this research. It goes on to discuss the research strategy, incorporating the case study research method, and its compatibility with the ANT approach. The criteria used for case selection are then discussed, followed by the data collection and analysis methods. The chapter concludes with discussing ethical considerations. Chapters 4, 5 and 6 Chapter 4, 5 and 6 follow a similar structure. They respectively presentthe Australian, Lebanese, and Thai case studies. They commence by providing background details about each of the three countries, the environmental challenges facing these nations, and the IT infrastructure in each context. The emergence of the ENGO environmental actor-networks are then provided, followed by an empirical examination of collaborative technologies, and the collaborative associations they represent. The chapters conclude by presenting opposition and resistance to the ENGO environmental actor-networks in each country. Chapter 7 Chapter 7 presents an ANT based analysis and discussion of the empirical findings from the three cases. The chapter commences by providing an overview of the collaborative technologies used in each case, the means by which these technologies are used, and the reasons behind such use. The chapter proceeds to further investigate the emergence of e-collaboration by considering two main issues: the emergence of collaborative agency in environmental actor-networks, and the convergence of actor- networks towards a common environmental objective. ____________________________________________________________________ 8 Chapter 8 Chapter 8 presents an overview of the study and its key findings, followed by the theoretical and practical contributions that this study holds, and their respective implications. The study’s limitations and potential directions for future research are then discussed to conclude the thesis. The final chapter is followed by bibliography references. ____________________________________________________________________ 9 CHAPTER 2 LITERATURE REVIEW “Despite many decades of lobbying by scientists and environmental groups, climate change has only really captured the attention of national leaders over the past couple of years. A contributing factor has been the spread of network-centric advocacy supported by social technologies of Web 2.0. The capability of World Wide Web (WWW) to process information and knowledge and to support communication is now unprecedented. Climate change and environmental sustainability are issues where information and knowledge are vital, and social and cultural elements are critical. Advocacy groups on all sides of the debate are using ICT, the WWW and associated media to promote their causes.” (Hasan and Kazlauskas 2009, pp.159-160) 2.1 Introduction In this chapter, I set out to provide a background to my study. Here, I first discuss the environmental challenge. This challenge is somewhat unique as it requires mass collaborative action to effectively address. The second section of my review considers NGOs and the roles they play in such collaboration. I then move on to discuss the concept of collaboration itself, and the recent emergence of e- collaboration. The fourth section of this chapter presents the theoretical ANT foundation, and its potential in providing a rich and authentic insight into environmental e-collaboration. The chapter concludes by reiterating the research deficiencies witnessed in the literature from which my research questions are derived. ____________________________________________________________________ 10 2.2 The Environmental Challenge “We must take a comprehensive approach to address the interconnected issues of economic growth and development, climate change, food and agriculture, and energy.” - Mr. Ban Ki-Moon, Secretary General of the United Nations (United Nations 2008, p.6) The earth’s climate has been the subject of many scientific studies. These studies were mostly isolated, segregated by academic disciplines, geographical boundaries, and political contexts. The prominence of environmental issues at the dawn of the 21st century, along with the technological advancements that characterised the 20th century, provided the will and the means for a thorough investigation into the earth’s climate. A broad multidisciplinary consolidation of the many isolated studies was required to ascertain natural variation and potential human impact on climate change, along with adaptation and mitigation measures. The Intergovernmental Panel on Climate Change (IPCC) was established in 1989 the by the World Meteorological Organisation (WMO) and the United Nations Environment Programme (UNEP), to provide stakeholders with objective, scientific, ‘broad and balanced’ information about climate change (IPCC 2010a). The IPCC’s mandate outlined in the United Nations (UN) General Assembly’s Resolution 43/53 on the 6th of December 1988 also mandated the study of social and economic impacts of climate change, possible response strategies to climate change, and potential elements for inclusion in future international conventions on the climate (IPCC 2010a). Contrary to popular belief, the IPCC does not primarily conduct scientific research, but bases its assessment on peer-reviewed and published scientific literature. Thousands of scientists from all parts of the globe voluntarily contribute to the work of the IPCC (IPCC 2010b). Among the major accomplishments of the IPCC are the four Assessment Reports published in 1990, 1995, 2001 and 2007. The Assessment Reports have been hugely influential and have contributed to the creation of the United Nations Framework Convention on Climate Change (UNFCCC) in 1992, the ____________________________________________________________________ 11 key international treaty to reduce global warming and cope with the consequences of climate change, as well as the adoption of the Kyoto Protocol in 1997 (IPCC 2010a). The forth Assessment Report (IPCC 2007a) which took 6 years to complete, witnessed the collaboration of over 2500 expert scientific reviewers, and in excess of 800 contributing authors and 450 lead authors from over 130 countries (IPCC 2007b). This was the result of a globally coordinated scientific effort exceeding an estimated US$ 5 billion per annum (Australian Greenhouse Office 2003a). In December 2007, the IPCC was awarded the Nobel Peace Prize together with Al Gore: "…for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change" (Nobel Foundation 2007). The IPCC fourth Assessment Report defines climate change as “a change in the state of the climate that can be identified (e.g. using statistical tests) by changes in the mean and/or the variability of its properties, and that persists for an extended period, typically decades or longer. It refers to any change in climate over time, whether due to natural variability or as a result of human activity” (IPCC 2007c, p.30). ____________________________________________________________________ 12 Figure 1 Schematic framework representing anthropogenic drivers, impacts of and responses to climate change, and their linkages (IPCC 2007c, p.26) The report affirms that the interrelation between human and earth systems is very likely (with over 90% confidence) triggering anthropogenic drivers that lead to climate change and global warming. It is worthwhile noting that more recent research has demonstrated that the vast majority of climate scientist surveyed (97.4%) were convinced that human activity is a significant contributing factor in changing mean global temperatures (Doran and Zimmerman 2009), highlighting an overwhelming scientific consensus. The current schematic framework in figure 1 above builds upon the findings of the third assessment report published in 2001, by adding counter clockwise linkages, implying that the constraining of global emissions could reduce the risks and the social impacts of climate change on society (IPCC 2007c). A brief summary of the IPCC key findings in the fourth assessmentreport indicates that: ____________________________________________________________________ 13 • Warming of climate systems is unequivocal. • Warming is consistent with anthropogenic Carbon Dioxide (CO2) since 1750, now exceeding the natural range for the past 650,000 years. • With the current climate change mitigation policies, the emissions of greenhouse gases will continue to grow. • Warming tends to reduce terrestrial ecosystem and ocean uptake of atmospheric CO2, leading to an acceleration in warming. • The climate is already committed for warming over the next few decades. • More extreme weather patterns, higher sea levels, and drier climate in subtropics are likely to occur as a result of warming. (IPCC 2007a; Bogataj 2008) To counter such dire outcomes and a potentially catastrophic climate change by the end of the 21st century, global collaboration among all levels of stakeholders is required. This collaboration should aim to reduce greenhouse gas emissions particularly CO2, Methane (CH4), Nitrous Oxide (N2O) and Halocarbons (consisting of a group of gases containing Fluorine, Chlorine or Bromine) to a sustainable level, where emissions are commensurate with removal processes (IPCC 2007c). In contrast to the extensive collaboration that is occurring at the scientific level (Australian Greenhouse Office 2003a), intergovernmental and multi-stakeholder collaboration for implementing mitigation and adaptation strategies have been hindered by several issues. These include the decision-making timescale of the projections and the limited accessibility of scientific research to the lay-person (Hanson et al. 2006) as well as socio-political and economical issues, not least of which the recent global financial crisis (United Nations 2008). Many of these issues became evident in December 2009, during the UN climate change conference, in Copenhagen, where a compromise was reached in the form of the Copenhagen Accord demonstrating political will in support of the IPCC’s findings, yet committing members to non-binding targets and urging global cooperation in dealing with climate change. It states: ____________________________________________________________________ 14 “1. We underline that climate change is one of the greatest challenges of our time […] we shall, recognizing the scientific view that the increase in global temperature should be below 2 degrees Celsius, on the basis of equity and in the context of sustainable development, enhance our long-term cooperative action to combat climate change […] 2. We agree that deep cuts in global emissions are required according to science, and as documented by the IPCC Fourth Assessment Report with a view to reduce global emissions […] We should cooperate in achieving the peaking of global and national emissions as soon as possible […] 3. Adaptation to the adverse effects of climate change and the potential impacts of response measures is a challenge faced by all countries. Enhanced action and international cooperation on adaptation is urgently required […]” . (Copenhagen Accord 2009, p.2) Although this acknowledges that collaboration is essential for dealing with the challenges posed by global warming, there is little elaboration or guidance on how such collaboration could transpire, particularly given that these resolutions require implementation at regional, national, and local levels (Richards and Heard 2005; United Nations 2008). The potential role of Information and Communication Technologies (ICTs), particularly, whether E-Collaborative Technologies could provide (or indeed are providing) mechanisms for such collaboration is not stated or evident in these environmental debates, negotiations, and resolutions. Freund’s (1997, p.281) call for “international collaboration to investigate technologies for reducing emissions of greenhouse gases, the root cause of the problem” is yet to be considered through the lens of collaborative technologies that could enable adaptation and mitigation measures through e-collaboration. ____________________________________________________________________ 15 2.3 NGOs & Environmental Collaboration “NGOs are distinctive entities with important skills and resources to deploy in the process of international environmental cooperation” (Raustiala 1997, p. 219). 2.3.1 Defining NGOs Non-Governmental Organisations (NGOs) play a fundamental role in society (Bryson 1988; Brinkerhoff and Brinkerhoff 2002; Klemz et al. 2003; Wadhera 2006). NGOs are non-profit organisations that are often community based and oriented, hence why the terms Non-Profit Organisations (NPOs) or Community-Based Organisations (CBOs) are sometimes used in the literature. The term ‘Organisation’ is sometimes also substituted by ‘Institution’. Such terminologies arise from an NGO’s self definition in terms of its operational or organisational frameworks (Global Developmental Research Center 2010). For instance, the term NPO identifies an NGO based on its financial perspective only, while the term COB defines it depending on the community in which it is often based and usually exclusively serves, while ENGOs are identified by the ‘environmental’ domain in which they operate (Richards and Heard 2005; Global Developmental Research Center 2010). The governmental and academic literature uses such terms interchangeably. The World Bank’s report on NGOs (1990, pp.9-10) reflects on the vast array of NGO structures and activities, making NGOs harder to define: "The diversity of NGOs strains any simple definition. They include many groups and institutions that are entirely or largely independent of government and that have primarily humanitarian or cooperative rather than commercial objectives. They are private agencies in industrial countries that support international development; indigenous groups organized regionally or nationally; and member-groups in villages. NGOs include charitable and religious associations that mobilize private ____________________________________________________________________ 16 funds for development, distribute food and family planning services and promote community organization. They also include independent cooperatives, community associations, water-user societies, women's groups and pastoral associations. Citizen Groups that raise awareness and influence policy are also NGOs" The UN broadly defines the entire non-profit sector as consisting of units that are: “(a) Organizations; (b) Not-for-profit and non-profit-distributing; (c) Institutionally separate from government; (d) Self-governing; (e) Non-compulsory.” (United Nations 2003, p.18) Building upon this UN broad sectoral definition, the Australian Department of Communications, Information Technology and the Arts (DCITA) provides a more concise definition: “A nonprofit organisation is one formed to achieve a common goal or benefit, is member or public serving in nature, is based on voluntary membership and is prohibited from collecting or distributing profit.” (DCITA 2005, p.8) 2.3.2 Social Focus Drucker asserts that “only the social sector, that is, the non governmental, non-profit organization, can create what we now need, communities for citizens-and especially for the highly educated knowledge workers who increasingly dominate developed societies” (cited in Klemz et al. 2003, p.216). Millar et al. (2004) add that NGOs do not exist in isolation, but rather emerge from communities and constituencies aspiring towards a common aim or objective. An NGO is therefore a social, institutional ____________________________________________________________________ 17 mechanism to operationalise a collective aspiration, coupled with a predominantly voluntarily endeavour to achieve it. Theseaspirations may arise from the need for services due to the unavailability or departure of public organisations (Bryson 1988) making NGOs and their services indispensable (Klemz et al. 2003). Some examples of such services are provided by Klemz et al. (2003), and include the implementation of programs and policies to assist weaker sections of society, the front-line execution of governmental programs, the provision of educational services, and acting as a watchdog for society. It is however important not to overstate the claim that all NGOs are benevolent, as some may adopt questionable objectives and strategies (Leipold 2000). According to Millar et al. (2004), NGO areas of concern can be divided into three broad categories: • Mutual assistance, inspiration, and general networking NGOs (e.g. the Rotary Club) • Advocacy and consequent political effect NGOs (e.g. the World Wildlife Fund [WWF]) • Assistance and community action oriented NGOs (e.g. the Oxford Committee for Famine Relief [OXFAM]) Miller et al. (2004) clarify that these three broad areas are not mutually exclusive, even though NGOs often demonstrate a clear focus on one of these categories. Indeed, NGOs usually fulfill multiple roles (Brinkerhoff and Brinkerhoff 2002). In order to achieve their objectives, NGOs often interact with a multitude of stakeholders including governmental agencies, politicians and social representatives, other NGOs, scientists, educational institutions, donors, and most importantly the communities from which they emerged and which they aim to serve. Bryson (1988) emphasizes that NGOs should exercise discretion for areas under their control, devise good strategies, and develop a sound and coherent foundation for decisions, in order to ensure responsiveness to stakeholders. Wadhera (2006) agrees and adds that a ____________________________________________________________________ 18 strong focus on good and transparent governance is fundamental given NGOs’ sensitivity to ‘reputation risk’. While the scope of operation for the majority of NGOs is geographically limited to their local community base, many larger NGOs operate at a national, regional or global level (Klemz et al. 2003; Richards and Heard 2005; Global Developmental Research Center 2010). Overall, NGOs have a considerable societal grassroot representation. In the UK, for example, NGO membership outstrips that of political parties (Coxall 2001 cited in Richards and Heard 2005). This is due to the fact that NGOs are perceived as having integrity and compassion, which consequently increases their legitimacy and following (Leipold 2000). 2.3.3 Access to Resources NGOs are often characterized as being resource poor (Bryson 1988; Leipold 2000; Hardy et al. 2003; Klemz et al. 2003; Millar et al. 2004; Richards and Heard 2005, Global Developmental Research Center 2010) with limited access to finances and skilled staff. This often leads to poor organisational infrastructure particularly among smaller organisations, mandating that they have to be selective in choosing strategies and objectives commensurate with their abilities (Richards and Heard 2005). Such poverty is compounded by the fact that many NGOs rely on volunteers (United Nations 2003; Bowman 2009) to undertake key tasks, which increases their operational uncertainty. This is somewhat compensated for by the enthusiasm and intrinsic motivation that many volunteers bring to their NGO work (Richards and Heard 2005; Howard and Swatman 2009). Although some NGOs employ a limited number of essential staff to undertake administrative or specialized functions, by and large, NGO personnel are volunteers (Bowman 2009). Moreover, NGO finances are often dependent on multiple – sometimes unreliable – sources including government grants and projects, donations and contracts from ____________________________________________________________________ 19 public and private organisations, and donations from individuals (Klemz et al. 2003). Such unreliable revenue streams compromise an NGO’s ability to undertake prolonged and costly activities, like legal actions (Richards and Heard 2005). This resource poverty appears most acute for NGOs in developing countries when compared to those in developed nations. 2.3.4 Approaches In their study of the approaches that ENGOs deploy to achieve their objectives, Richards and Heard (2005) report that media exposure, scientific research and political lobbying were perceived by ENGOs as most effective. While direct radical campaigning action was also considered as a useful option for NGOs, active participation in policy development was perceived as the preferred approach for long term change. A characteristic of campaigns according to Leipold (2000, pp.453-454) “is that they spring up when legality and legitimacy find themselves at odds with each other, so that certain groups claim legitimacy for their cause and deny this legitimacy to the prevailing powers. […] They derive their legitimacy from the popular support they enjoy and from the quality of information they provide.” Richards and Heard (2005) also discovered that the majority of NGOs (over 70%) were using a combination of tactics consisting of five or more approaches. The approaches selected were perceived to be in-line with an ENGO’s capabilities and resources. This contrasts to Bryson’s (1988) earlier suggestions that NGOs are plagued by inadequate strategic planning and decision making. It seems that NGOs of the new millennium are becoming more strategically and tactically savvy. This has been particularly evident over the past decades, which experienced a dramatic increase in NGO complexity and sophistication (Brinkerhoff and Brinkerhoff 2002). ____________________________________________________________________ 20 2.3.5 Collaboration Among NGOs “The reasons for [NGO] collaborating are clear: organizations should collaborate to gain access to combinations of resources that produce new or improved capabilities that allow organizations to do things they could not do alone” (Hardy et al. 2003, p. 325). The collaboration between one NGO and another is viewed as a double edge sword that presents opportunities and costs. Given their resource poverty NGOs could benefit from working with each other to achieve common ends, if there is congruence in their objectives and approaches (Tsasis 2009). NGOs sometimes collaborate with several partners to achieve different objectives (Hardy et al. 2003). NGOs may also form broader coalitions and networks to overcome their limitations (Carter 2001 cited in Richards and Heard 2005; Tsasis 2009) and to increase their influence and legitimacy (Leipold 2000; Richards and Heard 2005). On the other hand however, although NGOs do not display overt market competition, they still compete for resources, memberships and affiliations, donors, grants, sponsorships, contracts, endorsements, and media exposure that could provide them with a distinct and differentiated competitive edge (Hardy et al. 2003; Richards and Heard 2005; Tsasis 2009). This could be threatened by joining a coalition. Larger NGOs may have to share the limelight with smaller ones, while smaller groups fear being swamped by their larger counterparts (Richards and Heard 2005). However, excessive competition between NGOs could weaken them and their ability to campaign, as well as damage their perceived moral high-ground (Leipold 2000). According to Tsasis (2009) competition and collaboration within the NGO sector should not be perceived as mutually exclusive, as organisations can simultaneously depend upon, and compete with each other, in a form of competitive interdependence. Collaboration, he advises, is drastically enhanced when there is a ‘domain consensus’which he defines as “the set of expectations for members of an organization and for other actors of what the organization will and will not do” (Tsasis 2009, p.11). Inter- ____________________________________________________________________ 21 organisational collaboration is also promoted in instances of interpersonal trust among members of NGOs. Adversely, competition intensifies if NGOs do not perceive any congruence between their strategies and objectives and where there is no trust among their members. Richards and Heard (2005) report that 84% of respondent ENGOs were eager to collaborate with other ENGOs that share similar objectives, while 81% reported that they were already part of such collaborative relationships. They also unveil other reasons for collaboration such as becoming aware of the endeavours of other NGOs and institutions, becoming a focal point for interactions with government, along with a diversification of strategies and approaches brought about by the different tactics that the collaborating NGOs deploy. For instance, some NGOs could be publicly confrontational while others display a conciliatory role in their work with government – playing ‘good’ cop, ‘bad’ cop – in order to achieve common objectives. Leipold (2000) advises that strategic collaborative campaigns should best be based on common NGO interest, be pragmatic and time limited, and involve a wide array of areas and expertise (environment, advocacy, development…). Richards and Heard (2005) also point out potential barriers to collaboration including disagreement on objectives or approaches particularly among international networks spanning multiple nations with diverse languages, political systems, and cultures. This, they advise, requires culturally savvy approaches to coalition building and campaigning. Nonetheless, this is complicated by the fact that NGO literature rarely mentions culture “and where “cross-cultural” is discussed, it is seen as an additional factor rather than an integral part of management” (Jackson 2009, p.444). 2.3.6 Collaboration with Government and Private Entities NGO interaction with government was traditionally categorised based on the insider/outsider paradigm (Jordan 1998; Richards and Heard 2005). This paradigm arose from the binary approach that NGOs may adopt, where ‘insider’ implied a controlled collaboration with government usually within the confines of parameters ____________________________________________________________________ 22 set by government. This, according to Leipold (2000) reduces an NGO’s independence. In contrast, ‘outsider’ groups remained outside such parameters, either by choice, through their preference of direct confrontational action (e.g. protests or legal action), or by their inability to attain insider status. Richard and Heard (2005) reveal that given the fact that the majority of current day ENGOs adopt multiple approaches often involving both confrontational and participative action, the traditional insider/outsider divide is no longer appropriate and has dissipated in favour of “a more pragmatic resource-based approach” (Richard and Heard 2005, p.38). They add that when considering NGO networks and coalitions the insider/outsider categorisation becomes exceptionally inappropriate given the myriad of approaches deployed. This has however, created accountability dilemmas for NGOs (Brinkerhoff and Brinkerhoff 2002). Traditionally, NGOs were accountable to their beneficiaries, members, and donors – their primary stakeholders. But through their collaborations with government, particularly if service delivery is involved, NGOs have expanded their scope of accountability to governmental agencies, the media, and the public at large. A dilemma therefore arises when the expectations of the primary stakeholders differ from those of collaborative partners and the broader community. Another issue developing from NGO-government collaboration is the institutional isomorphism that NGOs often undertake, leading to an emulation of their governmental partners. This highlights another dilemma for NGOs, between the retention and maintenance of their own identity and their close collaboration with government (Brainard and Siplon 2002; Brinkerhoff and Brinkerhoff 2002). At a broader international level, ENGOs are encroaching on environmental domains traditionally controlled by states (Raustiala 1997; Richards and Heard 2005). Their involvement in negotiating, monitoring, and implementing environmental decisions is becoming increasingly prominent (Raustiala 1997). Although states may be wary about the involvement of NGOs at the global stage, Raustiala (1997) suggests that states should welcome such involvement as it enhances their ability to regulate ____________________________________________________________________ 23 globally while upholding their sovereignty. This is clearly evident through ENGO representations as observer organisations in IPCC plenary and working group sessions, conditional upon qualification and panel approval. The IPCC currently has a total of 74 NGOs, consisting of both UN and non-UN bodies, (IPCC 2010c), who may be invited to contribute to the IPCC work (IPCC 2006). For many NGOs however, this raises an issue of ‘glocalisation’, with NGOs striving to address the concerns of their primary stakeholders and constituents through a bottom-up thrust, while concurrently mandating policy and regulatory frameworks in a top-down approach (Brinkerhoff and Brinkerhoff 2002). Along with their collaboration with governmental institutions, many NGOs have established collaborations with the private sector (Leipold 2000). Miller et al. (2004) suggest that NGOs are positioned to generate mutual benefits should they choose to collaborate with multinational companies. This, they claim, could provide NGOs with a reliable revenue source along with potential political clout and reach, while providing multinationals with a localised market access, and improved image through affiliation. 2.3.7 NGO & ICT “Information systems (IS) play a critical role for non-profit organizations” (Klemz et al. 2003, p.216), not least of which is the global reach and influence provided by such systems in the age of globalisation (Millar et al. 2004). Barnett and Barnett (1999, p.23) insist that “the web must become an integral part of every non-profit organization’s communications strategies”. Here, Brainard and Siplon (2002) assert that the advent of the internet has revolutionised the NGO sector, enabling the emergence of many technology savvy, radically oriented, modernist NGOs. This, they suggest, has placed competitive pressures on traditional NGOs, forcing them to join-in, as a matter of competitive necessity. This has however, placed renewed pressures on governments as the objectives, approaches, and priorities of both NGO ____________________________________________________________________ 24 groups were sometimes conflicting and contradictory, allowing governments to be selective regarding which to support. Consequently, the new radical NGOs were generally favored, as the internet enabled them to be more flexible, adaptable and timely in mobilising support to new courses of action, which proved a complex undertaking for their traditional counterparts who tend to lock-in to a particular approach. One of the ways this was achieved is by posting announcements on their website, listservs and electronic bulletin boards advising their supports to take direct action with their political representatives. This also allowed the modernists to easily engage with other NGOs to form coalitions – often posting links of like-minded NGOs on their websites. A third and fundamental shift came about through the substitution of ‘chequebook democracy’ withreal activism. The traditional model of members supporting a campaign by issuing a cheque to an NGO did not provide members with the opportunity to be directly involved. The new model enabled by the internet allowed members to contribute their knowledge, time, and experience, and became active participants in their support. This nurtured real ownership and passionate attachment to issues, which supporters could follow as they unfold, vote upon, and provide genuine feedback and advice about. Brainard and Siplon (2002) therefore proclaim that the internet has transformed passive donors to committed activists – a seismic shift in NGO operations. Klemz et al. (2003) categories the potential benefits of IS (including web-based systems) for NGOs, as internal and external. Internal benefits include better management of organisational resources, donors, financial records, and monitoring of activities for improved efficiency and productivity; while external benefits encompass improved dissemination of information to stakeholders, enablement of interaction with communities, provision of a mechanism for concerned members to raise issues directly to NGOs, eliciting of funding, as well as transparency towards donors and governmental institutions. Similar benefits have been reiterated in other studies (e.g. Leipold 2000; Brainard and Siplon 2002). Here, Klemz et al. (2003, p.220) caution that IS planning is an essential prerequisite to attaining such benefits and overall success, which is achieved through: ____________________________________________________________________ 25 “• Distinguishing the organization from similar organizations • Improving efficiency • Providing a competitive advantage [and] • Enhancing the organization’s reputation” However, the adoption and acceptance of ICT still pose significant challenges for many NGOs (DCTIA 2005; Howard and Swatman 2009). Zorn (2007) suggests that this is due to socio-political influences which play a stronger role than organisational resources or perceived benefits on the adoption of ICT among NGOs. Howard and Swatman (2009) propose that poor diffusion of ICT is due to technological, social, as well as organisational hindrances, including the intrinsic motivation driving NGO personnel, which need to be preserved or ideally enhanced via the introduction of technology. Klemz et al. (2003) found a significant awareness among 68% of respondent NGOs who indicated that IS improved their internal operational efficiency, but caution that NGOs experience an ‘ambiguity of performance’ as their real return on investment in IS is best indicated by their impact and capacity to achieve their mission rather than financial revenue measures. This may complicate NGO investment choices and their planning processes. Such complication is sometimes manifested through NGOs having ‘static electronic brochures’ that are not aligned with an NGO’s objectives, or used strategically to build online communities, garnish support, educate the public, and enrich fundraising (Barnett and Barnett 1999). 2.3.8 Knowledge Gap in NGO Research “Despite much research on collaboration, the focus in the literature has been largely on the outcomes of collaboration. […] scant attention has been given to the social processes that underlie interorganizational collaboration [among NGOs]” (Tsasis 2009, pp.5-6). ____________________________________________________________________ 26 In spite of the studies reported above, the literature on NGOs is relatively scarce, particularly in relation to NGO collaboration and IS, and particularly when compared to the research on for-profit business entities. Miller et al. (2004) recommend further comparative research on NGOs in developed and developing countries, while Herman and Renz (1999) advise that the knowledge gap on NGO effectiveness, along with the complexities of defining effectiveness in this domain, requires research attention. Jackson (2009) stipulates that literature on how NGOs are actually managed is scarce, and argues for “a need for further empirical research through a cross-cultural, critical lens. When a wider view of the management and related literature than is normally found in the NGO literature is taken, understanding can be gained about the way knowledge is transferred […] and how hybrid systems of NGO management are developed locally through cultural crossvergence” (Jackson 2009, p.458). Specifically, Richards and Heard (2005) propose that little information is available concerning ENGO activities. This is particularly acute at the local level, where most ENGOs operate, given the environmental challenges emanating from climate change. Moreover, the roles that collaborative technologies play in environmental collaboration processes and the means by which they are deployed by ENGOs are poorly understood. 2.4 From Collaboration to E-Collaboration 2.4.1 Defining Collaboration Studies on collaboration often take the view that collaboration is a critical ingredient for joint successful task accomplishment (Qureshi and Keen 2005; Lewis et al. 2004). Benefits of collaboration mentioned in the literature include improved strategic performance, risk mitigation, resource sharing, enhanced flexibility and increased access to technological know-how (Phillips et al. 2000). However, in spite of such proclaimed merits, there is no consensus on what the term collaboration means (Montiel-Overall 2005). ____________________________________________________________________ 27 The Merriam Webster Dictionary traces the term ‘collaborate’ to its Latin etymological origin collaboratus, meaning to labour together, first appearing in the year 1871. The dictionary defines the term as: “1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected” (Merriam-Webster Dictionary 2009) It seems that the general meaning of the term did not drastically change over the past century, but was rather expanded to encompass an intellectual endeavour, intent, and willingness to cooperate. The definition also highlights an instrumental or agential cooperation between distinct collaborative parties brought together by such intent. More recently, many researchers have been interested in collaboration and how it manifests in multiple domains (Montiel-Overall 2005). Of particular relevance to this study is the prevalent use of the collaboration concept in the Information Systems domain, which spans across its manifestations in the organisational studies, behavioural sciences, and information technology (IT) literature. For instance, a definition proposed by Wood and Gray (1991, p.146) stipulates that: “Collaboration occurs when a group of autonomous stakeholders of a problem domain engage in an interactive process, using shared rules, norms, and structures, to act or decide on issues related to their domain.” This definition expands upon the one proposed in the Merriam-Webster Dictionary. It identifies collaborators as stakeholders, holding an interest in resolving a particular problem situation. The definition presents an interactive and engaged mode of communication, which implies reciprocity and the use of shared rules and norms. ____________________________________________________________________ 28 This perspective is congruent with Elliot (2006, p.1) who asserts that “collaboration is dependent upon communication, and communication is a network phenomenon”. Moreover, collaboration is presented as action-oriented leading to joint decision or endeavour towards a common cause.
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