Rede Social e Administração

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Social media and administration
Rubens S. Belloni; Raimundo Jobson; Thiago dos Santos
Faculdade Fanor/DeVry - Dunas
Fortaleza – Ceará - Brazil 
Fundamentos de T.I
1. Summary
The social network is she FaceBook, Twitter, Google+ or any other came with the main idea to bring people together, connects them. Thinking on social networks for the use of something kind of science is clear that it fits more its use is the science of ADMINISTRATION, because it is itself the study to connect and drive people towards a result.
With that thought social networks should is being used for a long time and on a large scale by organizations, this does not happen, at least not in Brazil until recently. In Brazil the social network is only being used as a means of communication in the ADMINISTRATION benefit, the most famous case in Brazil, which will be studied here is the case "City of Curitiba," the city of Curitiba innovated in the use of FaceBook, it was only used to communicate formally some kind of tribute to someone that only the most educated citizens knew about; but with the new city ADMINISTRATION his page on FaceBook has a new goal and has become an important tool ADMINISTRATION.
2. Page FaceBook of Curitiba
Commonly called the "Prefs", the city of the page is currently used to communicate the citizens of all the intellectual classes, may be a new attraction that is in town and is free, a new decree, etc. But the difference is how these messages are presented to follow your page. A few examples:
We realize that beyond the objectivity feature also has managers who respond even people who initially did not like the idea, but still the page responds responsibly and enlightening way.
Informally, but objectively the tool is already considered one of the pillars of communication prefecture-citizen. Interaction with the follower is made daily and ranges from information on works to pictures taken in postcards of the city. 
3. Tool Repercussion
The success of this ADMINISTRATION tool, relatively new in Brazil is unquestionable, as is currently the page is a city means of communication for all inhabitants of the city and several other cities. Soon the tool that was used for information only now has high potential for other fans, such as tourism, marketing using social network to advertise their own curriculum and etc.
This range could only be opened because of the impact that the new form of ADMINISTRATION social network. In Brazil there has always been some revulsion to follow prefectures of pages in all types of social networks, especially in FaceBook is a social network to connect with friends and expose your opinion and learn more about the people you have connected to your FaceBook .
The "Prefs" understanding the concept used the ADMINISTRATION skills coupled with digital marketing the result is clearly positive impact of Curitiba in relation to other municipalities.
 	
Compared to the amount of the population of cities respectively, using the source of the IBGE.
4. Social media in business
Most companies active in the social networks, and directly or indirectly, so monitor information that is coming in and out is very important and valuable.
The Jerome McCarthy and Philip Kotler experts stress the importance of putting the company in the new administration tools, mainly. Mainly on Facebook and Twitter. A survey by Ibope, published on July 23, 2010, showed that about 87% of users use at least one social network, one of the main reasons for the inclusion of companies in the social networks is direct interaction with customers, if the product offered is having a good or bad feedback by the end consumer. In short, you can put the best strategies in business to serve the intended audience more effectively.
On the other hand there are many companies that have not yet adopt any kind of interaction and prefer not to create accounts on these sites to avoid a wrong exposure or some information that might damage the reputation of the company, commonly known as "leaking information". They do not understand that the internet is dynamic, so no one can get 100% out of social networking.
5. Conclusion
So in this current state of technology, the need in the administrative means of inclusion in the social networks in order to be recognized and to expand their work. Social networks in the world was a great apparatus for communication and integration of all and that the Administrative half also had its great importance and still have today, so that companies can stand out with their respective markets, in use social networking to your advantage. 
Nowadays few people not on have social networks, so you can see what the company is creating new or touting their services and the large proportion of the information spread in networks is a key to any company. However, social networking is a great apparatus for the technology, more to the company so being well used, it becomes a help every business needs.
6. References and Bibliography.
 “http://www.administradores.com.br/artigos/marketing/redes-sociais-empresas-internet-e-administracao/59079/”
“https://www.facebook.com/PrefsCuritiba/?ref=ts&fref=ts”
“https://www.facebook.com/PrefeituradeFortaleza/?fref=ts”
“https://www.facebook.com/PrefSP/?fref=ts”