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� Este Caderno de Atividades foi elaborado com base no livro Estratégia – Uma Visão Executiva, dos autores Cornelis A. de Kluyver e John A. Pearce II, Editora Pearson Prentice Hall, 2010. Conteúdo Nesta aula você estudará: • As análises de portfólio de estratégias organizacionais. • As alternativas de estratégias de crescimento. • O gerenciamento do portfólio no alcance dos objetivos da empresa. 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Questão 7 $�0HUFXU��IDEULFDQWH�GD�ERUUDFKD�EUDQFD�HVFRODU�FRP�R�GHVHQKR�GR�GHXV�0HUF~ULR��WHYH�D�UHQWDELOLGDGH�HP�TXHGD�QRV�DQRV������ HP�UD]mR�GH�SURGXWRV�JHQpULFRV�TXH�HQWUDUDP�QR�PHUFDGR��1RV�DQRV�VHJXLQWHV��D�0HUFXU��DOpP�GH�PRGHUQL]DU�H�UHSRVLFLRQDU�VHX� SURGXWR��HQWURX�QR�VHJPHQWR�GH�SLVRV�ODPLQDGRV�H�WDPEpP�QR�VHJPHQWR�GH�%RG\�&DUH��TXH�VH�WRUQDUDP�UHVSRQViYHLV�SRU����� H�����GH�VHX�IDWXUDPHQWR��UHVSHFWLYDPHQWH��([SOLTXH�TXDO�R�REMHWLYR�GD�0HUFXU�H�TXDO�D�HVWUDWpJLD�XWLOL]DGD� AGORAÉASUAVEZ �� AGORAÉASUAVEZ Questão 8 4XDQGR�XPD�XQLGDGH�GH�QHJyFLRV�WHP�UHODWLYD�DXWRQRPLD�HP�UHODomR�j�VXD�PDWUL]�QD�FRQGXomR�GH�VXDV�DWLYLGDGHV��GL]HPRV�TXH� o estilo de gerenciamento da matriz é: a) &HQWUDඇL]DGR� b) 'H�SඇDQHMDPHQWR�HVWUDWpJLFR� c) 'H�FRQWURඇH�¿QDQFHLUR� d) De +RਞGLQJ. e) &RQWURඇH�HVWUDWpJLFR� Questão 9 ³1R�VHWRU�GH�FRPSXWDGRUHV��D�,%0�WHP�SRU�WUDGLomR�XPD�DOWD�LQWHJUDomR�YHUWLFDO��$�'HOO��SRU�RXWUR�ODGR��GHSHQGH�GH�XPD�UHGH� H[WHQVD�GH�IRUQHFHGRUHV�WHUFHLUL]DGRV�HP�VHX�SURFHVVR�GH�FULDomR�GH�YDORU´��([SOLTXH�R�TXH�VLJQL¿FD�D�,%0�UHDOL]DU�LQWHJUDomR� YHUWLFDO�H�TXDO�VHX�REMHWLYR� Questão 10 3HOD�PDWUL]�GH�SRUWIyOLR�%&*��R�TXH�VLJQL¿FD�TXDQGR�GL]HPRV�TXH�XPD�XQLGDGH�GH�QHJyFLR�p�D�YDFD�OHLWHLUD�GD�RUJDQL]DomR" �� FINALIZANDO Neste tema, você aprendeu como empresas de grande porte podem ganhar economia em escala ou direcionamento GH�HVFRSR��9LX�TXH�Ki�GLYHUVDV�DOWHUQDWLYDV�SDUD�HPSUHVDV�TXH�GHVHMDP�FUHVFHU�H�TXH��EDVLFDPHQWH��HODV�VH�DJUXSDP� HP�HVWUDWpJLDV�GH�FRQVWUXomR�LQWHUQD��FRPSUD�RX�FROLJDomR�FRP�RXWUDV�HPSUHVDV��9RFr�FRQKHFHX�LPSRUWDQWHV�PDWUL]HV�GH� DYDOLDomR� GH� XP� SRUWIyOLR� GH� XPD� RUJDQL]DomR�� 7DPEpP� S{GH� YHU� TXH� H[LVWHP� HVWLORV� GLIHUHQWHV� GH� JHVWmR� GH� XQLGDGHV�GH�QHJyFLRV��QDV�TXDLV�R�PRGHOR�HVFROKLGR�SHOD�PDWUL]�LQÀXL�GLUHWDPHQWH�HP�FRPR�DV�HVWUDWpJLDV�GD�HPSUHVD� se desdobrarão em todas as suas unidades de negócios. REFERÊNCIAS &+$1'/(5��$��6WUDWHJ\�DQG�6WUXFWXUH��&DPEULGJH��0,7�3UHVV������� *22/'��0���&$03%(//��$��6WUDWHJLHV�DQG�6W\OHV��2[IRUG��%ODFNZHOO�3XEOLVKLQJ������� ./8<9(5��&RUOHQLV�$��(VWUDWpJLD��XPD�YLVmR�H[HFXWLYD�����HG��6mR�3DXOR��3HDUVRQ������� 35$+$/$'��&��.���+$0(/��*��7KH�FRUH�FRPSHWHQFH�RI�FRUSRUDWLRQ��+DUYDUG�%XVLQHVV�5HYLHZ��S���������PDLR�MXQ�������� 127(�21�7+(�%RVWRQ�&RQVXOWLQJ�*URXS�FRQFHSW�RI�FRPSHWLWLYH�DQDO\VLV�DQG�FRUSRUDWH�VWUDWHJ\��+DUYDUG�%XVLQHVV�6FKRRO�� ����� 6WUDWHJLF�PDQDJHPHQW�LQ�*(��&RUSRUDWH�SODQQLQJ�DQG�GHYHORSPHQW��*HQHUDO�(OHWULF�&RUSRUDWLRQ� ��PDQDJH��'LVSRQtYHO�HP��<KWWS���ZZZ���PDQDJH�FRP�PHWKRGVBJHBPFNLQVH\BSW�KWPO>. Acesso em: 21 maio 2014. (675$7e*,$�HP�1tYHO�GD�8QLGDGH�GH�1HJyFLRV��'LVSRQtYHO�HP��<KWWS���[D�\LPJ�FRP�NT�JURXSV��������������������QDPH� &DSLWXORB9,�SGI>. Acesso em: 15 maio 2014. 029,0(17$1'2�D�(VWUDWpJLD��'LVSRQtYHO�HP��<KWWSV���ZZZ�\RXWXEH�FRP�ZDWFK"Y -]8X�X�VO9�>. Acesso em: 21 maio 2014. �� REFERÊNCIAS 3257$/�*(672��'LVSRQtYHO�HP��<KWWS���UHYLVWD�IHE�XQHVS�EU�LQGH[�SKS�JHSURV�DUWLFOH�YLHZ)LOH��������>. Acesso em: 21 maio 2014. 62%5(�$'0,1,675$d2��'LVSRQtYHO�HP��<KWWS���ZZZ�VREUHDGPLQLVWUDFDR�FRP�R�TXH�H�H�FRPR�IXQFLRQD�D�PDWUL]�EFJ�>. Acesso em: 21 maio 2014. GLOSSÁRIO Desinvestimento:�$omR�GH�UHWLUDGD�TXH�XPD�HPSUHVD�ID]�GH�XP�QHJyFLR�GHVIDYRUiYHO� Escala:�3URSRUo}HV�PHGLGDV�QDV�TXDLV�VH�EDVHLD�R�FUHVFLPHQWR�HYROXomR�GH�XP�QHJyFLR��([HPSOR��SURGXomR�HP�ODUJD� HVFDOD� �HP�JUDQGHV�TXDQWLGDGHV�� Escopo:�/LPLWH�RX�DEUDQJrQFLD�GH�XPD�RSHUDomR��DOYR��REMHWLYR� Holding: A empresa majoritária em um grupo de empresas é chamada holding, e as demais são denominadas subsidi� árias. Portfólio:�&ROHomR�GH�WRGR�R�WUDEDOKR�HP�DQGDPHQWR�H�SODQHMDGR�QD�RUJDQL]DomR��UHODFLRQDGR�FRP�R�DOFDQFH�GRV�REMH� tivos do negóciog GABARITO Questão 1 Resposta:�(FRQRPLD�GH�HVFRSR��TXDQGR�R�FXVWR�XQLWiULR�GH�XPD�DWLYLGDGH�FDL�SRUTXH�R�DWLYR�XWLOL]DGR�p�FRPSDUWLOKDGR� com outra atividade. �� Questão 2 Resposta: Alternativa C. Questão 3 Resposta:�'HFLV}HV�GH�HVFRSR�JHRJUi¿FR��HP�EXVFD�GH�DPSOLDomR�GH�DWXDomR�JHRJUi¿FD Questão 4 Resposta: Verdadeira. Questão 5 Resposta:�(VWUDWpJLD�YLVDQGR�FUHVFLPHQWR�SRU�PHLR�GH�DTXLVLo}HV�H�IXV}HV�FRP�RXWUDV�HPSUHVDV� Questão 6 Resposta: Alternativa A. Questão 7 Resposta:�$�0HUFXU�XWLOL]RX�HVWUDWpJLDV�GH�GLYHUVL¿FDomR��RSWDQGR�SRU�GLYHUVL¿FDU�VXD�DWXDomR�HP�PHUFDGRV�HP�TXH� QmR�DWXDYD��5HIHUH�VH�D�HQWUDU�HP�QRYRV�QHJyFLRV�TXH�DLQGD�VmR�LQH[SORUDGRV�SRU�DTXHOD�HPSUHVD� Questão 8 Resposta: Alternativa D. Questão 9 Resposta: $�,%0�XWLOL]D�HVWUDWpJLD�GH�LQWHJUDomR�YHUWLFDO��DVVXPLQGR�YiULDV�HWDSDV�GD�FULDomR�GH�YDORU��,VVR�VLJQL¿FD� TXH�D�,%0�DVVXPH�JUDQGH�SDUWH�GD�IDEULFDomR�GH�VHXV�FRPSXWDGRUHV��DOpP�GH�RIHUHFHU��VHP�FRQWUDWDomR�GH�WHUFHLURV�� VHUYLoRV�SyV�YHQGDV�D�VHXV�FOLHQWHV. Questão 10: Respostas:�6LJQL¿FD�TXH�R�QHJyFLR�WHP�DOWD�SDUWLFLSDomR�QD�UHQWDELOLGDGH�GD�HPSUHVD�H�EDL[R�FUHVFLPHQWR��RX�VHMD�� QHJyFLRV�UHODWLYDPHQWH�HVWiYHLV�H�TXH�JHUDP�DOWR�ÀX[R�GH�IXQGRV�SDUD�D�HPSUHVD
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