Aula 0409 Processes

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Operations Strategy
EAD 0761 
Prof.Leonardo Gomes
Profa.Adriana Marotti
Estudo de caso
Você acabou de chegar a empresa da sua família e diversas “bombas” estão explodindo na sua mão. O que fazer? Por onde começar?
Questões a serem respondidas em sala de aula
1.Qual é o principal problema gerencial que o seu grupo identificou no caso?
2. Indique o que poderia ser feito para resolver tal problema?
3. Explique como o rápido crescimento da empresa afetou as suas operações. 
4. Identifique dos alguns dos processos mais importantes apresentados (mesmo que sumariamente no caso). 
Because the products are innovative?
Because their innovation team is good?
Because competitors are not that good?
Why Apple is so succesful?
What make these companies so special?
 They are capable of create new markets, through radical innovations in products and services
 They are able to change our way of living
They create new business models
They are considered “best working places"
What make these companies so special?
They are not “one hit wonders” 
The success of their innovation projects is lasting... 
One of the secrets is their PROCESSES...
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Why processes matter?
Working in a process
Working on a process
Goals to be met
Improving the way things are done
Why processes matter?
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31/08/2011
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Nome do Professor
Brings
Meet and exceed customer expectations
Advantage in QUALITY
Deliver as promised
Advantage in RELIABILITY
Deliver products/results quickly
Advantage in SPEED
Change according to market demands
Advantage in FLEXIBILITY
Deliver cheaper products/services
Advantage in COST
It is necessary to design, implement , map and improve organizational processes
Brings
Brings
Brings
Brings
Título do slide
31/08/2011
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Nome do Professor
It is necessary to design, implement , map and improve organizational processes…
Hability to designmore effective and efficient organizational processes
Hability to map organizational processes
Hability to solve problems and improve processes
Roadmap to process mapping
What is a process?
Exemples
Roadmap to process mapping
Research and Development
Production
Sales
Other areas as Marketing, Finance, HR
All those areas have something in common: Most of the time, work is repetitive – it is their working processes. 
Roadmap to process mapping: Basic Concepts
Main constructs of a process are:
 Supplier
Customer
External Environment
Organization
Income
Resources
Outcome Products
Processing / Operations/ Transformation
Feedback
obtaining
returning
Roadmap to process mapping: Basic Concepts
Who is the customer?
For the Process point of view:
Final: the one who receives the final product/service
Intermediate: the one who receives part of the job during the process or at the end
For the managerial point of view:
Internal: the one management is able to control
External: Management are NOT able to control
But what is a process after all?
What is a process?
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Administração da Produtividade – Sistemas de Produção Enxuta
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Goals 
OUTPUTS
INPUTS
OPERATION
Resources
Product
What is a process?
A process is built of: 
 Inputs
Restrictions Requirements
Feedback
Suppliers
Resources:
Physical
Human
Monetary
information
Process
Outputs:
Products
Services
Premises Controls
Clients
What is a process?
Supplier: resource owner, previous step executor
Input: 
Every resource that is necessary to the execution of a product and is consumed / transformed in the process
Every resource that is supportive to transformation process: requisites, restrictions, premises, controls, feedbacks, 
Processo: Act of making or transforming
Output: every result of the process
Client : recipient of the process output
Process Structure
Process Structure
 A process is a complete set of actions that deliver value to a client 
A subprocess is a practical division of a process, diveded by different organizational functions 
An activity is the smallest portion of work that must be executed by someone, and only after being completed, could be passed to someone else. 
A task is a portion of work executed by a single person
An operation is part of a task, in which an operator uses a determined tool, instruction or specific knowledge. 
Example:
Process: Shoe sale
Subprocess: assist a client, charging, delivery
Acitvity: understanding client needs, pick in the stock, help client trying shoes, ...
Task : identify product coding, check availabilty, locate boxes in shelves, .....
Operation : climbing ladder, picking boxes, caixas, walk to show room, ...