PIM I ABSTRACT

Prévia do material em texto

ABSTRACT
 
Petrobras founded in 1953, dominates the Brazilian oil industry and its derivatives. Integrates qualification and certification with environmental and social responsibility. Petrobras is a publicly-traded and mixed-capital corporation, the Brazilian government (UNION) is the largest shareholder. The current organizational chart is divided into sectors. Corporate, services, financial and four business areas (supply, gas and energy, exploration and production, international). The integrated communication plan and its strategic bases guide the initiatives of communication programs and projects with a focus on the brand. Establish intricate sets that reinforce external communication and actions for the internal public. High evolutionary and technological level, allows greater structuring in the field of performance, prevailing results verified in its segment of exploration.