Kano Model mobile example

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Types of customers
External Customer. (Out side organization)
Internal Customer. (Inside Organization Each department is customer for other one)
KANO Model for Customer Satisfaction
Over time delightful innovation becomes another basic need
Basic Needs (Must be)
Performance Needs (Satisfiers)
Delighters (Attractive)
Satisfied
Dissatisfied
Not implemented
Requirements or expectations
Fully implemented
Requirements or expectations
Not Stated requirements
Taken for granted
Implied
Self- evident
Stated requirements
Specified
Measurable
Technical
Not expressed 
Customer tailored
Transcendent 
KANO Model for Mobile Features (5 Years Ago)
Basic Needs (Must be)
Performance Needs (Satisfiers)
Delighters (Attractive)
Satisfied
Dissatisfied
Not implemented
Requirements or expectations
Fully implemented
Requirements or expectations
Make and receive calls
Text messages
Web browser
Operating System
Storing telephone numbers / address book
Games
Camera
Loudspeaker
3mm Jack
Megapixel Camera
Editing Microsoft Office documents
Editing images
Bluetooth
Touchscreen
Better screen resolution
Clamshell Design
Free Bluetooth headset
Changeable cover
Optical Zoom
Switchable LED light
High internal storage
KANO Model for Mobile Features (Today)
Basic Needs (Must be)
Performance Needs (Satisfiers)
Delighters (Attractive)
Satisfied
Dissatisfied
Not implemented
Requirements or expectations
Fully implemented
Requirements or expectations
Make and receive calls
Text messages
Web browser
Operating System
Storing telephone numbers 
Games
Front Camera
HD Camera with LED Flash
HD Video Recording
Expandable memory
OS updates
Sleek Design
Display resolution
Music and Video compatible formats
Third party applications
Bigger display
Free Sports Arm Band Case
Voice Command
Wifi Hotspot
Two – face Camera
Dual Sim
Eye Tracker
Make and receive calls
Text messages
Web browser
Operating System
Storing telephone numbers / address book
Games
Front Camera