Adobe Certification AD0-E602 Exam Dumps

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Share some AD0-E602 exam online questions below. 
1.A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage
split of different age groups who buy their athletic shoes to help inform which age group to reach in
their next shoe marketing campaign.
Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP?
(Choose two.)
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A. Create multiple segments which OR each age group attribute with athletic shoe purchaser events
B. Divide the size of each age group segment into the total sum of all purchaser events to get
percentage splits for analysis
C. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to
get percentage splits for analysis
D. Create multiple segments which AND each age group attribute with athletic shoe purchaser events
Answer: C, D
Explanation:
Two steps that the retailer should take to analyze their shoe segment in this way using RTCDP are to
divide the size of each age group segment into the total sum of athletic shoe purchaser events to get
percentage splits for analysis and to create multiple segments which AND each age group attribute
with athletic shoe purchaser events. The first step allows the retailer to calculate the proportion of
each age group among the shoe buyers, while the second step allows the retailer to create segments
that include only the shoe buyers who belong to a specific age group.
2.A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?
A. Hashed emails, phone number, GAID
B. Hashed emails, IDFA, GAID
C. IDFA, GAID, MID
Answer: A
Explanation:
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that
allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs
(GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager
and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln
using these three identities.
Reference: https://experienceleague.adobe.com/docs/experience-
platform/destinations/catalog/linkedin-matched-audiences.html?lang=en
3.A Real-time CDP business practitioner wants to fetch merged profile data of a customer across
multiple data sources.
Which two elements must match in the data sources for the profile to merge? (Choose two.)
A. People identifier
B. Profile ID
C. Identity value
D. Namespace
Answer: C, D
Explanation:
According to the Adobe documentation3, identity value and namespace are two elements that must
match in the data sources for the profile to merge. Identity value is the unique identifier for a
customer, such as an email address or a phone number. Namespace is the type or source of the
identity value, such as Email or Phone Number. When two data sources have the same identity value
and namespace, they can be stitched together to form a unified profile.
Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/profile/identity-
service/overview.html?lang=en#identity-service-overview
4.A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's
segments.
 2 / 4
How should the segments be toggled on?
A. Add all segments to a destination
B. Create a scheduled segment
C. Add all segments to schedule
Answer: C
Explanation:
According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner
must add all segments to schedule by selecting them from the Segments tab and clicking on “Add to
schedule” from the action bar.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/schedule-
segments.html?lang=en#schedule-segments
5.An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on
the anniversary of their subscription date. The goal is to send an upsell offer to increase their
subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this
segment once users reach 365 days since the first subscription?
A. This year
B. Rolling Range
C. Custom date
D. Within (+/-)
Answer: C
Explanation:
According to the Adobe documentation, custom date is a type of segmentation event recency that
allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of
recency can be used to evaluate new users each day into a segment based on a specific date, such
as the anniversary of their subscription date.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-
builder.html?lang=en#event-recency
6.As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe
Experience Platform for an upcoming use case to ensure profile attributes to take precedence from
latest datasets and are applied across all datasets automatically.
Which merge method should the practitioner select?
A. Dataset timestamp
B. Timestamp ordered
C. Dataset precedence
Answer: B
Explanation:
According to the Adobe documentation, timestamp ordered is a merge method that can be used to
create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure
profile attributes take precedence from latest datasets and are applied across all datasets
automatically. Timestamp ordered merge method prioritizes profile attributes based on their ingestion
timestamp, with newer values taking precedence over older values. Timestamp ordered merge
method also applies globally across all datasets within a tenant.
Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/merge-
policies/methods.html?lang=en#timestamp-ordered
 3 / 4
7.A Real-Time CDP Business Practitioner is working on a case where there is a data governance
policy violation on activating a segment to email targeting destination using a data field from dataset
labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance
policy? (Choose two.)
A. Remove or modify data usage policy
B. Modify segment attribute or merge policy
C. Remove segment from destination
D. Remove or modify labels of the dataset
Answer: BC
Explanation:
According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot
be used for off-site targeting purposes, such as email targeting destination. To resolve the policy
violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4
datafield from the segment definition, or remove the segment from the destination altogether.
Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-
overview.html?lang=en#contract-labels
8.A Real-Time CDP customer wants to share a customer segment using the identity namespace
personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the
target identity?
A. Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection
B. Amazon S3 connection
Salesforce Marketing Cloud connection
C. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection
Answer: C
Explanation:
According to the Adobe documentation, some destinations require email addresses to be hashed
using SHA256 algorithm before they can be used as target identities. These destinations include
Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-
actions.html?lang=en#hashing-email-addresses
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