What was the market scenario for home video rental when Netflix was founded? The market for home video rental was fragmented and dominated by smal...
What was the market scenario for home video rental when Netflix was founded?
The market for home video rental was fragmented and dominated by small retail rental stores.
Customers rented movies, mainly on VHS tapes, from retail rental stores for a certain period of time and paid a fee of $3 to $4 per rented movie.
The market leader was the giant rental store Blockbuster, which had a strategy based on the perception that movie rentals were largely impulse decisions.
The market for home video rental was fragmented and dominated by small retail rental stores.
Customers rented movies, mainly on VHS tapes, from retail rental stores for a certain period of time and paid a fee of $3 to $4 per rented movie.
The market leader was the giant rental store Blockbuster, which had a strategy based on the perception that movie rentals were largely impulse decisions.
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Ed 
When Netflix was founded, the market for home video rental was fragmented and dominated by small retail rental stores. Customers would rent movies, mainly on VHS tapes, from these stores for a certain period of time and pay a fee of $3 to $4 per rented movie. The market leader at that time was Blockbuster, a giant rental store, which had a strategy based on the perception that movie rentals were largely impulse decisions.
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