What are the recommended strategies for the commercialization of a new product by Adriana Santacruz? a. Focus on internet advertising and direct ma...
What are the recommended strategies for the commercialization of a new product by Adriana Santacruz?
a. Focus on internet advertising and direct mail.
b. Expand the talent and production capacity for the long term.
c. Target the market segment of men and women aged 25 and over, belonging to strata 5 and 6 in Bogotá, who are interested in home decor and willing to invest in design.
d. Lower the prices of the new products to attract a wider audience.
a. a and b are correct.
b. b and c are correct.
c. c and d are correct.
d. a and d are correct.
a. Focus on internet advertising and direct mail.
b. Expand the talent and production capacity for the long term.
c. Target the market segment of men and women aged 25 and over, belonging to strata 5 and 6 in Bogotá, who are interested in home decor and willing to invest in design.
d. Lower the prices of the new products to attract a wider audience.
a. a and b are correct.
b. b and c are correct.
c. c and d are correct.
d. a and d are correct.
💡 1 Resposta
Ed 
A alternativa correta é a letra C: "c. c and d are correct." As estratégias recomendadas para a comercialização de um novo produto por Adriana Santacruz são: direcionar o segmento de mercado de homens e mulheres com idade acima de 25 anos, pertencentes às classes sociais 5 e 6 em Bogotá, que têm interesse em decoração de casa e estão dispostos a investir em design; e reduzir os preços dos novos produtos para atrair um público mais amplo.
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