Analyzing and comparing various advertising pieces (posters, leaflets, outdoor, ads, and advertisements in different media, spots, jingle, videos, ...

Analyzing and comparing various advertising pieces (posters, leaflets, outdoor, ads, and advertisements in different media, spots, jingle, videos, etc.) in order to perceive the articulation between them in campaigns, the specificities of the various semioses and media, the adequacy of these pieces to the target audience, to the advertiser's and/or campaign objectives, and to the compositional construction and style of the genres in question, as a way of expanding their possibilities of understanding (and producing) texts belonging to these genres. Appreciation and reply. Relationship between genres and media.


a) The objective is to analyze and compare various advertising pieces.
b) The objective is to produce and publish news, photo reports, multimedia reports, infographics, news podcasts, interviews, reader letters, comments, opinion articles of local or global interest, texts of presentation and appreciation of cultural production - reviews and others typical of the forms of expression of youth cultures.
c) The objective is to identify and analyze the meaning effects that strengthen persuasion in advertising texts.
d) The objective is to identify, in news, the central fact, its main circumstances, and possible consequences; in reports and photo reports, the fact or theme portrayed and the perspective of approach; in interviews, the main themes/subthemes addressed, explanations given, or theses defended in relation to these subthemes; in comics, memes, and cartoons, the criticism, irony, or humor present.