(a) promotion - ways of telling people about your products (g) market share - the part of the total market that buys your products (c) product awareness - knowledge of your company’s products (d) competitors - other companies that sell similar products (e) market research - finding out about the market (h) launch - to introduce a new product to the market (b) target market - the kind of people you are interested in selling to (f) strategy - a plan you use in order to achieve something
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