According to the text, what is the relevance of the concept of product category in positioning? The concept of product category is not relevant i...
According to the text, what is the relevance of the concept of product category in positioning?
The concept of product category is not relevant in positioning.
The concept of product category is relevant in positioning because it helps professionals understand how customers group products hierarchically.
The concept of product category is relevant in positioning because it helps professionals understand how to differentiate their products from competitors.
The concept of product category is not relevant in positioning.
The concept of product category is relevant in positioning because it helps professionals understand how customers group products hierarchically.
The concept of product category is relevant in positioning because it helps professionals understand how to differentiate their products from competitors.
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Ed 
De acordo com o texto, a relevância do conceito de categoria de produto no posicionamento é que ele ajuda os profissionais a entender como os clientes agrupam os produtos hierarquicamente. Portanto, a alternativa correta é a letra B) "O conceito de categoria de produto é relevante no posicionamento, pois ajuda os profissionais a entender como os clientes agrupam os produtos hierarquicamente".
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