What is the BCG matrix and what is its purpose? The BCG matrix is a rational analysis that evaluates the business in relation to the market and th...
What is the BCG matrix and what is its purpose?
The BCG matrix is a rational analysis that evaluates the business in relation to the market and the company's structure.
The BCG matrix is a technique for analyzing the internal and external environments of an organization.
The BCG matrix is a model of analysis based on a two-dimensional matrix, doubly dimensioned in products and markets.
The BCG matrix is a theory inspired by biology that considers the life cycle of products and services.
a) Only I and II are correct.
b) Only II and III are correct.
c) Only III and IV are correct.
d) Only I and IV are correct.
e) All statements are correct.
The BCG matrix is a rational analysis that evaluates the business in relation to the market and the company's structure.
The BCG matrix is a technique for analyzing the internal and external environments of an organization.
The BCG matrix is a model of analysis based on a two-dimensional matrix, doubly dimensioned in products and markets.
The BCG matrix is a theory inspired by biology that considers the life cycle of products and services.
a) Only I and II are correct.
b) Only II and III are correct.
c) Only III and IV are correct.
d) Only I and IV are correct.
e) All statements are correct.
💡 1 Resposta
Ed 
A matriz BCG (Boston Consulting Group) é um modelo de análise baseado em uma matriz bidimensional, duplamente dimensionada em produtos e mercados. Seu objetivo é ajudar as empresas a avaliar seu portfólio de produtos e decidir onde investir, descontinuar ou manter produtos. A matriz classifica os produtos em quatro categorias: estrelas, vacas leiteiras, pontos de interrogação e abacaxis. A resposta correta é a alternativa d) Apenas I e IV estão corretas.
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