What is the purpose of a graphic evaluation scale? It presents evaluation options between the favorable extreme and the unfavorable extreme using ...

What is the purpose of a graphic evaluation scale?

It presents evaluation options between the favorable extreme and the unfavorable extreme using graphic symbols that are easy to understand.
It allows the inclusion of 'n' competitors using the same comparative scale as before.
It presents evaluation options between the favorable extreme and the unfavorable extreme using graphic symbols that are easy to understand.
It asks the respondent to order or classify the study objects in relation to their attitude towards them.
From a reference pattern, respondents compare product or service characteristics in the sense of being better.
It does not allow the respondent to classify the study object in relation to product or service characteristics.
a. a, b, and c are correct.
b. b, c, and d are correct.
c. a, d, and e are correct.