AB Testing no Pinterest: Construindo uma Cultura de Experimentação (Inglês) - Andrea Burbank

Successfully running experiments required more than just a working experiment framework. I talk about how Pinterest went from merely having the ability to run experiments to developing dozens of individuals advocating for experimentation and for AB testing best practices. Questions: You need to sell others on the reasons to run AB tests Use checklists to avoid common mistakes in experimentation Automate tools to make doing the right thing easy and the wrong thing hard #HyperightDataTalks is a video podcast of best presentations, discussions and interviews with some of the most innovative minds, enterprise practitioners, technology and service providers, start-ups and academics, working with Data Science, Data Management, Big Data, Analytics, AI, IOT and much more. All presentations are taken from Hyperight´s Data summits and now available for you. For more interviews, audio podcast and videos from some of the best presentations from our Data Summits, please visit http://www.hyperight.com Presentation recorded during: Data Innovation Summit 2017 - http://www.datainnovationsummit.com/ Follow us on twitter: https://Twitter.com/datasweden More information about Hyperight: http://www.hyperight.com/ Subscribe to our channel: https://www.youtube.com/channel/UCCLYBm1MHI3jIvZo9YKPq-g