Marketing-Cloud-Email-Specialist-demo

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Salesforce
MARKETING-CLOUD-EMAIL-SPECIALIST
Exam
Salesforce Certified Marketing Cloud Email Specialist
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SPECIALIST exam PDF Demo
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Version: 19.0
Question: 1
Northern Train Outfitters sends email order confirmations to customers who have made online
purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements.
Which feature would a marketer use to classify a send under this CAN-SPAM classification?
A. Send Classification
B. Send Definition
C. Delivery Profile
D. Sender Profile
Answer: A
Explanation:
Question: 2
Which feature would a marketer use to build a Send Classification? (Choose 2)
A. Custom Profile Center
B. Delivery Profile
C. Reply Mail Profile
D. Sender Profile
Answer: B, D
Explanation:
Question: 3
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific
User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name
selection?
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A. Sender Profile
B. Content information
C. Can-SPAM classification
D. Delivery Profile
Answer: C
Explanation:
Question: 4
NTO wants to improve open rates. The email tracking team would like each of its campaign
to have an engaging firm name, what should the email team setup for each campaign.
A. Delivery profiles
B. Sender profile
C. Profile attributes
D. send flow
Answer: B
Explanation:
Question: 5
Which send process can use Sender Profiles? (Choose 3)
A. Simple Automated Sends
B. Guided Sends
C. User-Initiated Sends
D. Test Sends
E. Triggered Sends
Answer: A, B, E
Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an
individual subscriber
in response to a subscriber action. For example, sending a confirmation message after a customer
makes a
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purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a
user-initiated
subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered
message interaction
occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used
for Transactional
messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single
click execution
or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update
email, etc.)
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