InglesVI_UA06_v2017

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gestão empresarial
inglês Vi
Market trends
6
ObjetivOs da Unidade de aprendizagem 
Conversar sobre tendências, utilizando o verbo modal 
May; desenvolver e ampliar vocabulário relacionado a 
situações específicas da área.
COmpetênCias 
Identificar demandas globais, fazer previsões futuras, 
avaliar ideias e sugestões. 
Habilidades 
Conversar sobre questões globais, prever futuras ten-
dências no local de trabalho, prever crises futuras, res-
ponder a ideias.
Inglês VI
Market trends
ApresentAção
Na Unidade anterior, você teve a oportunidade de re-
ver os verbos modais e discutir sobre responsabilida-
des sociais.
Nesta Unidade, você vai estudar um pouco mais sobre 
os verbos modais e vai ter a possibilidade de conversar 
sobre tendências globais que podem afetar diretamente 
a sua empresa.
pArA ComeçAr
COUntdOwn tO Oil Crisis
Peak oil is again news as the price of oil rises. Have we re-
ally passed the point of the peak or are we almost there? 
There is no doubt that the decline of worldwide oil pro-
duction will change the way we travel, work and live.
As oil is running out, the challenge is to find an alternative 
source of energy. Oil has been used worldwide to give us 
food, chemicals, warmth, medicine, clothing and mobility. 
According to Jeroen van der Veer, a CEO of an oil multina-
tional company, global demand for oil will ride dramati-
cally in the next few years due to population growth and 
economic development of emerging countries.
Figura 1. Extração 
de petróleo.
Inglês VI / UA 06 Market Trends 4
What should we do to help preventing the energy crisis? Discuta esta 
questão no Fórum.
Acesse o Peak Oil Countdown Clock que mostra, em tempo real, o núme-
ro de dias que faltam para o Peak Oil!
Você encontra o link para este relógio na seção “Navegando por aí”.
FundAmentos
Nesta Unidade, vamos rever os verbos modais, dando ênfase aos verbos 
May/Might, indicando possibilidades.
1. verbOs mOdais
Reveja a tabela a seguir:
verbo significado usado para indicar
can
Poder
Capacidade
Habilidade
Possibilidade
Percepção
Permissão informal
may
Probabilidade
Permissão formal
Possibilidade
must Dever
Obrigação
Necessidade
Dedução
Conclusão lógica
ought to;
should Deveria
Obrigação moral
Conselho
Sugestão
Expectativa
Figura 2. Peak 
Oil Clock.
Fonte: http://
peakoilstories.com/
peak_oil_countdown_
clock.htm (Acesso 
em 12/01/2016).
http://peakoilstories.com/peak_oil_countdown_clock.htm
http://peakoilstories.com/peak_oil_countdown_clock.htm
http://peakoilstories.com/peak_oil_countdown_clock.htm
http://peakoilstories.com/peak_oil_countdown_clock.htm
http://peakoilstories.com/peak_oil_countdown_clock.htm
Inglês VI / UA 06 Market Trends 5
1.1 May e Might
1.1.1 Forma afirmativa
Você pode usar os verbos May e Might para conversar sobre algo que 
possivelmente acontecerá.
Veja os exemplos:
1. Buildings may look different in the future.
2. Employees might share a desk with their colleagues.
Você também pode usar os verbos May e Might, na forma negativa, para 
falar a respeito de algo que provavelmente não ocorrerá.
Veja os exemplos:
1. In a few years, people may not retire until they are 70.
2. You might not use oil for cars in the future.
Lembre-se
 → Forma Negativa — Acrescentar a partícula not após 
o verbo.
 → Forma Interrogativa — Colocar o verbo na frente 
do sujeito.
May e Might neste caso, isto é, utilizados para falar sobre possibilidades, 
podem ser utilizados da mesma maneira, ou seja, você pode escolher qual 
dos dois verbos utilizar, sem alterar o sentido da oração.
Dica
Você também pode utilizar o Present Continuous com o ver-
bo going to para fazer previsões, desde que elas sejam ba-
seadas em evidências visíveis.
Por exemplo: Você olha para o céu, vê muitas nuvens es-
curas e pesadas e diz: “It is going to rain.”
Lembre-se que para conversar a respeito de algo que certamente aconte-
cerá no futuro, você vai usar Will + infinitivo do verbo principal, e para 
Inglês VI / UA 06 Market Trends 6
falar de algo que certamente não ocorrerá, você deve usar Will + not + 
infinitivo do verbo principal.
Veja os exemplos:
1. People will work from home in the future
2. Employees won’t stay in the same job all their life.
antena 
pArAbóliCA
Diante da provável crise do petróleo que está por vir, tal-
vez, uma das alternativas que teremos como fonte ener-
gética dos nossos carros seja a eletricidade. Leia o texto 
a seguir e reflita sobre essa possibilidade.
Will Anyone Buy Electric Cars?
If you looked solely at the efforts being made to produce 
them, you’d swear that electric vehicles (EVs) are a sure 
bet to be the Next Big Thing.
Consider: EV battery plants are under construction all 
over the world, including several in the U.S. and Cana-
da — so many that analysts are already talking about a 
possible glut in 5 or 6 years. Nearly every big-league au-
tomaker — and a whole bunch of smaller ones, including 
startups — has promised to start producing an electric 
car sometime in the next few years.
And it’s not just private money, not by a long shot. 
Governments around the world are providing incentives 
to manufacturers and making investments in electric-ve-
hicle infrastructure, like high-speed recharging stations 
— and many of the ones that aren’t are at least talking 
about it enthusiastically.
Figura 3. Carro 
elétrico.
Billions of dollars are being spent, in other words. It’s 
a whole lot of money, and a whole lot of effort.
But every time I write about the coming wave of elec-
tric cars, I hear the same question, over and over again. 
And it’s one I can’t help asking myself:
Is anybody going to buy these things?
We’re about to find out — sort of
Nissan’s Leaf is due — in a very limited way — in the U.S. 
(and Japan) in December, and while it’s easy to conclude 
that the Leaf’s success or failure will tell us a lot, it might 
not: It’ll only be available in five U.S. states at first and in 
very limited quantities. Supplies will be increased some-
what next spring when more states are added, but the 
full-blown your-dealer-has-11-of-’em broad market roll-
out won’t happen until U.S. production starts in 2012.
That production will happen — speaking of govern-
ment subsidies — at a Nissan facility in Tennessee, which 
is being upgraded to produce Leafs and battery packs 
with the help of a $1.4 billion loan from the U.S. Depart-
ment of Energy. But one can’t help thinking that the care-
fully staged rollout is structured this way to help Nissan 
save face (and money, obviously) should the whole thing 
be a flop.
Nissan recently said that it already has 18,000 “reser-
vations” for Leafs, declarations of interest plus refund-
able $99 deposits. How many of those with reservations 
will go on to become Leaf owners is an interesting ques-
tion — and the answer will be eagerly watched.
Who’s jumping in?
Nearly all of the major automakers, as I said, have at 
least said that they intend to bring an electric vehicle 
to market. General Motors’ Chevy Volt — which isn’t 
your usual hybrid, more an electric car with an onboard 
gas-powered generator — will be out by the end of this 
year. Ford’s (NYSE: F) Focus Electric model (which will be 
built in a former SUV factory; how’s that for symbolism?) 
will arrive in the second half of 2011. Toyota (NYSE: TM) 
has plans for at least one purely electric car in its upcom-
ing fleet of next-generation hybrids, Volkswagen said it 
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will have two on sale by 2013, and even Honda (NYSE: 
HMC), who pooh-poohed the EV bandwagon for ages, fi-
nally gave in and announced their own upcoming EVs at 
a press conference in July.
I could go on and on — Hyundai and Berkshire Hatha-
way (NYSE: BRK-B) favorite BYD of China are two more big 
names bringing EVs to market — but it should be clear by 
now thatthe bandwagon is building. And the suppliers 
are in as well — Johnson Controls (NYSE: JCI) has a bat-
tery-making joint venture with French lithium-ion experts 
Saft; Magna International (NYSE: MGA) has a whole series 
of EV programs under way; and Panasonic has jumped 
in with a deal to sell batteries to Tesla Motors (Nasdaq: 
TSLA).
But will they sell?
I think they’ll have to sell.
The interest in EVs has prompted a bunch of startups, of 
which Tesla is the most prominent — and the only one, 
so far, to bring its products to the U.S. market in anything 
like a major way. Tesla has sold more than 1,200 of its 
Roadsters around the world, but it’s hard to see that as a 
harbinger of interest in mass-market EVs — the Roadster 
is a six-figure sports car/fashion statement, not a daily 
driver for regular folks.
Comments here and elsewhere suggest that folks re-
main very skeptical of pure EVs, and for good reasons — 
how’s that air-cooled no-gasoline Leaf going to perform 
in the dead of winter in Buffalo? — and it may be that 
pure EVs remain a niche product while the world moves 
to hybrids, at least for awhile.
We’re going to see a lot of experimentation by manu-
facturers over the next few years as they attempt to find 
the powertrain combination that will gain mass accep-
tance; the Prius was one such experiment, the Volt will 
be another. And we’re also going to see plenty of govern-
ment incentives — for buyers as well as manufacturers 
— to make those hybrids and EVs more palatable to the 
mass market.
Given all that, I think the day is coming when hybrids 
outsell gas-only vehicles, even in categories (like pickups) 
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where they don’t currently have much traction. With 
even Porsche and Ferrari committing to the hybrid path, 
the arguments against the technology are getting harder 
and harder to make.
What do you think? Is this the future? Or a big bust 
waiting to happen? Scroll down to leave a comment and 
let me know.
True to its name, The Motley Fool is made up of a mot-
ley assortment of writers and analysts, each with a unique 
perspective; sometimes we agree, sometimes we disagree, 
but we all believe in the power of learning from each other 
through our Foolish community.
Observação: o link para o texto original encontra-se na 
seção “Navegando por aí”.
Lembre-se de dar sua contribuição no fórum de discus-
são relacionado.
e AgorA, José?
Nesta Unidade você teve a oportunidade de conversar 
sobre possibilidades futuras, utilizando os modais May 
e Might.
Na próxima Unidade, vamos continuar falando sobre 
tendências futuras, e você terá oportunidade de propor 
mudanças para sua empresa, diante das mudanças glo-
bais que estão por vir.
Inglês VI / UA 06 Market Trends 11
reFerênCiAs
C A M B R I D G E . C A M B R I D G E Advanced 
Learner´s Dictionary with CD-Rom. 3th 
Ed.Cambridge University, 2007.
DUCKWORTH, M. Essential Business Grammar 
& Practice. - English level: Intermediate to 
Upper-Intermediate. New Edition. Oxford 
University, 2007.
GODOY, S. M. B.; GONTOW, C.; MARCELINO, M. 
 English Pronunciation for Brazilians. Di-
sal, 2006.
LONGMAN. Longman Gramática Escolar da 
Língua Inglesa com CD-Rom. Pearson 
Brasil, 2007.
MURPHY, RAYMOND. Advanced Grammar in 
Use CD-Rom with answers. Third Edition. 
Cambridge, 2007.
ROSEVEAR, JOHN. Will anyone buy electric 
cars? 2010. Disponível em: http://www.
fool.com/investing/general/2010/09/13/
will-anyone-buy-electric-cars.aspx. Acesso 
em: 20/9/2010.
http://www.fool.com/investing/general/2010/09/13/will-anyone-buy-electric-cars.aspx
http://www.fool.com/investing/general/2010/09/13/will-anyone-buy-electric-cars.aspx
http://www.fool.com/investing/general/2010/09/13/will-anyone-buy-electric-cars.aspx