HISTÓRIAS E REFLEXÕES DA PUBLICIDADE E PROPAGANDA _220916_180304

NA T AL, RIO GRANDE DO NORTE, BR ASIL HIST ÓRIAS E REFLEX ÕES D A PUBLICID ADE E PROP A GAND A E D A C OMUNICA ÇÃ O INSTITUCIONAL ANA LUIZA C OIRO MORAES FLA VI FERREIRA LISBÔ A FILHO MARIA ANGELA P A V AN -organizadores- ISBN 978-85425-04 12-5 5 | \ue61f\ue61e\ue61d\ue61f\ue61c\ue61b\ue61f\ue61a\ue619\ue61f \ue618\ue61f\ue61b\ue619\ue617\ue618\ue616 \ue61c\ue616 UFRN \ue615\ue61b\ue614\ue61f\u2013\ue618\ue61f\ue61b\ue619\ue617\ue618\ue616 \ue61c\ue616 UFRN \ue61c\ue61b\ue618\ue61f\ue619\ue617\ue618\ue616 \ue61c\ue616 EDUFRN \ue615\ue61b\ue614\ue61f-\ue61c\ue61b\ue618\ue61f\ue619\ue617\ue618 \ue61c \ue616 EDUFR N \ue614\ue617\ue61a\ue613\ue61f\ue612\ue611\ue617 \ue61f\ue61c\ue61b\ue619 \ue617\ue618\ue61b\ue616\ue612 Ângela Maria Paiva Cruz Maria de Fátima Freir e de Melo Ximenes Margarida Mar ia Dias de Oliveira Enoque P aulino de Albuquerque Margarida Mar ia Dias de Oliveira (Presidente) Ana K arla P essoa P eixoto Bezerra Anna Emanuella Nelson dos S. C. d a Rocha Anne Cristine da S ilva Dantas Carla Giovana Cabral Edna Maria R angel de S á Eliane Mar inho Soriano George Dantas de Az evedo Kerstin Erik a Schmidt Maria d a Conceição F . B. S. P asseg gi Maria de Fátima Garcia Maurício Rober to Campelo de Macedo Nedja Suely Fernandes P aulo Ricardo P or fír io do Nascimento P aulo Roberto Medeiros de A zevedo Regin a Simon da Silva Rosires Magali Bezerra de Bar ros Tânia Maria de Araújo Lima T arcísio Gomes Filho Fábio Resende de Ar aújo Maria Aniolly Q ueiroz Maia Helton Rubiano de Mac edo Alva Medeiros da Costa Ana Coiro Mor aes Maria Angela Pav an Flavi Ferreir a Lisbôa Filho Iuri L opes Flavio T eixeira Quarazemin \ue61f\ue61c\ue61b\ue619\ue617 \ue618 \ue613\ue610\ue61d\ue61f\ue618\ue615\ue61b\ue613\ue60f\ue617 \ue61f\ue61c\ue61b\ue619\ue617\ue618\ue61b\ue616\ue612 \ue618\ue61f\ue615\ue61b\ue613\ue60f\ue617 \ue61d\ue618\ue61f\ue61d \ue616\ue618\ue616\ue60e\ue60f\ue617 \ue61c\ue61f \ue617\ue618\ue61b\ue60d\ue61b\ue61a\ue616\ue61b\ue613 \ue618\ue61f\ue615\ue61b\ue613\ue60f\ue617 \ue61f\ue61c\ue61b\ue619\ue617\ue618\ue61b\ue616\ue612 \ue614\ue616\ue61d \ue616 \ue61d\ue618\ue617\ue60c\ue61f\ue619\ue617 \ue60d\ue618\ue60b\ue60a\ue61b\ue614\ue617 \ue609 \ue61c\ue61b\ue616\ue60d\ue618\ue616\ue608\ue616\ue60e\ue60f\ue617 | \ue613\ue610\ue608\ue60b\ue618\ue61b\ue617* 9 \ue61d\ue618\ue61f\ue60a\ue60b\ue614\ue61b\ue617 12 \ue616\ue61d\ue618\ue61f\ue613\ue61f\ue61a\ue619\ue616\ue60e\ue60f \ue617 \uf770\uf772\uf769\uf76d\uf765\uf769\uf772\uf761 \uf770 \uf761\uf772\uf774\uf765 \ue61f\ue61e\ue61d\ue61c\ue61b\ue61a\ue61e\ue619 \ue618\ue619 \ue617\ue616\ue615\ue614\ue61e \ue613\ue61e\ue618\ue619\ue618\ue612 \ue612 \ue618 \ue619 \ue613\ue611\ue610\ue616\ue60f\ue61e\ue613\ue619\ue60e\ue60d\ue611 \ue61e\ue60f\ue61d\ue61c\ue61e\ue61c\ue616\ue613\ue61e\ue611\ue60f\ue619\ue614 21 \ue617\ue613 \ue616\ue61a\ue607\ue61a\ue614\ue61b\ue617\ue613 \ue61a\ue616\ue613 \ue618\ue61f\ue615\ue61b\ue613\ue619 \ue616\ue613 \ue61b\ue612\ue610\ue613\ue619\ue618\ue616\ue61c\ue616\ue613: \ue61b\ue608\ue616\ue60d\ue61b\ue61a\ue60b\ue618\ue61b \ue617 \ue61f \ue615 \ue616\ue612 \ue617\ue618\ue61f\ue613 \ue606\ue618\ue616\ue613\ue61b\ue612\ue61f\ue61b\ue618\ue617\ue613 \ue61a\ue617 \ue61b\ue61a\ue605\ue614\ue61b\ue617 \ue61c\ue617 \ue613\ue604\ue614\ue610\ue612\ue617 \ue61e\ue61e Bruna Aucar, Everar do Ro cha, C láudia Per eira 53 \ue618\ue606\ue613\ue619 \ue615 \ue603\ue602 \ue616\ue61a\ue617\ue613: \ue616 \ue614\ue617\ue61a\ue613\ue619\ue618\ue610 \ue60e\ue60f\ue617 \ue61c\ue61f \ue610\ue608\ue616 \ue61b\ue61c \ue61f\ue61a\ue619\ue61b\ue61c\ue616\ue61c\ue61f Flavi Ferreir a Lisbôa Filho, Alisson Machado, Carline T ernus , T ainan Pauli T omaz etti 73 \ue614\ue617\ue608\ue610\ue61a\ue61b\ue614\ue616 \ue60e\ue60f\ue617 \ue617\ue618\ue60d\ue616\ue61a\ue61b\ue601\ue616\ue614\ue61b\ue617\ue61a \ue616\ue612 \ue61f \ue618\ue61f\ue61d\ue618\ue61f\ue613\ue61f\ue61a\ue619\ue616\ue60e \ue67f\ue61f\ue613 \ue61c\ue61f \ue61b\ue61a\ue60a\ue681\ue61a\ue614\ue61b\ue616\ue613 \ue61f\ue608 \ue616\ue61a\ue607\ue61a\ue614\ue61b\ue617\ue613 \ue61c\ue61f \ue606\ue616\ue61a\ue614 \ue617 \ue615\ue61f\ue61b\ue614\ue610\ue612\ue616\ue61c\ue617\ue613 \ue61a\ue616 \ue618\ue61f\ue615\ue61b\ue613\ue619\ue616 \ue615\ue61f\ue60c\ue616 (\ue68d\ue68f\ue690\ue69d-\ue6a0\ue602\ue68d\ue68d) P âmela Stocker 97 \ue608\ue607\ue613\ue61b\ue614\ue616 \ue609 \ue608\ue605\ue61c\ue61b\ue616: \ue616 \ue608\ue607\ue613\ue61b\ue614\ue616 \ue61d\ue617\ue61d\ue610\ue612\ue616\ue618 \ue606\ue618\ue616\ue613\ue61b\ue612\ue61f\ue61b\ue618 \ue616 \ue61a\ue616 \ue61b\ue61a\ue61c\ue607\ue613\ue619\ue618\ue61b\ue616 \ue614\ue610\ue612 \ue619\ue610\ue618 \ue616\ue612 Leonardo Vilaça Saldanha 111 \ue617 \ue606\ue618\ue616\ue613\ue61b\ue612 \ue61f\ue608 \ue618\ue61b\ue619\ue608\ue617 \ue61c\ue61f \ue614\ue617\ue61d \ue616 \ue61c\ue617 \ue608\ue610\ue61a\ue61c\ue617 \ue61c\ue61f \ue60a\ue610\ue619\ue61f\ue606\ue617\ue612: \ue616 \ue61b\ue608\ue616\ue60d\ue61f\ue608 \ue61c\ue617 \ue61d \ue616\ue605\ue613 \ue61a\ue616\ue613 \ue61d\ue618\ue617\ue61d \ue616\ue60d\ue616\ue61a\ue61c\ue616\ue613 \ue61c\ue61f \ue68d\ue68f\ue603\ue602 \ue61f \ue61c\ue61f \ue6a0\ue602\ue68d\ue6ad Sílvia Helena Belmino, João Ciro Saraiva De Oliveir a Neto 129 \ue616 \ue608\ue605\ue61c\ue61b\ue616 \ue61f\ue613\ue619\ue616\ue61c \ue610\ue61a\ue61b\ue61c\ue61f\ue61a\ue613\ue61f \ue61f \ue616 \ue615\ue617\ue612 \ue619 \ue616 \ue616\ue617\ue613 \ue619\ue61f\ue608\ue61d\ue617\ue613 \ue61c\ue61f \ue61d \ue616\ue601: \ue617\ue613 \ue616\ue61a\ue607\ue61a\ue614\ue61b\ue617\ue613 \ue61d\ue610\ue606\ue612\ue61b\ue614\ue61b\ue619 \ue60b\ue618\ue61b\ue617\ue613 \ue61f \ue616\ue613 \ue61f\ue61e\ue61d\ue61f\ue614\ue619\ue616 \ue619\ue61b\ue615\ue616\ue613 \ue613\ue617 \ue606\ue618\ue61f \ue617 \ue61d\ue680\ue613- \ue613\ue61f\ue60d\ue610\ue61a\ue61c\ue616 \ue60d\ue610\ue61f\ue618\ue618\ue616 (\ue68d\ue68f\ue6ad\ue6ad-\ue68d\ue68f\ue6ad\ue603) P auline Bitzer Rodri gues 151 \ue613\ue619 \ue616\ue618 \u2013 \ue616 \ue61d\ue618\ue61b\ue608\ue61f\ue61b\ue618\ue616 \ue61f\ue613\ue619\ue618\ue61f\ue612 \ue616: \ue611\ue61b\ue613\ue619\ue680\ue618\ue61b\ue616 \ue61c\ue616 \ue61d\ue618\ue61b\ue608\ue61f\ue61b\ue618 \ue616 \ue616\ue60d\ue682\ue61a\ue614\ue61b\ue616 \ue61c\ue61f \ue61d\ue618\ue617\ue61d \ue616\ue60d\ue616\ue61a\ue61c\ue616 \ue61c\ue617 \ue618\ue61b\ue617 \ue60d\ue618\ue616\ue61a\ue61c\ue61f \ue61c\ue617 \ue613\ue610\ue612 Ilza Mar ia Praxedes Do Canto 187 \ue616 \ue619\ue615 \ue61d\ue617\ue61a\ue619\ue616 \ue61a\ue61f\ue60d\ue618\ue616 \ue61f \ue617 \ue61b\ue61a\ue605\ue614\ue61b\ue617 \ue61c\ue616 \ue61d\ue610\ue606\ue612\ue61b \ue614\ue61b\ue61c\ue616\ue61c\ue61f \ue61c \ue61f \ue619\ue615 \ue61f\ue608 \ue61a\ue616 \ue619 \ue616\ue612/\ue618\ue61a Jeferson Luís Pir es Rocha, A lexandre Ferreir a Dos Santos 223 \ue614\ue616\ue608\ue61d \ue616\ue61a\ue611\ue616 \ue615\ue61b\ue61d\ue617\ue612\ue610: \ue618\ue61b\ue60d \ue617\ue619\ue619\ue617 \ue6a0\ue602\ue602\ue6a0 \ue60d\ue617\ue615\ue61f\ue618\ue61a\ue616\ue61c\ue617\ue618 \ue618\ue613 Maria B erenice D a Costa Machado, Josiléia Lisandra Kieling 243 \ue616 \ue61b\ue608\ue61d\ue612\ue616\ue61a\ue619\ue616\ue60e\ue60f\ue617 \ue61c\ue617 \ue614\ue610\ue618\ue613\ue617 \ue61c\ue61f \ue618\ue61f\ue612\ue616\ue60e\ue67f \ue61f\ue613 \ue61d\ue607\ue606\ue612\ue61b\ue614\ue616\ue613 \ue61c\ue616 \ue60a\ue61f\ue61f\ue615 \ue616\ue612\ue61f \ue61f\ue608 \ue610\ue608 \ue614\ue617\ue61a\ue619\ue61f\ue61e\ue619\ue617 \ue61c \ue61f \ue61b\ue61a\ue615\ue61f\ue613\ue619\ue61b\ue608\ue61f\ue61a\ue619\ue617\ue613 \ue61f\ue608 \ue61f\ue61c\ue610\ue614\ue616\ue60e\ue60f\ue617 \ue61c\ue610\ue618\ue616\ue61a\ue619\ue61f \ue617 \ue618\ue61f\ue60d\ue61b\ue608\ue61f \ue608\ue61b\ue612\ue61b\ue619\ue616\ue618 (\ue68d\ue68f\ue690\ue68f-\ue68d\ue68f\ue683\ue6ad) Gisele Becker, Rodrigo P erla Martins , Carla Lemos Silva 261 \ue617 \ue614\ue610\ue618\ue613\ue617 \ue61c\ue61f \ue618\ue61f\ue612\ue616\ue60e\ue67f\ue61f\ue613 \ue61d\ue607\ue606\ue612\ue61b\ue614\ue616\ue613 \ue61c\ue616 \ue610\ue60a\ue613\ue608: \ue61b\ue61c \ue61f\ue61a\ue619\ue61b\ue61c\ue616\ue61c\ue61f \ue61f \ue619\ue618\ue616 \ue60c\ue61f\ue619\ue680\ue618\ue61b\ue616 \ue616\ue619\ue618\ue616 \ue615\ue604\ue613 \ue61c\ue616\ue613 \ue616\ue613\ue613\ue61f\ue613\ue613\ue617\ue618\ue61b\ue616\ue613 \ue61c\ue61f \ue618\ue61d Flavi Ferreir a Lisbôa Filho, Marcos Júnior Junges P anciera, Carlos Eduardo Figueirôa De Arruda \uf773\uf765\uf767\uf775\uf76e\uf764\uf761 \uf770 \uf761\uf772\uf774\uf765 \ue60c\ue616\ue612\ue61d\ue61c\ue60b\ue612\ue61d \ue613\ue611\ue60f\ue61c\ue612\ue610\ue617\ue611\ue61a\ue60a\ue60f\ue612\ue619\ue61d 277 \ue61b\ue61c\ue61f\ue61a\ue619\ue61b\ue61c\ue616\ue61c \ue61f \ue608\ue610\ue612\ue611\ue61f\ue618: \ue61d\ue618 \ue60b \ue619\ue61b\ue614\ue616\ue613 \ue61c\ue61f \ue614\ue617 \ue61a\ue613\ue610\ue608\ue617 \ue61f \ue616 \ue61d\ue61f\ue618\ue614\ue61f\ue61d\ue60e\ue60f\ue617 \ue61c\ue616 \ue614\ue617 \ue608\ue610\ue61a\ue61b\ue614\ue616\ue60e\ue60f\ue617 \ue61f\ue613\ue619\ue604\ue619\ue61b\ue614\ue616 \ue61a\ue616 \ue608\ue616 \ue619\ue610\ue618\ue61b\ue61c\ue616\ue61c\ue61f Selma Felerico 299 \ue61b\ue608\ue616\ue60d\ue61f\ue608 \ue614\ue617\ue618\ue61d\ue617\ue618\ue616\ue612 \ue61f \ue616 \ue619\ue61b\ue619\ue610\ue61c\ue61f: \ue610\ue608\ue616 \ue616\ue61d\ue618\ue617 \ue61e\ue61b\ue608\ue616\ue60e\ue60f\ue617 \ue684\ue610\ue616\ue612\ue61b\ue619 \ue616\ue619\ue61b\ue615 \ue616 Charlene Silva Dalbosco 319 \ue614\ue617\ue618\ue61d\ue617 \ue608\ue61b\ue61c\ue61b\ue60b \ue619\ue61b\ue614\ue617: \ue611\ue61b\ue613\ue619\ue680\ue618\ue61b\ue616\ue613 \ue61c\ue616\ue613 \ue61b\ue608\ue616\ue60d\ue61f\ue61a\ue613, \ue614\ue617 \ue608\ue610\ue61a\ue61b\ue614\ue616\ue60e\ue60f\ue617 \ue61f \ue608\ue61f\ue608\ue680\ue618\ue61b\ue616 \ue61a\ue616 \ue61d\ue61f\ue612\ue61f \ue61f\ue608 \ue61a\ue616 \ue619 \ue616\ue612 - \ue618\ue61a/ \ue606 \ue618\ue616\ue613\ue61b\ue612 \ue61f \ue614\ue616\ue619 \ue616\ue61a\ue61b\ue616 - \ue613\ue61b\ue614\ue605\ue612\ue61b\ue616/\ue61b\ue619 \ue60b\ue612\ue61b\ue616 Maria Angela Pav an, Ana P aula De Barros Ferreira, Joanisa Pra tes Boeira 171 \ue606\ue618\ue616\ue613\ue61b\ue612 \ue6a0\ue602\ue602\ue685-\ue6a0\ue602\ue68d\ue6a0: \ue616 \ue61f\ue615\ue617\ue612\ue610\ue60e\ue60f\ue617 \ue61c\ue617 \ue61d\ue61b\ue606 \ue61f \ue61c\ue617\ue613 \ue61b\ue61a\ue615\ue61f\ue613\ue619\ue61b\ue608\ue61f\ue61a\ue619\ue617\ue613 \ue61d\ue610\ue606\ue612\ue61b\ue614\ue61b\ue619 \ue60b\ue618\ue61b\ue617\ue613 \ue61f\ue608 \ue608\ue605\ue61c\ue61b\ue616 \ue61a\ue617\ue613 \ue68d\ue602 \ue616\ue61a\ue617\ue613 \ue61c\ue61f \ue60d \ue617\ue615\ue61f\ue618\ue61a\ue617 \ue61c\ue617 \ue61d\ue619 Itanel Quadros 205 \ue616 \ue611\ue61b\ue613\ue619\ue680\ue618\ue61b\ue616 \ue61c\ue616 \ue619\ue61f\ue612\ue61f\ue615\ue61b\ue613\ue60f\ue617 \ue614\ue617\ue618\ue61d\ue617\ue618\ue616 \ue619\ue61b\ue615 \ue616 \ue606\ue618 \ue616\ue613\ue61b\ue612\ue61f\ue61b\ue618\ue616 : \ue617 \ue614\ue616\ue613\ue617 \ue619\ue615 \ue606\ue616\ue608\ue61f\ue618\ue61b\ue61a\ue61c\ue610\ue613 R akelly Calliari S chacht 375 \ue60d\ue617\ue615\ue61f\ue618\ue61a\ue616\ue606\ue61b\ue612\ue61b\ue61c\ue616\ue61c \ue61f \ue61f \ue619\ue61f\ue614\ue61a\ue617\ue612\ue617\ue60d\ue61b\ue616: \ue616 \ue614\ue618\ue61b\ue613\ue61f \ue61a\ue616 \ue613\ue61f\ue60d\ue610\ue618 \ue616\ue61a\ue60e\ue616 \ue61c\ue617 \ue60d\ue617\ue615\ue61f\ue618\ue61a\ue617 \ue61c\ue61f \ue613\ue60f\ue617 \ue61d \ue616\ue610\ue612\ue617 Rose Mara Vidal Souza 395 \ue610\ue608 \ue613\ue61b\ue619\ue61f \ue614\ue617\ue608 \ue614 \ue617\ue61a\ue614\ue61f\ue61b\ue619\ue617 \ue618\ue61f\ue60d\ue61b\ue617\ue61a\ue616\ue612: \ue616 \ue614 \ue617\ue612\ue61f\ue60e\ue60f\ue617 \ue61c\ue61f \ue60c \ue617\ue61b\ue616\ue613 \ue60d\ue616\ue610 \ue614\ue611\ue61b\ue61c\ue616\ue61c\ue61f Maria Da Graça P or tela Lisboa , Darciele P aula Marques Menezes, Carlos Alber to Orellana Gonçalves 361 \ue618\ue61f\ue60a\ue612\ue61f\ue61e\ue67f\ue61f\ue613 \ue613\ue617\ue606\ue618\ue61f \ue616 \ue618\ue61f\ue612\ue616\ue60e\ue60f\ue617 \ue61f\ue61a\ue619\ue618\ue61f \ue616 \ue61d\ue610\ue606\ue612\ue61b\ue614\ue61b\ue61c\ue616\ue61c \ue61f \ue61f \ue616\ue613 \ue614\ue618\ue61b\ue616\ue61a\ue60e\ue616\ue613 Angela Lovato Dellazzana *\ue617\ue606\ue613: Este sumário possui pa ginação linkada , clique no número ou no artigo e será direcionado à página. S e você clicar por engano, clicando no título do artigo, você é redirecionado ao sumário. Boa leitura! 339 \ue617 \ue614\ue61b\ue618\ue614\ue610\ue61b\ue619\ue617 \ue61c\ue616 \ue614\ue610\ue612 \ue619\ue610\ue618\ue616 \ue616\ue61d\ue612\ue61b\ue614\ue616\ue61c\ue617 \ue686\ue613 \ue61d\ue61f\ue60e\ue616\ue613 \ue616\ue610\ue619\ue617\ue61d\ue618 \ue617\ue608\ue617\ue614\ue61b\ue617\ue61a\ue616\ue61b\ue613 \ue61c \ue616 \ue618\ue606\ue613 \ue619\ue615 Damaris Strassburger, Ana Luiza Coiro M oraes 9 | \ue61d\ue618\ue61f\ue60a\ue60b\ue614\ue61b\ue617 \ue61f\ue61a\ue619\ue618\ue61f \ue614\ue616\ue608\ue61b\ue61a\ue611\ue617\ue613 \ue61d\ue61f\ue618\ue614\ue617\ue618\ue618\ue61b\ue61c\ue617\ue613 \ue61f \ue611\ue61b\ue613\ue619\ue680\ue618\ue61b\ue616\ue613 \ue615\ue61b\ue615\ue61b\ue61c \ue616\ue613 É sempre uma honr a poder voltar ao con vívio dos amigos da Rede A L - C AR , agora Associ ação Nacional dos P esquisadores da História da M ídia. P ar tic ipei com meus alunos do programa de pós-graduação em comunica - ção da Universidade Metodista de São P aulo, do primeiro encontr o, realiza - do em 2003 no Rio de Janeir o. Lotamos um ônibus, bancado pela Universi - dade e entre histórias, ris adas e uma cer ta mocinha que foi falando a noite inteira e não deix ou ninguém dormir, fo mos ainda meio insones, abr ir, criar e começar a constr uir a trajetória do GT de Publicid ade da ALC A R . Os temas na ocasião foram majoritariamente na linha de propagan - da política , projeto de pesquisa que eu desenvolvia à época naquela Universidade. E os estudantes pioneiros daquela ação f oram pr atica - mente todos da nossa instituição. Apresentamos os trabalhos, pega - mos o ônibus de volta e fomos amanhecer em São Bernardo do Campo. Coisas de recém-doutor . Coisas de mestrandos entusiasmados. Coisas de uma nova entidade de pesquisa que emergi a. A lembrança daquele congresso está registrada atra vés do livro \u201cPropaganda, Histór ia e Mo - dernidade \u201d, Editora D egaspari,2005. Depois fomos conhec er Novo H amburgo. Não mais de ônibus, mas de avião e uns poucos quilômetros de ônibus nov amente. E de lá, o jornal centenário \u201cO T aquar yense \u201d, impr esso ainda entre caixotes de letr as, mon - tadas manualmente até de tr ansformarem em palavr as, frases, notícias, comentários, editori ais, crônicas. Uma exper iência única. Enquanto as me - ninas iam comprar sapatos nas lojas de Novo H amburgo, os meninos to - mavam c er vej a e faziam política. A s coisas que melhor fazem, não necessa - riamente nessa ordem! Desta vez o nov o volume que emergiu do gr upo de publicidade era mais amplo, não fala va sobre política apenas, mas de novas agências brasileiras que se abriam de novo Hamburgo ao Recife, de Pira ci - caba a Marilia , de cada cantinho novo do Brasil onde íamos descobrindo que havia vida inteligente no campo publicitário além as barrancas do Rio Pinheiros em são P aulo e dos bares de Copacabana, no Rio de Janeiro. \u201cSo - 10 taques regionais da propaganda \u2019, que organizei ao lado da profa. Lucilene Gonzáles, marcou aquele evento , editado pela Ar te e ciência , em 2006. Avião e uma bar ca que atra vessava a baia da Guanabara nos levaram a novo encontr o, na Universidade F ederal Fluminense, onde pr oduzimos mais um livro, agora em par cer ia com as profas. Maria Berenice Macha - do e Denise Castilhos, denominado \u201cHistória , memória e re\ue609exões sobre a propaganda no Brasil\u201d , pela Editora da Feevale em 2008. Aí o nosso GT de Publicidade começa a ter reconheciment o político, com a indicação da pro - fa. Dra. Mari a Berenice Machado par a a vice presidência da ALC AR . Hoje liderando o pr ojeto com sabedori a, competência e bom humor, quando a deixam a assim proceder e não a tiram do sério. V ê-l a bra va é privilég io de uns poucos amigos, como eu. Prestei outr a contribuição impor tante à entidade ao organizar na Uni - versidade Mackenzie, em São P aulo, em parceria com a profa. Dra. Ângela Schaun, um congresso que teve com o título \u201cMemória , Espaço e mídia\u201d, em 2010, transfo rmado em e-book numa parceria Metodista/Mackenzie. Desta vez, meu meio de transpor te for am os táxis que me leva vam tard e da noite, quando apagávamos as luzes dos nossos an\ue608teatros, par a, depois de um breve descanso, r etornar na manhã seg uinte, entusiasmados com as contribuições que ouvíamos de colegas do Brasil todo. Ainda andei pelos congressos regionais d a ALC A R . Falei sobre a publici - dade sobre rodas, dos bondes aos carros de formula 1, no congresso de Vila V elha, a convite das professoras N azareth Pirola e Flávia May er de Souza. Ao \ue608nal de minha palestra, entre irônicas e bem humor adas, mostraram um \ue609ayer cont endo o cardápio vendido nos bar es e restaur antes da UVV naqueles dias. A nossa presidente da INT ERCOM, Marialva B arbosa virou \u201ces\ue608ha Marialva\u201d , eu virei \u201cpasteis do Adolpho Queiroz\u201d . Sobrou o título de coxinha para outr o desavisado. Saí dos livros para os car dápios gastronômi - cos! Honr a ou sacanagem? V ocês decidem ... A cada novo congresso, cada novo livr o, mais do que reunir um grupo de grandes amigos que passou a dar à história d a mídia , um realce e um vigor ini - gualáveis, a ALC AR vem se \ue608r mando como uma entidade autônoma, indepen -

HISTÓRIAS E REFLEXÕES DA PUBLICIDADE E PROPAGANDA _220916_180304

Publicidade e Propaganda

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