Its a Digital Life Digital Marketing Strategy

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Facebook and Instagram: On Facebook and Instagram there are going to be two different campaigns, the first one will be a brand awareness campaign, the goal for this campaign will be to get people interested in getting to know our brand ‘Crème De La Crème’. The brand awareness campaign will feature products from our brand with copies and call to actions that will invite people to check out our products page on our website. The ads will be segmented to match our brand personas and our initial investment will be of $20 per day, which will be about $600 a month, we will begin small and grow our investment every month increasing the budget on 30% a month as recommended by the platform. The ad will run on all broad audiences and will be set up to show up on News Feed, Stories, Reels and more. The main idea is to have it spread all across Facebook and Instagram, so no matter where you are there will be Crème De La Crème there. 
Google Search: For Google text ads we will create one campaign with 3-4 ad groups, each ad group will be focused on a different persona and will exhibit a few different phrases so we have data to understand which text format works best for our audience. The Ad will contain callout extensions and sitelink extensions the idea is to create a big ad that will immediately call the attention of the users and occupy the most real state we can on google. The budget will be $20 per day, the idea here is to start big so we can have enough data to later on optimize this campaign and reduce cost on PPC. Because we know the quality of webpages influence on PPC as well as it can be a profitable way of marketing online, there will be a $2000 budget set aside for SEO to make sure our website is relevant for Google helping it to rank high on the google page. 
Google Display: There will not be any campaigns of display on google, this because we understand that display campaigns are not always an effective way to call traffic, those campaigns shows up to people while they are scrolling through content pages, most of those people are not actively looking for buying products, although it can be effective, we feel it’s not profitable for the brand at this time, because of it, the budget that would be used to Display campaigns will be reallocated to Shopping campaigns, so this way when someone searches for chocolate online, our products will show up as a possibility of shopping on the top of the page. We believe this will be a more effective investment of our money, because those people searching online for chocolate are more likely to be on a customer journey then those scrolling through content pages for example. The budget for those shopping campaigns will be $20 per day at the beginning so we can gather more data and optimize the campaigns to be more lucrative on the long ride. The main goal with shopping ads is to increase website sales as it will show up to our customers so they just need one click to be sent to the buying page of our products on our website.