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Entertainment Management
carlos.corderoca@anahuac.mx
● Megan Ellison
● Kevin Feige
● Rick Rubin
● Sonia Friedman
● Jerry Bruckheimer
● Timbaland
● Jeffrey Seller
● Spike Lee
● Kathleen Kennedy
● Stargate
● Mark Hamada
● Hasan Minjah
● Jerry Seinfeld
● Charlie Brooker
● Tiffany Haddish
● Lauren Schmidt
● Stella McCartney
HW
Read “The Future of Entertainment, The Rise of the Connected Leader”
15·08·22
The Future of Entertainment. The Rise of the Connected Leader
A leader needs to know about the digital world.
● What is a leader?
● Do we have good leaders today?
● What does it mean and requires to be a good leader?
What is leadership?
Process by which a soldier influences others to accomplish a mission (US. Army 1983)
Is an individual who significantly affects the thoughts, feelings and/or behaviors if a
significant number of individuals
Leadership in Entertainment
Leaders make financial artistic decisions daily, and manage staff and productions with the
goal of producing entertainment product meant to be seen as widely as possible, and meant
to make a profit.
Objective of Leadership
Lead, get things done, inspire, relate to.
In each case, what is the purpose, goal, objective?
mailto:carlos.corderoca@anahuac.mx
What does “value”mean?
● Financially, the monetary material
● Value means “worthy”
A market usually offers: value and price. They are not the same
Developing valuable offerings.
We need to know the needs of the customer and what will they gain with our business.
Value, engagement, meaning.
Our daily experiences should be greater than the sum of their parts. The end to end
experiences that enable us to get stuff done should really deliver us value, meaning and
engagement.
People choose to hire or fire products and services within their situational context, based on
what they are actually trying to achieve. For an experience to be valuable it must enable
people to achieve the objective they set out to achieve. This is experience efficacy.
Experience efficacy creates value.
Truly great experiences- the types of things we rave to our friends about- should have some
significance in our lives beyond the efficacy of the experience, the way it makes us feel and
the emotive response it involves should be memorable. These types of experiences that
create a lasting impact in our lives and are what we´d define as meaningful experiences.
Truly great experiences can engage and satisfy the 5 senses. It entertains our senses, fills
us with a rush of endorphins and leaves us with a smile on our dial.
Creating value for others
Creates success for the individual
● They became more valuable for the people by adding value to other people lives
● More from selfish to aware & concerned for others.
And causes happiness and success
● The more we contribute in a worthwhile way to others… the more our happiness
becomes bound up with theirs
● Our selfishness shrinks and expands our world
Leadership theories and styles
The seven styles of leadership
● great man
● trait
● behavioural
● contingency
● situational
Different approaches:
● teacher
● coach
● facilitator/guide
Situational Leadership
The required level of supervision and arousal required to coach workers in specific situations
so that they develop into great performers.
Tannenbaum & Schmidt Continuum of Leadership
Relationship between the level of freedom that a manager gives to a team and the level of
authority used by the manager.
People doing tasks
Concern for people and task:
● respect and trust
● task behaviors: organizing, scheduling, monitoring
Distinct and independent /opposite end
● A leader could be strong with one of these two behaviors, but would be weaker in the
opposite.
Take care of your soldiers (people)... and complete your mission (task). (US Army)
● A leader should be good with both
Styles on themove
Charismatic- based on certain quality, the leader is set apart from ordinary people
● optimistic view
● creating bonds, inspire others
● Con: ego
Transformational- inspire followers to transcend their own interests, lead by example
Transactional: guide or motivate by clarifying role and tasks requirements, establish
expectations (rewards & punishments)
● Compliance
Paternalistic Leadership
Leader acts like a father
● makes decisions but may consult
● believes in the need to support staff
Three main elements
● Autocratic- only delegates minor decisions
● benevolent
● moral
Advantage: develops loyalty, reduce turnover
Disadvantage: employees low development, not encouraged to use initiative and creativity
What is happening in our audience's minds?
Loading to leadership
Vision
- Where do we want to go/to be?
- Recognize most things come from few causes
- paretto 20/80/picture the 20% that would give more impact
Moneyball Model
Steps into leading teams
- assesment
- develop and implement action plan
- define leadership role and style
- identify required resources
- preview solutions
Outlier- sobresalir
Lagger- los que se quedan atrás
Average- promedio
Personality heterogeneity is an important topic in team management
People in a team has different profiles, they all coexist and impact the team performance
leaders should know their teams profile
In many working groups exist people that are talented but not very responsible
Outliers
Factores que contribuyen a altos niveles de éxito
Los Outliers son personas que no entran en el nivel entendido del éxito
Knowledge is not intelligence
Data basic level > information, value, meaning > knowledge, analysis, rational
Organizational intelligence
capability of an organization to comprehend and conclude knowledge relevant to its
business purpose
Five learning disciplines
- What different organizations do to build learning capacity- and why some
organizations use learning better than others
Shared vision
- What do we want to create together?
- build common understandings and commitments
- unearth reservations and resistances
- leaders:
- create shared vision & forge common meaning/focus
- agree on learning targets
- positive vision
- aligning values
PersonalMastery
Process of continually clarifying and deeping an individual's personal vision
Personal decision of continually assessing the gap between current and desired
proficiencies
Objectively. Practising skills
Increasing self-esteem and confidence
Leaders:
- enhance the quality of interaction and relationships
- perceptual positions
MentalModels
- Individual image of the world
- individuals will act according to the true mental model that they subconsciously hold
- need to constructively challenge each others ideas and assumptions
- Perceive their mental models
- Create a shared mental model
Leaders:
- clarify mental models
- ladder of inference
- reflective inquiry
Team Learning
- All decisions occur in groups
- fundamental learning units
- learning on each other
- how we address solutions & questioning assumptions
- thinking together
- sharing experience, insights, knowledge and skills
Leaders:
- develop critical reflection and conduct robust discussions
- action learning- cycle
Systems Thinking
- Ability to see the bigger picture
- look interrelationships vs simple isolated cause-effect
- not the sum of the parts, but interrelationships
- integrates to form a whole
Leaders:
- analyze situations, options
- system thinking maps
ResponsibleManagement
What does it means responsible management?
Look to balance the interests of the entire world (people, companies, environment) to
prosper for the benefit of current and future generations.