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ASIC INAN CIAL ANAGEMENT EIGHTHEDITION DAVIDF.SCOTT,JR. UniversityofCentralFlorida Holder,Phillips-SchenckChairinAmericanPrivateEnterprise ExecutiveDirector,Dr.PhillipsInstitutefortheStudyof AmericanBusinessActivity ProfessorofFinance JOHND.MARTIN BaylorUniversity CarrP.CollinsChairinFinance J. WILLlAM PETTV BaylorUniversity ProfessorofFinance W.W.CaruthChairinEntrepreneurship ARTHURJ.KEOWN , VirginiaPolytechniclnstituteandStateUniversity R.B.PamplinProfessorofFinance /' PrenticeHall,UpperSaddleRiver,NewJersey07458 SeniorAcquisitionsEditor: PaulDonnelly Deve10pmentalEditor:Bruce Kap1an AssistantEditor:GladysSoto EditorialAssistant:Jodi Hirsh Editorial Director:JamesC. Boyd MarketingManager:PatrickLynch ProductionEditor: SusanRifkin ManagingEditor: DeeJosephson ManufacmringSupervisor:Paul Smo1enski ManufacturingManager:VincentSeelta DesignManager:PatriciaSmythe InteriorandCoverDesign:Jill Little CoverIllustration:JosephPageKovaeh Composition:TSI Graphics @ 1999,1996by PrenticeHall, Inc. A Simon & SehusterCompany Upper Sadd1eRiver,New Jersey 07458 AlI rightsreserved.No partof thisbook maybereprodueed,in anyform or by anymeans,withoutwrittenpermissionfrom thepublisher. Library ofCongressCataloging-in-PublicationData BasicfinancialmanagementlDavidF.Seott,Jr [etal.J.-8th ed. p. em Inc1udesindex. ISBN 0-13-794074-2(hard:a1k.paper) 1.Businessenterprises-Finanee.2.Corporations-Finanee. Seott,DavidF.,Jr. HG4026.B3181999 658.15-de21 98-30595 CIP AC Printedin theUnitedStatesof Ameriea 10 9 8 7 6 5 4.3 2 1 ISBN 0-13-794074-2 Prentice-Hal1Intemational(UK) Lirnited,London Prentiee-Hallof AustraliaPty.Lirnited,Sydney Prentiee-HallCanadaIne.,Toronto Prentice-HallHispanoamericana,S.A., Mexico Prentice-Hal1ofIndia PrivateLirnited,NewDelhi Prentice-Hal1of Japan, Ine.,Tokyo Simon & SchusterAsia Pte.Ltd., Singapore EditoraPrentiee-Hal1do Brasil, Ltda.,Rio deJaneiro t " 1 ( I i Subchapter5Corporation Acorporationthat,becauseofspecific qualifications,istaxedasthoughitwere apartnership. . acquisitionof anewbusiness.Thebottomlinehereisthatyoucanuseearningsforbusi- nesspUIposes,butyoucan'tholdontothemjustasataxdodge. SubchapterS Corporation.In decidingbetweenthesoleproprietorsliÍporpartnership formandthecorporation,taxconsiderationsareimportant.Ownersattempttoselectthe formofbusinessorganizationthatmaxirnizestheirafter-taxretums.Tominirnizethetax inftuenceonthedecision,CongressestablishedtheSubchapterS Corporation,which enablesacorporationtobetaxedasapartnership.Thisprovisionelirninatesthe"double taxation"effectonthecorporation.TheSubchapterS Corporationfilesataxretumfor informationpurposesonlyandpaysnotaxes.Thetaxesfromthebusinessarepaidbythe stockholders,whetherornottheeamingsaredistributed.However,toqualifyasaSub- chapterS Corporation,thefollowingrequirementsmustbemet: 1. Thefirmmustbeadomesticcorporation. 2. Theremaybenomorethan35shareholdersatthebeginningof thecorporation'slife. TheseshareholdersmustbeindividuaIs,estates,orcertaintrusts. 3. Thecorporationcannotbeamemberofanaffiliatedgroupeligibletofileaconsolidated. taxretumwithanothercorporation. f 4. Theremaybeonlyoneclassof stock. "i' 5. A nonresidentaliencannotbeastockholder. : Onlysmalltomoderate-sizedfirmstypicallycansatisfytheSubchapterS Corpora-1~'., ~onrequ~ements.However,if thequ~lificationscanbemet,thec~mpanymaypoten-t tlallyrecelvethebenefitsofacorporatlonbutbetaxedasapartnershlp.., PuttingItAllTogether:AnExample To illustratecertainportionsof thetaxlawsfor acorporation,assumethattheGriggs Corporationhadsalesduringthepastyearof $5 rnillion;its costof goodssoldwas $3rnillion;andit incurredoperatingexpensesof $1rnillion.In addition,it received $185,000in interestincomeand$100,000individendincomefromanothercorporation. In tum,itpaid$40,000in interestand$75,000individends.Finally,thecompanysolda pieceof landfor$100,000thathadcost$50,000sixyearsago.Giventhisinformation,i.1 thefirm'staxableincomeis$1,225,000,asconiputedin thetoppartofTable1.4.\ BasedonthetaxratesfromTable1.2,Griggs'staxliabilityis $416,500,asshownt- at thebottomof Table1.4.Notethatthe$75,000Griggspaidin dividendsis nottaxÁt deductible.Also,sincethefirm'staxableincomeexceeds$335,000,andthe5percentsurtax>rnolongerapplies,themarginaltaxrateandtheaveragetaxratebothequal34percent;that "ir is, wecouldhavecomputedGriggs'staxliabilityas34percentof$1,225,000,or$416,500.~ As wewill see,asthetaxcodechanges,differentinvestlnentsbecomemoreandlessprof- ;; itable,whichdemonstratestheroletaxesplayin thefinancialmanager'sdecisions. OBJECTIVE 5 Wehavejust discussedthelegalandtaxfoundationsof financialdecisions.Wewill now look atthefinancefoundationsthatlie behindthedecisionsmadeby financialmanagers. To thefirst-timestudentof finance,thesubjectmattermayseemlike acollectionof unre- lateddecisionmIes.This couldnotbefurtherfromthetruth.In fact,oUIdecisionmIes, andthe logic thatunderliesthem,springfram 10 simpleaxiomsthatdo not require knowledge'of financeto understand.However,while it is not necessaryto understand financeinordertounderstandtheseaxioms,it is necessarytounderstandtheseaxiomsin ordertounderstandfinance.Keepin rnindthatalthoughtheseaxiomsmayatfirstappear 12 BASIC FINANCIAL MANAGEMENT t " 1 ( I i Subchapter5Corporation A corporationthat,becauseofspecific qualifications,istaxedasthoughitwere apartnership. . OBJECTIVE 5 acquisitionof anewbusiness.Thebottomlinehereis thatyoucanuseearningsfor busi- nesspurposes,butyoucan'tholdontothemjustasataxdodge. SubchapterSCorporation. In decidingbetweenthesoleproprietorshipor partnership formandthecorporation,taxconsiderationsareimportant.Ownersattemptto selectthe formof businessorganizationthatmaximizestheirafter-taxretums.To minimizethetax influenceon thedecision,CongressestablishedtheSubchapterS Corporation, which enablesacorporationto betaxedasapartnership.Thisprovisioneliminatesthe"double taxation"effecton thecorporation.The SubchapterS Corporationfilesa taxretumfor informationpurposesonly andpaysnotaxes.The taxesframthebusinessarepaidby the stockholders,whetherornottheearningsaredistributed.However,toqualifyasaSub- chapterS Corporation,thefollowingrequirementsmustbemet: 1. Thefirmmustbeadomesticcorporation. 2. Theremaybeno morethan35 shareholdersatthebeginningof thecorporation'slife. Theseshareholdersmustbeindividuais,estates,orcertaintrusts. '0 3. Thecorporationcannotbeamemberof anaffiliatedgroupeligibletofileaconsolidated.~I taxretumwithanothercorporation. t 4. Theremaybeonlyoneclassofstock. " j ' 5. A nonresidentaliencannotbeastockholder. . Onlysmalltomoderate-sizedfirmstypicallycansatisfytheSubchapterS corpora-;.tionrequirementS'.However,if thequalificationscanbemet,thecompanymaypoten- ~ tiaIlyreceivethebenefitsofacorporationbutbetaxedàsapartnership. .1 PuttingItAlITogether:AnExample To illustratecertainportionsofthetaxlawsforacorporation,assumethattheGriggs Corporationhadsalesduringthepastyearof$5million;itscostof goodssoldwas $3million;andit incurredoperatingexpensesof $1million.In addition,it received $185,000in interestincomeand$100,000individendincomefromanothercorporation. In tum,itpaid$40,000ininterestand$75,000individends.Finally,thecompanysolda pieceof landfor$100,000thathadcost$50,000sixyearsago.Giventhisinformation, thefirm'staxableincomeis$1,225,000,asconiputedin thetoppartofTable1.4. BasedonthetaxratesfromTable1.2,Griggs'staxliabilityis $416,500,asshown at thebottomofTable1.4.Notethatthe$75,000Griggspaidin dividendsis nottax deductible.Also,sincethefirm'staxableincomeexceeds$335,000,andthe5percentsurtax nolongerapplies,themarginaltaxrateandtheaveragetaxratebothequal34percent;that is,wecouldhavecomputedGriggs'staxliabilityas34percentof$1,225,000,or$416,500..;. As wewillsee,asthetaxcodechanges,differentinvestmentsbecomemoreandlessprof- itable,whichdemonstratestheroletaxesplayinthefinancialmanager'sdecisions.\ j f Wehavejust discussedthelegalandtaxfoundationsoffinancialdecisions.Wewillnow ;.f look atthefinancefoundationsthatlie behindthedecisionsmadeby financialmanagers. . ' . . 1.. .. . ' .. . . . ... . . ... ... Tothefirst-timestudentof finance,thesubjectmattermayseemlikeacollectionofunre-. lateddecisionroles.Thiscouldnotbefurtherfromthetruth.In fact,ourdecisionroles,". andthelogicthatunderliesthem,springfrom10simpleaxiomsthatdonotrequire''', knowledgeoffinancetounderstand.However,whileit is notnecessarytounderstand';'l financeinordertounderstandtheseaxioms,itisnecessarytounderstandtheseaxiomsin .í~J ordertounderstandfinance.Keepin mindthatalthoughtheseaxiomsmayatfirstappear 12 BASIC FINANCIAL MANAGEMENT iriggs j was :eived 'ation. solda ation, :hown )t tax mrtax t;that 5,500. prof- :now 1gers. unre- :ules, quire çtand '1lSin )pear simpleoreventrivial,theywill providethedrivingforcebehindall thatfollows.These axiomswillweavetogetherconceptsandtechniquespresentedintliistext,therebyallow- ingustofocusonthelogicunderlyingthepracticeoffinancialmanagement.In orderto maketheleamingprocesseasierfor youasastudent,wewill keepreturningtothese axiomsthroughoutthebookin theforroof "RelatetotheBigPicture"boxes-tyingthe materialtogetherandlettingyousortthe"forestfromthetrees." Axiom1: At somepoint,we havealI savedsomemoney.Why havewe donethis?The answeris simple:to expandourfutureconsumptionopportunities-for example,savefor a house, acar,or retirement.We areableto investthosesavingsandeama retumon ourdollars becausesomepeoplewould ratherforgo futureconsumptionopportunitiesto consume morenow-maybe they'reborrowingmoneyto opena new businessor a companyis b~rrowingmoneyto buildanewplantoAssumingtherearea lot of differentpeoplethat wouldlike touseoursavings,howdowedecidewheretoputourmoney? First, investorsdemanda minimumre~m for delayingconsumptionthatmustbe greaterthantheanticipatedrateof inflation;/Iftheydidn'treceiveenoughto compensate foranticipatedinflation,investorswouldpú~chasewhatever,goodstheydesiredaheadof timeorinvestin assetsthatweresubjecttoinflationandeamtherateof inflationonthose assets,;rhereisn't muchincentiveto postponeconsumptionif yoursavingsaregoirlgto declinein terrosof purchasingpower. CHAPTER 1 AN INTRODUCTION TO FINANCIAL MANAGEMENT 13 Ir busi- ij, I Table1.4GriggsCorporationTaxComputations Sales $5,000,000 lership J Costofgoodssold (3,000,000) ectthe Grossprofit 2,000,000 thetax Operatingexpenses (1,000,000) which . Operatingincome $1,000,000 jouble Othertaxableincomeandexpenses: 1mfor Interestincome $185,000 by the Dividendincome $100,000 Less70%exclusion (70,000) 30,000 aSub- Interestexpense (40,000) 175,000 Gainonlandsale: Sellingprice $100,000 ,s life. I Cost (50,000) $ 50,000 Totaltaxableincome $1,225,000 lidated I Taxcomputation: 15%x $ 50,000= $ 7,500 25%x 25,000= 6,250 34%x 1,150,000= 391,000 $1,225,000 rpora- I Add5%surtaxforincomebetween Joten- $100,000and$335,000 $ 11,750 Taxliability $416,500 Figure1.1TheRisk-ReturnRelationship Investmentaltemativeshavedifferentamountsof risk andexpectedretums.Investors- s0J?:l~t!t!!~S<::!19oset.oputthei!"moneyin riskyinvestmentsbecausetheseinvestments.offer higherexpectedretums.The morerisk aninvestment.has,thehigherwill beits expected retum.This relationshipbetweenriskandexpectedretumis shownin Figure"1.1. ~otice thatwekeepreferringtoexpectedretumratherthanactualretum.Wemayhave expectationsofwhattheretumsfrominvestingwill be,butwecan'tpeerintothefutureand seewhatthoseretumsareactua1lygoingtobe.If investorscouldseeintothefuture,noone wouldhaveinvestedmoneyin thedrugmakerLiposme,whosestockdropped61.5percent onJuly 24,1997.This is whentheresultsof alatestageclinicalstudyofLiposme'sVentus respiratorydrugwereannounced,showingnodifferencebetweenpatientswhoreceivedthe drugandthosewhoreceiveda placebo.Until afterthefact,you areneversurewhatthe retumonaninvestmentwill be.Thatis whyGeneralMotorsbondspaymoreinterestthan U.S.Treasurybondsofthesamematurity.Theadditionalinterestconvincessomeinvestors totakeontheaddedriskof purchasingaGeneralMotorsbond. This risk-retumrelationshipwill bea keyconc~l?_tas-we-value..stoçks,J~Q..nds,an:dpro- posednewprojectst:hi=oughoutffiístexCWeWilfãÍsospendsometimedetenniilliignowto meãS~eriskIiiretestingly,muchoftheworkforwhichthe1990NobelPrizeforEconomics was awardedcenteredon the graph in Figure 1.í and how to measurerisk. Both the graph andtherisk-retumrelationshipit depictswill reappearoftenin thistext. Axiom2: A fyndamentalconceptin financeis thatmoneyhasa timevalueassociatedwith it: A <ÍÕllarreceivedtodayisworth~-dõlTã.rfeceived a yeartromnow..l:Secausewe C;~e~_~!l!~restonmoney~eceivedtoday,it is bettertoreceivemoneyearlierrntherthan 14 BASICFINANCIALMANAGEMENT i~Ií ~stors offer ected have eand oone :rcent entus :dthe lt the. :than :stors .pro- )wto IllÚCS, ~aph it:A ewe Than ~ lI}yourec.?nollÚc~_~~~rse~~thisc~ncept~ttheti~'@lue of II)oneyis refeIIe_d~to iiSiíiêopportumtyc~!.ofpassingupthe.!arningpo~!Lal.ofa.9211artQ.Qay. Inthis_t~~wefocusonthecreationandmeasurementofwealth.Tomeasurewealth orval~ wewiliusetheconcepcofthetimevalueohrfofieyfõ6ii.ngth-;;fu~~-t)~~~fijs_. °aIldcosts of_a..pi§j~~_t~back-tothe~1?!e.~~rj.t=-T.hen;-if-thebenefits'óÜfWeigli.the~~~ts,_tbe ~ . . U_"._ . - ;' _ projectcreateswealthandshouldbeaccepted;li thecostsoutweight!t~_benef!!~,_the ~duernc5t-create-WêãTffiandshouldbereJectecí.WiThoutrecogniziIl&theexistence ofthetimevalueofmoney,it is impossibletoevro.uateprõjéCtswith.futurebenefitsand @stsin am~.an4!gtill..way:' ~ .- .. . Tobringfuturebenefitsandcostsofaprojectbacktothepresent,wemustassumea specificopportunitycostofmoney,orinterestrate.Exactlywhatinterestratetouseis determinedbyAxiom1:TheRisk-ReturnTrade-Off,whichstatesinvestorsdemand higherreturnsfortakingonmoreriskyprojects.Thus,whenwedetenninethepresent valueof futurebenefitsandcosts,wetakeintoaccountthatinvestorsdemandahigher retumfortakingonaddedrisk. .. Axiom3: In measuringwealthorvalue,we will usecashflow~'_Ilota~~9-,:!ntingp!~fits,asourmea- surementtoo!.Thatis, we wilnje concemedw{thwhenthemoneyhitsoui iiãild,when ~wecanjnY~.§!At_à~~s!af!~:§ing-interestonif,ãndwhenwe canglvei.tbacktã-i&;Sfiãié- holdersiJ:.Ltheformof dividends.Remember,it is thecashflows,notprofits,thatareactu--- - . allyrecei .. vedb . . Y . th~_~lf1i::a~~canbe .remve.'sted.. ~Accounti~gàoJits, . on the..oth.er.. h. a. n.. .d,_ ._ '_0 . H __'. . _.' __ ~. __". . ... .. ..' . . appearwhéíilhéyareearnedratherthanwhen'iliemõneyis actuallyinharid.As aresult, ãnnn's'cashflowsand.accoimtingprofitsmayIlOtbethesame.Forexample,acapital . eijJeiiSê;suchasthepurclÍaseofneweqüipmentôrabuilding,isdepreciatedoverseveral years,withtheannualdepreciationsubtractedfromprofits.However,thecashflow,or actualdollars,associatedwiththisexpensegenerallyoccursimmediately.Thereforecash inflowsandoutflowsinvolvetheactualreceivingandpayoutof money-whenthe moneyhitsorleavesyourhands.As a result,cashflowscorrectlyreflectthetillÚngof thebenefitsandcosts. Axiom4: ln 1997,GeneralMills, themakerof Cheerios,FrostedCheerios,AppleCinnamon Cheerios,andMulti GrainCheerios,introducedTeamCheerios-"3deliciousO's TeamedUp for OneSweetCrunch."Thereis nodoubtthatTeamCheerioscompeted directlywithGeneralMill's othercereaIsand,in particular,its Cheeriosproducts. In fact,TeamCheerios,with its brownsugarandfrosting,tastesverymuchlike FrostedCheerios.Certainlysomeof thesahisdollarsthatendedupwithTeamChee- rioswouldhavebeenspenton otherCheeriosandGeneralMills productsif Team Cheerioshadnotbeenavailable.AlthoughGeneralMills wastargetingyoungercon- sumerswiththissweetenedcereal,thereis.noquestionthatTeamsalesbitinto-actu- allycannibalized-salesfromCheeriosandotherGeneralMills's lines.Realistically,there;Sonlysomuchcerealanyonecaneat.T~~~!.t&!~~ce_~~~~~I!_~~~I1.~_e~_(J~n~!:I3-.I_. CHAPTER 1 AN INTRODUCTION TO FINANCIAL MANAGEMENT 15 I , "~ ~, :1 . :, I Axiom5: 'I 0'" jobasfinancia!manage"istocrearewea!th.Therefore,wewilllookdose1yat.l. the"mechãilics-õfVáltfãtiõilãiiêfdeCision'making~'Wewill focusonestimatingcash ' I :' ~ow.s,determiningwhattheinves~mentearns,a~dvaluingas~etsandnewpr?jects.But, .. ,. . " . . lt w1l1beeasyto getcaughtup m themechamcsof valuatlOnandloseslghtof the .... processof creatingwealth.Whyis it sohardtofindprojectsandinvestmentsthatare '{ I ' exceptionallyprofitable?Wheredo profitableprojectscomefrom?Theanswersto .. thesequestionstellusalotabouthowcompetitivemarketsoperateándwheretolook "'it forprofitableprojects. ., ~nreality,it is mucheasierevaluatiI!!U2rofitable2!?jec~sthWtfiJLcfu!g_them...Iúm.'I indu§!ryis g~@"tíng.largeprofits,.newentrantsareusuallyattracteg:.T~eã.<:l~tíonali çõÍnpetitjonandaddedcà~.ac.{iyêãn-re:süi:Cín'profi-tspeíÍÍgdÍiven-downtothere<N.I!:~d.~ .ra~gf r~t~~.C5?!l'yersJ~ly,if ài1indústryis returningprofitsbelowtherequiredra~of 'I re~m,the?someparticipantsinthemarketdropout\.reducingcapacityandcompetition.i. In tum,pricesaredrivenbackup.This is preciselywhathappenedin theVCR video I rentalmarketinthernid-1980s.TIllsmarketdevelopedsuddenlywiththeopportunityfor 1~ Iextremely.largeprofit~.Becausethereweren~~arriersto.entry,~emarketquicklywas ,I" floodedWl~new~ntnes.By 19~7,thecompetltlonandpncecuttingprodu~~dlossesfor !I . , . ' . manyfirmsmthemdustry,forcmgthemtofleethemarket.As thecompetltlonlessened~J Ó1 with firmsmovingoutof thevideorenta!industry,profitsagainroseto thepointwhere m therequiredrateof retumcouldbeeamedon investedcapital. ó' Ul In competitivemarkets,extremelylargeprofitssimplycannotexistfor verylongo ~ ár-__ _ _ -. ... .t'f- Giy~n.fuatsomewhat.ble~scenario,howcanwe findgoodprojects-thatis, proj- ~ st ~tsthatretummorethantheirexpectedrateof retumgiventheirriskleveI(remember AXioIÍLn.'AIthoughcompetíi:ionmakestlieindiffiêulttofind!..'.Y.~.ha.v~.!oinvestinmar- 1s~s'iliatar~?~~ectlL~~I!!15~titi~T§õmõs'~~ori§.~~~Y~..~L~i1ãkiÍlg:ro~." ~q).petitiye are.1.C!_differentiate.theproducCmsomekeywayortoachieveacost" advantageover competitÕrs:'''- -'- "'" -' -.-.---...-.------.---. -PfõdiTcCâífferêi:iliationinsulatesa productfromcompetition,therebyallowinga companytochargeaprerniumprice.If productsaredifferentiated,consumerchoiceis nolongermadebypricealone.Forexample,manypeoplearewillingtopayaprernium for Starbuckscoffee.TheysimplywantStarbucksandpriceis notimportant.In the pharmaceuticalindustry,patentscreatecompetitivebarriers.Schering-Plough'sClaritin, ~lls generatedafterintroducingTeamCheeriosversussimplymaintainingitsexist- i.~VfiieoJ'5~@~j§:=tJ1f[xRt~iil~ijJal~ç;i.slrIl?,'Ys.-1'618differehceiéIfeêfs'fhetrue impaft2fthest~çjsion.. . ... -- .--.----- - In makingbusines~decisions,vy,e_are_c::o~cemedwith_theresultsof thos~cíecisions: Whafhappensif.~~~~yyesversuswhathappensifwe saynõfA~i@t3 staies-that"we'.. shoülcrusecaShflow_st()~e~r~tl1~Q~n.eiiisj:fia!~ccruefromiaki~gonane~ v{earenowfinetuningourevaluationprocesssothatweoriiycõnsÍClef'incrementalé~sh f!gVi~:.theincre.m~!ita!c~~h'flowis the-differencel>et'.Y.~en.tl1~cashflótvsif the'proJectis takello~versus..wh~ttheywillbeif lli~projectisnottakenQn..'- .---- \YJ.1atiL@J2Qrtantis thatY".~_fhinkincrementally:'Our guidingrulein deciding wh~the.~_~_caSQflQYJSIrÍcrementalis"-toloofitthecomp.~~~~TtIl-ãnd"with_outtlíenew product.InJ~ct,wewilI1àk:~~_tl?-inncierileIltãíconcéptbeyond.cashfiowsandlookatalI .c.9~s:9u~~_é~~"~?~alrdecísion~'op-ãD.iÍ1cr~meiitalbasis. . . .-..--.----- ana fron lon! mar Ser' cleE qua tior effe is C siz! ess. bui Re: use tec ma ha~ wb at prc m~ in< ~ thi ca: ifj lS óJ 'in a( 16 BASIC FINANCIAL MANAGEMENT :ist- true ::ms: -----~ :we--- ject.._-~ ::ash ctis din~ new iiall ~lyat cash ;.But )f the atare ~rsto >look )L@ Iíonal ~!!êd ~.at~_of ~tition. video ,ityfor ly was sesfor' ssened where y longo ;, proj- 1ember inmar- nãrKets ~acost ,winga 10iceis remium . In the :laritin, 3Dallergyreliefmedicine,andHoffman-LaRoche'sValium,atranquilizer,areprotected fromdirectcompetitionbypatents. Serviceandqualityarealsousedtodifferentiateproducts.Forexample,Levi'shas longprideditselfonthequalityof itsjeans.As aresult,ithasbeenabletomaintainits 'marketshare.Similarly,muchofToyotaandHonda'sbrandloyaltyis basedonquality. Servicecanalsocreateproductdifferentiation,asshownby McDonald'sfastservice, cleanliness,andconsistencyofproductthatbringscustomersback. Whetherproductdifferentiationoccursbecauseof advertising,patents,service,or quality,themoretheproductisdifferentiatedfromcompetingproducts,thelesscompeti- tionitwill faceandthegreaterthepossibilityoflargeprofits. Ec~momiesof scaleandtheabilityto produce.-At.!!S..ost..!?elo_~_co~_etiti~~can eff~ter newentrantstothemarketaI1d.tb~reby'reQJ!ceGompetition.~Wal-Mart iS onesuchcasé:FõrWãl:-Mãff,"thefixed'~~stsarelargelyindependentof thestore's size.Forexample,inventorycosts,advertisingexpenses,andmanagerialsalariesare . essentiallythesameregardlessofannualsales.Therefore,themoresalesthatcanbe builtup,thelowertheper-saledollarcostof inventory,'advertising,andmanagement. Restockingfromwarehousesalsobecomesmoreefficientasdeliverytruckscanbe \lsedtofullpotential. Regardlessofhowthecostadvantageiscreated-byeconomiesofscale,proprietary technology,or monopolisticcontrolof rawmaterials-thecostadvantagedetersnew marketentrantswhileallowingproductionatbelow.industrycost.Thiscostadvantage has.thepotentialofcreatinglargeprofits. The_ls;eY.JoJoçating.pro.fiJaQle_iI1y.~§!I1l~I1tpr<?jectsis.to firstunderstand.howand wheretheyexist,.i.n~ompeti.tivemarkets.Thenthecorporatephilosophymustbeaimeçl atcreátíiigortakingadvantãgeõfsomeimperfectionin thesemarkets,eitherthroug,h pr"Õâüctdifferehtiationor creationof a costadvantage,ratherthanlookingto new niãr1:etsôrindustriesthatappearto providelargeprofir~:-'Anyperfectlycompetitive ln . dustÍ"ythatlooks too"goodto betruewon't befor longoIt 1Snecessaryto understand ~.~ ,-~.. . . . -,,":. - '.~ tl1istõ-kiíowwheretoJo.okfor goodprojectsandto.accuratelymeasuretheproject's câThflows.Wecandothis1:Jetterif werecognizehowwealthiscreatedandhowdifficult~--:-.,~ --- "" itistocreateit. . Axiom6: Qurgoalas financialmanagersis themaximizationof shareholderwealth.How do we measureshareholderwealth?It is thevalueof thesharesthattheshareholdershold.To understandwhatcausesstockstochangein price,aswell ashowsecuritiessuchasbonds andstocksarevaluedorpricedin thefinancialmarkets,it is necessarytohaveanunder- standingoftheconceptofefficientmarkets. . Efficientmarket Whetheramarketis efficientornothastodowiththespeed.withwhichinformation Amarketinwhichthe'valuesofallassetsand isimpoundedintosecurityprices.An efficientmarketis characte~ze~_~.r!lla.!:.genumber securitiesatanyinstantintimefullyreflectali ~profit-drivenindividuaIswhoacfíndépen""dently.In addition,newinformationreg~sl-=-.availablepublicinformation. ingsecuritiesarrivesin themarketin a..xandommariílef.'l}iventb.is"setting,investors a~w i~~r:!!l~~<:J~.i~Y..~~.P.1lY_.~~4~~~Úthe-secuniyÜiitil:!!!~YJeeltl1e ~.-P!!c~.~<:Jrrec!lY.refleç,~~JbeIl~wiI!~o.~ati?~:Und~E.~eefficient.~~~~_t_hY.'p~!he- SIS,mformationisreftecte<!l~securitypriceswithsuchspeed'lliãf1fiêieareno.<:JPP.2J:t,uni-~ . . .' - '--_~_'__'.~-"-_ . " _"." '," . _.m_4_"__'''''''_''''_''_''",_,~~,,,-",,,,,,,,-,,,_ ~for investorstoprofitfrom.publiC1Y:~~~~'!5I.~~inf?~~~oE,Jnvestorscomp~tingJ9r.. prohtSensure'lliiíf'securify'pnces..apP!:QPri~telYJ;~fteçtJh~ expected.earningsandrisks íiiVolved'an(Fi:híis~thetiúevalúeofthefirmo . ,.. "... '" ..... CHAPTER 1 AN INTRODUCTION TO FINANCIAL MANAGEMENT 17 AgencyproblemProblemresultingfromconflictsof interest betweenthemanager(thestockholder'sagent) andthestockholders. Whataretheimplicationsofefficientmarketsforus?First,thepriceis right.Stock pricesreflectalIpubliclyavailableinformationregardingthevalueofthecompany.This meanswecanimplementourgoalofmaximizationofshareholderwealthbyfocusingon theeffecteachdecisionshouldhaveonthestockpriceif everythingelse.-wereheldcon- stant.Thatis,overtimegooddecisionswill resultinhigherstockpricesandbadones, lowerstockprices.Second,earningsmanipulationsthroughaccountingchangeswillnot resultinpricechanges.Stocksplitsandotherchangesinaccountingmethodsthatdonot affectcashflowsarenotreflectedin prices.Marketpricesreflectexpectedcashflows availabletoshareholders.Thus,ourpreoccupationwithcashflowstomeasurethetiming ofthebenefitsisjustified. As wewill see,it is indeedreassuringthatpricesreflectvalue.It allowsustolookat pricesandseevaluereflectedin them.Whileitmaymakeinvestingabitlessexciting,it makescorporatefinancemuchlessuncertain. Axiom7: Althoughthegoal,ofthefirmis themaximizationof shareholderwealth,in reality,the agencyproblemmayinterferewiththeimplementationofthisgoal.Theagencypr~blem resultsfromtheseparationofmanagementandtheownershipof thefirmoFQcexample,a f~gefipnll.J!lJ..berunbyprofessionalmanagerswhohavelittle01'no'?wnershipin the _~rm.Becauseof thisseparationof thedecisi~nmakersand.owners,managersmaymake decisionsthatarenotin tinewiththegoalof maximizationofshareholderwealth;T.l;1ey mayapproachworklessenergeticallyandattempttobeI!:efitthemselvesinteflT!sofsalary ap.dperquisitesattheexpenseofshareholders. . . To beginwith,anagentis someonewh6is giventheauthoritytoactonbehalfof another,referredto astheprincipal.In thecorporatesetting,theshareholdersarethe principals,becausetheyaretheaétualownersof thefirmoTheBoardofDirectors,the CEO,thecorporateexecutives,andalIotherswithdecision-makingpowerareagentsof theshareholders.Unfortunately,theBoardofDirectors,theCEO,andtheothercorporate executivesdon'talwaysdowhat'sin thebestinterestof theshareholders.Instead,they actmanytimesintheirownbestinterest.Notonlymighttheybenefitthemselvesinterms . of.salaryandperqu~sites,.butth~ymightalsoavoidanyprojectsthathaveriskassocIated .twiththem~venifthey'regreatprojectswithhugepotentialretumsandasmalIchance - of failure.Why-isthisso?Becauseif theprojectdoesn'ttumout,theseagentsofilie'...;:, , --, --, shareholcJersmaylosetheirjoqs. . Thecostsassociatedwiththeagencyproblemaredifficulttomeasure,butoccasion- alIy-weseetheproblem'seffectin themarketplace.For example,if themarketfeels managementofafirinis damagingshareholderwealth,wemightseeapositivereac'tion instockpricetotheremovalofthatmanagement.In i 989,onthedayfolIowingthedeath ofJohnDorrance,Jr.,chairmanofCampbelISoup,CampbelI'sstockpriceroseabo'lt15 percent.SomeinvestorsfeltthatCampbelI'srelativelysmalIgrowthinearningsmightbe improvedwiththedepartureofDorrance.TherewasalsospeculationthatDorrancewas themajorobstacletoapossiblepositivereorgãhiiation: li themanagementof thefirmwQrks.fortheowners,whoaretheshareholders,why doesQ't--the-m.anâgementgetfiredif theydo~'t_actin theshareholder'sbestinter~~~? In1~eorytlíêshireholderspick thecorporateboardofdirectorsaÍldtÍ1eboardof directors t~._t?mpic:ks_~~management.Unfortunately, in reality the system frequently works the 18 BASIC FINANCIAL MANAGEMENT Stock y.This ingon dcon- lones, @not donot flows timing ookat ting,it ~,the oblem lpl~,a in the "make .They salary lalfof Ie the rs,the mtsof porate I, they terms d~~ :hance afthe asion- Lfeels action death aut15 ghtbe :ewas ;,why :erest? "ectors ksthe .Q1b.er.,.WY.M:.Q.und"M~~geme.IJ.tse~ectsth~!?oarc:!_o!~~tor.non;rineoesandthendistributes the-baUots.In effect,sharehol~~rs_ar_e?!fer~da.sl~te~(nomineesselectedbyothe.m!iD:age- ment.TheendresüItis manágem,enJeffectivelyselectsthedirectors,who thenmayhave~ -~.".'-"-' ._- - -, -.. ... .. .. ., moreallegi~_too!ll~\!gers..!p"an"tQos~~~h~l~~I~.Thisin turnsetsupthepotential.for a~9' J~:~lemso~iththeboard0%directorsnotmomtonrig"'maI1.~gerr<?n"behãlf.ófthe shareholdersastheyshould.. --wewillspendconsiderabletimemonitoringmanagersandtryingtoaligntheirinter- estsWIthshareholders.Managerscanbemonitoredbyauditingfinancialstatementsand man'igers'compensationpackages.Theinterestsof managersandshareholderscanbe ãÍi.gned.by establishingmanagementstockoptions,bonuses,andperquisitesthataré dlféctlytiedtohowcloselytheirdecisionscoincidewiththeinterestofshareholders.The ág~ncyproblemwillpersistunlessanincentivestructureissetupthatalignstheinterests ofmanagersandshareholders.In otherwords,what'sgoodfor"shareholdersmustalsobe cgpoã_forroanagers.If thatis notthecase,managerswill makedecisionsin theirbest interestsratherthanmaximizingshareholderwealth. Axiom8: Earlierin thischapter,wesawhowtaxesinfluencefinancialdecisions.Hard1yanydeci- sionismadebythefinancialmanagerwithoutconsideringtheimpactoftaxes.Whenwe introducedAxiom4,wesaidthatonlyincrementalcashflowsshouldbeconsideredin theevaluationprocessoMorespecifically,thec.~sh~o",,~..woe.:wiJIconsiderwiltbeafter- taxincrementalcashjlows"t~-theftTni°as'áwhole. ~en weevãlijoãie.1l~Fproject§,O"W~..wJU$e:~.!n~c?olp~_~~e~_playjng.a~jgnificant role.Whenthecompan)'is analyzingthepossibleacquisitionofaplantorequipment, 1Ii'ereturns-from-thei~v~stmentshouldbemeasuredo~~ after-taxbasis.Otherwise," theCõmpanywill not°trulybeevaluatingthetrueincrenientalcashflows°generated_ by"theprojecto. . -The -gov~mm~ntalso realizestaxescan bias businessdecisionsand usestaxesto encouragespendingin certainways.If thegovemmentwantedto encouragespendingon researchanddevelopmentprojectsit mightofferan investmenttaxcreditfor suchinvest- ments.This wouldhavetheeffectof reducingtaxeson researchanddevelopmentpro- jects,which would in turn increasethe after-taxcashflows from thoseprojects.The increasedcashflow wouldtum someotherwiseunprofitableresearchanddevelopment projectsintoprofitableprojects.In effect,thegovemmentcanusetaxesasatooltodiree<t businessinvestmenttoresearchanddevelopmentprojects,totheinnercities,andtopro- jectsthatcreatejobs. Axiom9: Muchof financecentersaroundAxiom1:TheRisk-ReturnTrade-Off.Butbeforewe canfu11yuseAxiom1,wemustdecidehowtomeasurerisk.As wewill see,riskis diffi- culttOmeasure.Axiom9 introducesyouto theprocessof diversificationanddemon- strateshowit canreducerisk.Wewill alsoprovideyouwithanunderstandingof how diversificationmakesitdifficulttomeasureaprojectoranasset'srisk. CHAPTER 1 AN INTRODUCTION TO FINANCIAL MANAGEMENT 19 You areprobablyalreadyfanúliarwiththeconceptof diversification.Thereis anold saying,"don'tputalI of youreggsin onebasket."DiversificationalIowsgoodandbad eventsorobservationstocanceleachotherout,therebyreducingtotalvariabilitywithout affectingexpectedretum. /' To seehowdiversificationcomplicatesthemeasurementof risk,letuslook atthediffi- cultyLouisianaGashasin determiningtheleveIof risk associatedwitha newnaturalgas welIdrillingproject.Eachyear,LouisianaGasmightdrill severalhundredwelIs,witheach welIhavingonlya 1in 10chanceof success.If thewelIproduces,theprofitsarequitelarge, butif it comesupdry,theinvestmentis lost.Thuswitha90percentchanceof losingevery~ thing,wewoUldviewtheprojectasbeingextremelyrisky.However,if LouisianaGaseach yeardrills2,000welIs,alIwitha 10percent,independentchanceof success,thentheywould typicallyhave200successfulwelIs.Moreover,abadyearmayresultin only190successful welIs,andagoodyearmayresultin210successfulwelIs.If welookatalIthewellstogether, theextremegoodandbadresultstendtocanceleachotheroutandthewelldrillingprojects takentogetherdonotappeartohavemuchriskorvariabilityofpossibleoutcome. ~ The amountof risk in a gaswelI projectdependsuponourperspective.Looking at the'welI standingalone,it lookslike a lot;however,if weconsidertheriskthateachwelI contributesto theoverallfirm risk,it is quitesmall.This is becausemuchof therisk associatedwitheachindividualwell is diversifiedawaywithinthefirmoThepointis:We can'tlook ataprojectin isolation.Later,wewill seethat.someof thisrisk canbefurther diversifiedawaywithintheshareholder'sportfolio. Perhapstheeasiestway to understandtheconceptof diversificationis to look atit graphicalIy.Considerwhathappenswhenwe combinetwoprojects,asdepictedin Fig- ure 1.2.In thiscase,thecashflowsfromtheseprojectsmovein oppositedirections,and whentheyarecombined,thevariabilityof theircombinationis totalIyeliminated.Notice thatthereturnhasnotchanged-eachindividualproject'sandtheircombination'sreturn averages10percent.In this case,theextremegood andbadobservationscanceleach otherout.The degreeto whichthetotalrisk is reducedis a functionof howthetwosets of cashflowsor returnsmovetogether. As wewill seefor mostprojectsandassets,someriskcanbeeliminatedthrough ,i diversification,whereassomeriskcannot.This will becomeanimportantdistinctionlater '~ in our studies.For now,weshouldrealizethattheprocessof diversificationcan reduce risk,andasa result,measuringaproject'sor anasset'srisk is verydifficult.A project;s risk changesdependingonwhetheryoumeasureit standingaloneor togetherwithother projectsthecompanymaytakeon. Figure1.2ReducingRiskThroughDiversification 20 AssetA o AssetB Time 20 BASIC FINANCIAL MANAGEMENT sanold mdbad without aediffi- lfal gas itheach ~elarge, ~every~ aseach { would ;cessful )gether, Jrojects kingat chwell herisk :is:We further )k atit inFig- ns,and Notice :retum ~leach 'NOsets !lrough )filater reduce 'Oject's :1other I I I - I, j Axiom10: Ethics,orratheralackof ethics,in financeis arecurringthemein thenew~.During thê1ãfeT980s-mfd'eàtly'19908:the"fallõf'IVãn-l3oeskyaIÍdDrexel,Burnham, Lambert,andthenearcollapseof SalomonBrothersseemedto makecontinuous headlines.Meanwhile,themovieWallStreetwasahitattheboxofficeandthebook Liar'sPoker,byMichaelLewis,chroniclingunethicalbehaviorin thebondmarkets, becamea bestseller.As thelessonsof SalomonBrothersandDrexel,Burnham, ,Lambertillustrate,ethicalerrorsarenotforgivenin thebusinessworl~.~otonlyis . actingin anethicaCmarinermorallycorrecçiti~congroentwithourgoalof maxi- rruiãtionõf shareholderwealih. ~,._. " ."- EthicalbehaviormeaIÍs"doiilgtherightthing."A difficultyarises,however,in atteriiptingtôdêfine"doingtherightthing."Theprob1emis thateaéhof ushashis EhirQwn, .setofvalue~,whichformsthebasisfor.ourpersonaljudgmentsaboutwhat isthe rightthingto do.~However,everysocietyadoptsa setof rolesor lawsthat ~'sênbêwhatit believesto"be"doingtherightthing."In a sense,wecanthinkof 1~'Ws'asa setof rolesthatreflectthevaluesof thesociety'asawhole,astheyhave evõlveCl.t:?rpurposesof thistext,werecognizethatindividuaIshavea righttodis- àgrêé"""aboufwhat'constitutes"doingtherightthing,"andwe will seldomventure t5eyôndthebasicnotionth~tethicalconductinvolves'abidingby society'sroles. However,wewill pointoutsomeof theethicaldilemmasthathavearisenin recent yeãIs'withregiiêCtõ"thep?àcticeof financialmanagement.So asweembarkonour stUCl)tOffinanceandencounterethicaldilemmas,weencourageyoutoconsiderthe ,issues.áridformyourownopinions. .""ManTstudentsask,"Is ethicsreallyrelevant?"Thisis agoodquestionanddeserves ananswer.First,althoughbusinesserrorscanbeforgiven,ethicalerrorstendtoend careersandterminatefutureopportunities.Why?Becauseunethicalbehaviorelimi- natestrust,andwithouttrust,businessescannotinteract.Second,themostdamaging eventa businesscanexperienceis a lossofthepublic'sconfidencein itsethicalstan- dards.In finance,wehaveseenseveralrecentexamplesof suchevents.It wasthe ethicalscandalsinvolvinginsidertradingatDrexel,Burnham,Lambertthatbrought âownthatfirmoIn 1991,theethicalscandalsinvolvingattemptsbySalomonBrothers tocomertheTreasurybill marketledtotheremovalof its topexecutivesandnearly putthecompanyoutofbusiness. Beyondthequestionof ethicsis thequestionof socialresponsibility.In general, COrporatesocialresponsibilitymeansthatacorporationhasresponsibilitiestosociety beyondthemaximizationof shareholderwealth.It assertsthatacorporationanswers toabroaderconstituencythanshareholdersalone.As with)11ostdebatesthatcenteron ethicalandmoralquestions,thereis nodefinitiveanswer.Oneopinionis thatbecause financialmanagersareemployeesof thecorporation,andtheêorporationis ownedby theshareholders,thefinancialmanagersshouldronthecorporationin suchawaythat shareholderwealthis maximizedandthenallowtheshareholdersto decideif they wouldlike'tofulfill asenseof socialresponsibilitybypassingonanyof theprofitsto deservingcauses.Veryfewcorporationsconsistentlyactinthisway.Forexample,in . 1992/Bristol-MyersSquibbCooannouncedit wouldstartanambitiousprogramto giveawayheartmedicationtothosewhocannotpayfor it.Thisannouncementcarne in thewakeof anAmericanHeartAssociationreportshowingthiltmanyof the nation',sworkingpoorfaceseverehealthrisksbecausetheycannotaffordheartdrogs. CHAPTER 1 AN INTRODUCTION TO FINANCIAL MANAGEMENT 21 Clearly,Bristol-MyersSquibbfeltit hadasocialresponsibilityto.providethismedi- cinetothepooratnocost. Howdoyoufeelaboutthisdecision? A Final Noteon theAxioms Hopefully,theseaxiomsareasmuchstatementsofcommonsenseastheyaretheoreti- calstatements.Theseaxiomsprovidethelogicbehindwhatis tofollow.We.will build on themandattemptto drawout theirimplicationsfor decisionmaking.As we continue,trytokeepin mindthatalthoughthetopicsbeingtreatedmaychangefrom chaptertoehapter,thelogicdrivingourtreatmentof themis eonstantandis rootedin these10axioms. In thistext,wewill foeusonthemaintenanceandcreationofwealth.Althoughthiswill involveattentiontodeeision-makingteehniques,wewill emphasizethelogicbehind thosetechniquestoensurethatyoudonotlosesightoftheconceptsdrivingfinanceand thecreationofwealth.Thetextbeginsbydiscussingthegoalofmaximizationofshare- holderwealth,agoalthatis tobeusedin financialdecisionmaking,andpresentsthe legalandtaxenvironmentin whichthesedecisionsaretobemade.Sincethisenviron- mentsetsthegroundmIes,it is necessarytounderstanditbeforedecisionmIescanbe formulated.The10guidingaxiomsthatprovidetheunderpinningsforwhatis tofollow arethenpresented.Chapter2examinesthefinancialmarketsandinterestraies,lookingat boththedeterminantsof interestratesandtheireffectonbusinessdecisions.Chapters3 and4 introducethebasicfinancialtoolsthefinancialmanagerusestomaintaincontrol overthefirmand.itsoperations.Thesetoolsenablethefinancialmanagertolocatepoten- tialproblemareasandplanforthefuture. Chapter5exploreshowthefiemanditsassetsarevalued.It beginswithanexamina- tionofthemathematicsoffinanceandtheconceptofthetimevalueofmoney.Anunder- standingofthistopicallowsustocomparebenefitsandcoststhatoccurindifferenttime periods.Wemoveoninchapter6todevelopanunderstandingof themeaningandmea- surementofrisk.Valuationoffixedincomesecuritiesisexaminedinehapter7,andchap- ter8 looksatvaluationmodelsthatattempttoexplainhowdifferentfinancia!decisions affectthefirm'sstockprice. UsingthevaluationprincipIesjustdeveloped,chapter9discussesthecapital-budgeting decision,whichinvolvesthefinancialevaluationof investmentproposalsin fixedassets. Wethenexaminethemeasurementofcashflowsinchapter10,andintroducemethodsto incorporateriskin theanalysisin chapter11.Finally,inehapter12,wewill examinethe finaneingofafiem'schosenprojects,lookingatwhatcostsareassociatedwithaltemative waysofraisingnewfunds. Chapter13examinesthefirm'scapitalstructurealongwiththeimpactofleverageon retumsto theenterprise.Oncetheserelationshipsbetweenleverageandvaluationare developed,wemoveontotheprocessofplanningthefirm'sfinancingmixinchapter14. Thisisfollowedinchapter15withadiscussionofthedeterminationofthedividend-, retainedeamingsdecision. Chapters16through19dealwithworking-capitalmanagement,themanagementof currentassets.Wewill discussmethodsfor determiningtheappropriateinvestmentincash,marketablesecurities,inventory,andaccountsreceivable,aswellastherisksasso- ciatedwiththeseinvestmentsandthecontroloftheserisks. 22 BASIC FINANCIAL MANAGEMENT
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