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Paidós Gomunicación Collection directed by José Manuel Pérez Tornero andJosep Llufs FECE Latest editions: 30. T. A. Sebeok and J. Umiker-Sebeok - Sherlock Hoímcs \ ' Chaites S. Pcirce 31. J. Abadia Martinez -Lntroduccián tothe / ('c/1ología audiovisual 34. M. Rodrigo Alsina - I ~ construction of news 36. 1. Tuson - EI / ow! I ('n ~ UAJ (' 37. D. Cassany - Descnbir ri write 38. N. Chomsky - Barriers 39 K. Krippendorff. Ml'Iodo Now or! -! [U anáíisis of ccmtenido 40. R. Barthes - The avemuru sl'mio / ógin.l 41 T. A. van Dijk - ta news as di. \ TUr.I 'O 4.: 1. R. Banhes - The lucid cúmara 44. L Gomis - Theory dei Journalism 45. A. Mattelart - Lu advertising 46. E. Goffman - Moments vtheir hombrcs 49. M. DiMaggio. Escrihir for teícvisián 50. P. M. And J. Lcwis Booth - EI half invísíhle 51. P. Weil-Ui Global contunicacíón 52. I. M. Floch - Semi.nica, markctíng And comunicacián 54. J. C. Pearson andanother, - Communication and Gender 55. R. Ellis and A. 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Mattclart -Ltístorias of communication theories 92 O. Tannen - Géncro R ' speech 97. J. Lyuns - Semán! If'lj linguistic 99. A. Manelart -The mundializacián of comunicacián 10 (). E. McLuhan and F. Zingrone (cornps.) - Mcl.uhan e, I '(' r / II, ", '('. I'I'IIC1'ales 101. J. B_Thompson - LOI 'media and modernity LOS. V. Nightingale - EI audience research 109. R. Whitaker - EI jln of pnvacídad 112. J. Langer - The tabloid televisián 121. P. Pavis - fi Analysis of esprrtácuíos 122. N. Bou YX. Perez - Eltiempo dei hcroe 123 J. J. O'Donnelt. Avatars dc the patahra 124. R. Banhes - The Eiffel Tower 125. R. Debray -Lntroduction to medíoíogia 132 A. Mattelun - Socicdod historiographical of the irfnrmacián 136. R. Banhes - Variations literature Sohre 137. R. Barthes - Sohre Fariaciones writing 138. l. Moreno - Muses and new technologies 143. C. Barker - Trtevisián, x1ohali: ation and idemidudcs cultural 144. M.-L. Ryan - The narrative C0/110 Virtual reaiidad 147. J. Gilbert and E. Pearson - Culture and politics of dance music 148. J. Puig - The Municipal comumcaciún iOS cómpíícc citizens 153. A Mattelart and E. Neveu - tmroduccián to 10.1 'cultural rstudias 157. D. Hebdige - Sutxuttura Dick Hebdige Subculture EI meaning of style Barcelona • Well Aires • Mexico PAIDÓS Original title: Subculture. The Meaning of Style Published in English in 2002 Routtedge. an imprtnt of the Taylor and Prancís Group, London and New York Originally published in 1979 by Methuen &Co. Ltd. Summary Rache translation Carles Cover Mario Eskenazi Acknowledgements. . . . . . . . . Introduction: subculture and style Free Culture Quedao strictly prohibited without written aulorización dei holders copyriKhl, low esrablecidas sanctions on teyes, the total or partial reprodllcción this work by any means or process. including photocopying and eltratarniento infonnático, and distribute copies of it through public rental or lending. 11 13 17 17 UNO. From culture to hegemony ©Dick Hebdige 1979 PART ONE: Case studies DOS. . . . . . . . . . . . . . . . . . . . . . .. Holidays in the sun: e1 win Mister Rotten Yawning in Babylon. . . . . . . . . . . . .. THREE. Back to Africa. The solution Rastafarian. 39 39 43 ©2004 translation. Carles Roche ©2004 all editions in Castilian Paidós Bdiciones Iberian, S. A, Mariano Cubi, 92 - 08021 Barcelona http://www.paidos.com ISBN: 84-493-1609-X Legal deposit: B-31.208/2004 Printed in Hurope, s. L., Lima, 3 - 08030 Barcelona Printed in Spain - Printed in Spain 49 49 53 8 SUMMARY SUMMARY 9 EI reggae andRastafarianism. . . . . Exodus: a journey in two directions. FOUR. . . . . . . . . . . . . . . . . Hipsters, beats andteddy boys. . . . . . . National production Elegance: the style of the mods. . . . . . . . . . . . . . . . . . PIEI white, black mask. . . . . . . . Glam andglitter rock: the camp albino andother amusements. . . . . . . . . . . . . . . . Discolored roots: the punks andidentity white ethnic. . . . . . . . . . . . . . . . . .. 55 60 69 69 76 79 EIGHT. Style as homology. _ EI as signifying practice style. NINE. Alright, Culture. But Les Arts? . CONCLUSION. . . . . . . . . . . . . . . . Letters. Bibliography. . . . . . . . . . Further Reading Index andName . . . . . . . . . . 157 157 162 175 175 183 193 85 89 223 235 247 PART TWO: AN INTERPRETATION FIVE. . . . . . . . . . . . . . . . . . Function of the subculture. . . . . . . Specificity: two classes teddy boy Sources dei style. . . . . . . . . 103 103 112 117 I ~ sms ................. Subculture: unnatural rupture. Two forms of integration SEVEN. . . . . . . . . . . . . . . . . . . . EI as intentional communication style. The style and DIY. . . . . . . . . . A boost for the style: style repulsive 125 128 139 139 142 147 Acknowledgements Many people, in one way or another, have col- rado in writing this book. In particular, I would like thank Jessica Pickard and Stuart HalJ time granted generously reading and commenting Dei manuscript. Thanks also to the teachers and students dei Centre of Contemporary Cultural Studies University of Birmingham and Geoff Hurd, the Poli- Wolverhampton technique, for keeping in touch with key debates. I also want to thank the Erica sefiora Pickard for all time and talent investment ARE COVERED in the preparation of this manuscript. Finally, gra- ences to Duffy, Mike, Don and Bridie to live for so many years within the limits of the law without encasilJarse. Introduction: subculture and style I could get a score of photographs andI have stuck with chewed bread crumbs back ai dei regulations cardboard hanging from the wall. Some are pierced with pieces of brass wire that brings the boatswain andin threading which I colored glass beads. With these same accounts that inmates ai make co-side mortuary neurons, have made, for the most purely crimi- tions, star-shaped frames. At night, as vo- sotros abris the window overlooking the street, turn to me dei back regulation. Smiles and grimaces, and a relentless other, I enter every orifice offered ... Presiden my most hackneyed customs (Genet, 1966a). * Jean Genet, Santa Maria de las Flores, Madrid, Debate, 1994, andDelladrón Journal, Madrid, Debate, 1994. (N. dei t.) * 14 Subculture INTRODUCTION 15 In the first pages dei Journal dei thief Jean Genet describes how, after a raid, police Eng- confiscates the tube of Vaseline. That "miserable and dirty object "found in his possession, which proclaims its hornose- sexuality ai world becomes for a special Genet cie warranty, "the sign of a secret grace pron- to save dei would scorn 'discovery of EI Vaseline is greeted with laughter at the registered office ters of the police station and the cops, "smelling of garlic, in- dor and to oil, but ... had theirsecurity force mo- rai, "he launched a barrage of hostile indirect. EI author laughs - "painfully" - with them, but then, in his cell, we confess: "The image of the vase-tube lina and would not let me. " He was, however, sure that this puny object so humble, challenge them, only their presence know rile police dei whole world, would attract so- ber if contempt, hatred, anger virulent andmu- das (Genet, 1967). I wanted to start with these extracts Genet because he is one of those who have explored further, both in his life and in his art, implications sub- DEI versivas style. Come back often to large Genet issues: the status and significance of the revolt, the Style treated as a form of rejection, elevated crime to do art form (although in our case the "crimes" limited to a mere breach of codes). As to Genet, we are interested in the subculture, forms and rituals expressive of those subordinate groups -Teddy boys, mods, rockers, skinheads andpunks- as soon contemptible ciated and denounced as enthroned, these groups that, as the winds blow at the time, are seen as threats to public order or harmlessness you buffoons. We also intrigued as to Genet, the ob- most trivial subjects, a safety pin, a toe shoe, a motorcycle-Whatsoever objects charged as tube of Vaseline, a symbolic dimension, and end becoming a kind of stigma, in tests of a self-inflicted exile. And finally we, as Genet, try to recreate the action-reaction dialectics gives meaning to those objects. Because, like the conflict ai between sexuality "unnatural" and unworthy of Genet- tion "of the police legftimax may condense on an ob- ject unique, tensions between dominant groups and groups subordinates can be reflected on the surfaces of subculture, in some styles made from ob- everyday subjects endowed with a double meaning: on the one side, say ai "normal" world of the dangers of sinister presence-Ia-difference and bring upon yes vague suspicions, uncomfortable laughs, "virulent anger and dumb. " Moreover, for those who erect icons and wield it as gospel or as anathema, these ob- subjects become signs of prohibited identity, sources of value. AI remember their humiliation ma- us from the police, Genet finds comfort in the tube vase- lina. It becomes a symbol of his "victory", "I would beaten to death rather than deny this ridiculous utensil "(Genet, 1967). So the meaning of the subculture always dispute is central, and style the area where the conflict between lines the more dramatic definition. For this reason, much of the pound is dedicated to describe the 16 Subculture process by which the objects are attributed signs cance within the subculture and made to mean in form of 'style'. As in Genet's novels, the pro- process begins with an attack on the natural order, although which in the present case the deviation may appear rather mild: grow a toupee, buy a scooter or disk or certain kinds of clothing. Anyway, the process results in the construction of a style in a gesture of defiance or rejection, a smile or a grimace disdain. Indicates rejection. I believe that the rejected zo has reason to be, that these gestures have a signifi- ed, smiles and grimaces that are of some value subversion sive, although ultimately, ai as the Genet photographs of criminals, not otherwise the dark side of the rules, as the graffiti in the prison wall. However, the graffiti reading may constitute a fascinating. Attract your attention. Express both impotence as true power, the power of defibrillation gure (Norman Mailer says, "Your presence in the Pre- presence of them [...] leave written your alias in its territory " [Mailer, 1974]). With this book I intend to decrypt graffiti, elucidate the meanings inscribed in different ing postwar youth styles. But before moving to subcultures examined one by one, we must first define key terms. The word 'subculture ture "is full of mystery. Suggests something secret, oath- Masonic cough, an underworld. And also invoked with- concept, broader and less convoluted, of "culture." We must begin, therefore, with the idea of culture. ONE From culture to hegemony CULTURE Culture: culture, care, Christian authors, ado- ration, action or practice of cultivating the soil tillage agriculture, crop or raising certain anima'les (fish: for example); development artificialde organismosmicros- cópicos andorganisms so produced, growing or developing ment (of the mind, faculties, manners), improves or refinement by education andtraining; conditions tion dei be formed or refined, intellectual side of civilization; special prosecucióno atencióno study dedicated to any issues or activities (Oxford Enf? Lish Dictionary). 18 Subculture From culture to hegemony 19 As demonstrated by this definition, culture is a con- rather ambiguous concept. Refracted through centuries usage, the word has acquired a number of significant two quite disparate, often contradictory. Even as a scientific term, refers either to a pro- process (desarrol1o artificial microscopic organisms) as a product (organisms so produced). * More is- Specifically, since the late eighteenth century dei intellectual tual and British writers have employed to direct critical attention to a range of ques- TIONES controversial. The "quality of life", the implica- tions in human terms of mechanization, the divi- dei mission work and the creation of a society of masses have been discussed in the broader context of what Raymond Williams l1amó discussion of "Culture and society ity "(Williams, 196 \). If sueíio of a "society or- ganic '-Ia society as an integrated whole and has of meaning-has been so longevity is mainly gra- ences to this tradition of dissent and criticism. EI suefío has had two primary paths. A drove of Back ai feudal past and the notion of a community structured hierarchically. Here culture assumed a bordering on the sacred function. His "perfectly harmonious» (Arnold, 1868) was wielded against the wasteland dei contemporary life. The other path, much less crowded, we e1 leads to future, towards a socialist utopia where distinction between work and leisure would be annulled. Two defi- basic nitions culture emanated from this tradition, In Castilian we would refer, naturally, to "culture" and not to "culture." (N. dei th.) although not necessarily congruent with respect to the underlined above two paths. The first-se- guramente aquel1a with which the reader will be more fa- miliarizado-is essentially classical and conservative. Represent culture as aesthetic standard of excellence ca: "The best that has been thought and said in the world" (Arnold, 1868), and derives from an appreciation of how aesthetic "classical" (opera, bal1et, theater, literature, art). The second, whose origins go back as Williams Harder and until the eighteenth century (Wil1iams, 1976), has a anthropological point. Here, the term "cultural ra "means [...] A specific way of life that expresses certain two meanings and values not only in art and edu- õanza, but also in institutions and behavior daily treatment. Analyze the culture is, according this definition, to elucidate the meanings and values implicit and explicit in a particular lifestyle, a particular culture (Williams, 1965). EI scope of this definition is, of course, much greater. In the words of T. S. Eliot, covers * [...] All the activities and interests of a people. EI dei derby day, the Henley Regatta, Cowes, the August 12, the cup final, the dog races, the exhibitor badges, the target and darts, cheese Wensleydale, boiled and chopped lime, the remolachaen vinegar, Gothic churches dei abbreviation XIX, music Elgar [...] (Eliot, 1948). 20 Subculture From culture to hegemony 21 As noted Williams, the only way to support a definition of characteristics was found a Tajes em- new theoreticalprey. Thereafter, the theory of culture imply the "study of the relationships between elements within a way of life as a whole "(Williams, 1965). EI emphasis shifted from the immutable criteria historical, fixed to the transformation: [...] An emphasis that from studying Dei means- two andspecific values, aspire less to compare as estableceruna form scale, but, for the study their methods of change, causes descubrirciertas general and "tendencies" that allow us to understand better social processes andwhole cultural (Williams, 1965). What he proposed Williams was therefore a formulation much broader relations between culture and society tion, that by analyzing the "significant and values specific res "treats of exposing hidden bases of history, the "general causes" and "trends" so- General cial hiding behind appearances ma- nifiestas of 'everyday life'. At first, when they began to take root in the uni- universities, cultural studies occupied a bas- tant uncomfortable on the border between these two definitions opposite-Ia exceIencia culture as standard, the culture as "a way of life as a whole" - without opt for any of them as research Iínea tion more profitable. Richard Hoggart and Raymond Wi- lIiams developed a chronic sense of working-class culture as nostalgic tales of their prime- ras childhoods (Leeds Hoggart in the case of [1958], one can Welsh mining block in Williams [1960]), but their work glimpse low predilection for the letters andliteracy, Imoralism and an equal- palpable mind. Hoggart deplored how the co- traditional working-class community-a community ity of tested and proven values despite stern aI landscape that was a lie, was being undermined and replaced by a "World Cotton Candy" of noveluchas and cheap thrills, a world so tasteless as sordid. Williams defended timidly new mass media, but what worried him was primarily affirming Tues aesthetic and moral criteria for distinguishing Valid products 'junk', the jazz - "A form authentic musical "- and football -" a wonderful game- so >> - against the "noveluchas of sex and violence, the ti- Sunday and the last flush of popular music memez » (Williams, 1965). In 1966 Hoggart foundation upon which were founded cultural studies: First, without appreciating good literature no able to understand fully the nature of the so- society, secondly, literary critical analysis can applied to social phenomena besides the lite- ture "academically respectable" (for example, popular arts, mass communications) and this mode will illuminate the meanings they have for individuals andsocieties (Hoggart, 1966). Paradoxically, the implication of which was being necessary for a literary sensibility "leerx the society with due subtlety and that the two ideas of cul- 22 Subculture From culture to hegemony 23 ture could ultimately reconciled would also to report the first French writer jobs Dei Ro- Barthes, although in his case came from validation semiotic method-Ia-treated as a form reading signs (Hawkes, 1977). Barthes: MYTHS AND SIGNS Using models derived from the work of linguist Dei Swiss Ferdinand de Saussure, Barthes' wanted to put re- lieve the character arbitrary of cultural phenomena, revealing the latent meanings of everyday life that, for all purposes, was "perfectarnente natural." Adi- Conference of Hoggart, Barthes was not interested in dis- distinguish between good and evil in the modern culture of ma- sas, but just wanted to show how all the forms and all rituals, spontaneous supuestarnente of contemporary bourgeois societies are subject to a systematic distortion, always likely to be de-historicized, "naturalized" become a legend: All France is awash in this anonymous ideology: our press, our films, our theater, our lite- ture of large circulation, our ceremonies, our jus- tice, our diplomacy, our conversations, the temperature makes the crime that is judged, the house- tion that moves us, the kitchen is sueiía have, l1eva clothing that everything in our daily lives, is Tax representation is made that the bourgeoisie and us relations man dei andthe world (Bar- thes, 1972). Like Eliot, for Barthes traspa the idea of culture- sa limits library, theater andopera for a whole of daily life. But this life Barthes is charged daily for a transcendence more insidious andmore systematic organization. Partien- do with the premise that the "myth is a type of speech" in Mythologies Barthes proposes to examine the whole usually hidden, regal, codes andconventions which cause significant characteristic group- specific social groups (those in power, by example) become universal and"Given" to the rest of society. In such disparate phenomena as a wrestling, a writer on vacation, a guide tu- istic, Barthes finds an artificial nature cial, the same ideological bone. Each ha Bia been exposed to identical dominant rhetoric (the DEI rhetorical sense) to become myth, pure element of a "second semiological system order '(Barthes, 1972). (Barthes gives the example of a Photography Paris-Match in which a black soldier sa- luda the French flag, which has symbolic connotation ca first andsecond order: [I] gesture of loyalty, pear tarnbién [2] "France is a great empire, andall sons, without color discrirninaciones, faithfully serve under its flag.) The application by a method Barthes ba- sado on other linguistic distinction speech systems coughing language (fashion, film, food, etc.) opened completely new perspectives for studies contemporary cultural. It was expected that the invisible suture between language, experience andreality could be localized andunmasked by a semiotic analysis 24 Subculture From culture to Hegemony 25 tico of this type, and find out what the meaning the gap between the alienated intellectual and "real" world, and that it would disappear as if by miracle in the same time. In addition, under the baton of Barthes, the semi otic promised nothing less than to reconcile the two definitions opposite of culture on which was so ambiguously- ron postulates cultural studies: a marriage between moral conviction (in this case, Marxist beliefs Barthes) and popular topics: the study of all mode of life of a society as a whole. That does not mean that semiotics would fit with facili- ity within dei project of cultural studies. By Barthes share more than literary concerns Hoggart and Williams, his work introduced a new "pro- lem »3 Marxist tradition outside British dei "Social commentary" and largely committed devoid of theoretical basis. As a result, re- pente, the old debate seemed limited. It gave the impression sion, in the words of E. P. Thompson, that only reflected ba the concerns of a small group of "gentlemen dilettantes. " Thompson wanted to replace the definition williamsiana of the theory of culture as "a theory relationships between elements within one mode life as a whole "by its very formulation, more ri- gurosamente Marxist: "The study of the relationships den- a mode tro conflict as a whole. " It took A more analytical, had to learn a new vocabulary. As part of that process of theorizing, the word "ideology" over adopting a range of sig- ings much wider than before. Barthes, as we have seen, had found an "anonymous ideology ' that permeated all levels of social life possible, that was part of the most mundane rituals, certain ing the most eventful of social relations. But i, how ideology can be "anonymous" and how can be of such importance? Before testing which- dei reading any subcultural style, we define more precisely the term 'ideology'. Ideology: a lived relationship In The German Ideology, Marx shows how the foundation of the capitalist economic structure (the goodwill Godelier deftly defined when said that "The benefit [...] is unpaid labor" [Godelier, 1970]) cs hidden from theconsciousness of the agents of pro- production. Inability to traverse the opacity appearances to see the real relations underlying them is not a direct result of any operation tion executed deliberately masking by individues, social groups or institutions. All contrary, by definition, ideology runs by be- jo of consciousness. Is there, in terms dei "meaning co- common ordinary ", where ideological frameworks cos are more firmly settled and where more are effective, because that's where their ideological character logic is disguised more effectively. In the words of Stuart Hall: It is precisely their "spontaneity", transparency, its 'naturalness', its refusal to examine the premises on which it is based, its resistance to carnbios or modi- cations, the effect of instant recognition, and 26 Subculture From culture to Hegemony 27 closed circle which moves determining common sense is, at once, "Wife? taneous" ideological and unconscious. With no common sense can discover how things are; at most, they learn of where they fit in the existing scheme of things. Thus, it establishes its apparent unquestionableness as a medium whose transparency is supposed object back invisible its own premises and budget positions (HAL1, 1977). Since ideology saturates everyday discourse in form of common sense, can not be placed between. pa- réntesis andseparate from everyday life as a set to separate "political opinion" or ~ <Points d.e. partisan view. " Nor can be reduced to the di- abstract dimensions "vision dei world" or ~ M- ployed in typical Marxist sense of "false consciousness tion, "as Louis Althusser He pointed out: [...] Ideology has little to do with I ~ 'With- science "[...] is deeply unconscious [...] Sm doubt ideology is a system of representation, but in the Most cases such representations have nothing to do with the 'conscience' are usually images and see- ces concepts, but it's mostly about structures as are imposed on the vast majority of men, not working see his "conscience>. They perceived cultural objects two-accepted-suffered Yfuncionalmente act in men through a process that remains madver- Tido for them (Althusser, 1969). Although Althusser is referring here to stru: t.uras as family, cultural and political institutions, etc.., to illustrate the point we can easily assert mind physical structure as an example. Most of modern schools, despite the apparent neutrality quality of the materials they are constructed (Iadrillo red, white tile, etc.) carry ideological assumptions cal implicit literally inscribed in the very architecture. The categorization dei arts knowledge and science plays in the system of power, which al- berga different disciplines in different buildings, and the ma- majority of universities maintained traditional divisions tions and a plant dedicated to each specialty. Furthermore, the hierarchical relationship between teacher and student is enrolled in design itself dei classroom lectures, where the distribution tion-seat tiered staggered banks with a raised dais-dictate the fiow of information and serve to "naturalize" professorial authority. Thus, all a series of decisions about what is possible and what not in education may have already been taken, albeit unconsciously, even before deciding the con- taken from each of the courses. These decisions help establish no limits only what is taught but how is taught. The edi- ings reproduce literally in concrete terms notions (ideological) ruling on what the education, and through that process the educational structure tion, which of course can be changed, passed oc- a pair unquestionable and is presented as "given" (Ie, as immutable). In our example, the is- burning our thoughts have been translated into actual bricks and mortar. So the only people they endorse the re- relations and social processes through the ways 28 Subculture From culture to Hegemony 29 they are represented them. As we have seen, these forms are not transparent at all. They come in- turns into a "common-sense that endorses ai time the adulteress. These "cultural objects perceived- accepted-suffered "are precisely those that the semiotic policy aims to "examine" and decipher. All aspects of culture have a semiotic value and phenomena unquestionable apparently can work more co- mo signs, ie systems elements com- tion governed by rules and semantic codes not di- rightly apprehended by experience. These signs are as opaque as the social relations that the pro- duce and that they represent. In other words, all significance involves an ideological dimension: A sign does not simply exist as part of reality ity, but reflects andrefracts another reality. There- to, can distort that reality or be faithful, or perceive from a particular viewpoint, and so on. Every sign is subject to ideological endpoints ca [...] EI domain of ideology coincides with the dominant nio signs. Both are comparable. When a sign is present, ideology is too. All has special ideological semiotic value (Volosinov, 1973). To expose the ideological dimension of the sig- we first must be treated desentraí'íar codes employees to organize meaning. Special impor- tance have codes "connotative". As stated Stuart Hall, "[...] cover the face of social and vuel- are classifiable, intelligible, meaningful "(Hall, 1977). Then Hall describes these codes as "maps of meaning "that are necessarily the product of a selection. Roam across a number of potential meanings, releasing some of them and excluding other dei pitch. We are accus- brates to inhabit these maps with the same certainty with who inhabit the "real" world: we "think" in the same ma extent that "think", and if this proves quite "natural." All human societies re- produce themselves thereby, by a process so of "naturalization" Through this process-luck of inevitable reflection of all social life, sets concrete social relations, forms concrete of organize the world appear to us as universal and eternal. That refers Althusser (1971) says'm cu that "ideology has no history" and ideology in this general sense is always "an essential element of any social formation (Althusser and Balibar, 1968). However, as the complex societies our, operated by a sophisticated division (ie, specialization) dei work, key everything has to do with specific ideologies, which re- present the interests of groups and classes predominant donors at a given time in a given situation. For address this issue should first be considered how power is distributed in our society. That is, we have to ask what groups and classes involved in the definition, management and classification dei social world. For example, as soon as we think of it will realize that access to the media of ideas in our society (that is, mainly mass media) is not same for all classes. Some groups 30 Subculture From culture to Hegemony 31 pos have more say andmore votes, more options to dictate rules more, to organize meaning, while the situation other is more unfavorable, are less able to produce ai cir world and impose their definitions dei world. So, when we look below dei level the "ideology-in-general" to see how they operate the specific ideologies, and how to acquire some others remain in the marginalization, we found that in advanced Western democracies field ideological is not in any way neutral \. Returning codes "connotative" mentioned by Stuart Hall, we can see that these 'maps of meaning' are car- Pollack explosive transcendence because they are drawn andalong the lines overdue established by the speeches dominant carried on ity, ideologies dominant. So they tend to repre- lay, by dark andcontradictorily that is, the in- group interests dominant society. To understand the question we have to quote Marx: The ideas of theruling class are in every epoch, the ruling ideas, ie the class which is the force ma- material dominant society is both its force intellectual dominant. The class that has at its disposal position control means to producciónmaterial Once mental production means, so that, in Generally speaking, the ideas of those who lack me- god of mental production are subject to the \ a. Ideas are more dominant than the ideal expression of the re- discharged into dominant material relationships formof ideas; relationships which make the one class the ruling are the same ideas become dominant (Marx and Engels, 1970). This is the basis of the theory of Antonio Gramsci hegemony, which provides the most effective explanation how to maintain the domination of capital companies ists advanced. Hegemony: BALANCE IN MOTION "Society can not share a communication system common education while facing class-divided follow- das "(Brecht, Small organum for the theater). EI hegemony term refers to a situation where provisional alliance of certain social groups can exert 'total social authority' over other subordinate groups, not only by coercion or imposition direct dominant ideas, but "earning and confi- guring acceptance so that the power of the dominant classes appears both legitimate andnatural ' (Hall, 1977). Hegemony keep only condition tion of the ruling classes "get to do their definitions aside all opposition "(Hall, 1977), with which are all subordinate groups, if not, monitored, then at least one space are contained within ideological not look at all "ideological": which, however, will show up as permanent and'Natural ral "outside history, as if more aliyah specific interests (see Social Trends, No. 6, 1975). This is how, according to Barthes, the "mythology" per- worth their vital role in naturalization andnorrnalización, being Mythologies the most convincing demonstration bar- thesiana dei scope of such forms andnormal meanings 32 Subculture OF CULTURE TO HEGEMÜNÍA 33 malizados. However, the important afiade Gramsci clause that says that the hegemonic power, precisely you because DEI requires consent of the majority do- mined, can never be permanently exercised by the same alliance of "class fractions" As have pointed out, "the hegemony l ...] is not universal and "Given" to the perpetual domination of a certain class nothing. You must be conquered, reproduced, sustained. As said Gramsci, hegemony is a "balance mod- vile "containing relations of forces favorable or des- favor of this or that tendency "(Hall et al, 1976a). Similarly, it is possible to normalize per- permanently forms. They can always be de- constructed, demystified, by a "mythologist" as Barthes. Furthermore, the goods may be symbolically mind "recovered" in everyday life and equipped with opposite meanings implied by Quie- tions originally produced them. The symbiosis between ideology and social order, between production and reproduction tion, and is neither fixed nor guaranteed. May be vulnerable Rada. EI consensus may break, or be questioned or canceled, and resistance to dominant groups not tie- ne to be always more or discarded without automatically incorporated mind. Although, as Lefebvre wrote, we live in a society where "l ...] in practice objects become signs and signs and objects a second ranks nature of the first, initial layer of discernible reality "(Lefebvre, 1971), always there, as he argues, 'objections and contradictions that hinder the closing circuit dei "in- between sign and object, between production and reproduction. We can now return ai meaning of subcultural j ras uveniles since the emergence of these groups has mar- market failure dramatically Dei was consensus on postwar. In the following chapters we will see that it expressed in the subculture are precisely obtained jeciones and contradictions Dei type described by Lefebvre. However, the challenge to the hegemony represented by the subcultures not emanate directly from them: in reality expressed obliquely in style. Objections and contradictions are raised and displayed (and, as we'll see, "rnágicamente resolved ') in the deep-level superficial mind of appearances: that is, at the level signs. Since community-sign, the community myths consumers, not a homogeneous corpus. Co- mo wrote Volosinov, intersects with the classes: The class does not match the community-sign, namely all users with a single set of comunicaciónideológica signs. So arranged classes inks used one andonly language. It is of This orientation different accents which intersect at every ideological sign. The sign becomes the scene- nario of the class struggle (Volosinov, 1973). The struggle between different discourses, different definitions tions and meanings within ideology is always accordingly and ai the same time, a struggle within signification: a struggle for possession Dei sign extends to the areas of the most trivial. daily life- target. Returning once more to our examples introduction, safety pins and Vaseline tubes, see- We open such items certainly a double 34 Subculture OF CULTURE TO HEGEMüNÍA 35 inflection: to use both "legitimate" and "illegitimate." These "humble objects" can be magically in- cautados 'stolen' by subordinate groups that were ad- judicarán meanings 'secret' meanings ex- presan, in code, a form of resistance ai order guarantees the continuity of their subordination. EI style in subculture is therefore loaded sig- ning. Its transformations go 'against nature', in- terrumpiendo the process of "normalization". As such, are gestures, movements towards a speech which offends the "silent majority", which put in jeopardy the principle of unity and cohesion, which contradicts the myth dei consensus so. Our task, like Barthes, consist of dis- sift the coded messages that are hidden behind shiny surfaces dei style, plot them as "ma- dei pas meaning 'which, veiled, represent those same contradictions that are designed to resolve or disguise. Scholars who adopt a point of view- miotic are not the only ones to read meanings into the fertile surfaces life. The existence of subculture ras spectacular opening incessantly these surfaces other potentially subversive readings. Again Jean Genet, archetype dei "unnatural" deviant, exemplifies practice dei resistance through style. In ma- manner, is as convinced as Roland Barthes dei ca- ideological character of cultural signs. Feel in the same as he, oppression seamless network forms and meanings that includes and excludes ai mis- same time. Like him, his reading is partial. Develops its own and draws his own conclusions: Wowed so severe that building whose details united against me. Nothing in the world is irrelevant: the stars on the sleeve of a general quotes bag, the olive harvest, the style of ju-system rídico, dei wheat market, the beds [...] Nothing. This order [...] had a meaning: my exile (Genet, 1967). This alienation to the fallacious "innocence" of the ap- ences that is injected into teddy boys, mods, punks, and certainly in future groups 'deviant' today unimaginable today, the impetus to move from the second "Fake nature" man dei (Barthes, 1972) to a man- cio genuinely expressive style truly underground. As symbolic violation burn dei social , a movement of this kind attracts and continue to attract the attention, causing strictures and acting, we will see, as carrier fundamental significance in the sub- culture. No subculture has sought more actively separated dei landscape of supposedly unquestionable as the normalized forms of the punks; one like They have sought to draw upon himself the disapproval more see- hemente. For this reason we will begin with the era punk and return to it throughout these pages. Maybe re- Refer to the appropriate punks, claimed that both theilliteracy and irreverence that led to such radical ends them, we now serve to test some methods we 'read-developed signs in the century-old debate on the sanctity of culture. Part Case studies DOS April 3, 1969, Marrakech What takes the rags are bespoke and expensive mariposean all around crazy guy dressed wild. There are costumes that seem Bowery stained urine and vomit, and when you look closely you discover that are intricate fine embroidered gold thread. There tramp costumes dellino more delicate, refined and desgastadísimos costumes [...] shadow- ros of felt decorated by former junkies [...] pimp suits garish and cheap that turn out not to be so cheap and also it Howler is a subtle harmony of colors that you only find in Chico's best shopping dei Poor [...] is the second hand and many go much further, until the sixth hand (William Burroughs, 1969). Holidays in the sun: the triumph of Mister Rouen * EI British summer of 1976 was excessively dry and hot: an unprecedented summer. From May to August London died of thirst, smothered under a white sky and unavoidable mist exhausts. Acclaimed private merely as a divine blessing and "tonic" for the national press and television (i, i finally broke "rnaldición» British?), the sun was a brief balm after the monotonous fatalistic cycle holders during the winter storage had campado freely through the tabloids. The • "Holiday in the suo" is the title of an item of the Sex Pistols. (N. dei th.) Case studies 41 40 Subculture nature desempefió its inevitable ideological function of "substitute" for the rest of "bad news", supplied strating tangible evidence of "improvement" and relegated to a Secondly strikes and strife. With pre- predictable regularity, the final note of optimism News at Ten was occupied by "radiant creatures" who sobrevola- Oxford Street ban with their bags Harem and shorts, their bikini tops and polaroids. The sun was the com- ment "rogue" to the crisis: an epilogue casual fill- promises not tropical. Until the crisis could leave vacation. But i run the weeks and months and- Guir heat wave, the old apocalyptic mythology dei de- Taylor was amply confirmed. In the blink of eyes, "milagre-became commonplace, everyday matter- Diano, until a maííana, mid July, was renamed as "unusual condition" means a terrible, latter end, unexpected decline factor dei Great Bretaüa. The heat wave was officially declared drought August, water was rationed, crops took to per- der and lawns of Hyde Park was roasted in delicate shades siena. The end was near and imagery of Latter Days turned to appear in the press. Economic categories cas, cultural and natural phenomena were victims of imprecations tougher than usual until the be- drought took almost metaphysical significance. Named a Minister for Drought, for then Nature had already been officially declared "unnatural", and conclusions are always a necessary afiadió plus of irony not to overstep the limits dei sen- Tido common. In late August, two facts of scale have coincided completely different mythical lasts for confirm the worst predictions: they showed that the ex- cesivo heat was endangering the structure my- ma of the nation's households (cracking his foundation) and e ~ Notting Hill Carnival, traditionally a for- paradigm of racial harmony, there was an outbreak of violence The festival caribefio, with all its connotations tunstí. CAS ~ Body happy and joyful calypso dancing motley c ~ n exoncas clothing, became suddenly, and inex- phcablemente, in a threatening congregation of ne- g: o ~ furious and police harassment. Hordes of young bri- color tamcos Soweto put the note on the screens national television and conjured the alarming- tampa of other blacks, other confrontations, others' long- gos and hot summers. " The humble cover cubes b.asu! A basic ingredient of all percussion band ca- nbena that price, symbol dei 'dei carnival spirit » acquired an ominous meaning when soft cops cos she was employed as a shield against a desperate furious rain of bricks. It was during that summer when extrafio and apocalyptic the punk made his impressive debut in the music press. 1 In London, especially in the Southwest and specifications mind near King 's Road, was curdling one new movement that combined elements baked a range of heterogeneous youth styles. Of done the punk claimed a dubious origins. Da strands: Bowie and vine glitter-rock were interwoven with elements DEI cough prot ~-punk American (Ramones, Heartbreakers, Iggy Pop, Richard Hell), faction Dei pub-rock londi- inspired by the subculture nense mod sixty (the 10l-ers, the Gorillas, etc.), DEI revival Canvey Island dei of forty-gang r & h dei South London (Dr. Feelgood, Lew Lewis, etc.), Dei northern soul and dei reggae. 42 Subculture Case studies 43 Not surprisingly, the resulting mixture was somewhat unstable ble: all these elements constantly threatened with separation rarse and return to their original sources. EI glam rock contributed narcissism, nihilism and confusion of gender- ros. EI punk tabled American aesthetics minimal (eg, "Pinhead" by the Ramones or << 1 Stupid »Crime), the cult of the street and a tendency to self-laceration. EI northern soul (A subculture verdade- ramente secret middle class youth worshipers DEI acrobatic dancing and fast soul the American sixties were centered clubs like Wigan Casino) contributed his underground tradition of fast rhythms, staccato, solo dances and amphetamines, the reggae, exotic and dangerous aura of forbidden identity, their con- science, her braids and impassivity. EI rhythm 'n blues strengthened national and speed stridency Dei northern soul, returned rock contributed to its roots and a strong ico- noclastia, one hundred percent British personality and very selective appropriation of inheritance Dei rock 'n'roll. This unlikely alliance of musical traditions in ap- ence mysteriously incompatible verified in punk was also ratified by a wardrobe Eclec- tico reproducing the same kind of cacophony in the pla- nonvisual. This literally attached by safety pins, would become the famous and very photogenic phenomenon known as punk which, along 1977, supplied to the tabloids a nice number of copies as predictable as sensational as the quality press one catalog of standards splendidly relieved that- brantadas. EI punk reproduced the entire history of the indu- mentary of the middle classes in the form of post-war collage, combining elements that originally belong- necían to completely different epochs. It was a chaos of ridges and leather jackets, military boots and rubber pointy shoes, shirts and coats, Skins to mod and strides to skinhead, tight pants and lime- cetines multicolored, short military jackets and boots metal toe, all bonded 'In place "and "Dei time out" by the spectacular fasteners (irn- perdibles and clothes pegs plastic straps bondage and pieces of string), which many glances between horror and fascination brought upon themselves. The punk is, Therefore, an appropriate starting point singularly for a study like ours because his style has distorted reflections of all major subcultural postwar ras. But before we can interpret the signi- fication of these subcultures, we must first decipher the sequence in which they occurred. Yawning in Babylon Normal life bores me whenever I can while I is- capo (Steve Jones, the Sex Pistols member, quoted in I- lody Maker). Nothing more appropriate than the synthesis' dei antinaturals punk sweeping the streets of London during that extra- fio summer. The apocalypse was in the air and rhetoric Dei punk oozed apocalypse: the classic imagery of the cri- sis and the sudden transformation. The truth is that the epi- fanías dei punk were somewhat hybrid, and represented the clumsy and unstableradical confluence of two languages- different mind: the reggae and rock. While punks of 44 Subculture Case studies 45 hackles began to congregate in a store so- Sex mada, located on the corner of King's Road ap- erly called Worlds End, publishing Diamond Dogs (RC.A. Victor, 1974) by David Bowie the triumph of "humanoid superalienado" became coincide dir in one way or another with the Judgment Day dei dei reg- gae, with the overthrow of Babylon and to the alienation in general. We find here the first of the contradictions endemic dei punk since the visions dei apocalypse superficially fused to the punk came from radically antagonistic sources. From a series sources "artistic" recognized vanguard lite-Ia- raria and cinema underground-, David Bowie and bands dei punk New York had forged a decided aesthetic- mately irreverent and terminal. Patti Smith, punk ameri- cana and former art student, claimed to have invented a new form, the "rock poetry", and incorporated in their concert readings of Rimbaud and William Burroughs. Bowie also cited the influence of Burroughs and used zaba his famous art cut-up random juxtapositions sary to 'compose' letters. Richard Hell used texts Lautréamont and Huysmans. British Bands punk usually younger and more willing proletarian almost always remained outside the litter- ture. Anyway, for better or for worse, the sources li- terarias had a strong presence, if implicit, in aesthetics dei punk UK. Similarly, there ties (through Warhol and Wayne County in Americas ca, and through bands emerged in art schools as the Who and the Clash in Great Bretaíia) with film under- ground and the artistic vanguard. In the early seventies, these trends were started to crystallize in an aesthetic nihilistic ·,the emergence of the aesthetic, with his obsessions charac- tics (polymorphic sexuality and often decided- mately perverse, obsessive individualism, a sense I do fragmented dei, etc.), generated no little controversy among those who were interested in the culture rock (See Melly, 1972, Taylor and Wall, 1976). Del Jagger Per- formance (Warner Bros., 1969) as amended ai Bowie "White Duke" dei spectrum dandy "drowning in his opera itself "(Sartre, 1968) has harassed ai rock as they say from their own racks and, in the words of Ian Taylor and Dave Wall, "played the alienation of youth about itself "(1976). EI punk represented ta the most recent phase of this process. In the punk the alie- nation became almost tangible. You could almost touch the hand. He exhibited for the cameras as "passivity" as a gap in the expression (see any photo- wary of any group punk) as a refusal to speak and position. This path-solipsism, neurosis, fu- ror cosmetic-had its origins in the rock. Again and again, however, dictates that irregular verente aesthetics were offset by the impera- tive musical moralizing otherwise: the reggae. EI reggae occupies the opposite corner of the broad spectrum channeled influences the punk. Already in May 1977 Jordan, the famous stores dependent punk Sex and Seditionaries, expressed his preference for the reg- gae against new wave on pages dei New Musical Express (May 7, 1977). "It is the only music dance [we, that is, Jordan and J. Rotten] "Although Rotten himself insisted on the relative autonomy Dei 46 Subculture SOME CASE ESTUDlOS 47 punk andthe reggae, proved to be a connoisseur of arcana dei reggae in one series of embodiments interviews das along 1977. More than any other, the Clash noted between groups punk by the enormous in- fluence dei visual iconography of street style black Jamaicans. Khaki suits with estarei campaign- two of the slogans caribeíios DUB andHEAVY MANNERS, tight pants 'Sta-Prest' shoes brogue andslip- ons, even hats pork-pie (Wide, flat and rounded two), all of which were adapted at different times by several group members dei. In addition, the group played "White Riot", the theme directly inspired by the Carna- val dei 76, before a printed background dedicated to dis- Notting Hill turbid, and shared a tour disco- Theque reggae headed by Don Letts, the black dj Rastafarian who shot the documentary Punk while working Roxy Club in Covent Garden. As we shall see, even if they seem separate entities and autonomous, the punk British and black subcultures linked to i reggae were reported on a structural level ral deep. But we can not decrypt properly dialogue between the two forms without understanding throughout its amplitude internal composition andmeaning both dei reggae as of British youth culture working class preceding ai punk. This is impo- nen two major tasks. First, trace the roots dei reggae in Caribbean and, second, reinterpret history of postwar British youth culture as a su- assignment of differential responses to the presence of the in- black migration in Britain since the fifties- account. A rereading as it requires the emphasis away areas of common interest, school, police, Media andparental culture (that of one way or another have been treated more or less exhaustively tively by other authors, see for example, Hall andothers 1976) - andorient the scale, clearly underestimated mada in my opinion, race andrace relations. THREE i, you there, pecha Africa bulky and oblong thigh? Africa lunate, wrought iron in the fire, Africa of the millions of royal slaves, deported Africa, drifting continent, i, is- TAS there? Slowly you vanish, you take refuge in the past, in relation cough of castaways, colonial museums, works of scholars; pear tonight I call upon you to attend a secret party (Jean Genet, 1966b). Back to Africa The differences between the rock and reggae should be obvious enough to save his ex-documentation exhaustive. Mark Kidel leaves it crystal clear: "While the jazz and rock often reflect a frenzy anfetamíni- CO, reggae tune with the indolence of marijuana " (Chronicle of Bob Marley concert, New Statesman, 8 July 1977), EI reggae draws on experience quite specific (Ia of black in Jamaica and Grand Bretaíia; whole generation of young British co- lar bands formed reggae in recent afias by example, Cimarons, Steel Pulse, Matumbi, Black Slate, Aswaad). It is formulated in a unique style and a language uni- co: Jamaican dialect, thus ghost "oxtail" to Love 'and mysteriously declined, "dismantled" and re- 50 Subculture SOME CASE ESTUDlOS 51 made on the route between Africa and the West Indies. Adopt slow rhythms and heavy, taciturn. It rocks dulcemen- you to take a more dominant bass line, while more austere than dei rocksteady. 2 Building your rhetoric is more dense and less diverse origins, in emanates largely from two sources: an oral culture ca- characteristically Jamaican and equally characteristic appropriation of the Bible. There dei pen-marked items tecostalismo Jamaican of "possession by the word" and the invocation and response scheme linking preaching ai Dor and his congregation is reproduced in reggae. ' The reggae addresses a community in transit through retrospective series of parameters (movement, ras- tafari [see p. 53-60], the subject dei Return to Afri- ca), inverted reflection of the historical sequence of the mi- Migration (African-Jamaica-Oran Britain), It is the living record of a people dei trip ---- <him passing the slavery to serfdom-trip that can be traced in the verses of the inimitable dei structure reggae. Africa is echoed in the reggae through its Percussion feature. The voice of Africa in the West Indies has traditionally been identified with the insurrection and, where possible, silenced (see Hall, 1975). In concrete to, the safeguarding of African traditions, as drums, was interpreted in the past by the self- authorities (Church, colonial governments and even some 'Postcolonial') as inherently subversive,as a symbolic threat to law and ordered these work proscribed conditions were judged not only antisocial and with- trary aI cnstiano spirit, but openly and radically pagan. Suggested unpronounceable foreign rites, positive bilitaban illicit alliances and rancorous discord smelling future days. Pointed to the darkest of rebellions: the celebration of blackness. Le restituían to that "Africa deported "to the" continent adrift ", a privi- legiado within black mythology. And the existing single tance of that mythology was enough to instill fear in- menso in the hearts of some white slavers. So came to represent Africa for blacks dei Caribbean forbidden territory, a lost world, a History left to the mercy of conflicting mi- Western cough of childhood innocence and evil Consus dei- ai substantial man. He became an unrestricted continent Mental located at the opposite end of slavery. There stood a place where all values and anti-utopian ai European scope of dispossessed blacks could begin to congregate. And paradójicarnente, would be the Bi- --- blia civilizing agent par excellence-the source of these alternative values and those suefios me a life- jor. Rastafarianism was where these two nuclei symbolic (Black Africa and the Bible dei Man Blan- co), as ostensibly antithetical, were integrated with the maximum effectiveness. To understand how it was possible convergence as heretical, and how the meta-message of Christian faith (i love submission) was so radically transcended, we must first understand how it is transmitted tió that faith Jamaican blacks. The Bible is a driving force for both the mu- Music reggae to popular consciousness in Antillean general. In the past, the colonial authorities had used the Scriptures to instill Western values and to introduce among Africans European notions culture, repression, soul, etc.. Under its auspices sacred prices would reach civilization: Western culture cum- 52 Subculture Case studies 53 pliría its mission of conquest by divine command. His- tempted by the persistent dualism of biblical rhetoric (the "Black Satan" and the "Lamb of God-nie-white see '), slavery could flourish with relative consciousness tively clean, transforming aI 'wild diligent servant-in People and filing the order and the divine virtues among Africans dispossessed and his rebellious "nature." However, the internal colonization could not be but partial and imperfect. Over the became afies increasingly evident among the hollow practice is- slavery and the Christian ideology that initially "explained ed "Contradictions became increasingly diffi- cult to contain. It was inevitable that the black community empezase to seek his own reflection in the biblical texts: the openness of the religious metaphors invited as many identifications. The Bible also had its dark side: an 'Africa' that lay dormant and forgotten dellenguaje inside white Amo Dei. Reading between lines, one could make the text free that Africa, the redeemed and returned to the "virtuous suffering" Of course, the biblical story readily admits in- interpretations exclusively black: Specifically, offer- ce a range of suitable metaphors to express the condition of the working class and poor black Antillean (Ba- bilonia, the suffering Israelites) and a complementary series Taria metaphorical response to the problems defined nen that condition (release of the Righteous, punishment The wicked, DEI Judgment Day, Zion, the Promised Land da). Catalogs with precision and recall tests and tribulations of slavery (the history of the nation ju- day) and recommends an immediate and internal "cure-de open wound between pain and desire (through faith, grace, the Holy Spirit, etc..). The deeper layers two West Indian consciousness were influenced not only by specific archetypes but modalities ca- characteristics of speech that usually convey (Parable, aphorism, etc.), Providing frameworks Reference completely flexible and expressive. The solution rastafari Thus, the Bible was merged with oral culture Jamaica, playing a primary semantic function maria, acting as a literary model (the Word of God). In the Bible you can "make equivocal mean- mind all things "(Alfred Jarry, quoted in Shattuck, 1969). It means that the highly ambiguous for co- black community with absolute immediacy explain his position tion subordinated within an alien society. Rastafarians believe that the rise of Haille Selassie the throne of Ethiopia in 1930 was the fulfillment of the secular and biblical prophecies about the imminent fall of "Babylon-(ie, white colonial powers) and the liberation of the black races. Makes sense that a tradition of fervent hetero- doxy as this, which generated many readings "contained- of material conditions misérrimas jamaica- us, allthough producing Rastafarian solution: the gesture appropriation to tear the black pearl oyster European to discover an "Africa" stranded between pages of the Bible. Well Rastafarianism is a read- ra that threatens to challenge the sacred text itself, with challenge the very PaIabra Dei Father. 54 Subculture Case studies 55 The profound subversion of Religion dei man God summons white in Ethiopia and ai 'suffering' ne- gro in Babylon has been particularly attractive for both working-class youth in the ghettos of Kingston and the communities of Greater Antillean Bretaüa, given the context, explanations abound. Per- trechado with his "dreadlocks," and his "righteous anger", the rasta- man dramatically resolves contradictions materials that oppress and define antilla community- na. He 'decrypts the sufferation, key term in the vocabu- Lario dei expressive culture ghetto, * naming their historical causes (colonialism, economic exploitation) and promising liberation through exodus Dei 'African ca ". Ei is the living refutation of Babylon (that is, the contemporary capitalist society), which does not deny history that was stolen. Stubborn and opinionated, makes poverty and exile "signs of greatness', symbols ** esteem, notes that \ levarán Africa back ai and Zion when Babylon be thrown down. And, even more im- portant, draw their "roots" in red, green and gold, *** di- dissolving the abyss of centuries separating the community Antillean of his past and a positive assessment of its blackness. Until the late sixties least the dreadlocks were persecuted by accentuating those differences Sufferation: disease, poverty, tribulations degree end. (N. dei th.) ** "The most sordid signs became for me in the sig- us of the greatness "Genet, 1967. *** The colors of the Ethiopian flag stamped on articles tandispares as badges, jackets, shirts, sandals, tams (Wool hats), sticks (vvaras corrective '). of race and class that the newly independent Government of Jamaica was trying desperately to hide. "How- go under the most favorable of Manley? the ras- tafaris were given some recognition that marks the beginning of what was described as a "cultural revolution tural "(interview with Stuart Hall, Radio 3, July 1977), widespread displacement in schemes de- industrial and ideological development "receding Europe and America to approach Cuba and the Third World. This shift coincided point for point with the evolution of popular music industry ja- maicana, and reggae has proven to be an ideal for the "post- rasta. EI reggae andthe Rastafarianism Even disks ska early sixties under the 'rudeness' (Rudeness) light and compass and point- zante, ran a strand of Rastafarianism (Don Drum- mond, Reco, etc.) that became increasingly palpable as the decade progressed, until the quota rasta within dei reggae began to set, more or less ex- sively, the direction the music would take. The reggae began to slow his pace to adopt a metabolism almost African.The lyrics shifted to the Jamaican consciousness, while his arti- lation was going to evaporate in blurring "Dub-" and finally being replaced by the "talk-over" The "dread" (fear), the ganja (Marijuana), messianism This reggae 'Heavy' rhetoric of blood and fire, turbulent pace can be attributed to the influence ras- * 56 Subculture Case studies 57 ta. And it was largely through Dei reggae, interpretation do in 'sound-systems "(nightclubs frequented by young- YOUNG working class) and only available to local through an underground network of small retailers, as the Rastafarian spirit, the "dreadlocks-and ethnic-identity nica is communicated to the members of the community Greater Antillean Bretaüa. For black youth unemployment, the "heavy dub" and the "rockers"! "were an alternative soundtrack, thousand sometimes preferable aI music that plagued the new malls where they spent the day without ha- cer anything, *subject to random tyrannies Dei "their". ** But of course, the primitive religious meanings Rastafarianism Dei suffered in the transition adjustments. Somewhere between Trenchtown and Ladbroke Grove, Rastafari worship had become a 'style', a expressive combination of locks (Braids), Camouflage Khaki and "grass" he said aloud alienation ex- perimentada by many young black British. The alienation could barely avoided: it was recorded in the lives of young working-class West Indians as poor housing, unemployment and police harassment. Already 1969 they knew that their white counterparts were five times more options to find skilled jobs (Ohserver, July 14, 1968). Porlo other along sixty relations with the police had seen- nest steadily deteriorating. Mangrove EI process, in See Corrigan, 1976, who argues that the main problem ma experienced by "boys" is like "killing time. " ** Arrested under the Act "suspects" (Suspec- Ted Persons): see Time Out, August 5, 1977. * 1969 marked the beginning of a long series of bitter con- confrontations between the black community and the authorities (Carib process, the process Oval Carnival 1976) leading to a progressive polarization. It was during this period of growing animosity in a time when the conflict between young blacks and the police was openly acknowledged in the press, when music reggae began treating imported di- directly the problems of race and class and revive African heritage. EI reggae and forms that preceded it had always had alluded to these problems ma- biased manner. The mediation between opposing values discussion curred through a series of archetypes rebels the "rude boy "," the gunman, the Dodger, etc., who remained strongly linked to particular and tended to celebrate status individual of the revolt. With the dub and heavy reggae, this rebellion multiplied circulated: was generalized and theorized. Thus, the I- roico rude boy immortalized by the ska and rocksteady - The offender lonely, desperate, throws against implacable authority was supplanted as the core identity by Rastafarian who breaks the law in a plane deeper and more subtle while. The rasta not only put aI endpoint somber solo cycle rejection and condemnation officer in the context of Jamaican history absent but banished him forever moving the conflict to Elsewhere, the forgotten areas of everyday life na. AI put into question the neat joints DEI sense (the aspect ellenguaje, etc.), the rasta led the crusade beyond obvious Dei the battlefield law and order to the realm of the "obvious" itself. It was here, literally in the "skin-social formation where 58 Subculture SOME CASE ESTUDlüS 59 frankly the Rastafarian movement was more innovative, system polarities refracting white-black, ha- ciendo of blackness as a positive sign, an essence-pleted rich in meaning, a lethal weapon while sanctioned by divinity. EI adjustment process that intensified the interiorizándolo conflict was reflected in the music and found its mirror image in the musical form. As already said, reggae became darker and African dialect more impenetrable, more obvious threat. At the same time, "Orange Street Battles" (<< Battle [s] on Orange Street "album ska Prince Buster), object-lite ral, bloody and, despite everything, humorous chronic sixties, were replaced by a generalized "War in Babylon" "<War inna Babylon" Max Ro- meo, Island, 1976). This "war" was twofold: was fought in tor- not ambiguous issues a series of designated relationships both real and imaginary (race-class nexus / Babylon economic exploitation / suffering Bible) was both real and metaphorical battle, he described forms a world mired in an ideological maraíía where appearance and illusion were synonymous. Clearly, the war also had its dubious com- compensations: a feeling of solidarity and projects to, an identity, an enemy more or less clearly defined. Even the tension between violence and religion as possible "solutions" could decrease if the con- conflict between "Cops and Robbers" "that terrifies the nation with their weapons and ammunition-'<Police and Thieves "Ju- Murvin juniors, Island, 1977) was considered not only as complement but as the meaning the bloodless battle fought by the Rastafarians in the ideological field. This shift was much easier the more moved away one of the original sources dei reggae and Rastafarianism. In Great Britain, in each "sound-sys- tem 'local, in every major city where immigrants immigrants had settled in sufficient numbers, a army of righteous beings, victims militants themselves congregate Garia to swear allegiance to the flag of Ethiopia. EI "sound-system-was perhaps perhaps more than any other institution in the lives of work-class West Indians jadora, ellugar where blackness could be explored of for- more comprehensive ma, where better and could freely expressed. For a community besieged by the dis- discrimination, hostility, suspicion and the blindest incomplete understanding, the "sound-systemx came to represent, on especially for young people, a valuable free sanctum outside influences, whose black heart beats, if- by following the rate unchanged dei dub, could return you to Africa. In clubs like the Four Aces, in Seven Sisters Road, north London ai, an exclusively public black eyes looked into Babylon face to face resonant line drawn by a low trans-turn cover by 1000 watts of power. The energy almost po- days with fingers touching. Hung in the air, invisible and electricity, channeled by a battery of speakers fa- home manufacture. Was present in all and each of dei spells 'toast'. "In an atmosphere of sound vi- brante, smoky and Nemesis, did not cost ima- ginar that "Judgement Day dei-was just around the corner, that when, finally, "shine the relám- payment ", the" weak heart would fall and would just black standing »« <Lightning Flash "Big Youth, Klik, 1975), blin- as lived by fear, "forgotten his former suffering ment. 60 Subculture CASE ESTUD10S ALGUNüS 61 That was how the 'sound-system' became associated with Stronger forms and "entrenched" Dei reggae. The two struck up a mutual dependence, and indeed was- rum, to all intents and purposes identical. The music had to be- been virtually banished from the airwaves. I could only vi- Thanks vir ay by a bulky computer network and cables, valves and microphones that were the "system ma "and that, although legally owned by an em- Single presario, were in a much more pro- community-owned farm. And it was through the music, rather than through any other means, as communication with the past, with Jamaica and is as- to Africa, considered vital for the maintenance of black identity was possible. EI "system" let flu- yese the sound, the sound was intimately linked to the notion of "culture" and if someone attacked aI system, in- tonces the community itself felt symbolically threatened. EI system thus became sacred land, territoryto defend against possible contamination of white groups. The police interference was, of course, harshly received as an insult and in some ca- cases the mere presence of the police was enough to unleash the violent reprisals of black youth. The riot- bios of Notting Hill in 1976 14 and the incident Dei Carib Club in 1974 15 can be interpreted in this light, as symbolic defenses Dei community space. Exodus: a journey in two directions Fortunately, the white community relations generally not used to be so tense. In certain areas of London, At least, there was a whole network of underground channels- ranean which for years had connected margins of the indigenous population with their counterparts in the sub- West Indian cultures. Open from the beginning aI traffic illegal "grass" and jazz, those were the internal channels basis for much broader cultural exchanges. EI time and a common experience of deprivation, the lives spent in proximity around resemblance joint to concerns, estrecharían ties. Even preserve- do each his own distinctive way, the two cultures in their shared loyalties tuned to fa- ily and the street, aI pub and aI neighborhood. With significant ex- exceptions (Nottingham and Notting Hill in 1958, and Hoxton some areas dei East End in the seventies), began to di- bujarse a pattern of relatively peaceful coexistence. Fifties and early sixties were the best cn time this regard. In general, the first generation of West Indian immigrants had too much cultural space ral in common with their white working-class neighbors to allow the development of open antagonism cough. Anglophiles declared even when they were "in their Home »Jamaica, shared the same objectives, looking ban the same amusements (a pint of beer, a game of darts, a dance on Saturday night) and more Alia Dei foreign accent, resorted to the same "language- dei je fatalism ', 16 resigned to its lower position, with- trusting that their children would enjoy better prospects, better lives. Things, of course, did not improve aI rit- mo scheduled early seventies and full employment seemed a remote possibility indeed, a moment little remembered today, not at all representative of British economic trajectory since the war. 62 Subculture Case studies 63 Meanwhile, black niíios born and educated in Great Britain felt much less likely than their parents to accept the inferior status and narrowness of op- tions open to them, nor to submit to the mainstream definitions of blackness. The reggae sumi- Minister core around which could crystallize another culture, another set of values and definitions of one same. Such changes were subtle in the is- Linden black youth, the gait, the ways, the vo- ces appeared, almost overnight to maiiana, less in- glesas. Even moving mode of young black new trust betrayed: a 'fresh' more aware cient, more elastic, less shuffling. "El costumes had also experienced a number of sig- nificant adjustment over the years. The aspirations tions of the first immigrants resulted in the tra- jes rainbow mohair and ties with drawings, bright patterned dresses and shoes cha- leading role in his arrival in Great Bretaíia, Each snowy cuff reflected a desire to succeed, to "leave ade- Lante "in traditional terms dictated by the white society, while, with tragic irony, all hopes were actually fit inadvertent mately betrayed by the stridency of each sleeve American, overly gaudy and garish for British tastes of the time. Thus, the de-dreams and senganos of a generation were enrolled in the own court (as ambitious as unlikely) of the garments with which chose to make his entrance. The trip to Grand Bretaíia was, like most voluntary migration, an act of faith: an exodus. Exi- Gió a specific combination of motivations against- dictory: less anxiety desperation or when the host country, faith in the efficacy of the action, desire elevate the status and confidence that the Motherland recom- nocería their obligations, would welcome and recom- His lost children would think. In the first wave of immigrants, mostly composed of skilled and semi-skilled men, the momentum of success was tempered by the conservative conservatism: the belief that Great Britain was bound by decency and justice that would normally be attributed Buia in Jamaica, to provide a reasonable standard of living those willing to work. The vast ma- majority, the West Indian immigrants of the fifties wanted jobs, houses, respectability, a place for his family settled once and forever. On the other hand, those who came later, in the sixties, used care- cer qualification and perhaps were more rotundamen- you desperate: dissatisfied with how little Jamaica had to offer (Hiro, 1972). For them, moving to England represented a desperate attempt arafiar- you something valuable to life, while a solution "Ma- cal "to their problems. Perhaps because they had less than lose, put more into play with their transition from Greater Antilles to Bretaíia: hopes of character and intensity Dad almost religious. Therefore, the disappointment that befell on this second wave of immigrants was, in identical measure, deeper, more radical and expressed with ma- greater immediacy. In any case, while the immigration migrants began to congregate in the cin-impaired peripherals polecats major cities of Great Bretaíía, began to emerge a new West Indian style. Di- eho style was less painfully limited by the 64 Subculture SOME CASE ESTUDlOS 65 British influence, less torn between sobriety and "co- value "and the idea behind éllatía (unwelcome soft eyes cos) that failed Great Britain when deliver the promised goods, and that immigrants, disenchanted, had thrown in the towel. On the outskirts of West Indian society, ai least, produced significant changes look. Rustler and Street types, perhaps spurred by the rise of clubs and black nightclubs in the mid-sixties, began take care of their appearance, combining hats, sunglasses and Italian suits to create an Indian equivalent dei look "Soul brother" of the United States; clothes cefiida, agile, nevertheless black and urban. This Soul Brother i moved pace with the sleek lines dei jazz, the ska and r & b nor- teamericano. Reproduced the timbre and the scansion of these forms in his gait and his slang. I tried to shelter- is, in dark interiors, dei world of "normal people" and whites. Thus, reread their own ills and caribefía became tacky in the main statement ples and foreign, in sign of his Otherness. It was in good- na measure under its auspices as blackness is recovered Ro and i was symbolically reach of young Antilleans. This would leave blackness and deployed from a through the music of the sixties; emerged in the jazz of vanguard (John Coltrane, Miles Davis, Pharoah Saun- Sanders, Archie Shepp, for example), and (most importantly for our purposes) in the duh and heavy reggae " Naturally, this phenomenon had its visual corollary in the locker room. In the seventies the "youth" was developed oping unique and inimitable style: a form refracted aesthetics of Rastafari, copied from the covers of the al- Imported bumes reggae and declined to meet the needs of second generation immigrants tion. Rastafarianism was a mediated, ADO despoj almost all their original religious meanings: a distilled hand, a highly selective appropriation all internal elements ai Rastafarianism which stressed the importance of resistance and black identity, and served to put ai black man and his "queen" of salt- vo of the dominant white ideology. EI whose central axis pivoted around all the style rasta was a difference li- laterally registered in the EIP dei black people, and that di- Conference would spread, be prepared, be made through image. These young black men who passed ai "Humble Lion» 19 began cultivating
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