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Prévia do material em texto

A Classroom Path to Entrepreneurship
The college campus, it turns out, can be an ideal incubator for hatching small businesses. 
Nanina's Gourmet Sauce, a pasta sauce company based in Belleville, N.J; was started, for instance, in 2005 by students taking an entrepreneurship course at Monmouth University in West Long Branch, N.J. 
Nanina's products are now sold in nearly 400 supermarkets and gourmet shops in New Jersey and Manhattan, and the company's director of operations is 23-year-old Nick Massari, a student in that class. 
The course at Monmouth is one of thousands of similar offerings on campuses across the United States. Undergraduate courses in how to start and run a small business are becoming as ubiquitous as Economics 101. Gone is the conventional wisdom that running a small business cannot be learned by sitting in a classroom. 
According to the Kauffman Foundation in Kansas City, Mo., more than 2,000 colleges and universities now offer at least a class and often an entire course of study in entrepreneurship. That is up from 253 institutions offering such courses in 1985. More than 200,000 students are enrolled in such courses, compared with 16,000 in 1985. 
The Monmouth course, started in 2005 and taught by John Buzza, a successful food industry entrepreneur who decided to devote his energy to teaching, went well beyond textbooks and lectures. 
That first year, Professor Buzza brought along with him a real-world challenge. A chef he had worked with at Nanina's in the Park, an Italian restaurant and catering company in Belleville, had created a tomato pasta sauce that customers were always asking for, but he had neither the time nor the skills to turn the idea into a business. Instead, Professor Buzza gave his class the assignment of starting a pasta sauce company. 
"We had no idea how to begin," Mr. Massari said. "But instead of getting lectured on how to do it, we went out and did it." The class of 35 students was split into five operational teams: sales and marketing, finance, information technology, research and development, and production. They spent significant time researching the market, creating a business plan, revising the plans and carrying out a blueprint for getting the pasta sauce on supermarket shelves. The next semester, they took a course in small-business management where they learned to run the nascent company as a business.
The company began shipping its sauce in January 2006, and Mr. Massari, a stellar college infielder who had signed a baseball contract with an independent ball club when he graduated, was asked by the owner of Nanina's to take over the embryonic business. Giving up his long-shot baseball dreams, Mr. Massari jumped at the opportunity. "I had always thought about owning my own business," he said. 
Question: 1 of 14
Who started Nanina's Gourmet Sauce?
	
	Professor Buzza
	
	Mr. Massari
	
	Kaufmann Foundation in Kansas City
	
	the students in Professor Buzza's class
	
	a group of students who used to eat at Italian restaurants
Question: 2 of 14
In American Universities, entrepreneurship courses are
	
	less important than Economics 101.
	
	taught according to a theoretical perspective.
	
	as popular as a basic Economics course.
	
	only thought in New Jersey and Manhattan.
	
	less popular than Finance and Operations.
Question: 3 of 14
Professor Buzza is
	
	a scholar in the field of Business Administration.
	
	the only owner of Nanina's Gourmet Sauce.
	
	a successful former entrepreneur.
	
	the owner of an Italian restaurant.
	
	the Dean of Monmouth University.
Booth shoots President Lincoln
Abraham Lincoln and wife Mary Todd Lincoln were going to attend Laura Keene's performance in Our American Cousin. The Lincolns were under much stress, put on them by both the war and the death of their son in 1862. Also, President Lincoln had been made nervous due to dreams which concerned his own death. Contrary to the information Booth read in the newspaper, General and Mrs. Grant had declined the invitation to see the play with the Lincolns. Several other people were invited to join them, until finally Major Henry Rathbone and his fiancée Clara Harris (daughter of Senator Ira Harris) accepted the invitation.
The President and First Lady arrived at Ford's Theatre after the play began, Lincoln had been delayed at the White House by Missouri Senator John B. Henderson who successfully appealed for a pardon for George S.E. Vaughn who had thrice been convicted of espionage for the Confederates and was sentenced to die. It was Lincoln's last official act as President. The couple was led to the presidential box, where Lincoln was seated in a rocking chair on the left-hand side. The show was briefly paused to acknowledge the presence of the President and First Lady, who were applauded by the audience.
At about 9:00 p.m., Booth arrived at the back door of Ford's Theatre, where he handed the reins of his horse over to a stagehand named Edman Spangler. Spangler was busy, so he asked Joseph Burroughs, known as "Peanuts," for the snacks he once sold in the theater, to hold the horse. As an actor at Ford's Theatre, Booth was well known there and he knew his way around. He entered a narrow hallway between Lincoln's box and the theatre's balcony, and barricaded the door. At that point, Mrs. Lincoln whispered to her husband, who was holding her hand, "What will Miss Harris think of my hanging on to you so?" The president replied, "She won't think anything about it." Those were the last words ever spoken by Abraham Lincoln. It was now a little after 10 p.m.
Booth knew the play, and waited for the right moment, one where actor Harry Hawk would be on stage alone, where there would be laughter to muffle the sound of a gunshot.
Booth shot the president in the back of the head. Lincoln slumped over in his rocking chair, unconscious.
Question: 4 of 14
Lincoln and wife were going to
	
	the Central Park.
	
	Ford's Theatre with General Grant and wife.
	
	Ford's Theatre with Major Rathbone and his fiancée.
	
	The Opera House.
	
	Missouri with Senator Henderson.
Booth shot Lincoln
	
	at the end of a play.
	
	when he just arrived at Ford's Theatre.
	
	at the beginning of a concert.
	
	when Harry Hawk was on stage with Sarah Bernard.
	
	when Harry Hawk was performing a monologue.
Lincoln arrived late because
	
	he was with his son.
	
	he was with his daughter Clara.
	
	he had a meeting with a Missouri Senator.
	
	he had a meeting with Edman Spangler.
	
	he was afraid of leaving his house since he dreamed about his own death.
Question: 7 of 14
Booth was well known at Ford's Theatre because
	
	he was an actor there.
	
	he sold snacks there.
	
	he was a prestigious play writer.
	
	he designed the building.
	
	he took care of the horses there.
Handbagged
The online auctioneer braces itself for some court decisions in France
HIGHFASHIONX, a retailer on the American website of eBay, an online auctioneer, is offering 52 handbags, belts, necklaces, rings and pairs of shoes from the house of Chanel. It also displays something even more exclusive: an apology from Chanel's lawyers. The luxury-goods firm had accused HighFashionX of selling fakes, but its wares were in fact all genuine.
The incident is part of a war between luxury-goods firms and eBay over counterfeit goods-a war that is about to intensify. On June 30th a French court will rule on a lawsuit brought against eBay in 2006 by LVMH, the world's biggest luxury-goods firm, which is demanding damages of ?20m ($31m). Further rulings are expected on court cases brought against eBay by Dior Couture, a fashion house, and by L'Oréal, a cosmetics firm. For its part, eBay is launching a campaign in Brussels against firms that, it says, are stifling the development of e-commerce in Europe.
A few years ago sellers on eBay were mostly private individuals flogging second-hand goods. But now eBay is increasingly used by professional retailers selling new items. Many of them sell fakes. LVMH claims that outof 300,000 products labelled Dior and 150,000 Louis Vuitton handbags offered on eBay in the second quarter of 2006, fully 90% were fake.
"We don't make any money from sales on eBay," says Cheryl Solomon, general counsel of the Gucci Group, "but we have to tell people that their bag isn't real, that we can't help them get their money back, and we become the bad guys." A cottage industry of authenticators has sprung up around eBay and other online auction sites: MyPoupette.com, for instance, charges consumers a fee to examine online photos of handbags and other items before they submit their bids.
EBay takes a small percentage of the value of every sale on its site, as well as a flat fee, and thus earns money from counterfeits sold on its site as well as genuine items. Mindful of its reputation, eBay has stepped up its efforts to fight counterfeiting in recent years. As well as its peer-review system, which allows buyers to rate sellers, it has another scheme, "Verified Rights Owner" (VeRO), which invites brand-owners to notify it of counterfeit goods. Suspect items are then taken off eBay's websites until their provenance can be proven, usually within hours. But luxury-goods firms say VeRO is not enough. They want eBay to take more responsibility for rooting out fakes. The Union des Fabricants in Paris, an anti-counterfeiting group, wants eBay to use its database of names and postal addresses of sellers to identify and ban professional counterfeiters.
"We have 2,000 employees worldwide fighting fraud," says Alexander von Schirmeister, head of eBay in France, "and if we have to do much more, you have to wonder to what extent our business model can exist." With the support of Meglena Kuneva, European commissioner for consumer protection, and three members of the European Parliament, eBay will argue in Brussels that the internet has been unfairly portrayed by luxury-goods firms as the root cause of counterfeiting. It wants the European Commission to rewrite the rules on "selective distribution", which allow manufacturers to control how their products are sold online. The rules, written before the internet took off, are now stifling e-commerce in Europe, eBay argues.
But however much support eBay can drum up in Brussels, it is unlikely to distract attention from the forthcoming decision in LVMH's lawsuit. On June 4th eBay lost against Hermès, another French luxury-goods firm, which had sued it for selling counterfeit handbags. Now other firms are waiting to hear the results of the LVMH, Dior and L'Oréal cases against eBay, says Marc Antoine Jamet, chairman of the Union des Fabricants. If eBay loses, he says, "we will probably see many more brand-owners filing similar suits."
Question: 8 of 14
How has eBay's business model changed over the years?
	
	eBay has attracted more customers than ever before.
	
	There has been an increase of professional retailers selling second-hand goods.
	
	There has been a major increase in sales of new items compared to second-hand goods.
	
	There has been a significant increase in sales of new items by professional retailers.
	
	Sellers on eBay have been mostly professional retailers compared to private individuals.
Why are the rules on selective distribution stifling e-commerce in Europe?
	
	Because manufactures can decide how to sell their products.
	
	Because rules give little control for manufactures fighting counterfeiting.
	
	Because rules take way from manufactures the control of how their products are sold online.
	
	Because they were written before the internet took off.
	
	Because rules take away from distributors the control over what they sell online.
Question: 10 of 14
What is the main consequence of eBay's losing the LVMH's lawsuit?
	
	It may attract the attention of other brand-owners.
	
	Online counterfeiting might decrease.
	
	Other brand-owners will file similar suits.
	
	Other brand-owners will feel encouraged to also suit eBay.
	
	eBay's business model might be put at risk.
What is luxury-goods firms' main argument for suiting eBay?
	
	Increasing sale of counterfeiting items on eBay may damage luxury-firms' brand reputation.
	
	These luxury-goods firms cannot help customers who demand refund for buying fake items at eBay.
	
	These firms do not make any money from sales on eBay.
	
	Counterfeiting is stifling the development of e-commerce in Europe.
	
	eBay earns money from counterfeits sold on its site.
Question: 12 of 14
What is eBay's main argument to defend itself against lawsuits?
	
	eBay has taken several actions to fight counterfeiting in recent years.
	
	Investing even more in fighting counterfeiting may put eBay's business model at risk.
	
	Internet is not the root cause of counterfeiting, as luxury-goods firms want to portray.
	
	It is unfair to expect that eBay can inspect all the items sold on its site.
	
	Counterfeiting is everywhere, not only in the internet.
Question: 13 of 14
Why have Chanel's lawyers apologized to Highfashionx?
	
	Because not all Chanel's items sold at Highfashionx were fake.
	
	Because Chanel was too harsh on their accusation.
	
	Because the wares sold at Highfashionx were not from Chanel.
	
	Because Chanel wanted to suit eBay not Highfashionx.
	
	Because Chanel accused Highfashionx without enough adequate proofs.
Question: 14 of 14
In the quote by Collier, "Envy lies between beings equal in nature, though unequal in circumstances", the main mechanism that explains envy is:
	
	Equality.
	
	Comparability.
	
	Inequality.
	
	Life circumstances.
	
	Beings' nature.

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