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Prévia do material em texto

Livro do professor
8o. ano
Volume 3
Livro de
atividades The digital world 25
6 Buying and selling 10
Livro do professor
Língua 
Inglesa
Fotos: ©
Shutters
tock/A-i
mage/ra
ngizzz
2 Livro de atividades 
File Edit History Tools Help 
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• Current events: now, right now, at the moment, 
as we speak, today.
• Upcoming events: next week/month, tomorrow, 
soon, the day after, later.
5
The digital world
Present continuous – present and future
We can use the present continuous to talk about current situations or things about to happen in the near 
future. Read the following text and pay attention to the expressions in bold. 
RANJ, Brandt. 3 reasons you should buy the old Echo Dot on sale for $30 — and why it’s ultimately a better value than Amazon’s updated $50 version. 
Available at: <https://www.businessinsider.com/2nd-generation-echo-dot-better-than-3rd-generation-2018-10>. Accessed on: 22 Feb. 2019.
Amazon is selling the second-generation Echo Dot for $29.99 right now [...].
present situation (ongoing or happening at the moment of speech)
Amazon’s [...] third-generation Echo Dot is releasing next week [...].
future situation (happening in the near future)
The structure of the present continuous is very simple: verb be + main verb with -ing. Check it out:
Affirmative
We are developing a new app this year.
subject + be + verb with -ing
Negative
My cell phone isn’t working.
subject + be (not) + verb with -ing
Interrogative
Are you talking to a robot?
be + subject + verb with -ing
Time expressions
To make it clear if we’re talking about the present or the future, we can use time expressions.
https://www.businessinsider.com/2nd-generation-echo-dot-better-than-3rd-generation-2018-10
3 REASONS YOU SHOULD BUY THE OLD ECHO DOT [...]
Amazon’s newly announced third-generation Echo Dot is releasing next week, but 
the second-generation may actually be a better choice for most people. [...] Amazon is 
selling the second-generation Echo Dot for $29.99 right now, it’s the lowest price ever. ©
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3 Língua Inglesa – 8o. ano – Volume 3
a) 
b) 
c) 
d) 
e) 
f) 
g) 
h) 
1. Label the images related to technology.
Activities
 QR code keyboard 
 attachment laptop 
 mouse browser 
 wi-fi touch screen 
2. Now, choose three items from activity 1 and write a sentence mentioning each of them. Follow the 
example.
• QR code
You have to read the QR code with a special app.
Answers will vary.
3. Do the following sentences show an action in progress (P) or a future arrangement (F)?
a) ( P ) Emily isn’t reading a paperback novel. I can see she’s using her tablet.
b) ( F ) My computer is getting fixed tomorrow morning.
c) ( F ) Claire and Thomas aren’t attending the same tech classes next Friday.
d) ( P ) Right now, my phone is charging in the living room.
e) ( F ) Is Susan coming to help you with your presentation tonight?
4. Choose the best option to complete the following sentences.
a) Dayane is testing her new camera this / before / last afternoon. 
b) Am / Is / Are Rafael vlog / vlogging / vlogs today?
c) The IT staff updates / updating / is updating the school lab very soon.
d) Michele doesn’t text / not texting / isn’t texting because her phone ran out of battery.
e) Aaron is going to the tech conference next / last / soon Monday.
©Shutterstock/Cosmic_Pony
©Shutterstock/Aha-Soft
©Shutterstock/Coprid
©Shutterstock/Babiina
©Shutterstock/GreenLandStudio
©Shutterstock/Guteksk7
©Shutterstock/IIIerlok_Xolms
©Shutterstock/Iconvectorstock
4 Livro de atividades 
File Edit History Tools Help 
Go Links
Read the article and do activities 5 to 13.
 ownership: posse.
ubiquitous: universal, onipresente.
throughout: ao longo de.
roughly: aproximadamente.
http://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018
TEENS, SOCIAL MEDIA & TECHNOLOGY [...]
Most notably, smartphone ownership has become a nearly ubiquitous element of teen life: 95% of teens now report 
they have a smartphone or access to one. [...] 
The survey also finds there is no clear consensus among teens about the effect that social media has on the lives of 
young people today. Minorities of teens describe that effect as mostly positive (31%) or mostly negative (24%), but the 
largest share (45%) says that effect has been neither positive nor negative.
These are some of the main findings from the Center’s survey of U.S. teens conducted March 7-April 10, 2018. 
Throughout the report, “teens” refers to those ages 13 to 17. [...]
A growing share of teens describe their internet use as near-constant
As smartphone access has become more prevalent, a growing share of teens now report using the internet on a 
near-constant basis. Some 45% of teens say they use the internet “almost constantly,” a figure that has nearly doubled 
from the 24% who said this in the 2014-2015 survey. Another 
44% say they go online several times a day, meaning roughly 
nine-in-ten teens go online at least multiple times per day.
There are some differences in teens’ frequency of internet 
use by gender, as well as race and ethnicity. Half of teenage 
girls (50%) are near-constant online users, compared with 
39% of teenage boys. 
45% of teens say they’re online almost constantly
% of U.S. teens who say they use the internet, either on a 
computer or a cellphone ...
Almost 
constantly
Several 
times a day
Less 
often
2018 45 44 11
2014- 
2015 24 56 20
Note: “Less often” category includes teens who say they 
use the internet “about once a day,” “several times a week” 
and “less often.”
Source: Survey conducted March 7-April 10, 2018. 
Trend data from previous Pew Research Center survey 
conducted 2014-2015.
“Teens, Social Media & Technology 2018”
PEW RESEARCH CENTER
ANDERSON, Monica; JIANG, Jingjing. Teens, social media & technology 2018. Available at: <http://www.pewinternet.org/2018/05/31/teens-social-
media-technology-2018/>. Accessed on: 19 Sept. 2018.
5. Complete these summary sentences using words from the article.
a) Internet use might differ according to gender , race and ethnicity.
b) The number of teens who almost constantly use the Internet has almost doubled 
from 2014/2015.
c) The survey found out that nine -in-ten teens are online several times a day.
d) Undoubtedly, teenagers’ lives are connected to the use of smartphones .
e) When asked about how social media influences their lives, most teens believe it has neither 
a positive nor a negative effect.
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5 Língua Inglesa – 8o. ano – Volume 3
6. When did the Pew Research Center run the latest research?
a) 2014.
b) 2015.
c) 2017.
X d) 2018.
7. Who was interviewed by the Pew Research Center? 
a) Only teenage girls.
X b) American teens.
c) Online users.
d) Minorities of teens.
8. How old were the interviewed teens? 
a) 12 to 19 years old.
X b) 13 to 17 years old.
c) Under 15 years old.
d) Over 15 years old.
9. How many teens had a smartphone or access to one?
a) Forty-four percent.
b) Forty-five percent.
X c) Ninety-five percent.
d) A hundred percent.
10. How many teens used the Internet almost constantly? 
a) Forty-four percent.
X b) Forty-five percent.
c) Ninety-five percent. 
d) A hundred percent.
11. How many teens went online several times in a day?
X a) Forty-four percent.
b) Forty-five percent. 
c) Ninety-five percent. 
d) A hundred percent.
12. In 2014-2015, most teens used the Internet 
a) all the time. 
b) almost constantly. 
X c) several times a day.
d) about once a day. 
13. In your own words, summarize the article Teens, social media & technology. What is it about? 
What are its main facts and figures?
Answers will vary. 
6 Livro de atividades 
14. Reorder the words to write sentences.
a) her devices – is – later on – Rachel – to our wi-fi network – connectingRachel is connecting her devices to our wi-fi network later on.
b) Larissa – right now – her feed – is – checking – ?
Is Larissa checking her feed right now?
c) commenting – my online friends – aren’t – my new status
My online friends aren’t commenting my new status.
d) is – updating – Louis – his username – as soon as possible
Louis is updating his username as soon as possible.
e) are – tomorrow – Andrew’s friends – coming to the party – ?
Are Andrew’s friends coming to the party tomorrow?
15. Check out Cynthia’s schedule and write sentences about her plans for today and for the weekend. 
Today Friday Saturday Sunday
Go shopping
Fuel the car
Pack
Drive to the countryside Fish in the river
Go camping
Kayak
Answers will vary. Suggested answers: Today, Cynthia is going shopping. 
She’s fueling the car and she’s packing.
On Friday, she’s driving to the countryside.
On Saturday, she’s fishing in the river and she’s going camping.
On Sunday, she’s kayaking.
16. Choose the best time expression to complete each sentence.
a) Leo is buying a memory card for his phone .
( X ) tomorrow ( ) yesterday
b) , Lucia isn’t writing on her blog so often.
( X ) Nowadays ( ) Last night
c) Are you updating your operational system ?
( ) a day ago ( X ) today
d) Stephen’s changing his password .
( X ) soon ( ) not so long ago
e) Brazil is moving forward in the technology field .
( ) last years ( X ) these years
f) I’m getting a new cell phone weekend.
( ) last ( X ) next
7 Língua Inglesa – 8o. ano – Volume 3
17. Write sentences using the present continuous and the following prompts.
a) Eduardo > graduate in computer science > very soon
Eduardo is graduating in computer science very soon.
b) My parents > not buy my sister a new tablet > today
My parents aren’t buying my sister a new tablet today.
c) I > share all my trip photos > as soon as I land
I’m sharing all my trip photos as soon as I land.
d) Helen > not come > tonight because she > update her vlog
Helen isn’t coming tonight because she’s updating her vlog.
e) Students > e-mail their homework > from Monday on
Students are e-mailing their homework from Monday on.
18. Complete the description of each occupation using words from the box.
codes new designs problems processes
protects software users websites
a) computer programmer: writes to create .
b) computer support specialist: helps solve software and/or 
hardware .
c) computer systems analyst: computer systems 
and .
d) database administrator: organizes, manages and data.
e) software developer: responsible for developing technologies.
f) web developer: creates .
19. Match the types of digital communication to their characteristics.
codes software
users
problems
designs
processes
new
a) Photo-sharing website
b) Social network
c) Vlog
d) Blog
Videos used to talk about a topic and/or to 
express opinion.
Text-based website where the writer expresses 
his/her opinions.
Used to share ideas, photos, videos and other 
media with a group of friends. 
Social media used to share photos and short 
videos.
protects
websites
8 Livro de atividades 
File Edit History Tools Help 
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Read the following article and do activities 20 to 24.
http://www.itpro.co.uk/strategy/29259/what-is-your-digital-footprint
WHAT IS YOUR DIGITAL FOOTPRINT?
A digital footprint is a trail you leave when using the internet. That email you 
sent this morning, the witty comment you left on someone’s Facebook feed, 
even that ‘like’ you clicked under someone’s Twitter post – it’s all recorded as, 
every day, you expand your digital footprint. [...]
There are two kinds of digital footprint: ‘passive’ and ‘active’.
Passive digital footprint
The former is made up of the information that tech companies harvest behind the scenes, such as browsing data, 
IP addresses and purchasing habits. This is often collected without us even knowing about it, and is used to target 
advertisements, build customer profiles and more. There are a number of ways to minimise how large this type of 
footprint grows, such as using proxies and VPNs, or using anonymising technologies such as Tor. [...]
Active digital footprint
The other kind of footprint is an ‘active’ digital footprint, which is the publicly-traceable information that you share 
on the web, including Facebook updates, message board posts and Twitter rants. [...] The most obvious example is in 
employment; when hiring a new member of staff, the vast majority of companies now look up potential candidates’ 
social media profiles. [...]
The best guidance is to be sensible. [...] Exercise good judgement and common sense, and your digital footprint will 
likely be fine.
 footprint: pegada.
trail: rastro.
witty: espirituoso.
former: primeira.
harvest: coletam.
purchasing: compras.
publicly-traceable: rastreável publicamente.
rants: reclamações.
good judgement: bom senso.
HELLARD, Bobby. What is your digital footprint? Available at: <http://www.itpro.co.uk/strategy/29259/what-is-your-digital-footprint>. Accessed on: 
19 Sept. 2018.
20. In your own words, explain what a digital footprint is.
Answers may vary. Suggested answer: Digital footprint is the trail of data we leave when we use the Internet, including e-mails we send 
and information we submit to websites, such as comments or ‘likes’.
21. How can we minimize our passive digital footprint? How about our active digital footprint?
To minimize our passive digital footprint, we can use proxies and VPNs, as well as anonymizing technologies. To minimize our active 
digital footprint, we have to be sensible and exercise good judgement when sharing information online.
22. What kind of digital footprint is used by companies to check the type of consumer we are?
( X ) passive ( ) active 
23. What do employers check when considering new candidates?
( X ) social media profiles ( ) browsing data and IP addresses 
©
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9 Língua Inglesa – 8o. ano – Volume 3
24. Go back to the article. Are the following sentences true (T) or false (F)? Correct the false statements.
a) ( F ) Not every Internet user has a digital footprint. It only exists if you send e-mails often.
b) ( T ) A digital footprint may be expanded depending on your online activity daily.
c) ( T ) Tech companies look for information to learn about users’ behavior.
d) ( F ) Shopping information is not relevant for tech companies.
e) ( T ) If you share information online, specially on social networks, it may become public.
a) Every Internet user has a digital footprint, as it includes browsing data, e-mails and other types of digital interaction.
d) Shopping information is very relevant for tech companies.
25. Solve the crossword puzzle.
2 10
1 S O O N 6 C
O T I
C 4 3 F O O T P R I N T
I Y M 8 I
A E O C Z
5 F L A S H D R I V E E
T R L N
N E 7 V L O G L
E R W
T D P
W A H
O Y O
R 9 N E X T
K E
Across
1. In the near future.
3. The trail of data we leave when we use the Internet is called digital footprint .
5. We can use a flash drive to store data and to transfer files from one device to another.
7. A vlog is a video-based blog.
9. When we say “ next week”, it means the week after the present one.
Down
2. We can share ideas, photos and videos in a social network .
4. The day before today.
6. The day after today.
8. We can call this device a mobile phone or a cell phone .
10. A digital citizen is someone who frequentlyenjoys and interacts in the digital world.
10 Livro de atividades 
File Edit History Tools Help 
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Buying and selling
6
Connectors
We use connectors to link words and sentences. Some connectors indicate order and organize the 
information in a sequence. Check the following examples.
PREPARING TO SELL PRODUCTS ONLINE: 
STEPS IN THE PROCESS
Last Updated: May 16, 2016 by Amanda Stillwagon In 
Sales
Thinking about selling products online [...]? If you’ve 
never sold online before, you have some things to 
consider and some decisions to make. In this article we’re 
going to cover selecting the right eCommerce solution, 
setting up a merchant account and other key points [...] 
Zoplay
March 25, 2015 at 3:04 am
Amanda,
Nice & Informative Post. I guess first we need to 
Identify what we want to sell and it must be unique. 
Then we have to strategize things and finally [...], 
marketing the most important part of all.
STILLWAGON, Amanda. Preparing to sell products online: steps in the 
process. Available at: <https://smallbiztrends.com/2014/12/preparing-
to-sell-products-online.html>. Accessed on: 19 Sept. 2018.
Step one Follow-up connectors Last step
First Then, after that, next Finally 
Future with going to
We can use the structure going to to talk about future plans, intentions, commands and predictions. 
Check it out:
KESTENBAUM, Richard. Where retail is going now. Available at: <https://www.forbes.com/sites/richardkestenbaum/2017/10/03/where-retail-is-
going-now/#2a44b7fc7d60>. Accessed on: 19 Sept. 2018.
https://www.forbes.com/sites/richardkestenbaum/2017/10/03/where-retail-is-going-now/#2a44b7fc7d60
WHERE RETAIL IS GOING NOW 
Augmented Reality
AR is going to expand and be available for all kinds of products. Retail analyst George Wallace, chief executive officer 
of MHE Retail, says, “if you can really see what that dress looks like on you, or what that furniture’s going to look like 
in your living room, or what those curtains are going to look like in your bedroom, I see that as something people 
would invest in.” 
11 Língua Inglesa – 8o. ano – Volume 3
Fl
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8.
 D
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This tool is going to 
be available soon.
We are going to 
shop faster.
This tool isn’t going 
to be available 
soon.
We aren’t going to 
shop faster.
Affirmative
Negative
Interrogative
Is this tool going to 
be available soon?
Are we going to 
shop faster?
Future with 
going to
Prices
Do you know how to talk about prices? Read the following conversation to check it out.
THEY’RE 5 
DOLLARS. 
WOW! 
To ask questions about prices, we can use the 
verb be or cost, but we always use how much:
• How much is it?
It’s ... dollars/reais.
• How much does it cost? 
It costs ... dollars/reais.
EXCUSE ME, HOW 
MUCH ARE THESE 
COMIC BOOKS?
THAT’S 
GREAT!
IS THERE ANY 
SPECIAL OFFER IF WE 
BUY MORE THAN ONE?
SURE! IT’S BUY 
THREE, GET ONE 
FREE.
The structure for using going to is very simple. Check it out:
12 Livro de atividades 
1. Match the commercial establishments with the ending that best suits the expressions. Remember, 
some words may be matched with more than one possibility.
Activities
2. Name the people, places and things connected to shopping.
a) Who is responsible for charging or receiving money at a store? Cashier. 
b) Where does a customer go to try clothes on? Changing room. 
c) What do you use to carry your grocery when you buy a few items? Basket. 
d) How can you pay without cash? Credit card. 
e) Where can attendants display and fold pieces of clothing? Counter. 
f) After you purchase something, where do attendants put the item(s)? Bag. 
g) Who buys things in a store? Customer. 
3. Read the following definitions and label each one with an expression from the box.
attendant for sale shopaholic afford on sale
a) shopaholic : a compulsive shopper.
b) afford : have enough money to pay for something. 
c) on sale : offered at a reduced price.
d) for sale : available to be bought.
e) attendant : a salesperson who works at a store.
market
store
shop
Answers may vary. Suggested answers:
shoe
flower
grocery
clothing
craft
book
department
pet
drug
farmer’s
13 Língua Inglesa – 8o. ano – Volume 3
Read this article about teenagers’ shopping habits and answer questions 4 to 7.
 taking stock: analisando.
op-ed: texto de opinião.
frugal: regrados, econômicos.
declining: em queda.
make or break: decidir o sucesso.
struggling: lutando.
elusive: evasivo.
tides: maré, corrente.
File Edit History Tools Help 
Go Linkshttp://observer.com/2017/04/purchasing-shopping-habits-teenagers-shareable-experiences/
RETAILERS BEWARE: TEENS WANT INSTAGRAMMABLE 
EXPERIENCES MORE THAN CLOTHES
PiperJaffrey’s biannual “Taking Stock of Teens” survey notes that teen 
spending is down year-over-year. [...]
A Business of Fashion op-ed warned of the results, “It’s undeniable 
that this generation is spending less on clothing than their parents 
and could carry those frugal habits with them into adulthood. 
That could mean even lower customer traffic numbers and further 
declining sales at department stores and specialty retailers. [...]
Teens are early adopters of a lot of new consumer technologies, and 
they can actually make or break a market by deciding whether or not to introduce the adults in their lives to a new 
tech. [...] What some businesses are struggling with now is how to attract the elusive teen consumer—and what to 
do once the cultural tides shift among teens and you’re no longer cool any more. [...]
According to a survey done by IBM and the National Retail Federation, teenagers prefer shopping in person but a 
majority find it incredibly boring unless there’s a fun or interesting experience attached. [...]
SCHMEISER, Lisa. Retailers beware: teens want instagrammable experiences more than clothes. Available at: <http://observer.com/2017/04/
purchasing-shopping-habits-teenagers-shareable-experiences/>. Accessed on: 19 Sept. 2018.
4. Nowadays, teen spending is
X a) dropping.
b) growing.
c) bigger than ever. 
d) very balanced.
5. What may happen if teens carry their new shopping habits into adulthood?
a) Department stores may grow bigger.
b) Specialty retailers are going to work with department stores.
X c) Sales are going to drop both in department stores and specialty retailers. 
d) Customer numbers are going to move from department stores to specialty retailers.
6. How much influence do teens have regarding new consumer technologies?
a) struggling
X b) decisive
c) minor
d) less
7. Do teens prefer shopping online or offline? How do they like it?
a) Teens prefer shopping offline, and they usually find it interesting. 
b) Teens prefer shopping online, and they usually find it interesting. 
c) Teens prefer shopping online, and they usually find it boring. 
X d) Teens prefer shopping offline, and they usually find it boring.
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14 Livro de atividades 
8. Unscramble the letters to name the steps in a factory process.
a) QAULYIT CLOONTR quality control 3 
b) LSSTGICIO logistics 5 
c) PKNCIGA packing 4 
d) MUAERFTNCUA manufacture 1 
e) AYLSBSME assembly 2 
9. Now, number the steps in activity 8 in the order they usually happen.
10. Use connectors to complete these shopping tips. Answers may vary. Suggested answers:
a) First , go window-shopping to get to know all your options.
b) Then , compare prices in different stores.
c) Next , try the pieces on and check what goes with what you already have in 
your wardrobe.
d) After that , bargain for a good discount.
e) Finally , load your bag and take your purchases home.
11. Complete the following sentences using the verbs in parentheses and going to.
a) Monica is going to shop online for her new table.(shop)
b) Are your siblings going to help in the shop tomorrow? (help)
c) Is the new department store going to open soon? (open)
d) Martin isn’t going to pay for the cell phone insurance. (not pay)
e) Clarissa and Meg aren’t going to sell their old shoes anymore. (not sell)
12. What is the missing word in each of the following sentences? Fill in the blanks.
a) Are the new shop attendants going to receive any training?
b) Jessica is going to pay all her bills in cash from now on.
c) Industries are going to use greener materials to protect the planet.
d) Is the department store going to have a summer sale? 
e) The bookstore is not going to sell hardcover books anymore, only paperbacks.
13. Now, find the extra word in each of the following sentences and rewrite them.
a) My grandparents aren’t be going to buy a new car.
My grandparents aren’t going to buy a new car.
b) Do are we going to help at the yard sale?
Are we going to help at the yard sale?
c) Tomorrow June’s going to take us swimming yesterday.
Tomorrow June’s going to take us swimming.
d) Is your dog to going to travel with you on the next holiday?
Is your dog going to travel with you on the next holiday?
15 Língua Inglesa – 8o. ano – Volume 3
14. Check out these teens’ plans for the weekend and write at least six sentences about them. Use 
going to and create affirmative and negative statements.
Hang out with 
friends
Buy clothes Watch a film Help at the 
family shop
Spend their 
savings
Fred Sat – Sun Sat Sun
Olivia Sat Sat – – Sat
Joe – Sun Sat – Sat/Sun
Answers will vary. Suggested answers:
Fred and Olivia are going to hang out with friends on Saturday.
Fred is going to watch a film on Sunday.
Olivia is going to buy clothes on Saturday.
Olivia isn’t going to watch a film.
Joe and Olivia aren’t going to help at the family shop.
Joe is going to spend his savings on Saturday and Sunday.
15. Choose the best option to complete the following conversations.
Salesperson: How can I help you?
Beto: I’d like to know how much / the price this T-shirt costs.
Salesperson: You’re lucky! It’s on sale / a promotion. One 
T-shirt price / costs $15 but if you take two you pay $11 
money / each.
Beto: Great! I’ll take two.
Andrea: Excuse me. What price / How much is this cell 
phone?
Salesperson: It’s / They’re 500 dollars. 
Andrea: If I pay in cash, is there any discount / sale?
Salesperson: Sure. I can get you 15% off.
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16. Read the following article and match each heading to the corresponding tips.
Buy and sell second hand
Check the label
Consult the ‘buyerarchy of needs’ 
Go natural
Look for companies that give back
5 WAYS TO BECOME AN ETHICAL & CONSCIOUS CONSUMER 
[...] Want to make a change but not sure where to start?
Consult the ‘buyerarchy of needs’ 
[...]
• Only buy something new to replace something that can no longer be 
worn or to fill a gap in your wardrobe
• Invest in quality and pieces you’ll wear all the time or for a long time
Check the label 
• Look for ethical fashion certifications which indicate the clothing has 
been made under fair and safe working conditions. [...]
Buy and sell second hand 
• Sell your unwanted clothes at markets or Ebay and use the money you make to buy “new” pre-loved clothing [...]
Go natural 
• [...] When synthetic clothing ends up in landfill (and they almost always do) they take up to 50 years to decompose. 
Instead look for clothes made from natural fibres such as organic cotton, silk, jute, hemp, wool, flax, linen or sisal. [...]
Look for companies that give back 
• Like charities, the primary purpose of a social enterprise is to make improvements in human and environmental 
well-being. Unlike charities, a social enterprise does not rely on donations to keep them running. [...]
File Edit History Tools Help 
Go Linkshttps://thegreenhubonline.com/2018/01/04/5-tips-for-becoming-a-more-conscious-consumer
SIMPSON, Kira. 5 ways to become an ethical & conscious consumer. Available at: <https://thegreenhubonline.com/2018/01/04/5-tips-for-becoming-
a-more-conscious-consumer/>. Accessed on: 21 Sept. 2018.
17. Choose the correct statements according to the article.
X a) Consumers should avoid unnecessary shopping.
X b) Make money to buy new pieces of clothing by selling the ones you don’t wear anymore.
c) Natural fibers take over 50 years to decompose.
d) Social enterprises are like charities because they depend on donations. 
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Gabaritos e 
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5. The digital world
6. No artigo são mencionadas duas pesquisas realizadas pelo Pew Research Center. A mais recente foi 
“conduzida entre 7 de março e 10 de abril de 2018” (Survey conducted March 7-April 10, 2018).
7. O terceiro parágrafo do texto e a informação que introduz o gráfico mostram que “jovens dos Es-
tados Unidos” foram entrevistados (% of U.S. teens who say... / These are some of the main findings 
from the Center’s survey of U.S. teens...).
8. De acordo com o texto, “ao longo do relatório, ‘adolescentes’ se refere àqueles com idade entre 13 e 
17 anos” (Throughout the report, “teens” refers to those ages 13 to 17).
9. Logo na introdução do texto, o leitor é informado de que “95% dos adolescentes agora dizem possuir 
um smartphone ou ter acesso a um” (95% of teens now report they have a smartphone or access to 
one).
10. De acordo com o texto, “cerca de 45% dos adolescentes dizem usar a internet ‘quase que 
constantemente’” (Some 45% of teens say they use the internet “almost constantly”).
11. De acordo com o texto, “44% afirmam usar a internet diversas vezes ao dia” (44% say they go online 
several times a day).
12. Conforme apontado no gráfico, 56% dos adolescentes afirmavam usar a internet “diversas vezes ao 
dia” (several times a day).
20. De acordo com o texto, “pegada digital é o rastro que você deixa quando usa a internet” (A digital 
footprint is a trail you leave when using the internet). 
21. Ao tratar de pegada digital passiva, o artigo aponta que “há vários modos de minimizar o tamanho 
que esse tipo de pegada atinge, como o uso de proxies e VPNs” (There are a number of ways to 
minimise how large this type of footprint grows, such as using proxies and VPNs). Já ao abordar a 
pegada digital ativa, é indicado que “a melhor orientação é ser sensato” (the best guidance is to be 
sensible).
22. De acordo com o texto, “há dois tipos de pegada digital: ‘passiva’ e ‘ativa’. [...] A primeira [...] é geralmente 
coletada sem que saibamos e é usada para direcionar propagandas, criar perfis de consumidor, entre 
outros” (There are two kinds of digital footprint: ‘passive’ and ‘active’. [...] The former [...] is often 
collected without us even knowing about it, and is used to target advertisements, build customer 
profiles and more).
23. No artigo, cita-se o fato de que “ao recrutar um novo colaborador, a maioria das empresas agora 
verifica os perfis em redes sociais dos possíveis candidatos” (when hiring a new member of staff, the 
vast majority of companies now look up potential candidates’ social media profiles).
24. As sentenças devem ser classificadas como verdadeiras ou falsas de acordo com as informações 
do artigo. A frase a é falsa, porque o rastro digital é deixado sempre que a pessoa usa a internet, 
e não somente quando se enviam e-mails (A digital footprint is a trail you leave when using the 
internet). A frase b é verdadeira, pois o rastro digital pode ser expandido todos os dias caso a pessoa 
realize alguma atividade on-line (it’s all recorded as, every day, you expand your digitalfootprint). A 
frase c é verdadeira, porque empresas de tecnologia usam as informações deixadas pelos usuários 
para aprender o comportamento dos consumidores ([The passive digital footprint] is used to 
target advertisements, build customer profiles and more). A frase d é falsa, porque as empresas de 
tecnologia fazem uso da informação sobre os hábitos de compra, a qual se torna bastante valiosa 
para elas (The former is made up of the information that tech companies harvest behind the scenes, 
2 Livro de atividades – Gabaritos e comentários
such as browsing data, IP addresses and purchasing habits). A frase e é verdadeira, porque trata da 
pegada digital vinculada às informações compartilhadas pelo usuário on-line (The other kind of 
footprint is an ‘active’ digital footprint, which is the publicly-traceable information that you share on 
the web, including Facebook updates, message board posts and Twitter rants).
6. Buying and selling 
4. De acordo com o artigo, “o gasto dos adolescentes cai ano após ano” (teen spending is down 
year-over-year). 
5. Segundo o texto, caso os adolescentes mantenham seus novos hábitos de compra quando se tor-
narem adultos, “isso pode significar um número ainda menor no tráfego de consumidores e um 
declínio adicional nas vendas em lojas de departamento e de varejo especializado” (That could mean 
even lower customer traffic numbers and further declining sales at department stores and specialty 
retailers).
6. De acordo com o artigo, “os adolescentes adotam precocemente muitas das novas tecnologias de 
compras e podem chegar a decidir o sucesso de um mercado ao optar por apresentar ou não uma nova 
tecnologia aos adultos em sua vida” (Teens are early adopters of a lot of new consumer technologies, 
and they can actually make or break a market by deciding whether or not to introduce the adults in 
their lives to a new tech).
7. Segundo o artigo, “adolescentes preferem fazer compras pessoalmente, mas a maioria acha isso incri-
velmente chato” (teenagers prefer shopping in person but a majority find it incredibly boring).
16. Para associar cada subtítulo às dicas correspondentes, devem-se identificar as palavras-chave e as 
ideias centrais de cada parte do texto. O primeiro subtítulo, Compre e venda usados, se relaciona 
às palavras “venda” (sell), “indesejadas” (unwanted) e “compre” (buy) na dica correspondente. O 
segundo, Verifique a etiqueta, está ligado ao trecho “Procure certificações éticas de moda” (Look for 
ethical fashion certifications) na dica correspondente. O terceiro subtítulo, Consulte a “hierarcompra 
de necessidades”, é retomado pelo trecho “Só compre algo novo para repor algo que não pode 
mais ser usado” (Only buy something new to replace something that can no longer be worn) nas 
dicas correspondentes. O quarto subtítulo, Fique com o natural, é refletido pelo contraste entre 
as expressões “roupas sintéticas” (synthetic clothing) e “fibras naturais” (natural fibres) na dica 
correspondente. O quinto subtítulo, Busque companhias que dão retorno à comunidade, se 
relaciona com a repetição do termo “caridades” (charities) e com a expressão “empresa social” (social 
enterprise) na dica correspondente. 
17. A frase a é correta, porque a primeira dica postula que só devemos comprar “algo novo para repor algo 
que não pode mais ser usado ou para preencher um espaço no guarda-roupa” (Only buy something 
new to replace something that can no longer be worn or to fill a gap in your wardrobe). A frase b 
também é correta, pois o texto sugere ao leitor que “venda suas roupas indesejadas em mercados ou 
no eBay e use o dinheiro que ganhar para comprar ‘novas’ roupas já amadas” (Sell your unwanted 
clothes at markets or Ebay and use the money you make to buy “new” pre-loved clothing). A frase 
c é incorreta, porque o artigo aponta que “quando roupas sintéticas acabam em um aterro sanitário 
(e quase sempre acabam), elas levam até 50 anos para se decomporem” (When synthetic clothing 
ends up in landfill (and they almost always do) they take up to 50 years to decompose), sem indicar 
quanto tempo fibras naturais levam para se decompor. A frase d é incorreta, porque, “ao contrário 
de caridades, uma empresa social não depende de doações para se manter” (Unlike charities, a social 
enterprise does not rely on donations to keep them running). 
3 Língua Inglesa – 8o. ano – Volume 3
Anotações
4 Livro de atividades – Gabaritos e comentários

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