What is the main focus of the second class on Consumer Behavior? a) The importance of understanding consumer behavior for the success of a compan...

What is the main focus of the second class on Consumer Behavior?


a) The importance of understanding consumer behavior for the success of a company.
b) The influence of social and cultural factors on consumer behavior.
c) The role of family in consumer decision-making.
d) The study of consumer behavior as a social and cultural process.