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Presented by: Ana Carolina Marriaga Páez and Andrey Mauricio Boneth Moreno. In this topic, we will talk about Zara, a Spanish fashion company that ...

Presented by: Ana Carolina Marriaga Páez and Andrey Mauricio Boneth Moreno. In this topic, we will talk about Zara, a Spanish fashion company that has managed to stand out in the textile market thanks to its innovative business model and its ability to quickly adapt to fashion trends and market changes. What is the general objective of Zara as a company?

Zara's general objective as a company is to stay at the top of the textile market, offering affordable and high-quality fashion products, adapting to market changes, and expanding internationally.
a. To offer the highest quality fashion products at the lowest prices.
b. To become the largest fashion company in the world.
c. To focus on sustainability and reduce the environmental impact of the fashion industry.
d. To offer a wide range of products for all types of customers.

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Fase 4 Colaborativo 110008_9
6 pág.

Administração Estratégica Universidad Nacional Abierta Y A Distancia UnadUniversidad Nacional Abierta Y A Distancia Unad

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O objetivo geral da Zara como empresa é se manter no topo do mercado têxtil, oferecendo produtos de moda acessíveis e de alta qualidade, adaptando-se às mudanças do mercado e expandindo internacionalmente. Portanto, a alternativa correta é a letra A) Oferecer produtos de moda de alta qualidade a preços baixos.

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