The traditional marketing has long had variables that help companies improve their sales. It is the mix composed of the 4 Ps: product, price, place...

The traditional marketing has long had variables that help companies improve their sales. It is the mix composed of the 4 Ps: product, price, place, and promotion. Philip Kotler states that the business sector needs to determine the "cost-benefit ratio of different marketing mix tools and formulate the mix that most favors the


a) Product.
b) Price.
c) Place.
d) Promotion.
e) Customer.