According to the information presented, identify the correct target audience for the following advertising campaigns:
1. BBVA Continental (Septembe...
According to the information presented, identify the correct target audience for the following advertising campaigns: 1. BBVA Continental (September 2017). Campaign: 'BBVA Continental, the bank that supports your projects'. 2. BBVA Continental (June 2018). Campaign: 'BBVA Continental, the bank that helps you achieve your goals'. 3. BBVA Continental (December 2018). Campaign: 'BBVA Continental, the bank that helps you grow'. 4. BBVA Continental (June 2019). Campaign: 'BBVA Continental, the bank that helps you achieve your dreams'. 5. BBVA Continental (December 2019). Campaign: 'BBVA Continental, the bank that helps you achieve your goals in 2020'. 6. Fahrenheit DDB (October 26, 2016). BBVA Radio Nobody Listens to Us. 7. Luis Valdivia (September 9, 2017). BBVA Continental Winning Account Chicken with Fries. a. Campaign 1: Demographic - Men and women aged 25 to 40; Socioeconomic - NSE A and B; Geographic - Lima, Peru; Psychographic - Modern and progressive lifestyles. They have projects and need a bank that supports them. Behavioral - They are looking for a bank that offers them solutions to achieve their goals. b. Campaign 2: Demographic - Men and women aged 25 to 40; Socioeconomic - NSE A and B; Geographic - Lima, Peru; Psychographic - Modern and progressive lifestyles. They have goals and need a bank that helps them achieve them. Behavioral - They are looking for a bank that offers them solutions to achieve their goals. c. Campaign 3: Demographic - Men and women aged 25 to 40; Socioeconomic - NSE A and B; Geographic - Lima, Peru; Psychographic - Modern and progressive lifestyles. They want to grow and need a bank that helps them. Behavioral - They are looking for a bank that offers them solutions to achieve their goals. d. Campaign 4: Demographic - Men and women aged 25 to 40; Socioeconomic - NSE A and B; Geographic - Lima, Peru; Psychographic - Modern and progressive lifestyles. They have dreams and need a bank that helps them achieve them. Behavioral - They are looking for a bank that offers them solutions to achieve their goals. e. Campaign 5: Demographic - Men and women aged 25 to 40; Socioeconomic - NSE A and B; Geographic - Lima, Peru; Psychographic - Modern and progressive lifestyles. They have goals for 2020 and need a bank that helps them achieve them. Behavioral - They are looking for a bank that offers them solutions to achieve their goals. f. Campaign 6: Demographic - Men and women aged 20 to 35; Socioeconomic - NSE B and C; Geographic - Lima, Peru; Psychographic - Modern and progressive lifestyles. They like music and enjoy sharing it with others. They do not feel supported by the Peruvian State or media to spread their music. Behavioral - They seek to spread their music to more people in Peru. g. Campaign 7: Demographic - Men and women aged 30 to 45; Socioeconomic - NSE A and B; Geographic - Lima, Peru; Psychographic - They are very traditional people. They value family time and sharing meals. Behavioral - They seek practicality and value the benefits offered by their chosen financial institution. a. 1a, 2b, 3c, 4d, 5e, 6f, 7g b. 1b, 2c, 3d, 4e, 5f, 6g, 7a c. 1c, 2d, 3e, 4f, 5g, 6a, 7b d. 1d, 2e, 3f, 4g, 5a, 6b, 7c e. 1e, 2a, 3b, 4c, 5d, 6g, 7f
A resposta correta é a alternativa d) 1d, 2e, 3f, 4g, 5a, 6b, 7c. Essa combinação corresponde às características demográficas, socioeconômicas, geográficas, psicográficas e comportamentais do público-alvo de cada campanha publicitária.
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