The Internet has been offering communication professionals new media penetration instruments capable of altering old paradigms, even with regard to...

The Internet has been offering communication professionals new media penetration instruments capable of altering old paradigms, even with regard to institutional exposure and diffusion. Corporate blogs are concrete examples of these new instruments in communication. These blogs have been used in the organizational field as:


a) a means of effective product marketing, in a unilateral and objective communication, aimed at direct customers.
b) a viral tool written in promotional language with restrictive spaces for interaction with its audiences.
c) a diary formulated for the dissemination of immediate information, with linear formatting and the use of hyperlinks.
d) a media space focused on young audiences, with
e) a bilateral and informal communication channel, directed at the external or internal public, customers, employees, and others.