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Consider the following statements: I. The analysis of the external environment is conducted and based on the resource-based theory of the company ...

Consider the following statements:

I. The analysis of the external environment is conducted and based on the resource-based theory of the company and the VRIO tool.
II. The analysis of the internal environment is conducted with the support of Porter's Five Forces model, adding the Market Forces Analysis.
III. The SWOT analysis contributes beyond the practicality in formulating strategies for the company's future in its formal or informal strategic planning processes.

Choose the correct alternative in relation to the statements presented:


a) All are correct.
b) Only I and II are correct.
c) Only II and III are correct.
d) Only I and III are correct.
e) Only the alternative III is correct.

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Estrategia comeptitiva 2
17 pág.

Marketing Universidade PaulistaUniversidade Paulista

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